Episode #83 - Can You Add More to Scale Your Content Strategy?
In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.
INTERVIEW OF THE WEEK
Robert’s guest this week is Kate O’Neill, founder and CEO of KO Insights, a strategic consultancy committed to improving human experience at scale. Kate is the author of Tech Humanist: How You Can Make Technology Better for Business and Better for Humans and hosts the podcast The Tech Humanist Show.
Kate is an expert in data-based business models, integrated experience strategy, and human-centric digital transformation. Over the past 20 years, she’s led innovations across technology, marketing, and operations in category-defining companies such as Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard.
Learn more about Kate:
- Connect with her on Twitter: https://twitter.com/kateo
- Listen to The Tech Humanist Show: http://www.thetechhumanist.com/
- Visit her website: https://www.koinsights.com/
OUR CONTENT MARKETING IDEA OF THE WEEK
What to Consider When It’s Time for New Marketing Technology