36 minutes | Nov 6th 2019

Episode #44 - The Future of Happiness

In this episode, Content Marketing Institute’s Robert Rose explores whether we can accurately predict which career moves will lead to happiness. Plus, he shares an article that suggests complying with privacy regulations presents a surprising competitive advantage. He talks with Brad Berens of the Center for the Digital Future at USC Annenberg about thinking exponentially rather than incrementally about the future. Finally he shares an article about what it means to play the long game when it comes to content marketing. And that’s a wrap for the week ending November 8, 2019.

NEWS ITEM of the Week

GDPR-compliant companies outperforming peers across a wide range of metrics

 https://marketingland.com/gdpr-compliant-companies-outperforming-peers-across-a-wide-range-of-metrics-268510?utm_source=bti-social-media

INTERVIEW of the week

Brad Berens is chief strategy officer at the Center for the Digital Future at USC Annenberg and principal at Big Digital Idea Consulting. In his wide-ranging career, Brad has focused on human behavior and storytelling. These days, he divides his time among research and trend spotting. Listen in to this fascinating conversation, then learn more about Brad and his work: 

BradBerens.com

Big Digital Idea Consulting

Center for the Digital Future

OUR CONTENT MARKETING IDEA of the WEEK

Playing the Long Game

https://contentmarketinginstitute.com/cco-digital/april-2019/ihheroes-educational-content/