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Clout101 - The Marketing Strategy Podcast
122 minutes | May 30, 2021
8: T.C. Atkinson on Embrace Pangaea, Social Media Ads, and Growth Mindset
T.C. Atkinson is Founder of Embrace Pangaea, a holistic healthcare company that sells plant-based products to help detox, cleanse, and restore our bodies.T.C.'s also a notable thought leader in the online marketing space, having turned a $50 initial investment into well over $1M in sales since 2014 by leveraging paid advertising and email marketing.On episode 8, "Diary of a 7-Figure Entrepreneur”, we discussed how to scale your business with targeted Facebook & Instagram ads, marketing tactics to grow a successful e-commerce brand, developing a growth mindset BEFORE embarking an entrepreneurial journey, and much more!Subscribe to #Clout101 on your favorite streaming platform for episode notifications! Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
44 minutes | Apr 11, 2021
7: Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building
Imani Ellis is Communications Guru, Entrepreneur, and Event Producer.She is more notably known as Founder of The Creative Collective NYC and CultureCon, two platforms that provide brave spaces for multicultural professionals to network and collaborate.Imani was named a "2020 Diversity Champion" by Adweek, and has also been recognized by Forbes as a "Visionary".On episode 7, “Nothing Moves Without Us”, we discussed how to effectively market an event, adapting an event strategy during a pandemic, securing top talent & brand partners, and much more!Subscribe to #Clout101 on your favorite streaming platform for episode notifications! Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
81 minutes | Mar 28, 2021
6: Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete
Amobi Okugo is a pro soccer player, award-winning entrepreneur, media host, and philanthropist. He was selected in the 1st round of the 2010 MLS Draft, playing in over 200 competitive matches for five pro teams in 11 years.Amobi is also the Founder of A Frugal Athlete (@afrugalathlete ), an online financial media platform that helps athletes make, manage, and multiply their money through financial education and athlete empowerment.On episode 6, “The Frugal Athlete”, we discussed marketing for athletes, the importance of networking, resources to start and grow your business, and much more!Subscribe to #Clout101 on your favorite streaming platform for episode notifications! Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
59 minutes | Mar 18, 2021
5: Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes
Pauleanna is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into powerful brand assets! On this episode, we discuss how she grew her ghostwriting agency to six figures while working a 9-5, how storytelling is a key tool for brand building, the proper way to pitch media publications (like Forbes and Business Insider), earning professional sponsorship, and so much more. Tap in!
70 minutes | Mar 9, 2021
"Mr. Document The Process" with CEO Matty J (@ceomattyJ)
On this episode, Matty J and I discuss the importance of documenting your process, how to create value on new platforms (i.e., Clubhouse), how to make six figures a month with peer-to-peer (P2P) platforms like Turo & Airbnb, and much more!Matty J is a digital real estate investor, business coach, and master marketer. Since 2007, Matty J has launched/developed over 300 brands and campaigns, including CEO Millionaires, Dabbin’ Santa with 2Chainz, Fine Girls by Draya, and Snoblife by Ming Lee (to name a few).He has also worked with celebrities like Kanye West, Master P, Bow Wow, Soulja Boy, Miley Cyrus, and The Kardashians.Follow him on social media @CEOMattyJ and click here for Matty's resources, courses, and video content.For more information on Clout101, visit Clout101.com!
82 minutes | Feb 28, 2021
“The Million Dollar Mindset” with Ruby Asabor (@LavishRuby)
On this episode, Ruby Asabor and I discuss how she used social proof from YouTube to grow a loyal online community, how she made her first million dollars in revenue during the pandemic, the importance of playing for legacy, and much more!
91 minutes | Jan 31, 2021
“Monetizing Your Influence" with Chanel Delisser (@chaneldelisser)
In today's episode, Chanel Delisser joins Clout101 to discuss her journey from occupational therapy to full-time, digital entrepreneurship. We specifically touch on how she leveraged her influence and expertise to build two e-commerce businesses, investing in yourself, and creative ways to launch your passion project today. Tap in!
90 minutes | Jan 26, 2021
“Content is Queen" with Chizi Duru (@chiziduru)
In this episode, Chizi Duru joins Clout101 to discuss her journey as a digital entrepreneur. We specifically touch on how she built a community of 750K online beauty enthusiasts, how to creatively monetize your influence, the challenges of being a young, black CEO and much more. Tap in!
6 minutes | Jan 25, 2021
[Podcast Prequel] Welcome to Clout101!
On this episode, Idia introduces himself, explains what inspired the Clout101 Marketing Podcast, and gives listeners an understanding of what to expect!
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