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Brian Watters joins us on this episode. He is the Co-Founder of Indy Muscle and Joint Clinic in Indianapolis, which recently celebrated one year of business. Despite starting operations in a difficult year, Indy Muscle and Joint is doing very well. Today, Brian is sharing the valuable and difficult lessons he has learned in opening his own practice. “You’re gonna hear people say ‘why don’t you do this, why don’t you do this’… you’ve got to start assessing ‘okay, I’m doing right by the patients. No matter what, I will always do right by the patient’, and they will reward you for that.” – Brian Watters Topics Covered Include Brian’s education history and how he got into the industry Why he decided to open his own clinic How Brian found the space his clinic occupies now How Brian managed his team during the COVID-19 pandemic The struggles he encountered opening just before the pandemic began Surprising expenses when opening a new clinic One very difficult lesson Brian learned through experience Why Brian is glad he has security cameras in his practice What Brian wishes he would have done differently The parts of opening a new business he needed help with The progress that Brian is trying to make in opening a gym next door Words of wisdom for those practitioners looking to go out there on their own Not being afraid of the grind and how this relates to Brian’s experience The value of communication both internally and externally   Brian’s Instagram: https://www.instagram.com/drbrianwatters/ Indy Muscle and Joint Website: https://indymuscle.com/ Clinic Gym Connect – www.clinicgymconnect.com

Dr. Haley Day is our guest on today’s episode, and she is a chiropractic doctor and podcaster. Her podcast is called Lifestyle Practice Builders, and the mission of the podcast is to provide the listeners with the resources and tools she and her cohost (husband Rich) wish they had when they were first starting out in their practice. “Sending ‘thank yous’ is a lost art… I just got one the other day from someone that bought a ChiroPlanner and it meant the world to me. I loved it. I want to do anything I can to help that person succeed.” – Haley Day Topics Covered Include When the Lifestyle Practice Builders podcast was started and what it’s all about. What made Haley lucky in her practice when first starting out. The foundational elements to a practice that new chiropractors should nail right away. What role mindset plays in opening your own practice. The importance of being resourceful as a new business owner. How to be flexible in your marketing approach. Why it’s crucial to have a business plan. Common mistakes new chiropractors make in their business plan. Why you should narrow down what your ideal customer looks like. Understanding overhead and focusing on low overhead. Efficient systems and processes of a practice. How systems create expectations and shape the client experience. Why you need to learn marketing before opening your practice. How establishing yourself in the community can help your business. The eBook Haley wrote and where to find it. Figuring out how to create a practice that fits you.   Lifestyle Practice Builders Website: www.lifestylepracticebuilders.com Clinic Gym Connect – www.clinicgymconnect.com

Today we are joined by Dr. Kevin Christie, the Godfather of chiropractic marketing. Kevin has been in practice for 16 years and runs Health-Fit Chiropractic and Sports. In the last few years, he has set up the CSA and The Modern Chiropractic Marketing Group, written a book, and expanded his family. In this episode, Kevin discusses creating content-based marketing, the importance of having a strong support team, and takes us through his new book ‘Doing it Right: Modern Chiropractic Marketing.’ “I try to get chiropractors to leverage the fact that we have something interesting to say.” – Kevin Christie. Topics covered include: The importance of setting goals to make progress. Thee inspiration behind Kevin’s new book ‘Doing it Right: Modern Chiropractic Marketing.’ Creating a book with accessible and applicable strategies. What is content marketing? How Kevin arrived at content marketing for chiropractic. Knowing and defining your audience to create strategic content marketing. Making consistent and purposeful content. Why method of content creation doesn’t necessarily matter. Using psychographics and demographics to determine your target audience. Why you need to understand your target audience’s congregation points. How to create your marketing finance plan. How to repurpose and recycle content strategically. Keeping up with marketing trends. Supplementing your content with outside references. Automate, delegate, and optimize: How to start. Having a strong hiring process to get the right team. Advice for new practitioners.   Modern Chiropractic Marketing: www.modernchiropracticmarketing.com Kevin’s Podcast: www.modernchiropracticmarketing.com/podcast-library Doing it Right: Modern Chiropractic Marketing: bit.ly/doingitrightmcm Find out more about Clinic Gym Connect: www.clinicgymconnect.com

On today’s episode we are joined by Kevin Larrabbee, Owner and Coach at Allied Strength. Throughout Kevin’s career, he has taken on the role of strength coach, Personal Trainer, and an educator. He is also well-versed in content production, including podcasts to video within the fitness space. Today Kevin is here to discuss best practices for coaching, the best way to maximize gym space, and the lessons he’s learned along the way. “I can’t tell you how many times I’ve had female clients and adult group members and athletes say ‘I can’t believe that you thought of this’… Those are the things that allow you to go above and beyond. I don’t charge for that stuff, I just have it here.” – Kevin Larrabbee Topics Covered Include How Kevin came to open his business Allied Strength. Why it’s important to learn how to create digital content in the fitness space. The value of experience and when it’s okay to work for lower pay. How Kevin wasn’t planning on opening a gym, and why he did. What to consider before opening a gym. Tips on maximizing your gym space. Why coaching is the future of fitness. Lessons Kevin has learned operating out of 1000 square feet. Mistakes that Kevin has made and what he learned from them. The most recent additions Kevin has made to his gym. Best equipment for noise reduction and what not to buy. The amenities a small gym owner can and should provide. Facing the unknown as a business and dealing with restrictions. Why Allied Strength is successful now and what Kevin credits this to.   Allied Strength Instagram: www.instagram.com/allied_strength Allied Strength Website: alliedstrength.com Clinic Gym Connect – www.clinicgymconnect.com

Today we are once again joined by marketing expert Jon Morrison. Jon heads up Get Clear marketing and Clinic Sites, a company that helps clinics create their website through Jane integration. In this episode, Jon discusses the 7 benefits of creating an online course for your patients, story branding, and how to show to your community that you are an authority in your industry. “Usually, the way this broken world works is that you have to fight to get to the top. I believe that the people listening to this are the kind of people that deserve to be at the top.”– Jon Morrison Topics covered include: Ways to show your community that you are an authority and why it’s important. The importance of creating a specific niche to target. Why you need to use story branding. How showing empathy for your patient’s problems creates a better relationship. Making client education a priority. Understanding and communicating your message. The benefits of creating an online course. How online courses create marketing opportunities. Improving your impact through online course creation. Building trust with your audience. Going from ‘a chiropractor’ to ‘THE chiropractor’. Creating clarity in your own thinking to become a better clinician. How online course creation nurtures free time in your future. Online courses as an added revenue stream. Types of online courses you can offer. Developing your own intellectual property. Marketing in your practice.   Get Clear: https://getclear.ca Clinic Sites: https://www.clinicsites.co Contact Jon: jon@clinicsites.co Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Adam Halseth. Based in Scottsdale, Arizona, Adam is a physical therapist and Board-Certified Sports Clinical Specialist. In his work he, aims to help rotational athletes play pain-free by tailoring treatment plans to the individual. Adam discusses what makes him angry about the world of hands-on care, the importance of knowing your end goal, and the problems of over and under prescribing exercise. “If you are a healthcare provider and you can make someone better, it doesn’t matter how you do it. You can be a chiro, you can be a PT, bottom line is if you make somebody better, I’m going to refer people to you.” – Adam Halseth Topics covered include: Differences and commonalities between chiro and physical therapy. What annoys Adam about the world of hands-on care. Accepting there is more than one way to treat someone. Addressing surgeon concerns and building trust. The importance of knowing your client’s desired goal. Movement-based treatment. The detriment of using cookie cutter treatments. The lack of regressions and progressions in treatment plans. Overcoming fear of progression. The importance of regular reassessment and plan adjustment. Communicating and showing the treatment value to your clients. The pervasive problem of over-using modalities. Creating the placebo effect, what causes it, and why it’s a problem. The trend of over-prescribing exercise. The importance of knowing the purpose of prescribed exercises for you and your client. What equipment Adam would stock his clinic with if he could only have 5 pieces.   Contact Adam Halseth here: https://www.instagram.com/adamhalseth, https://foothillsrehab.com/   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Curt and Krista Kippenberger join us in today’s episode to discuss their progression with the clinic gym hybrid model in their clinic, Focus on Health Chiropractic. Their current facility is 3500 square feet and houses four doctors and an intern. The gym takes up 680 square feet and can comfortably host small classes. “I can honestly say when we implemented the gym and said, ‘this is a part of your treatment plan’, there’s a sparkle in peoples’ eyes. They’re like ‘woah… I came in telling you that I can’t even lift my kid up, and you’re telling me that your goal for me is to lift a 100lb kettlebell off the floor!’” – Dr. Curt Kippenberger Topics Covered Include What encouraged Curt and Krista to add a gym to their facility What brought Krista on board with the idea The logistical issues that came up in making this transition How providing the gym space has supported their patients further The financial investment to establish the space, and if it has been worth it The first step in transitioning patients into the gym How transitioning to this model helped build a stronger relationship with clients The best way to communicate with your clients The role that Krista plays in the business and her perspective on the client experience Changes in the patient base once exercise was added to the care plan Improving patient compliance Final tips for those launching these same changes in their practice Why shadowing and seeing things in action is important Clinic Gym Connect – www.clinicgymconnect.com

In this episode we are joined by coach, trainer, educator, and business owner Brendon Rearick. Brendon created the Exercise Checklists course, which provides a path to mastering a particular exercise while clearly outlining what standards need to be met to move on. Today he is sharing a bit about the Exercise Checklists course and how it helps create the world’s best trainers by promoting consistency, performance, and overall quality of life. “This allows the trainer to focus most of their energy on the individual, or the client or patient, instead of them trying to come up with programs or things on a white board.” – Brendon Rearick Topics Covered Include The Exercise Checklists Course including how it’s structured and what it offers How the course can improve a trainer's effectiveness and success Don’t hire the world’s greatest trainer, create the world’s greatest trainers How this checklist approach can also support practitioners How sub-checklists come into play The clinical aspect and the potential to use checklists for discharge criteria How this course promotes proper progression Why standards on checklists are important Success stories from this course How the course helps you hire trainers with great customer service How using the Exercise Checklists system supports repetition and facilitates trust A peek into what Brendon’s gym looks like Buying gym equipment in a strategic manner Taking what you learn from the course and making it your own   Check out https://www.functionalmovement.com/ and find an SFMA course near you. Start the Exercise Checklist course and use coupon code clinicgym for 50% off: https://www.exercisechecklists.com/

Today we are joined by Dr. Brian Strump. Based in Charlotte, NC, Dr. Strump co-owns Live Active Charlotte with his wife. Live Active Charlotte has been open since 2010 and helps clients by creating personalized plans for their needs. Dr. Strump returns to the show today to discuss creating long-lasting client relationships, marketing strategies, and how often you should be communicating with your customers. “We look at our business as a relationship business, that’s why people are here for 10 or 11 years.” – Brian Strump Topics covered include: Building good foundational business principles. How Dr. Brian helps others run better businesses. Utilizing the pandemic to maker changes in your clinic. What Dr. Brian has learned about generating leads. How clients are communicated with in the first year of joining Live Active Charlotte. The average length of memberships at Live Active Charlotte versus the national average. How to get people into the clinic or gym. Creating brand awareness. The importance of maximizing the client experience from the beginning. The cost of different marketing strategies. Why you should be combining email, SMS, and phone calls to drive engagement. Creating personal communications to clients. Making your services as easily accessible as possible. How to continue communication once clients are in the door. The benefit of scheduling communications. Re-engaging clients that have left or are thinking of leaving. Incentivizing return visits.   Contact Dr. Brian Strump here: drbrian@liveactivectl.com Find out more about Raquetfit here: http://www.racquetfit.com/

Dr. Tim Prater is our guest in this week’s episode. He runs a unique clinic gym setup in Marion, Ohio, where the clinic and the gym are about half a mile apart in different buildings. He takes us through the layout in these buildings and discusses some adjustments he plans to make. We also get some tips about proper spine position during CrossFit which are especially useful for women. Later, Tim explains why he is not a fan of heart rate monitors. “You have to be able to find a place where you can push them to the place where they can get uncomfortable enough, but still find their comfort.”  – Tim Prater Topics covered include: What led Tim to open a gym. The size of Tim’s buildings and changes that he is planning to make to them. Advantages to jumping rope and why it is particularly useful in Ohio. Hiring 8 coaches at Pure Function CrossFit and how they get trained. Thinking about head and neck position during exercise. Asking questions instead of giving queues. Research that Tim has done with heart rate monitors and they’re not an accurate measure of performance. Adjusting your breathing to improve strength, posture, and more. Deadlifts and why they can be very good for strength but can also be detrimental. A lesson that Tim learned from his gym and applied to his clinic, and vice versa.   Learn more about Membrandt: https://membrandt.com/ Pure Function CrossFit: http://purefunctioncrossfit.com/ Pure Function CrossFit on Instagram: https://www.instagram.com/purefunctioncrossfit/ Denton Chiropractic & Natural Health: http://drdenton.com/

Today we are joined by Jon Morrison for a workshop on clarifying the message you send to your patients. Jon Morrison heads up Get Clear, a message focused marketing business that helps brands create clear, story-driven messaging. Jon has also recently founded Clinic Sites, a company that creates websites for clinics while utilizing Jane integration. In this episode, Jon evaluates 3 chiropractic websites and offers his feedback on how to improve their messaging, creating clarity through site layouts, and the importance of emphasizing what you can do for your patients. “I’m just the chiropractic website guy who helps people with their messaging, getting ranked on Google, and just looking good. You don’t want to have a dated site.” – Jon Morrison Topics covered include: Creating clear and concise messaging with your website. How Jon provides value no matter the budget. The difference between owning and leasing your site content. Why creating websites with Jane app integration is a benefit for clinics. Creating sites that reflect what you do. The importance of relevant headlines. Presenting clarity of information through website layout. Earning your target audiences’ trust. Why you need to emphasize your authority. What should be included on your landing page. The benefits of including testimonials on your site. Showing your process to potential clients. Where and how to include calls to action on your site. Articulating problems and presenting solutions. The importance of acting as a guide for clients.   Get Clear: https://getclear.ca Clinic Sites: https://www.clinicsites.co Contact Jon: jon@clinicsites.co Find out more about Perform Better: https://www.performbetter.com

Dr. Jay Greenstein is our guest in this edition. Based in Washington, DC, Dr. Jay has been in practice for 27 years and owns 4 clinics. Jay and his team offer a multi-modal approach to rehab that creates not only a symptomatic improvement, but long-term health improvement. Jay is also at the forefront of clinic automation and implementing technology to grow his organization. Jay will discuss taking advantage of opportunities presented by the pandemic, implementing technology to streamline your practice, and the importance of data utilization. “Just start collecting data. Once you do that, you’re going to start seeing trends. Once you see trends, you’re going to be able to figure out what levers you need to pull to make improvements.” – Jay Greenstein Topics covered include: Jay’s background in chiropractic medicine. How COVID-19 impacted the running of Jay’s clinics. Why giving clinic roles specific names can be detrimental to team function. Viewing the pandemic as a challenge and an opportunity. Creating efficient practice through technology. Learning to leverage and optimize the technology available to you. Why you need to amalgamate your data for optimal running of your practice. Creating an exponential organization by being information enabled. The return Jay’s business has seen from data collection and utilization. Using data to create predictive models. Why you need to aggregate your referrals information. The importance of tracking relationships between your practice and referrers. How Jay automated the workflow at his clinics. Creating a gamified customer experience app and how it impacted return visits. The necessity of having passionate people on your team.   Try the Kanvas app here: https://kaizenovate.com/tech Find out more about Membrandt at: https://membrandt.com

Today we are joined by Dr. Allison Cain. Based out of Georgina, Ontario, Allison is co-owner of Anchor Health and Fitness. Allison has developed post-natal care methods for new mothers struggling with the changes to their body and their road back to fitness after giving birth. Allison joins us today to discuss the advantages of working in fitness while studying chiropractic medicine, the unique health issues faced by post-natal patients, and the symbiotic relationship you can foster between your clinic and gym. “It is life changing for people when they realize that there is so much that they can do to be empowered now to ward of all the things they think are inevitable in the future.” – Allison Cain Topics covered include: How Allison’s experience owning a gym while in chiropractic school benefitted her in the long-term. The importance of having a team that you trust for when you aren’t there. Fostering strong communication with patients to create the most impact. How observing patients in the gym benefited their chiropractic treatment. Understanding the spectrum of individualization for treatments. How Allison developed her clinic. The structure of chiropractic schooling in Canada. How Allison realized she could serve the underserved people in her community. The difference between healthcare and ‘sick care’. What led Allison to specializing in post-natal care. Dealing with embarrassing issues head on. The benefits of group rehab programs. Identifying problems in the pelvic floor. Recognizing other physical issues that can stem from pelvic floor dysfunction. How to translate expertise to memberships. How the gym has helped grow her practice.   Anchor Health and Fitness Center: https://www.anchorhere.ca Grow Co Rehab: http://growcorehab.com Grow Co Rehab on Instagram: https://www.instagram.com/growco.rehab/?hl=en Find out more about the SFMA: https://www.functionalmovement.com

Today we are joined by Dr. Charlie Weingroff. Charlie is a Doctor of Physical Therapy, a Certified Athletic Trainer, and a Certified Strength and Conditioning Specialist. He has worked with countless A-List celebrities, professional athletes, as well as the general population. Charlie joins us today to discuss how his approach to ACL rehab has changed over the years, the importance of knowing your patients return to play metrics, and why full body training is an effective method to accelerate healing. ‘I don’t bridge the gap; I don’t think there is a gap. It’s just one thing and people have different expertise.’ – Charlie Weingroff Topics covered include: How the Training=Rehab ecosystem was created. Why there is no gap between personal training and physical therapy. Utilizing personal experience to teach rehab strategies. Creating collaboration between disciplines. Perfecting systems and models that professionals can apply for treatment. How rehab techniques have evolved in the last 20 years. Understanding how to measure return to play metrics. Is it an advantage to learn clinical protocol? Understanding how pervasive bad ideas are across treatment models and how to unlearn them. The involvement of surgeons in rehab programs. Major advancements Charlie has made in his approach. The importance of full body training for improving hormonal profiles. How improving hormonal profiles helps to accelerate healing. Measuring return to play metrics against pre-injury metrics to ensure readiness. The current lens on research into ACL rehab and how it impacts. Tips for future graduates. Charlie Weingroff: https://charlieweingroff.com Find out more about Membrandt at: https://membrandt.com

Jon Morrison joins the podcast for this episode. Coming from a marketing background, he has recently launched a new company during the pandemic. This company, Get Clear, is a message-focused marketing business that helps brands create clear, story-driven messaging. Get Clear has also partnered with Jane booking software, integrating with their program and pulling data directly from it to populate fields on your website. In this episode, Jon tells us why he launched a new company during a pandemic, the importance of developing clear and concise messaging, and how your company culture and ethos impacts your clients. “No website’s going to help you get people if you’re not treating them well while they’re there.” – Jon Morrison Topics covered include: How COVID-19 attacks your health and the weakest part of your life. Jon’s goal of getting the best tools to the community. The launch of Get Clear and their partnership with Jane. Creating consolidated interfaces for companies and clients. Why Jon started a new company in a pandemic. Jon’s marketing background. How to begin developing clear messaging for your brand. The importance of fostering community. Why multi-disciplinary clinics are easy to sell to today’s clients. Overcoming the risk of watering down your message. Learning to sell your brands’ value. How your company culture and ethos can affect the client experience. Get Clear: https://getclear.ca Find out more about Membrandt at: https://membrandt.com

Today we are welcoming Jerry Kennedy. Jerry created Rocket Chiro to help people-centered chiropractors grow their practices and be prepared for the business side of chiropractic medicine. After starting his own practice right out of school at age 24, Jerry realized that chiropractic school does not prepare you for running a business. Learning much during his 9 years in practice, Jerry now dedicates himself to helping others understand the people-centric nature of chiropractic medicine as a business. In this episode, Jerry tells us how he ended up as a chiropractic coach, the importance of structure when running a business, and why you need to have a firm understanding of fundamentals in order to grow and succeed. “You have to be incredibly careful how you go about doing sales in a high-touch, high relational business.” – Jerry Kennedy Topics covered include: What Jerry learned in starting a practice straight out of school. How Jerry came to close his practice after 9 years. Jerry's path to coaching. Why he was resistant to becoming a coach. The importance of building upon client relationships and continuing communication. Why extra care has to be taken in chiropractic sales. Aligning your message and marketing. The overlooked fundamentals of chiropractic medicine. Understanding that the impact you can make relies on your ability to run a business. Minimizing stress and avoiding burnout. Playing to your strengths and improving on your weaknesses. The importance of structure in business. Implementing strong operational procedures. Setting effective boundaries with your team and your patients. Rocket Chiro: https://rocketchiro.com The Rocket Chiro Podcast: https://rocketchiro.com/chiropractic-podcast/ Find out more about the SFMA at: https://www.functionalmovement.com

Today we are joined by Michele Desser, SFMA instructor and Director of Seminars with Functional Movement Systems. Michelle is also a Certified Athletic Trainer, Certified Golf Fitness Instructor, and team member at TPI. Currently based in San Diego, Michelle believes in treating the system as a whole instead of just the symptoms. She joins us today to discuss the SFMA, broadening treatment perspectives and the way in which cumulative experience builds intuition. “Not everyone is going to move perfectly, and that’s not our goal. Our goal is to figure out what’s causing stress in your system, minimize that stress, and allow you to be the most effective at whatever it is you love.” – Michele Desser Topics covered include: Michele’s journey from New York to San Diego. Her experiences working in an outpatient physiotherapy clinic right out of college. How working with high school athletes helped change her perspective on assessment. Working to change the healthcare model and scope of assessment. Learning to go beyond rehabilitation with the SFMA. Challenging the notion of what perfect movement can be. Minimizing stress on the system and identifying strengths. Earning trust. The benefits of the SFMA and how it has affected how she works. Recognizing interdependent symptoms. Incorporating mental aspects into treatment. Understanding full body integration. Recognizing that not everything works for every patient. The importance of retesting. Clinical intuition and cumulative experience. Visit our sponsor at: https://membrandt.com Functional Movement Systems: https://www.functionalmovement.com Contact Michele directly: michele@functionalmovement.com

In today’s episode of Clinic Gym Radio, we are joined by Dr. Jeff Langmaid, aka “the evidence-based chiropractor”. Dr. Langmaid helps other chiropractic businesses to grow their practice and get more referrals. Josh addresses if most chiropractors are making what they should and Dr. Langmaid dives into best service offerings. In the next two years, how can you double your take home income? Dr. Langmaid shares his advice of driving more revenue per patient. Focusing on the backend, you can extend your services which allows you to make more per patient. Having recurring offerings can retain 80% of your patients in the long-term. The focus should not be solely on getting the most patients through advertising. “The secret sauce is this – monthly campaigns, weekly content and daily posts.” – Dr. Jeff Langmaid Other topics discussed include: Treat and release versus the “secret sauce” method Developing a client relationship that doesn’t leave the customer feeling left behind Forming relationships over conducting transactions Highlighting what you do in an email newsletter or social media post Avoiding marketing mishaps and being clear with your service offerings “The Smart Chiropractor” service Generating more revenue through automated marketing The importance of consistency and content in your business National monetary averages per visit to chiropractors Long-term value (LTV) through nurturing and engagement campaigns Check out the automated marketing service at www.thesmartchiropractor.com or alternatively, email Jeff with your questions at: jeff@theevidencebasedchiropractor.com Interested in assessing movement-based disfunctions? Check out the SFMA at www.functionalmovement.com.

Jamie DuBose, an expert in membership sites and online tools, joins us in this episode. She is here to discuss the service industry along with what works and doesn’t in the world of online marketing. Today’s content will inspire you to add an online component to your membership site. Jamie talks about scaling for a gym owner in terms of utilizing her marketing and metrics business, Zenplicity. Josh brings up what tools to use when you start receiving a positive response and Jamie weighs in on her “tech essentials.” Building a relationship and creating a connection with a potential client is all part of building customer value and, ultimately, the process of them buying what you’re selling. “The people who are over-delivering are the people who are seeing the most success in their memberships.” – Jamie DuBose Other topics discussed include: Clients that don’t connect make up 50% of the market The best pay systems, both online and in person What a “true” membership site is How to get to a recurring revenue model Client experience and engagement The do’s and don’ts surrounding free trials to your membership Success stories from Jamie Collecting leads through active campaigns Behavior-based segmentation based on actions/inactions Allowing customers to make sales through informed decisions Expanding your chances for conversions   Check out Racquetfit at www.racquetfit.com. Check out Jamie’s free Foundations of Marketing Mastery course at www.zenplicitynow.com/clinicgym Connect with Jamie: Instagram / Facebook

In today’s episode of Clinic Gym Radio, host Josh Satterlee is joined by Jim Hacking from St. Louis, Missouri. Jim is an immigration attorney and the host of the Maximum Lawyer podcast and Facebook group that has grown to around 3400 law firm owners. Jim has been running the groups and podcast for 4 years now and focuses the podcast on small firm, solo lawyers who want to improve their business model and marketing. “I’m a huge believer in doing that which only you can do and leaving the other stuff to everybody else.” – Jim Hacking Topics covered include: Jim’s niche marketing videos and their success The challenge that Jim placed upon himself to drive his own action Long-tail search and why Jim utilizes these terms Discovering that his videos were speaking to people What Jim has learned from the long process of assisting people in getting green cards The team assembled in Jim’s business to minimize work and maximize accuracy Making the process for any client as simple and painless as possible Jim’s “before”, “during” and “after” unit approach to clients Electronic medical records and some restrictions that they have Where you should really be putting your clients’ data Marketing to clients that have already given you their business Having a relationship with clients and why many don’t remember their previous chiropractor Maintaining business by staying in touch and sharing success stories   Check out Clinic Gym Hybrid’s app creators: www.membrandt.com Reach out to Jim Hacking via email: jim@maximumlawyer.com / jim@hackinglawpractice.com Check out Maximum Lawyer here.