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Jason Schroeder is a construction consultant who addresses dysfunctions within the workplace, especially in his area of expertise. He’s the host of Elevate Construction podcast and is passionate about making his industry better. Jason is our guest today to talk about the similarities between healthcare and construction, how to inspire and build trust with your […]

On this episode of Clinic Gym Radio, we’re joined by Carolyn Boldt. Carolyn is the VP of Design at CrossFields, Inc. She has designed multiple gyms and chiropractic offices. Her belief is that design creates emotion, so she is very purposeful in her work. Today, she talks about the most important aspects of design, what […]

Today we are joined by Cassandra Strunk and Kyle Young from Kabuki Strength, a company that designs, engineers, and manufactures innovative equipment. They also provide coaching and education. Cassandra and Kyle are with us to discuss creating a recovery program tailored for powerlifters, the importance of building a network of medical practitioners and clinicians, and creating plans that are flexible and adaptive to client needs and circumstances. “I think if you work with the right people you can still progress, you can still load, without the fear of injury.” – Cassandra Strunk Topics covered include: How Cassandra and Kyle got involved with Kabuki Strength. About Kabuki’s new recovery program. Creating tailored recovery programs for powerlifters. The role of exercise in recovery. Moving away from the “all or nothing” approach to training and recovery. The emotional impacts of being injured. Identifying client goals to coach effectively and safely. Creating a reliable network of communication between clients, trainers, and clinicians. Understanding movement priorities for clients. Building trust with clients and clinicians. Balancing staying in your lane and questioning a clinician’s approach. Pushing your clients to perform. Limiting client regression. Creating collaborative programs between trainers and clinicians for the client’s benefit. The necessity of using unifying language. Creating adaptive and flexible plans. Utilizing client self-assessment to inform training plans. The importance of having the right tools for exercises.   Kabuki Strength: https://store.kabukistrength.net/ Contact Cassandra: Cassandra@kabukistrength.com

Dr. Lisa Lewis is our guest in this episode. She is a licensed psychologist and certified addictions counselor who strives to help her clients pursue their ambitions. Lisa is also a part-time faculty member at Northeastern University where she teaches classes including developmental psychology and abnormal psychology. We’re going to hear about how her work relates to rehab, building rapport and boundaries with clients, and the importance of language and phrasing. “You are in charge of the relationship. As the professionals, as people helpers, this relationship is one-directional. It’s about the client.” – Dr. Lisa Lewis Topics covered include: Lisa’s background in psychology and counselling. How Lisa works to help people enhance their lives. The advantages of working with a broad range of people. How patient/client communication affects your success rates as a practitioner. Establishing and maintaining rapport. The pitfalls of online coaching. Balancing rapport and service delivery. Creating boundaries. Taking a client-centered approach to interactions. Encouraging transparency between parties to share responsibility for time boundaries. Listening to learn: Knowing when to be quiet and let your patient talk. Understanding the language and phrasing to employ for different patients. Developing plans that reflect what your patient is telling you. Motivational interviewing: What it is and how to use it. Creating a caring environment in a caring profession. Taking care of yourself to take care of your patients. The importance of being present.   Dr. Lewis Consulting: https://drlewisconsulting.com/ Dr. Lewis on Instagram: https://www.instagram.com/drlewisconsulting/?hl=en   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Jon DeMoss, owner of Synergy Wellness and Performance Gym in Dallas, Texas. Jon has a B.S. in kinesiology and 12 years experience as a strength and conditioning coach. He has a love of learning, which led to an interest in breath work. Jon is here to discuss breath work, how being mindful of your breath can boost performance and cut recovery time, and engaging clients in their own performance success. “It really didn’t matter at the end of the day what that bench press number was, how many dead lift reps they got… What mattered was their performance on the field.” – Jon DeMoss Topics covered include: Jon’s background in the field of strength conditioning. How Jon learned about breath work. The benefits of understanding your breath for physical activity. Making stress on the body more manageable. How posture can affect your efficiency and fatigue levels. Understanding energy transfer and exchange. Learning not to push capacity for the sake of it. Overcoming the stigma of breath work. Proving the benefits of breath work to athletes. Cutting recovery time through correct breathing. The biggest additional benefit Jon saw through employing breath work. Changing the “always on” mentality that is prevalent in athletes. Balancing what clients need and what they want. Engaging clients in their own performance boost. The age group that can benefit most from breath work. The 6 pillars of a balanced training program.   Synergy Wellness and Performance Gym: https://www.synergyathletic.com/ Synergy Wellness and Performance Instagram: https://www.instagram.com/synergywp/ Connect with Jon: jon@synergyathletic.com   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Roy Page joins us on this episode of Clinic Gym Radio. He is a chiropractor from Southern California. Roy’s approach combines chiropractic care with the power of exercise to support the overall health of his clients. On top of being a Chiropractor, Roy is a Master of Traditional Oriental Medicine and a personal trainer. Today, he shares more about his unique approach to client care. “The same patient would see me on a Monday in the clinic and catastrophize what’s going on, and they’d see me on a Tuesday in the gym and they’re ready to get after it. And I got so much more done in the gym not because I had more time with them, but because they were less afraid in the gym setting.” – Roy Page Topics Covered Include Roy’s educational background and why he decided to pursue being a Chiropractor. Why Roy also decided to become a trainer. The importance of breaking preconceptions about what your body can do. Why Roy calls himself the “ultimate maintenance doc.” The benefits of having a gym in the clinic setting. Why Roy has to find ways to hold himself back. Roy’s recent injury and how he’s dealing with it. The adaptations Roy is making due to his injury. Why Roy believes everything we do comes down to bandwidth. Roy’s unique way of adjusting the spine. An introduction to kabuki education. What happens when a stimulus is no longer novel. What resiliency training really comes down to. The secret to breaking barriers with clients.   Roy’s Instagram: www.instagram.com/roypagedc Clinic Gym Connect – www.clinicgymconnect.com  

In this episode we are welcoming Dr. Michael Massey. Not only does Dr. Massey run his own clinical practice, but he also partnered with a friend and started Practice Mechanics. The mission at Practice Mechanics is to be the one-stop resource for administrative, billing, and risk management needs. Additionally, to provide a repository for evidence-based clinical evaluation and treatment instruction. Today, Dr. Massey is sharing tips on administrative practices, how to ask your patients the right questions, and why you should focus on the patient experience. “I think the mistake a lot of people make is complacency… if you’ve seen somebody and you’re familiar with them… and they call and make an appointment and come in… a lot of people go ‘I know that person, I know what they’ve got’… and they just continue the treatment as if they never missed a beat. That’s when you miss things.” – Dr. Michael Massey Topics Covered Include Why Dr. Massey decided to start Practice Mechanics What stands out to him about chiropractic students or those newly in the practice What knowledge gap students typically have once they graduate The biggest issues Dr. Massey addresses with his clients who have been in practice for some time Common mistakes that are made when opening a new practice Why administrative skills are not prioritized or celebrated The importance of having strong administrative skills in your practice Tips on using the EHR (electronic health record) effectively Common mistakes chiropractors make with their long-term patients The suggested time range between evaluation and reevaluation How to ask your patients the right questions The most common complaints Dr. Massey has heard in the medical legal cases he’s dealt with Why it’s important to focus on the customer experience How you can put yourself in the patient’s shoes and reflect on the way your practice looks   Practice Mechanics Instagram: https://www.instagram.com/practicemechanics/ Practice Mechanics Website: https://practice-mechanics.com/ Clinic Gym Connect – www.clinicgymconnect.com

On this episode we are joined by a trio of amazing clinic gym hybrid doctors: Nate Baker, Nick Baker, and Keith Yoho. All are chiropractors at Total Performance Clinic who believe in the power of exercise, showing not only that this model can be done, but also showing that it can be done well. There is a lot covered in today’s episode, including how to manage the client experience when transitioning them to the gym, the most important aspects of the clinic gym hybrid model, and how to ensure clients don’t get injured when training. “I had a conversation yesterday with a patient and she said… ‘I need to gain a lot of muscle very quickly,’ and my first thought was ‘no you don’t. You need to not get hurt… And we can build you from there.’” – Nick Baker Topics Covered Include Where their facility is located and how the space is used. How Keith, Nick, and Nate all came to be into the same practice. What brought them to implement the clinic gym hybrid model. How this model has supported treatment and prevention of injury. Where they found the most benefit from implementing systems. Why you should delegate what you can in your business. How they manage their chiropractic assistants (CAs). Why progressions and regressions are important in a gym setting. How to know when you need to rethink the way you teach an exercise. Why you need to spend time training your trainers. How many times the gym is mentioned to a chiropractic patient. The stages in which they introduce clients into the gym. Why having something unique about your practice is just as important as marketing. Why good service and good treatment doesn’t require nice stuff. Thinking about using your space as a continuing education outlet.   Total Performance Instagram: https://www.instagram.com/totalperformance.clinic/ Total Performance Website: https://totalperformance.clinic/about-us/ Clinic Gym Connect – www.clinicgymconnect.com

Greg Jenkins is our guest in this episode. He is the Founder of Monkeypod Marketing. Greg focuses on empowering entrepreneurs and helping small businesses understand and implement automation while still maintaining a personal experience. Greg joins us today to discuss making a standout customer experience, what should and shouldn’t be done in creating the customer journey, and how to use automation to create high-touch engagement. “It doesn’t need to be a fancy, professionally produced video. You don’t need to fill a conference room full of balloons. What could you do that feels on brand for you and creates that feeling for your clients?” – Greg Jenkins Topics covered include: About Monkeypod Marketing. People remember how you did something, not what you did. How service leaders create a customer experience. The meaning of the name Monkeypod. Curating a full and personal customer experience. What creates a bad customer experience? Making an individual journey for each customer. Going beyond transactional service. How Greg’s background in hospitality has shaped his marketing approach. Embracing automation while making messaging personal. Overcoming automation fear. The meaning of high-touch service. Navigating COVID-19 restrictions to make great digital experiences. Going the extra mile to amplify client experience. Creating structure and connection points. Growing your practice through virtual workshops. Building brand perception. Celebrating new clients. How to audit your business’ customer experience. Designing an intentional experience.   Monkeypod Marketing: https://www.monkeypodmarketing.com/ Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Dr. David Seaman, a chiropractor and prolific speaker who utilizes chemistry as a method of treatment. David is strongly focused on how nutrition and diet can impact inflammation levels in the body, and has made it his mission to educate practitioners and patients alike about the way in which glucose can have a negative impact on your body.  In this episode, David discusses metabolic syndrome, learning how to identify inflammation in your patients, and the way in which your body chemistry impacts your mobility. “You can take anybody, the fittest person there is … deprive him of sleep for a month, have him sleep 4 hours a night, and he will tank. Without enough sleep, without enough of those key cycles, your body flames up.” – Dr. David Seaman Topics covered include: How chemistry and clinical practice can interact. Behind the premise of David’s new book, The DeFlame Diet. Inflammation in your body and how it impacts your health. The importance of getting enough quality sleep. Glucose and your cells: How glucose can heavily impact inflammation levels. Comparison of reduced mobility in non-diabetic and diabetic patients. About metabolic syndrome. Learning to look at your body as a chemical structure. Clinical markers that show a patient is inflamed. Tools to have in your practice. The positive power of setting goals. How obese patients are experiencing COVID-19. The relationship between waist size and inflammation. Creating actionable steps for your patients to take. Understanding control and thresholds in diet and nutrition.   Find out more about David and how to de-flame yourself: https://deflame.com/ DeFlame on YouTube: https://www.youtube.com/channel/UC01BY1nkLX15_RdTd4LOK1g Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

On today’s episode we are joined by Tony Gracia. Tony is the Owner and Head Trainer at Industrial Strength in Portland, Oregon. A lot of listeners have questions about opening a gym, and as he recently hit the reset button and opened his gym in a new space, Tony has a lot to share on this topic. Tony discusses everything he learned about opening a gym, including what his most profitable changes have been and what he would have done differently. “Strength, endurance, and mobility are our big three. There are certainly other things that are valuable, but those are our big three that we focus on and we try to be the best out there for those.” – Tony Gracia Topics Covered Include How Tony came to open his own gym His initial vision for the gym and how they adjusted based on feedback What Tony would have done differently How they manage their group classes What prompted him to move the gym location How to prioritize the equipment in your space Weightlifting becoming mainstream and how this has changed the industry What you can do to ensure your customers stick around long-term Why accessibility is so important in planning your gym layout Which classes rank highest in ease and profitability The pros and cons of holding Jiu Jitsu classes People's attitude towards martial arts versus fitness Advice Tony offers for those starting a gym What amenities really matter to the customer Why your facility needs to be authentic to who you are   Industrial Strength Website: https://industrialstrengthgym.com/ Industrial Strength Virtual Gym: https://ondemand.industrialstrengthgym.com/ Clinic Gym Connect – www.clinicgymconnect.com  

Brian Watters joins us on this episode. He is the Co-Founder of Indy Muscle and Joint Clinic in Indianapolis, which recently celebrated one year of business. Despite starting operations in a difficult year, Indy Muscle and Joint is doing very well. Today, Brian is sharing the valuable and difficult lessons he has learned in opening his own practice. “You’re gonna hear people say ‘why don’t you do this, why don’t you do this’… you’ve got to start assessing ‘okay, I’m doing right by the patients. No matter what, I will always do right by the patient’, and they will reward you for that.” – Brian Watters Topics Covered Include Brian’s education history and how he got into the industry Why he decided to open his own clinic How Brian found the space his clinic occupies now How Brian managed his team during the COVID-19 pandemic The struggles he encountered opening just before the pandemic began Surprising expenses when opening a new clinic One very difficult lesson Brian learned through experience Why Brian is glad he has security cameras in his practice What Brian wishes he would have done differently The parts of opening a new business he needed help with The progress that Brian is trying to make in opening a gym next door Words of wisdom for those practitioners looking to go out there on their own Not being afraid of the grind and how this relates to Brian’s experience The value of communication both internally and externally   Brian’s Instagram: https://www.instagram.com/drbrianwatters/ Indy Muscle and Joint Website: https://indymuscle.com/ Clinic Gym Connect – www.clinicgymconnect.com

Dr. Haley Day is our guest on today’s episode, and she is a chiropractic doctor and podcaster. Her podcast is called Lifestyle Practice Builders, and the mission of the podcast is to provide the listeners with the resources and tools she and her cohost (husband Rich) wish they had when they were first starting out in their practice. “Sending ‘thank yous’ is a lost art… I just got one the other day from someone that bought a ChiroPlanner and it meant the world to me. I loved it. I want to do anything I can to help that person succeed.” – Haley Day Topics Covered Include When the Lifestyle Practice Builders podcast was started and what it’s all about. What made Haley lucky in her practice when first starting out. The foundational elements to a practice that new chiropractors should nail right away. What role mindset plays in opening your own practice. The importance of being resourceful as a new business owner. How to be flexible in your marketing approach. Why it’s crucial to have a business plan. Common mistakes new chiropractors make in their business plan. Why you should narrow down what your ideal customer looks like. Understanding overhead and focusing on low overhead. Efficient systems and processes of a practice. How systems create expectations and shape the client experience. Why you need to learn marketing before opening your practice. How establishing yourself in the community can help your business. The eBook Haley wrote and where to find it. Figuring out how to create a practice that fits you.   Lifestyle Practice Builders Website: www.lifestylepracticebuilders.com Clinic Gym Connect – www.clinicgymconnect.com

Today we are joined by Dr. Kevin Christie, the Godfather of chiropractic marketing. Kevin has been in practice for 16 years and runs Health-Fit Chiropractic and Sports. In the last few years, he has set up the CSA and The Modern Chiropractic Marketing Group, written a book, and expanded his family. In this episode, Kevin discusses creating content-based marketing, the importance of having a strong support team, and takes us through his new book ‘Doing it Right: Modern Chiropractic Marketing.’ “I try to get chiropractors to leverage the fact that we have something interesting to say.” – Kevin Christie. Topics covered include: The importance of setting goals to make progress. Thee inspiration behind Kevin’s new book ‘Doing it Right: Modern Chiropractic Marketing.’ Creating a book with accessible and applicable strategies. What is content marketing? How Kevin arrived at content marketing for chiropractic. Knowing and defining your audience to create strategic content marketing. Making consistent and purposeful content. Why method of content creation doesn’t necessarily matter. Using psychographics and demographics to determine your target audience. Why you need to understand your target audience’s congregation points. How to create your marketing finance plan. How to repurpose and recycle content strategically. Keeping up with marketing trends. Supplementing your content with outside references. Automate, delegate, and optimize: How to start. Having a strong hiring process to get the right team. Advice for new practitioners.   Modern Chiropractic Marketing: www.modernchiropracticmarketing.com Kevin’s Podcast: www.modernchiropracticmarketing.com/podcast-library Doing it Right: Modern Chiropractic Marketing: bit.ly/doingitrightmcm Find out more about Clinic Gym Connect: www.clinicgymconnect.com

On today’s episode we are joined by Kevin Larrabbee, Owner and Coach at Allied Strength. Throughout Kevin’s career, he has taken on the role of strength coach, Personal Trainer, and an educator. He is also well-versed in content production, including podcasts to video within the fitness space. Today Kevin is here to discuss best practices for coaching, the best way to maximize gym space, and the lessons he’s learned along the way. “I can’t tell you how many times I’ve had female clients and adult group members and athletes say ‘I can’t believe that you thought of this’… Those are the things that allow you to go above and beyond. I don’t charge for that stuff, I just have it here.” – Kevin Larrabbee Topics Covered Include How Kevin came to open his business Allied Strength. Why it’s important to learn how to create digital content in the fitness space. The value of experience and when it’s okay to work for lower pay. How Kevin wasn’t planning on opening a gym, and why he did. What to consider before opening a gym. Tips on maximizing your gym space. Why coaching is the future of fitness. Lessons Kevin has learned operating out of 1000 square feet. Mistakes that Kevin has made and what he learned from them. The most recent additions Kevin has made to his gym. Best equipment for noise reduction and what not to buy. The amenities a small gym owner can and should provide. Facing the unknown as a business and dealing with restrictions. Why Allied Strength is successful now and what Kevin credits this to.   Allied Strength Instagram: www.instagram.com/allied_strength Allied Strength Website: alliedstrength.com Clinic Gym Connect – www.clinicgymconnect.com

Today we are once again joined by marketing expert Jon Morrison. Jon heads up Get Clear marketing and Clinic Sites, a company that helps clinics create their website through Jane integration. In this episode, Jon discusses the 7 benefits of creating an online course for your patients, story branding, and how to show to your community that you are an authority in your industry. “Usually, the way this broken world works is that you have to fight to get to the top. I believe that the people listening to this are the kind of people that deserve to be at the top.”– Jon Morrison Topics covered include: Ways to show your community that you are an authority and why it’s important. The importance of creating a specific niche to target. Why you need to use story branding. How showing empathy for your patient’s problems creates a better relationship. Making client education a priority. Understanding and communicating your message. The benefits of creating an online course. How online courses create marketing opportunities. Improving your impact through online course creation. Building trust with your audience. Going from ‘a chiropractor’ to ‘THE chiropractor’. Creating clarity in your own thinking to become a better clinician. How online course creation nurtures free time in your future. Online courses as an added revenue stream. Types of online courses you can offer. Developing your own intellectual property. Marketing in your practice.   Get Clear: https://getclear.ca Clinic Sites: https://www.clinicsites.co Contact Jon: jon@clinicsites.co Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Today we are joined by Adam Halseth. Based in Scottsdale, Arizona, Adam is a physical therapist and Board-Certified Sports Clinical Specialist. In his work he, aims to help rotational athletes play pain-free by tailoring treatment plans to the individual. Adam discusses what makes him angry about the world of hands-on care, the importance of knowing your end goal, and the problems of over and under prescribing exercise. “If you are a healthcare provider and you can make someone better, it doesn’t matter how you do it. You can be a chiro, you can be a PT, bottom line is if you make somebody better, I’m going to refer people to you.” – Adam Halseth Topics covered include: Differences and commonalities between chiro and physical therapy. What annoys Adam about the world of hands-on care. Accepting there is more than one way to treat someone. Addressing surgeon concerns and building trust. The importance of knowing your client’s desired goal. Movement-based treatment. The detriment of using cookie cutter treatments. The lack of regressions and progressions in treatment plans. Overcoming fear of progression. The importance of regular reassessment and plan adjustment. Communicating and showing the treatment value to your clients. The pervasive problem of over-using modalities. Creating the placebo effect, what causes it, and why it’s a problem. The trend of over-prescribing exercise. The importance of knowing the purpose of prescribed exercises for you and your client. What equipment Adam would stock his clinic with if he could only have 5 pieces.   Contact Adam Halseth here: https://www.instagram.com/adamhalseth, https://foothillsrehab.com/   Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com

Curt and Krista Kippenberger join us in today’s episode to discuss their progression with the clinic gym hybrid model in their clinic, Focus on Health Chiropractic. Their current facility is 3500 square feet and houses four doctors and an intern. The gym takes up 680 square feet and can comfortably host small classes. “I can honestly say when we implemented the gym and said, ‘this is a part of your treatment plan’, there’s a sparkle in peoples’ eyes. They’re like ‘woah… I came in telling you that I can’t even lift my kid up, and you’re telling me that your goal for me is to lift a 100lb kettlebell off the floor!’” – Dr. Curt Kippenberger Topics Covered Include What encouraged Curt and Krista to add a gym to their facility What brought Krista on board with the idea The logistical issues that came up in making this transition How providing the gym space has supported their patients further The financial investment to establish the space, and if it has been worth it The first step in transitioning patients into the gym How transitioning to this model helped build a stronger relationship with clients The best way to communicate with your clients The role that Krista plays in the business and her perspective on the client experience Changes in the patient base once exercise was added to the care plan Improving patient compliance Final tips for those launching these same changes in their practice Why shadowing and seeing things in action is important Clinic Gym Connect – www.clinicgymconnect.com

In this episode we are joined by coach, trainer, educator, and business owner Brendon Rearick. Brendon created the Exercise Checklists course, which provides a path to mastering a particular exercise while clearly outlining what standards need to be met to move on. Today he is sharing a bit about the Exercise Checklists course and how it helps create the world’s best trainers by promoting consistency, performance, and overall quality of life. “This allows the trainer to focus most of their energy on the individual, or the client or patient, instead of them trying to come up with programs or things on a white board.” – Brendon Rearick Topics Covered Include The Exercise Checklists Course including how it’s structured and what it offers How the course can improve a trainer's effectiveness and success Don’t hire the world’s greatest trainer, create the world’s greatest trainers How this checklist approach can also support practitioners How sub-checklists come into play The clinical aspect and the potential to use checklists for discharge criteria How this course promotes proper progression Why standards on checklists are important Success stories from this course How the course helps you hire trainers with great customer service How using the Exercise Checklists system supports repetition and facilitates trust A peek into what Brendon’s gym looks like Buying gym equipment in a strategic manner Taking what you learn from the course and making it your own   Check out https://www.functionalmovement.com/ and find an SFMA course near you. Start the Exercise Checklist course and use coupon code clinicgym for 50% off: https://www.exercisechecklists.com/

Today we are joined by Dr. Brian Strump. Based in Charlotte, NC, Dr. Strump co-owns Live Active Charlotte with his wife. Live Active Charlotte has been open since 2010 and helps clients by creating personalized plans for their needs. Dr. Strump returns to the show today to discuss creating long-lasting client relationships, marketing strategies, and how often you should be communicating with your customers. “We look at our business as a relationship business, that’s why people are here for 10 or 11 years.” – Brian Strump Topics covered include: Building good foundational business principles. How Dr. Brian helps others run better businesses. Utilizing the pandemic to maker changes in your clinic. What Dr. Brian has learned about generating leads. How clients are communicated with in the first year of joining Live Active Charlotte. The average length of memberships at Live Active Charlotte versus the national average. How to get people into the clinic or gym. Creating brand awareness. The importance of maximizing the client experience from the beginning. The cost of different marketing strategies. Why you should be combining email, SMS, and phone calls to drive engagement. Creating personal communications to clients. Making your services as easily accessible as possible. How to continue communication once clients are in the door. The benefit of scheduling communications. Re-engaging clients that have left or are thinking of leaving. Incentivizing return visits.   Contact Dr. Brian Strump here: drbrian@liveactivectl.com Find out more about Raquetfit here: http://www.racquetfit.com/