Geoff Phillips on scaling ambitious technology businesses
Geoff Phillips is the former Marketing Director at Sage, founder of Canvas Marketing and Advisor to businesses using marketing to support growth, scale or investment readiness. He supports ambitious businesses that are committed to investing time and resource in marketing that works. Geoff is an award-winning marketer, speaker and coach with a proven experience at C-Suite level across multiple sectors and business sizes from FTSE100 to high growth SME. He was previously marketing director at Sage and has worked with brands including Baxi, Avery Dennison, Canon and Caspian. We discuss: Scaling technology businesses Growing Sage's customer base Brand vs demand generation Marketing attribution and ROI Choosing agencies and working with agencies Helping young people build their careers Enjoy the episode.