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Clickbait & Switch

41 Episodes

1 minutes | Jul 20, 2021
2021: Week 29 | Clickbait & Vacation
Clickbait & Switch is going on a summer break! We'll be back in a couple of weeks - so stay tuned!  This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela).  Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment and to Noah Prévost who is our stellar producer. 
11 minutes | Jul 14, 2021
2021: Week 28 | We ask a Retail Prescriptor what sectors were left behind by the COVID-19 acceleration
Today’s special episode is borrowed from the Mojo Moments podcast. The Mojo Moments podcast is about getting inside the heads of business pioneers and learning - okay, stealing - as many tips about how they keep their mojo through the ups and downs of life, business, and everything else. There are dozens more interviews to catch up on. Subscribe wherever you get your podcasts. https://www.cloudraker.com/en/podcasts/mojo-moments-podcast Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.
21 minutes | Jul 6, 2021
2021: Week 27 | How TikTok Took Over the World
On today’s show, we explore where TikTok came from, how trends take off, and where do they go next? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, The Guardian, The Intercept, TechCrunch, GWI, and Bloomberg. Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.
17 minutes | Jun 29, 2021
2021: Week 26 | What’s happened so far this year?
On today’s show, we look at how six months down in 2021 there are some key trends to note, ignore, and follow closely. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Michael Geist, The Verge, NPR, Social Minds Hub. Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.
16 minutes | Jun 23, 2021
2021: Week 25 | Ronaldo Makes Coke Take a Dive
On today’s show, we explore how ads will follow you into your virtual worlds, Twitch gets all wet, and how Ronaldo can cause Coke’s value to dive by $4B with a wave of his hand. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Tech Crunch, Facebook News Blog, Axios, Social Media Today, Bloomberg, Social Minds, Reuters, Games Industry Week and SVG Europe. Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.
16 minutes | Jun 15, 2021
2021: Week 24 | Trailers, But Make it Fashion
On today’s show, Pinterest Shopping is the mall of the future, TikTok might DeepFake the US, and premium fashion is making your driveway the new runway. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, AdWeek, Robb Report, Bloomberg, E Online, and WARC Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.
15 minutes | Jun 8, 2021
2021: Week 23 | The Minority Report is Coming
On today’s show, Google subtly hints at the future of interfaces, TikTok goes old-school radio star, and your next way to shop or sell might be via chat. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Yalo's website, WhatsApp's blog, CNBC, AdWeek, the Spotify Newsroom, 9 to 5 Mac and YouTube's blog. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
14 minutes | Jun 1, 2021
2021: Week 22 | Amazon, M.D. Might Do House Calls
On today’s show, Instagram adds more shoppable features, Zoom still thinks it’s 2020, and Amazon wants to become the USA's favourite doctor… This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Business Insider, Amazon’s Newsroom, Instagram’s Blog, LinkedIn news, Digital Information world and The Verge. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
17 minutes | May 26, 2021
2021: Week 21 | Retail Battle Lines are Drawn
On today’s show, Snap announces cool new stuff, Twitter has lame stuff leaked, and Google unveils its retail plan to take on Amazon. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Digital Trends, Zdnet, AdWeek, The Verge, TechCrunch, Snapchat for Business, Snap’s Newsroom, and Facebook’s newsroom. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
16 minutes | May 18, 2021
2021: Week 20 | Shop Around the Clock on TiKTok
On today’s show, TiKTok wants in on in-app shopping in a big way, Elon is giving the SEC heart palpitations, and government’s are still trying to regulate social media. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on TechCrunch, Bloomberg, The Guardian, Datenschutz Hamburg, Week in Review Newsletters, and the TikTok Newsroom. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
17 minutes | May 11, 2021
2021: Week 19 | The Hunt for a Not-so-Red October
On today’s show, Mark and Gisela put on deerstalker hats and look at how Snapchat is hunting creators, app makers are hunting tech companies, Rapchat is hunting rappers, and Twitter is hunting recurring revenue streams. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Next Web, WARC, Twitter’s blog, Facebook’s newsroom, Snapchat’s Newsroom, Rapchat’s website, TechCrunch and The Drum. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.
14 minutes | May 4, 2021
2021: Week 18 | Everyone is now officially a brand
On today’s show, Mark and Gisela look at Instagram’s move to win over content creators, more social platforms get an audio feature, and there’s a new competitor to Amazon Prime. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles Engadget, Hype Beast, TechCrunch, Social Minds platform, AdWeek, the TikTok Newsroom, Instagram’s Business Blog, CNN and Pixel8. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.
14 minutes | Apr 27, 2021
2021: Week 17 | Amazon stores, Parler, and Facebook are back, baby!
On today’s show, Mark and Gisela break down how Amazon is about to take over brick and mortar, how Apple gives in to the Far Right, and how Facebook might be cool again??? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Facebook’s Newsroom, The Next Web, The BBC, Market Watch, Bloomberg, Tech Crunch, The Amazon Blog, and WARC. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.
15 minutes | Apr 21, 2021
2021: Week 16 | A DIFFERENT GREEN FOR 420
On today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on the Nike website, Wall Street Journal, Forbes, Spotify’s newsroom, The New York Times, Bloomberg, ICIS, The Unsplash blog, the TikTok blog, and Snapchat’s Newsroom. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.
14 minutes | Apr 16, 2021
Mojo Moments Excerpt | Tony Chapman discusses why brands and marketing need unique emotional positioning to succeed
On today’s bonus show, we steal a clip from a Mojo Moments interview with marketing legend Tony Chapman as he clarifies why marketing needs to strike an emotional core to stand out. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To listen to the rest of this episode and other Mojo Moments episodes, http://bit.ly/tonyonmojomoments
15 minutes | Apr 13, 2021
2021: Week 15 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings
On today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp If you want to check out the Burberry virtual store we discuss, here’s the link https://burberry-ginza.com/ Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, TechCrunch, Spark Toro, Burberry, BBC, The Verge, and Fashion United. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.
15 minutes | Apr 7, 2021
2021: Week 14 | LinkedIn gets creator mode, we debate Discord, and vintage clothes are going mainstream in Toronto
On today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Facebook’s Newsroom, LinkedIn’s blog, WARC, and How Stuff Works. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
12 minutes | Mar 30, 2021
2021: Week 13 | The Hudson’s Bay, YouTube, and supply chain madness float our boat this week
On today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The New York Times, Lloyds List, Bloomberg, AdWeek, Reuters, Apple Insider and The Verge. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
31 minutes | Mar 24, 2021
2021: Week 12 | Snapchat helps you to find your next fit, Facebook’s got tricks up its sleeves, and it’s raining NFT talk with a first person account
On today’s show, Snapchat wants to be your dressing room, Facebook is connecting VR to your wrists, we’re going to say hi and bye to Paramount+ and we’ll get a first person account of NFT mining.
13 minutes | Mar 16, 2021
2021: Week 11 | It’s NFT Time
On today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on  The Verge, Tech Crunch, Ad Age, Global News, the BBC, the YouTube channel Simply Explained, Everest Pipkin blog, Mashable, and LinkedIn Daily News. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
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