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Before you launch an on course, you need to make sure that the people getting your marketing messages and offers are actually interested in your product. The best way to do this is to setup automated marketing funnels that segment your e list for you. [smart_track_player url="http://inboundpro.podbean.com/mf/web/vycwn4/20-simple-e-funnel.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Selling an on course isn't a walk in the part, but if you have a responsive list of interested prospects, it can feel that way. This episode goes into how you can prepare for your on course launch by setting up the e side of things. [smart_track_player url="http://inboundpro.podbean.com/mf/web/4spdvj/19-why-e-launch.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Click Send in 2016 will be all about using e to sell your on course. The first 10 weeks will cover topics like the 'sideways sales letter', how to build a launch list, short es vs long es to sell your course and much . [smart_track_player url="http://inboundpro.podbean.com/mf/web/vpew6x/C2016.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

If you're sending out es to your list and only getting 5 to 10% open rates, you're risking being placed in the junk/spam/promotional folder because most people aren't opening your stuff. This episode talks about the smart ways to clean up your e list from people who just don't want to be there - people that just signed up to get your free gift with a throwaway e. [smart_track_player url="http://inboundpro.podbean.com/mf/web/ki7asf/18-clean-list.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Can podcasting help you grow a responsive e list? The short answer is yes. But why does it work and how to can you get people from an audio podcast to your e newsletter. That's what we cover in today's click send podcast. [smart_track_player url="http://inboundpro.podbean.com/mf/web/mv5fza/17-podcasting-elist.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Today we learn from some of the smartest e marketing experts in the field. These people (and companies) have been using e to grow their businesses for years and some of the tips you’ll hear today are from e marketing services themselves. I hope you enjoy this podcast. [smart_track_player url="http://inboundpro.podbean.com/mf/web/84xyiu/16-e-tips-pros.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

The data shows that plain text es convert better than fancy HTML es - but I still choose to use HTML es. In this episode I talk about why I send HTML style es, and how to find a happy medium between the two. [smart_track_player url="http://inboundpro.podbean.com/mf/web/svzh73/15-why-html-es.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

We want subscribers, opens, and clicks to our links. In today's episode we talk about how to get better results from your e marketing strategy by focusing on 3 things: Better e subject s. Better openers. More open loops

What e marketing services do you use? Aweber? Mailchimp? Infusionsoft? Are you using any special plugins and pop up software to capture leads? All of that and is covered today in episode 13 of Click Send. Enjoy! [smart_track_player url="http://inboundpro.podbean.com/mf/web/hixjez/13-e-tools-services.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

People unsubscribe. That's just how things go with e marketing. In this episode we talk about why you shouldn't get hung up people leaving your e list and how that can actually be a good thing for you - and you s. Enjoy! [smart_track_player url="http://inboundpro.podbean.com/mf/web/uy39xz/12-unsubscribes-good-thing.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Before you click send, there are some questions you need to ask. Things like, "who's getting this e" - "what do I want them to do" and other ones that you'll find inside this episode. Don't send another e without going through this list of questions. [smart_track_player url="http://inboundpro.podbean.com/mf/web/hzirq9/11-questions-before-send.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Last time we spe about getting your es opened and read, but just because people open and read them, doesn't mean they'll take action. In this part of the 10-part crash course we talk about how to increase the number of people that click on your links and take an action. [smart_track_player url="http://inboundpro.podbean.com/mf/web/y7wpem/10-increase-e-click.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Even if your es get opened, it doesn't guaranteed that it will be read by the person at the other end. This episode shares some ideas and tips to get people to not only open but read your e messages. [smart_track_player url="http://inboundpro.podbean.com/mf/web/8kwbqx/09-get-your-es-read.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Increasing e open rates is very important because if your subscribers don't open your messages, you won't be communicating with them as effectively as you'd like. This episode goes into some strategies to get the opened at a higher rate. [smart_track_player url="http://inboundpro.podbean.com/mf/web/qjfgpi/08-increase-openrates.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

How often should you send es to your list? This is also a common question I get from people just getting started with e marketing. In this part of the Click Send Crash Course I talk about the times where you want es going out vs. not. Listen in to find out. [smart_track_player url="http://inboundpro.podbean.com/mf/web/xfzceq/07-how-often-es.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

You should be communicating with your audience vie e, but what type of content should you send to your list? This episode gives you a few options to consider to keep your subscribers engaged. [smart_track_player url="http://inboundpro.podbean.com/mf/web/mix6cb/06-what-eto-send.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Autoresponder length. This is a very common question among those just getting started with e marketing. Today I give you the answer to this question, but it may not be what you thought it would be. [smart_track_player url="http://inboundpro.podbean.com/mf/web/btpq5g/05-autoresponder-how-long.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

Creating that first welcome e is crucial if you want to build a long lasting connection with your audience. In this part of the crash course I talk about how to craft the welcome message the right way and how I do it myself. [smart_track_player url="http://inboundpro.podbean.com/mf/web/krb749/04-craft-welcome-e.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

I've made a ton of mistakes with my e marketing strategy over the years and I want to help you avoid some of them. In this episode of Click Send I talk about some of the most common mistakes and what to do instead. [smart_track_player url="http://inboundpro.podbean.com/mf/web/6nathg/03-e-marketing-mistake.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]

If you don't know where you're headed, it doesn't matter what direction you go. marketing goals must be set if you ever want to build a targeted list of prospects and grow an audience that will grow your business. [smart_track_player url="http://inboundpro.podbean.com/mf/web/mjar7u/02-define-e-goals.mp3" color="336d93" social="true" social_="true" social_="true" social_gplus="true" ]