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Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs." Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic.  Join us and check out her podcast here: https://lnkd.in/gEm-MJMv --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable.  Join us.   Learn more about her and connect with her here: https://lnkd.in/dgTrUpBF --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show. But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me. Today, for Episode 500, I want to talk about the comfort zone. You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say. But why does it have to? Why can’t our comfort zone evolve? Does it really have to feel uncomfortable? I don’t think we have to be uncomfortable to create good content. Sure, when I was a public safety reporter, interviewing families of murder victims wasn't comfortable for anyone involved. Interviewing executives or celebrity influencers might also not lead to a few jitters here and there. And what about trying new content types? Certainly, it won't feel natural from the get-go. The first time I was reporting on live TV, it was weird. No different when I started podcasting or livestreaming the podcast. Listen to the episode and read more here: http://christophtrappe.com/comfort-zone --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Leonard J. Scheiner works with lawyers to drive leads.  In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.  Join us. Learn more about Leonard's company: https://gogeekhaus.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.   Join us and check out his company here: https://admanity.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.   Connect with Laura here: https://lnkd.in/g-dnwkJJ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss: What is multistreaming?  Good platforms to multistream Where should we multistream to?  After the multistream Read the related article here: http://christophtrappe.com/multistream --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss: tools to use mindset how to start and spot stories and more... Join us and check out this related article on finding time to write: https://www.christophtrappe.com/making-time-for-writing/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs need to understand and appreciate content strategy How to get useful content out of them How to build trust Sharing results And more... Join Christoph. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands for ultrawideband. But how fast is this new ultra network and how does it compare to others? Find out on this episode and read the related article here: http://christophtrappe.com/verizon-5g-uw --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:   What video strategies work? How do you integrate them with your overall content strategy  How about vlogging?  And more...  Join us and connect with Emmy here: https://www.emmywu.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.   We discuss: What makes a good brand name? How about the legal stuff? Does the website domain matter? How to pick a name? Is crowdsourcing a good idea? And more... Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk Need branding help? Contact his agency here: https://www.heirloomagency.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.   What do we need to know about them as business storytellers?  How do we involve them?  And more. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link)   Learn more about Hana on her website: http://www.genzplanet.com More about business storytelling: https://www.christophtrappe.com/business-storytelling/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.  We discuss:   What are content ops?  How do you know that you need content ops?  How do you set up a team?  What does success look like?  And more...   Join us.   Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: https://lnkd.in/g4hmVUib --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3 --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action. Join me and read the related article here: http://christophtrappe.com/instagram-calls-to-action --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support