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Christian Media Marketing

83 Episodes

19 minutes | 13 days ago
Episode 82 - Prayer Campaign Example
In this episode, you will learn 1. About the new, live video training show coming in late January 2. About a 4 part prayer media outreach campaign with ad examples and landing pages 3. Metrics and reasons behind the campaigns https://kavanahmedia.com/prayercampaignexample
17 minutes | a month ago
Episode 80 - Learning Curves, Privacy, & New Shows
In this episode, you will hear and learn about, 1. The learning curve and event interactions needed for the algorithm 2. New privacy battles and the impact on your media marketing 3. A new, live video show about Christian Media Marketing and how you can help
21 minutes | a month ago
Episode 78 - Understanding The Spiritual Battle That We Are In
In this episode you will learn, 1. Some of the tricks and ways that the Devil works to undermine God's Truth and His workers 2. The realities of spiritual warfare 3. How we can prepare and take action To watch a video of this training with slides, click here:   
16 minutes | 2 months ago
Episode 77 - Audience Targeting Training
In This Episode, You Will Learn 1. About Custom Audiences and Lookalike audiences 2. Options When Targeting Geographic Areas 3. Ways To Refine Your Audience For Better Results Here is a video presentation of this training as well: https://youtu.be/fGtASoELmfA
16 minutes | 2 months ago
Episode 76 - Training On Message and Content With Your Target Persona
In this episode, you will hear about  1. 4th Quarter Ad costs and issues 2. How to evaluate and think through your messaging and content strategy in regards to your specific target persona 3. A season and time to be thankful
11 minutes | 2 months ago
Episode 75 - How To Compare Your Ads Within Facebook Ads Manager
In this episode, you will: 1. Learn how to use the "Compare Button" when analyzing your different Facebook Ads 2. Hear about a new "Live" video training that we will beginning (Lord willing) in January For a video recording of how to use the "compare" button, go to our Kavanah Media Facebook at    How To Compare Data In Facebook Ads Manager Learn how to see how your ads are doing and compare them to other ads and timeframes Posted by Kavanah Media on Thursday, November 19, 2020  
20 minutes | 2 months ago
Episode 74 - Introduction To The New Google Analytics 4
In This Episode, You Will Learn- 1. Google possibly moving towards cohort marketing (groups) instead of one to one 2. More about the new Google Analytics version 4 3. My recommendation as to whether to use. now or still use the Universal Analytics version
30 minutes | 3 months ago
Episode 71 - An Interview With Curtis Sergeant
In this episode, 1. Hear about how Curtis sees the digital world impacting discipleship 2. Learn About Zume, and how it can help train those who you are working with to make disciples who make disciples   https://metacamp.org/ https://zume.vision/ https://zume.training https://2414now.net/  
19 minutes | 3 months ago
Episode 70 - Digital Outreach In A Pandemic World
In This Episode - 1. Hear our thoughts on what is changing in an outreach within a pandemic world. 2. Discover some outreach ideas that will help even when your gatherings can be in person again. 3. Ministry mindset changes that can help in the midst of a pandemic. 4. Truths that do not change.  
19 minutes | 3 months ago
Episode 69 - Security Considerations When Doing Social Media Marketing
In this episode you will learn about different security settings and practices that are advised when doing social media marketing.
21 minutes | 4 months ago
Episode 68 - Lessons Learned, An Interview Of A MTM Practitioner In Asia
In this episode, you will hear from a MTM practitioner who works with a broad network in Asia. He will describe lessons learned, opportunities, and challenges faced in their media outreach efforts.
16 minutes | 4 months ago
Episode 65 - How To Create Content Strategies With The Seeker In Mind
In This Episode, You Will Learn 1. How asking the questions "So What?" and "What If?" can help you in your planning 2. How strategy and specifics such as who, what, when, where, and how relate to your Christian media marketing 3. Why thinking through logistics (Facebook Pixel, Analytics, Custom Audiences, Next Steps, and more) before you begin an ad campaign is important Plus, be listening for an opportunity to help in some specific research that is being done.
16 minutes | 5 months ago
Episode 64 - Why Consistency Is SO Important In Your Social Media Marketing
In This Episode, You Will: 1. Hear of new changes and updates to Word Press, Facebook Messenger, Twitter, and more 2. Learn why consistency in your social media marketing is so important 3. Understand how a content calendar can help you accomplish your goals
15 minutes | 5 months ago
Episode 63 - How To Use Instant Experience In Your Facebook & Instagram Marketing
In This Episode, You Will Learn - 1. Things are changing within the social media world, and how to be ready and respond 2. How to use the Instant Experience within Facebook & Instagram to create landing pages within the social media channels
17 minutes | 5 months ago
Episode 62 - Interview With Mike Schrage From GNPI And Their Global Gospel Video Content
In This Episode, You Will... 1. Hear about the history of GNPI and their heart for media to movements 2. Hear about an exciting new website that has video content, landing page ideas, ad ideas, and more To Check Out The Global Gospel Media Content, Go To: https://theglobalgospel.media/
13 minutes | 5 months ago
Episode 61 - How To Use Tools To Better Understand Your Website Traffic
In This Episode, You Will Learn 1. How Google Optimize Can Help You Do A/B Tests On Your Website (optimize.google.com) 2. How A FREE Tool Such As Hotjar (hotjar.com) Can Help You See What People Are Actually Doing On Your Website
22 minutes | 5 months ago
Episode 60 - Strategic Storytelling For Ministry, An Interview With Tom K.
In This Episode, 1. You will hear from Tom K. who is the instructor for the Foundations of Media to Movements course at the Mission Media U site.  2. Hear Tom's thoughts on Strategic Storytelling 3. Why Mobile Media Creation Is Important 4. And Why Partnering With Locals To Create Content Is So Strategic Tom's Courses Can Be Found At  Story in Ministry Course  
12 minutes | 6 months ago
Episode 59 - How To Build A Custom Audience From Private Messages OR A Chatbot
In This Episode You Will Learn How To: 1. Create A Custom Audience Of Those Who Have Private Messaged You 2. How To Export Your ManyChat Audience In To Facebook To Create A Custom Audience
25 minutes | 6 months ago
Episode 58 - Campus Ministry Outreach With Social Media Marketing
In This Episode - 1. You will hear a recording of a live training call with 70 University Campus Ministers 2. Questions Answered Will Include: What is social media marketing? What platforms are good for college students? What to do when getting started? PLUS, hear the testimony of one campus experimenting to find seeker
17 minutes | 6 months ago
Episode 57 - Melting Before Molding, How To Pre-Suade People With Our Media
In This Episode You Will Hear About -  1. Pre-Suasion Techniques 2. Expectancy Violations Theory and Its Application 3. How We Can "Melt" People With The Holy Spirit Before They Are Molded Into The Image of Christ 4. Why The Phrase "You Are Not Alone" Is So Very Important
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