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ChiroCandy: THE Chiropractic Marketing Podcast
34 minutes | Jun 15, 2021
167: How to Master Personal Injury Marketing - with Dr. Mark Slater
Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment. Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mark graduated in 1998 and moved back to Birmingham where he built a brand new office under the mentorship of Dr. Peter Fernandez’ Practice Starters program focusing on personal injury. Mark knocked on over 1000 doors before he opened that practice and sold it for a large margin 2 years later and moved back to Atlanta where he bought an all PI/WC practice. In that practice, Mark employed an MD to handle all of the patient treatment while Mark was in the field everyday meeting attorneys, taking them to lunch, networking with MRI reps, and courting doctors for referrals. While owning that practice, he also started a chain of med spas called The Fountain Laser and Med Spa in greater Atlanta. Mark sold everything in 2015 and took some time off. Mark was recruited back into the PI game and was hired as a VP of Sales and Marketing for a multi-million dollar orthopedic spine surgery practice with multiple locations in Georgia where he coached and trained over 10 marketing liaisons in the field for that practice. He was instrumental in bringing the practice to over 200 new PI patients per month and breaking a record for most spinal surgeries performed in a calendar month in the practice at 30. Mark realized he enjoyed being an entrepreneur rather than an employee, so after 11 months as VP of Sales and Marketing for the Spinal Surgeon, he decided to start his own consulting business to help chiropractors and providers all over the country with his time tested and effective methods to generate more PI patients with his simple, 5 -Step PI Accelerator Method. Mark has also engineered a process to attract more PI patients with training on how to turn your non-utilized social media platforms into revenue generators for your PI practice. Mark is an expert on healthcare marketing who helps companies go from where they are today, to get to their desired situation by providing time-tested systems to building strong Personal Injury practices with his program. He has personally managed over a million dollars of marketing budgets and digital ad spends on behalf of clients and he has been able to consistently provide robust returns for his clients. Mark lives in Atlanta with his beautiful wife, his hard-hitting teenage hockey player son, and his creative and sweet teenage daughter.
61 minutes | Jun 9, 2021
166: Your 2021 Internet Marketing Plan
Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space? On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your New Patient leadflow via the internet in your Chiropractic business going into the New Year.
27 minutes | Nov 7, 2020
165: Part Time Million Dollar Cash Practice w/ Dr. Nona Djavid
32 minutes | Jun 1, 2020
164: Practice Purchasing Opportunities! with Kevin & Crystal Misenheimer
COVID-19 has created some amazing financial opportunities to purchase existing practices through some SBA programs. In this episode, Billy visits with Kevin & Crystal Misenheimer from Progressive Practice Sales. Progressive Practice Sales was created because the chiropractic + holistic clinic sales model was clearly outdated and underwhelming. They bring the health and wellness practice sales model (kicking and screaming the whole way) into the 21st Century, harnessing the power of current trends + technology to get your clinic in front of the right audience.
46 minutes | May 13, 2020
163: Is Your PPP Loan Really Forgivable? with Jennifer Belville
Learn how to maximize your PPP Loan forgiveness with these strategies. Jennifer Belville, from Chiro Pro Accounting, sits down with Billy to discuss the ends and outs of the new Payroll Protection Program loans.
7 minutes | Apr 9, 2020
162: Use This as a Blueprint
15 minutes | Mar 26, 2020
161: Guaranteed Patients Even in the Chaos!
Patient Visits Down? Watch this...🔥🚀 (Chiropractors & Functional Medicine Doctors) Still open and seeing patients? This is a very trying time for our nation. Thousands of businesses are closing, schools aren’t able to open, revenue is down across the board, family’s stress is at an all-time high. The best a chiropractor can do if patient visits are down is simple… CUT EXPENSES & INCREASE 💰 Its business finance 101: whenever revenue is down, expenses need to be too. Now is the time to break up with the marketing agency that’s charging $1000+/month. Hi, my name is Billy Sticker and I’ve been serving the chiropractic profession since 2007. I host a chiropractic marketing podcast and work with 170+ offices, helping them book new-patient appointments and become the “go-to authority” in their community. Needless to say, I’m dedicated to helping the profession. I have been brainstorming ideas to better serve chiropractic as they serve their communities. This has lead us to develop some strategies that we feel so confident in, we are putting our money where our mouth is. To better help you serve your communities, we want to eliminate any financial risk that comes with working with a marketing company. We won’t charge you a dime until we book 10 patient appointments on your calendar. 🗓 (These aren’t the tire-kicker, low quality “leads” other agencies provide 😉) These are REAL patients that NEED/WANT chiropractic! The best part is you do not even have to worry about any ad spend.👊 Oh, and not to mention our monthly fee is only $595. This is perfect for offices that are: ✅ Tired of paying $1000/month+ for lead generation services ✅ Seeing a decrease in patient visits during the mass hysteria ✅ Just want to see more patients! You can learn more and book a free strategy session with my team here: https://www.chirocandymarketing.com/get-started
4 minutes | Mar 18, 2020
160: How Chiropractors Should Respond to COVID-19
These are crazy times. Your communities are stressed and full of uncertainty. You need to be a HOPE Dealer. What does your community need that you can provide? A few days ago I posted a short video along with some samples of video content that clients are posting during this situation. You can watch it here: https://www.chirocandymarketing.com/spring2020
42 minutes | Mar 3, 2020
159: Great Marketing Will Solve Most Problems with Dr. Ryan Rieder
New Patients From Talks Dallas Bootcamp April 25-26, 2020 1. Talk The Talk Overcome and master one of the biggest fears - public speaking and learn how to position yourself as the expert. 2. Make The Ads Aquire digital marketing skills and learn how to use our exact Facebook templates to fill a room of over 30+ new patient prospects. 3. Walk The Walk Develop the necessary skills to run a workshop that requires you to spend less time planning and more time teaching. 4. Sell To Close Join me to learn how to double the amount of patients booking on the day and the BIG mistake most docs are making...! Register here: chirocandy.com/dallasbootcamp
67 minutes | Feb 26, 2020
158: How to Dominate Social Media Marketing without Discounting Services!
Do Not Spend Another Dollar on Ads Until You Watch This Training! (Your Ads Account could depend on it) After $4m in paid ads for local chiropractors, we put our best strategies into the Ultimate Social Media Marketing Masterclass! What you'll learn: ✅ Psychology behind a winning campaign ✅ How to generate "Better-than-referral" quality new patients ✅ Establish your office as the preeminent authority in your market ✅ Increase show rate by up to 300% with this ninja tip ✅ and much, much more! Regardless if you are "Straight" or a "Mixer" we will show you how to dominate in your market. We have personally seen these strategy work for: 🎯 Back 🎯 Neck/Headaches 🎯 Decompression 🎯 Knee 🎯 Laser 🎯 Weight Loss 🎯 Lunch & Dinner Talks 🎯 Reviews & Referrals 🎯 Re-Activations 🎯 Thyroid 🎯 Type II Diabetes 🎯 Stem cell & PRP 🎯 Pediatric 🎯 Prenatal 🎯 Lipo/Contour light 🎯 Orthotics 🎯 And many others... This is an updated training to take advantage of the recent changes on the top marketing platforms. Some of these tips I have never shared before. https://www.chirocandymarketing.com/masterclass-registration
25 minutes | Feb 18, 2020
157: [Breakthrough] Keto on Demand with Dr. Kyl Smith
40 minutes | Feb 11, 2020
156: Is Your Brand Congruent w/ Dr. Jerry Kennedy
In today's episode, Billy and Dr. Jerry Kennedy dive into the topic of branding. You'll learn how to make sure your messaging is conveying the true identity of your practice.
14 minutes | Feb 4, 2020
155: Video Equipment That Helps You Create Higher Quality Content
People are always asking what type of equipment they need to make better videos. In this episode, we look at three key items that can drastically help you created better videos. Enjoy! 1. Tripod with a phone mount 2. 20' lapel microphone 3. Photography lights (umbrella or ring light)
46 minutes | Jan 28, 2020
154: How to Scale Your Practice with Dr. Pete Camiolo
Learn how to leverage and scale your chiropractic practice to higher levels of achievement by becoming The Remarkable CEO. "The scoreboard is single-handedly the most important asset that my team and I created. This was the pivotal tool that helped transition me from feeling like a slave in my practice to acting as a CEO. I want to equip YOU to become the CEO of your practice. Your CEO journey begins now!" - Dr Pete
42 minutes | Jan 21, 2020
153: Keys to Successful Facebook and Instagram Campaigns - w/ Daniel Knowles
BJ Palmer used the technology of his time, which was radio, to get the message of chiropractic out to the public. You have an incredible gift of social media that you need to be using to get the message of chiropractic out to your community in the world. Too many chiropractors and other health care providers are using social media as a time-waster instead of using it to get their valuable message out. Or, they're using it part of “Shiny Object Syndrome”, buying kits and systems from firms as a way to magically bring in new patients. Billy Sticker of Chiro Candy has a different strategy, which is helping you build a tribe of ideal practice members using social media. Seriously, don't fall prey to “Shiny Object Syndrome”! Instead, use social media to get your message of health and healing out to the communities so people know what you do, how you do it and why you do it. They’ll like you, and then will follow up with you. This is a much better strategy than trying to get a magical grand slam of new patients in the door, and then being disappointed. After you listen to this podcast, arrange a consultation with Chiro Candy at www.chirocandymarketing.com, and learn more about them. If you haven't already registered yourself and your team for Mile High 2020 Vision in Denver, August 20th to 23rd, make sure you dial yourself and your team in to rise up into a Mile High altitude at www.milehighchiroregistration.com! Deepen your philosophy, expand your vision, and improve your business strategies so you can increase your practice and have more people on more tables more often.
17 minutes | Jan 14, 2020
152: Focus on These Two Things
No matter what happens, these are the ONLY two things that you can control, and these two things make all of the difference in the world. Attitude Work Effort Proverbs 14:23 "All hard work brings a profit, but mere talk leads to poverty."
13 minutes | Jan 9, 2020
151: Reactivation Tip
1. Work with people who are a good fit. 2. Give people a chance to "save face."
36 minutes | Jan 7, 2020
150: 10 Tips For Recording Facebook Videos
Tips: 1. Keep them short 2. Keep list of content ideas 3. Change scenery 4. Talk about them, not you 5. Market to what they want, not what they need 6. Audience of one: Referral mindset 7. Lighting & sound 8. Testimonials 9. Add videos to video views retargeting audience. 10. Turn it up a notch. Be excited! chirocandymarketing.com/tribe
20 minutes | Dec 31, 2019
149: Building a Legacy Business
THE Chiropractic Marketing Podcast chirocandymarketing.com/tribe
23 minutes | Aug 5, 2019
148: Can This Software Replace Your CA?
Today we visit with the creator of SKED, a revolutionary software that is transforming how offices and patients schedule appoints and more.
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