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Beyond the Shelf
37 minutes | 2 days ago
Navigating Ad Claims: Episode 2 with Pamela Deese of Arent Fox
This week on Beyond the Shelf, we continue our conversation with Pamela Deese, Partner at Arent Fox. In last week's episode, Pam gave us an overview of what ad claims are, who makes them, and what is needed to make them. This week, we discussed what happens when brands make claims that are not or cannot be substantiated. Pam shares how the National Advertising Division (NAD) of the Better Business Bureau works, and what brands need to know about the laws and regulations surrounding advertising claims. Also in the episode, we spoke about how social media factors into existing advertising laws, and why it's important that Social Media Managers at food & beverage companies should be trained on how to make accurate ad claims.On next week’s episode of Beyond the Shelf, we finish our conversation with Pamela Deese by discussing how awards and certifications can be used properly in advertising, as well as a few recent NAD rulings that advertisers and marketers should be aware of. To be notified when the next episode is live, please subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedInBeyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.
27 minutes | 9 days ago
Navigating Ad Claims: Episode 1 with Pamela Deese of Arent Fox
This week on Beyond the Shelf, we are extremely excited to release the first episode of a 3-part series on Navigating Ad Claims with Pamela Deese, Partner at Arent Fox in Washington D.C. In this first episode, Pam gave us an overview of what types of claims can be made in advertising, who makes them, and what is needed to make them. She also breaks down the process that food & beverage brands need to consider before making any sort of claim in their marketing materials and touched upon what happens if a claim is made without proper substantiation. On next week's episode of Beyond the Shelf, we continue our conversation with Pamela Deese by discussing some of the possible legal ramifications of making unsubstantiated ad claims, as well as how social media and digital marketing fit into the current laws and regulations regarding advertising. To be notified when the next episode is live, please subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes. What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbestIf you are interested in being a guest on Beyond the Shelf, please email us at email@example.comDisclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.
23 minutes | 23 days ago
Why functional beverages are the future of the industry with Todd O'Gara of wanu water
This week on Beyond the Shelf, we spoke with the President and Founder of wanu water, Todd O'Gara. wanu water has created flavored, nutrient-infused functional beverages that help boost your energy and metabolism. In this episode, we discussed the history of the beverage industry including how sugary drinks gained popularity throughout the 90s and 2000s, and how tides are quickly turning. Todd gave us some insights into where they felt the industry was lacking, and their functional beverages are hitting on a lot of the trends that consumers are interested in. If you are interested in being a guest on Beyond the Shelf, please email us at firstname.lastname@example.orgTo stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.What did you think about the episode? Have you tried Swoon? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbest
32 minutes | a month ago
How wildfires affect the wine industry with Philippe Langner of Hesperian Wines
As one of the biggest wine producers in the country, every year California's wildfire season takes a huge toll on our local and national wine industry. This week on Beyond the Shelf, we spoke with Winemaker and the Owner of Hesperian Wines, Philippe Langner. In this episode, Philippe gave us some insights into how California wildfires affect the wine industry in Napa Valley. He also shed some light on the extensive aging process of wine, and how environmental factors play a huge role in the production of high-quality wine - as well as how he is working towards overcoming last year's record-breaking fire season. If you are interested in being a guest on Beyond the Shelf, please email us at email@example.com To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website. What did you think about the episode? Have you tried Swoon? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbest
27 minutes | 2 months ago
How to create a great tasting zero-sugar beverage with Jennifer Ross and Cristina Ros Blankfein of Swoon
Cracking the code of creating a zero-sugar beverage that still tastes great has been a challenge for many brands for many decades. This week on Beyond the Shelf, we spoke with the co-founders of Swoon, Jennifer Ross and Cristina Ros Blankfein. Jennifer shared her experience living with diabetes and how that led them to create a line of diabetic-friendly lemonades and simple syrup that contains zero sugar and no artificial sweeteners. They also gave us some background into why creating a zero-sugar beverage is so tricky, and what the reception has been like since they launched.If you are interested in being a guest on Beyond the Shelf, please email us at firstname.lastname@example.org To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website. What did you think about the episode? Have you tried Swoon? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn
28 minutes | 2 months ago
What does it mean to "go public" with Jaxie Alt of Stryve Biltong
It's not often that we get to follow-up with brands we previously interviewed. However, after watching their business rapidly expand, one of their products qualifying for a ChefsBest Excellence Award, and seeing their recent announcement about going public - we just knew we had to have them back on. This week on Beyond the Shelf, we had the honor of speaking with entrepreneur and Co-CEO of Stryve Biltong, Jaxie Alt. In this exciting follow-up to a previous episode with the Co-Founder of Stryve, Gabe Carimi, Jaxie gave us an update on how the brand has been doing and gives us a few hints as to what's next for them. She also shares what the process has been like as the brand prepares to go public this Spring, as well as the importance of educating consumers about the health-benefits of biltong.
39 minutes | 3 months ago
How do subscription services work with Paul Kalemkiarian of Wine of the Month Club
Subscription services are one of the most convenient (and fun) ways for shoppers to try new products. With many brands offering a variety of different types of food & beverage products, we can't help but wonder where this business model started and how they have faired during the past year. This week on Beyond the Shelf, we spoke with the President of the Original Wine of the Month Club and host of the Wine Talks with Paul K. podcast, Paul Kalemkiarian. In this episode, we discussed the history of wine subscription services and how services such as Wine of the Month Club offer customers a unique way to try products that they typically would not buy in-store.
29 minutes | 3 months ago
How has Dry January changed the beverage industry with Sharelle Klaus of DRY Botanical Bubbly
Dry January and Sober October are two of the biggest months for the beverage industry. Each year, thousands of shoppers utilize these months to cut back on their alcohol intake - which, in turn, has created a need for more versatile and exciting non-alcoholic drinks. This week on Beyond the Shelf, we spoke with the Founder & CEO of DRY Botanical Bubbly, Sharelle Klaus. She shared with us how her brand is helping to change the way we think about alcohol by creating exciting and fun non-alcoholic drinks. She also gave us some insight into how DRY Botanical Bubbly has shifted focus over the last few years, and how they have managed to stay true to their original mission.
41 minutes | 4 months ago
How has the wine industry changed in the past year with Ray Isle of Food & Wine Magazine
The wine industry was no exception to the disruptive nature of 2020. With in-person tastings cancelled and huge disruptions to the supply chain, many wineries had to be quick to adapt to the changing market. But how did these changes affect the wine industry as a whole, and will these trends continue into 2021 and beyond? This week on Beyond the Shelf, we spoke with the Executive Wine Editor at Food & Wine Magazine, Ray Isle. In this episode, Ray shared with us how the pandemic has affected the wine industry, and how wineries are adapting to new consumer behaviors. He also broke down some of the biggest trends in wine and even gave us a few wine recommendations.
34 minutes | 4 months ago
How can established brands be revamped with David Klavsons of King Juice Co.
After many years in business, established brands often have to undergo a strategic revamp in order to keep their finger on the pulse of the industry. For many brands, this can be a make-it-or-break-it moment. However, with meaningful innovation and a concise marketing plan, this revamp can bring forth substantial growth for most established brands. This week on Beyond the Shelf we spoke with the CEO of King Juice Company and Calypso Lemonade, David Klavsons.In this episode, David shared with us why it is so difficult to make zero-sugar lemonade that still tastes good, and how Calypso Lemonade has positioned itself to fill a void within the market. They also shared with us how packaging and branding have helped them see huge growth in business in the past year.
34 minutes | 4 months ago
How can the coffee industry be more sustainable with Maria Palacio of Progeny Coffee
Considering that coffee is often considered a staple pantry item for many Americans, how much do we actually know about where it comes from? This week on Beyond the Shelf, we spoke with the CEO and Co-Founder of Progeny Coffee, Maria Palacio. In this enlightening and educational episode, Maria shared with us how the traditional supply-chain often times does not benefit or support coffee farmers. They shared with us how Progeny is trying to fix these unstainable practices through direct partnerships with Colombian farmers. Maria also explained what a coffee score is, and how it affects the quality of coffee beans but also what that means for individual farmers.
31 minutes | 5 months ago
What's new in natural foods with Jeff Grogg of JPG Resources
Many new natural food brands often struggle to find their footing in this ever-expanding market. With trends that are in constant flux, it can be quite difficult for new brands to find a niche within the natural foods market that can offer long-term sustainability. This week on Beyond the Shelf we spoke with Jeff Grogg, who is the Managing Director at JPG Resources. In this episode, we discussed the recent history of the natural foods industry, as well as common pitfalls new brands often fall into. Jeff also shared with us why microtrends (such as trendy ingredient-based products) have a short shelf life, and what sort of macrotrends brands should focus on when creating new products.
33 minutes | 5 months ago
What food trends will emerge in 2021? with John Stephanian of ADM
Last year, it seemed that 2020 would be a huge year for the food & beverage industry. And in some ways it was. But, not for the reasons we thought. After 9 long months of adapting and growing as an industry, let us look into 2021 and consider how the industry will continue to change as we settle into a new normal. This week on Beyond the Shelf, we spoke to the Vice President of Global Culinary & Innovation at ADM, John Stephanian. He walked us through ADM's recent report on the top 5 global food trends that will shape 2021. From sustainability to the importance of transparency, we discussed how the events of the past year have shaped 2021 food trends and what is next for the food and beverage industry.
28 minutes | 6 months ago
How can soda be healthy? with Allison & Stephen Ellsworth of Poppi
Functional products were one of the biggest trends in 2020 for the food & beverage industry. From beverages to snacks, shoppers were gravitating towards products that not only taste great but also offer additional benefits. This week on Beyond the Shelf, we spoke to the duo behind the extremely popular better-for-you soda company Poppi, Allison & Stephen Ellsworth. In this episode, Allison and Stephen told us all about how they created their delicious functional soda, as well as their experience securing a major investment opportunity on the hit ABC television show Shark Tank. They also gave us a sneak-peak into the very bright future of the company, including a huge growth in distribution in 2021.
21 minutes | 6 months ago
How can meal kits inspire customers? with Carley Sheehy of Global Grub
Keeping cooking at home exciting and fun can be a tricky task - especially with everything going on in the world. Meal kits offer customers a unique at-home experience where they can try something new but from the comfort of their own home. This week on Beyond the Shelf, we spoke with the Founder of Global Grub, Carley Sheehy. Global Grub creates meal kits that contain all the shelf-stable ingredients one would need to make unique international dishes, such as mochi, sushi, and ravioli. In this episode, Carley shared with us her experience with starting Global Grub, as well as how the pandemic has pushed more people to cook at home.
29 minutes | 7 months ago
Why transparency is important in the plant-based market with Dan Curtin of Greenleaf Foods
With more options than ever for plant-based alternatives, consumers are becoming increasingly wary of what exactly these products are made of. This week on Beyond the Shelf, we had the privilege of speaking with Dan Curtin of Greenleaf Foods. As President of two of the biggest brands in the plant-based market (Lightlife and Field Roast), he was able to lend us important insights into the ever-expanding market. In this exciting episode, we discussed how consumers are extremely interested in clean label products, and why he encourages other brands to be more transparent about their products.
41 minutes | 7 months ago
Can influencer marketing work for your brand? with Elle DeFreitas of Wonderkind Co.
Influencer marketing is considered the wild west of the marketing world. It's a seemingly easy way for brands to connect to their core demographic, but there's a lot of risks involved. In this episode of Beyond the Shelf, we spoke with the CEO & founder of Wonderkind Co., Elle DeFreitas. They gave us an in-depth breakdown of how influencer marketing works and gave us tips for getting the best ROI when working with influencers. They also shared with us what type of products and categories tend to perform best with this type of marketing, as well as their best practices when it comes to finding the best influencers to promote your brand.
37 minutes | 8 months ago
How to create branding your customers will love - with Ross Kimbarovsky of Crowdspring
For new small businesses, establishing cohesive and effective branding is key in catching the attention of new customers. However, the typical process of partnering with one artist/graphic designer (or agency) often leads to long timeframes and ineffective communication. This week on Beyond the Shelf, we spoke with Ross Kimbarovsky of Crowdspring. In this episode, Ross shared with us how Crowdspring has created a marketplace for small businesses to connect with hundreds of artists and graphic designers. Their unique platform gives brands the opportunity to choose between many different designs, while still fostering collaborative and efficient workflow. Ross also shared with us his experience with marketing and branding, including what he believes to be common pitfalls small business encounter.
48 minutes | 9 months ago
How can CPG brands catch the attention of grocery buyers? with Alli Ball
Catching the attention of a Grocery Buyer is one of the toughest hurdles for emerging food & beverage CPG brands. Buyers at most major chains often see thousands of new products a month. When making purchases, they must factor in not just how much shelf space they have to fill in each category, but also what their customers are interested in at the moment. So what can you, as a food & beverage brand, do to stand out from the competition and catch the eye of a Grocery Buyer? This week on Beyond the Shelf, we spoke with Alli Ball. Alli is a food business consultant and founder of Retail Ready, an online course designed to help emerging brands grow their business. She is also the host of the Food Biz Wiz podcast. In this episode, she shared with us what she has learned over the years as a former Grocery Buyer, and the advice she has to new brands who are looking to get their products on shelf.
44 minutes | 9 months ago
What are fermented products and how can they help you? with Lauren Mones of Fermenting Fairy
"Fermented" has quickly become one of the biggest buzzwords within the food & beverage industry. With an influx of new kombucha, kimchi, and other fermented products hitting the shelves in the past year, there's no shortage of these wellness-focused products. However, many consumers are still unsure as to what exactly does "fermented" actually mean, and why are these products so popular? This week on Beyond the Shelf, we spoke with the CEO and Founder of Fermenting Fairy, Lauren Mones. She shared with us her personal journey with gut health, as well as how fermented products differ and why many consumers have found solace in them to improve their own wellness.
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