Chef Jonah, Owner of Huertas in New York City, comes on Chef’s Choice to explain his story and how starting at a very young age set him up for some amazing success. He talks about how he went to college, NYU, and not culinary school, how he worked for free (!!) for multiple years to learn about what he needs to do to become great, and how he has taken all of this information to create his business. Chef Jonah spent time in Madrid, Spain for a few years where he learned ideas for his food concept as well as business concepts. Huertas has created a culture of ambition, education, and nurturing to ensure his employees are happy because everything starts and ends with the employees. Another great part of the culture he is creating is how he always understands how his employees feel, what they’re thinking, and what their goals are moving forward. He also describes the importance of working both the Front of House and Back of House and how this helped him create his culture and business environment. Chef Jonah also explains how he created his restaurant concept to keep his food cost as low as possible and a couple tactics that they’ve used. Check him out on Instagram @senorhuertas and his restaurant @huertasnyc and their website www.huertasnyc.com If you're looking for a great read Chef Jonah's Cookbook is available where all books are sold! Generation Chef - A book about my opening of Huertas and our first year And be on the lookout for his next book coming out in April! The New Spanish: Bites, Feasts and Drinks