Listen Now

In this episode, we had a special guest who shares their career journey in developing technology alliance partnerships. Bader Hamdan explains why technology alliances are crucial in today's partner ecosystems and shares the criteria he uses to identify and evaluate tech alliance partnerships to ensure alignment with the company's overall strategy and objectives. Bader also discusses how to measure the success of an alliance partnership and what metrics to use. He shares valuable insights on building and maintaining strong relationships with tech alliance partners over time and the approaches he uses to develop successful tech alliance partnerships.Bader's LinkedIn ProfileBader's 10 Partnership Commandments Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

If you have listened to episodes of Channel Voices podcast before, you might remember one, two, three or maybe even more of our guests mentioning lack of education for the channel industry. The only viable option people have to learn about partnerships, channel and ecosystems is on the job. If you’re lucky you might get to work with a great mentor but more often you just find yourself being thrown into the deep-end. The wait for a focused and well structured education system might just have come to an end. Today, I speak with Todd Hussey, the co-founder of SEBSchool and the world-class on-demand, video-based education program designed to enable entire organizations, line-of-business teams, and individual partner professionals to build and grow a partner ecosystem GTM model. It’s the only Education System Designed Around the "Influence - Land - Expand" Partner Ecosystem Framework. Instructors: Jason Breed, Jay McBain, Gavriella Schuster, Todd Hussey, Brian Leonard. If you decide to enrol in this program, we would greatly appreciate if you used our SEBSchool affiliate link. It helps us keep the podcast running at no additional cost to you. Todd’s LinkedIn Profile Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

In this episode, we're discussing the importance of women's representation in leadership roles in the channel industry. Our guest today is Heather Zindel - Board Member and Vice President of Strategy & Operations at Women Executives Channel Advisory Network (WECAN), a leading organization that champions women's advancement in the channel. We start the conversation by asking our guest to tell us about her background in the channel. …and it’s extensive! Heather goes into the detail of WECAN, a non-profit organizastion and explains their primary mission. She explains that the main aim is to empower women in the channel industry by providing them with networking opportunities, mentoring, coaching and resources to advance their careers. She gives examples of challenges which include gender bias, lack of mentorship opportunities, and other barriers that prevent women from accessing leadership positions. We also delve into how companies and organizations can create a more inclusive culture that supports the advancement of women into leadership roles. She stresses that companies need to make this into a sustainable culture and not just a one-time or once a year event. Overall, our guest provides valuable insights and guidance on how to create a more diverse and inclusive culture in the channel industry, where women have equal opportunities to advance into leadership roles. Thank you for tuning in to Channel Voices! External Links: Heather's LinkedIn Profile (WECAN) Women Executives Channel Advisory Network website WECAN - Contact Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

I had the opportunity to sit down and chat with Lynn D. Tinney, who pretty much ‘grew up in the channel’. She gathered her substantial experience working at companies like Compaq Computers, Enterasys Networks, Siemens, Samsung, Cisco, Riverbed and CA Technologies to name a few. In January 2022 she took on the role of Senior Vice Presidents of Global Partners at Zayo. It’s in this capacity where she took the initiative of creating a Partner Advisory Board. Partner advisory boards provide a platform for partners to engage with a vendor company and provide valuable feedback, leading to stronger partnerships and increased growth. Key Points: How to create a successful Partner Advisory Board  Define the board's objectives Choose the right partners Provide clear guidelines and expectations Best practices for running a Partner Advisory Board  Encourage active participation from partners Foster open and honest communication Implement feedback into your channel strategy Post first Partner Advisory Board meeting  Continue to meet regularly Communicate actions and commitments Continuously assess and improve External Links: Lynn's LinkedIn Profile Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

In this episode we explore what TCMA is, how it works, who is it for and best practices on how to get started. Sherry explains in detail how essential TCMA is in today's fast-paced channel ecosystem and what it can achieve for vendors, distributors and their partners.  We also discuss the pr-requisites, efforts and cost of implementing such solution as well as the metrics that are typically being looked to ensure that it's delivering what it promises.  External Links: Sherry's LinkedIn Profile AscendX Digital Website Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

I've had the pleasure to speak with a fellow podcaster and the SVP, Global Channel & Alliances at BeyondTrust Rob Spee, on the role of a Channel Chief. Previously he has held channel leadership positions with companies like Carbonite, SAS and Outsystems as well as running his own Channel Consultancy business.  Rob shares his channel journey and how he got to this point in his career. He takes us through some of the responsibilities of a channel chief, we learn about his typical day in the role and what are the areas of his focus. He also shares with us some very practical pieces of advice for those who aspire to become a channel chief one day.  Rob Spee is an accomplished podcast host with his own Channel Journeys podcast which has more than 100 episodes External Links: Rob's LinkedIn Profile Channel Journeys Podcast Channel Journeys episode with Rich Blakeman on the Hybrid Sales Channel Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

I've really enjoyed speaking with Joe O'Callaghan - Managing Partner at Vation Ventures.  Joe tells us more about what Vation Ventures do and how they help technology companies start and enhance their channel journey. We also spend quite some time discussing how to start, elevate and accelerate a career in the channel.  Joe shares his knowledge and experience on what to concentrate on when starting your channel career and what to focus on next. He tells us how he started his channel career and also gives us his TOP tips for anyone thinking of getting into a channel role.  External Links: Joe's LinkedIn Profile Vation Ventures Website Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

Great conversation with Jacqui Rand of The Channel Consultants Limited and the person behind The Channel Meet Up event.  Jacqui gives us an insight into the needs of today's channel teams and explains why these teams are typically the smaller ones in terms of number of employees. We also get her perspective on current best practice when hiring talent for the channel.  External Links: Jacqui's LinkedIn Profile The Channel Consultants The Channel Meet Up Event Channel Acronyms Infographic - The A-Z List Channel Sales Acronyms - The A-Z List for Channel Professionals Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

Today's guest is a seasoned Channel Pro who worked for companies like Nortel and Avaya. Today, Kenneth leads the Channel Mechanics business and he tells us why automation in the channel is no longer just a 'nice-to-have' but a 'must'.  We talk about the typical channel business challenges that Channel Mechanics PRM solves for the vendors and their partners but also what vendors need to look out for when deploying a PRM solution.Kenneth shares his knowledge based on a multitude of successful PRM deployment projects delivered for vendors ranging from start-ups to ones with well established channel presence with thousands of partners.External Links: Kenneth's LinkedIn Profile Channel Mechanics Website Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

I've had a lot of fun speaking with Christian Alvarez - Senior Vice President of Worldwide Channels at Nutanix.  Christian tells us about his proven strategies to drive sales through channel. We learn how these strategies differ between the traditional software vendor and a SaaS vendor. He shares his knowledge and experience on what type of partner incentives have the biggest impact on new logo acquisition as well as increasing wallet share from existing channel customers Christian also gives us his TOP 3 tips for driving channel sales.  External Links: Christian's LinkedIn Profile CRN Article Link Nutanix’s global channel chief Christian Alvarez talks to CRN about its new distributor partner program, its new “percent” partnership with Supermicro and how channel incentives could be “disaggregated” in the future.  Nutanix's Elevate Partner Program Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

It's a delight to speak with Jason Beal - SVP, Global Channel & Partner Ecosystems at AvePoint who advocates for Managed Service Providers and the value they bring to channel.  Jason shares his knowledge and experience around MSP partnerships and the importance and benefits of their role in the channel . We learn how vendors should choose, work with and measure Managed Service Provider partners. Jason also highlights his TOP 3 tips for any vendor thinking about introducing MSP type partners into their ecosystem. External Links: Jason's LinkedIn Profile AvePoint's Partner Program Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

It's an absolute pleasure to speak with Paula Carvalho, an international channel strategist who's passionate about partner recruitment as this is the foundation of channel success.  Paula takes us on a journey and we explore three areas crucial to building a vendor's channel ecosystem: Organisational Readiness Enter the market with a bang! Select partners right for the job   We learn tips on how vendors should approach potential partners and get them excited about working together. Paula also shares how she sees the channel management evolving and what the future might look like. External Links: Paula's LinkedIn Profile Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

I'm delighted to speak with Maeve O'Connell, a channel professional with wealth of experience in channel operations. In this episode we learn how companies evaluate, choose and implement partner systems. This is not a small task and typically requires involvement from all departments. External Links:Maeve's LinkedIn Profile Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

Today, I have the pleasure to speak with the Vice President Global Channel Partnerships at Everbridge. She has worked in the channel for over 5 years and we'll dive in to her experience of launching new channel during the Covid-19 pandemic.External Links:Jasmina's LinkedIn ProfileRoad to Recovery Spring Symposium Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

Today's guest, despite her young age, comes with a wealth of customer and partner success experience gathered in the world of SaaS. As of September 2019 she's been leading the Global Partner Success organisation at Signavio. In this episode she shares her knowledge and how-to around starting a Partner Success organisation and when a company should start implementing it as part of their Channel strategy.External Links:Megan's LinkedIn ProfileBlog Post -> Taking Away the Guesswork when it Comes to Measuring Partner Success  Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

In this episode, Oliver Roth, co-founder of Prianto reveals the benefits of partnering with Distribution Partners and we draw from his own experiences. We discuss how and when should software vendors consider Distribution as part of their Channel Go to Market strategy and find out in detail what makes these partnerships successful. Prianto - Prianto GmbH was founded in 2009 in Germany by William Geens and Oliver Roth as a starting point. Prianto is positioned in the distribution market as a pure play software distributor. Over the last years Prianto has grown into a group of companies covering the IT markets in Europe and Canada. Today Prianto is a leading software distributor with a focussed vendor portfolio. Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them.  Who do you hire for a channel marketing position? How do you develop a partner marketing strategy? What do partners need and how do vendors measure the ROI of channel marketing programs? Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners) gives guidance on all of these questions and inspires by sharing her well-tested best practices.  Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

Channel Account Manager - a vendor's frontliner in the channel ecosystem.Matt Scotney-Jones educates us on what the job of a Channel Account Manager entails, what it looks like in reality and tells us how this role has been changing and evolving throughout challenging 2020. From webinar fatigue to what keeps a Channel Account Manager up at night... External Links:Blog Post -> 9 Channel KPIs Every Manager Should Track Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

"Partners are amazing companies and I I love working with partners because they're super smart..." - Kim LasseterWe've all heard of Partner Programs, right? - These are the rules of engagement between the vendors and channel partners. But...  how do these get designed?  where do you start?  who needs to be involved in the process and what are the priorities?  what benefits to offer your partners? No better person than Kim Lasseter (Global Director of Partner Program Design, Google Cloud at Google) to answer, explain and go through some detail on this subject.External Links:Webinar Download -> Accelerate Revenue with Smarter Channel Programs Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋

Jay McBain goes back in time to tell us about his career in channel and also reveals the one thing he wish he knew before starting in channel 26 years ago.The IT Channel is an ever evolving and complex ecosystem. Keeping rules of engagement simple is one of the most important aspects of a channel leader's job. Jay gives an example from the past, where partner organisations had to employ full-time staff to go through vendor's legal small print in order to understand how to earn or generate revenue.It's not all about the past, definitely listen till the end as Jay explains why it's so exciting to be starting a career in channel today and also gives advice on what you need to know to do so.External links and sources: On the Record with Jay McBain (Lenovo) @ CompTIA's Breakaway 2010  Jay McBain's Forrester Blog Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!Until next time 👋