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Channel Smart | Ecosystem Acceleration
21 minutes | Dec 6, 2022
Bringing Social Media to Life with Intel vPro
Janet Schijns, Co-Founder and Managing Partner of JS Group, returns to Channel Smart to interview Ashlyn Szilva, Vice President, Partner Ecosystems Strategies & Research, to discuss bringing social media to life for JSG customers. Listen in as Ashlyn shares what her team does and the technology that supports them. Ashlyn’s team creates and promotes social content on behalf of JSG customers. Ashlyn’s team is 100% remote and uses Intel vPro devices to ensure security and remote support. We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at email@example.com.
38 minutes | Nov 22, 2022
Social Media & Your business with Vlad Krause
In this episode of Channel Smart, we’re discussing how to use social media in your business with our guest Vlad Krause, Director of Social Media & Data Analytics at JS Group. Our conversation covers a wide range of topics related to social media and your business, including the ROI of social, social selling techniques, social selling vs. social marketing, and the role influencers should play in your social media strategy.Hear some of the dos and don’ts of social interactions. How to think about who the influencers are that matter to your business. Hear how Tik Tok might make sense for your business.We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at firstname.lastname@example.org.
46 minutes | Nov 1, 2022
The Partner Experience with Meredith Caram
In this episode of Channel Smart, we’re discussing channel partner experience with our guest is Meredith Caram, Chief Revenue Officer of JS Group. We also talk about how to communicate more effectively with partners and customers. Our first topic is competitive differentiation and how it impacts the partner relationship. Meredith states that 50% of partners drop vendors from their portfolio because they failed to differentiate. Partners are looking for vendors who are investing in differentiation, activating partners, and looking for feedback. The conversation discusses important considerations when dealing with partners and what partners are looking for in vendors. The episode touches on the partner experience and various touchpoints where partners and vendors disconnect. The episode concludes with a brief discussion of technology's role in supporting partners. This touches on marketing automation and partner relationship management solutions. We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at email@example.com.
21 minutes | Oct 31, 2022
The Evolving Channel with Heather Tenuto
Janet Schijns is back as the host for our latest episode of Channel Smart. In this episode, we’re discussing how the channel is changing and the emergence of ecosystems. Our guest is Heather Tenuto, Chief Revenue Officer at Zift Solutions. This episode opens with a discussion of alternate/non-transacting partners. Examples of these types of partners are those that refer the sale or provide value in increasing adoption and retention. Suppliers are taking a step back to consider how their customers want to buy and where the various partners fit in that ecosystem. The conversation evolves into a discussion about how not all channels are the same and how alternative channels have emerged and created change. This evolving channel has also changed how suppliers use tools to support the channel ecosystem. The episode concludes with Janet asking Heather what the big change that will happen in 2023 in the channel? Channel leaders will become financial experts because the market demands it. Everyone will need to support their channel initiatives with numbers that show they are working and creating value.We hope you enjoy the show. Please remember to share it with colleagues and subscribe using your favorite podcast platform (i.e., iTunes, Stitcher, Spotify, Google Podcasts, etc.).
43 minutes | Oct 11, 2022
Partner & Customer Relationships
In this episode of Channel Smart, we’re discussing partner relationships with customers. Our guest is Kris Blackmon, Chief Channel Officer at JS Group. Kris is a sitting member of CompTIA’s Channel Development Council and a passionate advocate of diversity in the workplace. This episode opens with a discussion about the recent MSP Summit and conversation topics from the show floor. These conversations lead us to discuss the buyer’s journey and how it impacts partners. Focusing on customer success becomes a theme that carries the episode through the episode with Kris sharing her top three areas where she believes MSPs should focus: Speak the Customer’s Language Monitor Adoption Metrics Automate the Backoffice Be forewarned; this episode is double the length of our average episode, so grab a cup of coffee and get ready to get Channel Smart. We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at firstname.lastname@example.org.
36 minutes | Oct 3, 2022
The Changing Channel Ecosystem with Charlie Cox
In this episode of Channel Smart, we’re discussing how the channel is evolving and the role of ecosystems. Our guest for this episode is Charlie Cox, Senior VP of Channel Transformation at JS Group. Before his role with JSG, Charlie built and led a highly successful technology solutions company with a blue-chip list of Fortune 500 and ISV customers. The episode opens with a discussion about changes brought about by the pandemic, aging out, and new people entering the channel. The conversation quickly flips to looking at how the customers have moved to a consumption model with a complexity requiring leveraging multiple partners, which has precipitated the need for new ecosystems. The development of new ecosystems naturally leads to a conversation on the impact of change on the various components of the channel, including vendors, distributors, partners, etc., and the need for channel orchestration, marketplaces, and channel consolidation. We discuss the accelerating pace of change, the growing volume of ISVs and new solutions, and the number of new partners entering the channel. We also touch on the rising role of Channel Chief within organizations.We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at email@example.com.
40 minutes | Apr 11, 2022
Social Selling with Karin Freeland-Aviles
In this episode of Channel Smart, we start exposing our audience to more of the JS Group’s team. Paul Yantus, Vice President of JS Group Digital Marketing, hosts Karin Freeland-Aviles, JS Group’s Vice President of Digital Go-to-Market & Learning, to discuss social selling. The episode starts with a discussion about how social selling is often misunderstood; people forget or choose not to be social. This leads to spammy interactions that are a real turn-off for the target audience. Karin then shares how relationship building is the foundation of social selling. The rapid move to work at home due to the pandemic put a new emphasis on social selling. Karin points out how decisions makers are online now more than ever. Social sellers need to take advantage of this, and this starts with reaching out and putting customer needs first. Karin and Paul pivot to discuss how marketing and social selling should work together and how vital marketing content can be in supporting social selling. Karin then discusses employee ambassador programs to engage more of the organization in social selling. The conversation evolves into a discussion of the personal makeup of a social seller. How important it is that social media is woven into how they go about their day – not something they do because it’s their job. Karin then shares what companies should do with executives who are not social natives. Paul and Karin conclude by discussing the people they train and coach and some of their experiences – good and bad. Karin states, “you get out of it, what you put into it.” This statement sums up some of both their experiences. We hope you enjoyed the podcast. Feel free to reach us for booking, feedback, questions, or comments at firstname.lastname@example.org.
26 minutes | Mar 30, 2022
Device Market, vPro & Channel Trends with Intel’s Sarah Wieskus
On this special episode of Channel Smart, sponsored by Intel, Janet Schijns hosts Sarah Wieskus, Intel’s Global Sales Director. Janet and Sarah discuss demand and supply chain challenges creating device shortages, the advantages of Intel’s vPro platform, the overall inability to obtain devices (chip shortage, etc.). and related channel challenges and trends. We’ve seen record demand stimulated by the move to work from home. Unfortunately, the supply chain has struggled to keep up with this demand. Janet and Sarah discuss the drive to refresh technology at home and the market impacts. This segment segues into a discussion of Intel’s move to build chips in the US, which will create many new jobs. The conversation evolves into the impact on the channel and how channel partners are changing how they go to market. Sarah discusses how this has impacted Intel and her team specifically. She now sees her global team more often, which has led to greater creativity and innovation. She also shares the many challenges and concerns of supporting users in diverse home environments. The conversation shifts to the Intel vPro platform and how it helps support enterprise end-customer needs, specifically while working remote. To qualify for vPro certification, platforms must have the right technology, security, remote management, and more. vPro comes in all form factors, making it easy for IT to understand where the enterprise standard is set. Janet and Sarah then discuss some of the use cases for vPro and how it creates business advantage. The podcast shifts to Sarah sharing Intel’s perspective on the role of the channel in addressing the changing market. Sarah shares, “MSPs are hugely important in this space since they have SLA’s they have to meet and want to improve.” vPro offers an opportunity to improve SLAs and positions customers for the upgrade to Windows 11. We hope you enjoyed the podcast. Feel free to reach us for booking, feedback, questions, or comments at email@example.com.
14 minutes | Aug 23, 2021
Channel Growth 2021 Style
With all the talk of growth in the industry will everyone profit? Listen in to hear Janet Schijns talk about the stumbling blocks for growth and how to address them so you can take more than your fair share of profitable growth in the tech industry.
10 minutes | Jul 8, 2020
Digital Normal Realities | Selling to the Board
In this session our CEO Janet Schijns shares some startling new data on the disconnect on digital success between the Board Of Directors and the Management teams in Corporate America. What will smart channel firms do to ensure that disconnect doesn’t happen to their solution? Listen in now!
12 minutes | Jun 10, 2020
Letting Technology Enable The Road To Recovery
We need to move beyond work from home and enable the return to our favorite SMBs. Listen in as Janet talks about the IOT solutions that may just be able to lead the way to a new tech-driven recovery.
17 minutes | May 22, 2020
Remote Work | Allow or Enable that’s the Question.
Listen in as Janet Schijns, CEO JS Group takes on the reality of remote work in the future and how channel partners can profit by engaging the right decision makers now.
15 minutes | May 11, 2020
Social Selling For Survival
This session talks about how technology sellers survive in a world where the digital normal demands a fresh approach to sales.
20 minutes | Feb 7, 2020
Talent Is Like Milk - It Has An Expiration Date
Talent is the key to Success. During this Podcast learn about: 1. The Talent dilemma - why companies fail to grow 2. How to identify the right Talent for Growth 3. Helpful tips to use in Interviews and Candidate Identification 4. Top Skills to Develop for Digital Growth and Transformation
15 minutes | Feb 7, 2020
The Man Bun And Other Reasons Your Marketing May Fail
During this session, you will hear first hand from our CEO Janet Schijns regarding how the digital transformation in your marketing plan really works. She will share why simply changing your look and feel/images won't work and how real growth via marketing programs happens. Listen in as she shares real-life examples from the field as well as a 4 point path forward to marketing success in a digitally savvy world.
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