56 minutes | Apr 19, 2018

Retail Reality Check: Secrets to Engaging Customers

The buzz: “Warren Buffett just confirmed the death of retail as we know it.” (BusinessInsider.com 050817) Retailers: Recent headlines are spreading fears about the role of Artificial Intelligence in retail plus aggressive digital marketplaces disrupting traditional retailers’ livelihoods. What to do? Three insiders from premier fashion and retail companies in various industries will sort through the racks of rumor, fluff and myth to set the record straight and share insights on what the future of customer engagement will look like. The experts speak. John McCoy, SAP Hybris: “Panta Rhei – Everything flows. Change alone is unchanging” (Heraclitus). April Tomlin, SAP Hybris: “If you ever find yourself in the wrong story, leave” (Mo Willems, Goldilocks and the Three Dinosaurs). Tom Otten, SAP Hybris: “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it” (Ferris Bueller). Join us for Retail Reality Check: Secrets to Engaging Customers.
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