57 minutes | May 17, 2018

Consumer Products Industry Under Attack: Time to Reclaim Market Share

The buzz: “As consumers prosper from stable US and global economies, the consumer products industry will reinterpret traditional levers to fuel growth in a hyper-competitive marke.” (www2.deloitte.com). CP companies are being forced to rethink channel partner relationships, product mix, pricing strategies and more. Why? Due to business-as-usual disruption by eCommerce giants like Amazon, innovators with direct-to-consumer subscriptions, and retailers' expanded private label lines. How can CP companies use data to bolster their brands and strengthen relationships with consumers? The experts speak. Jerry Wolfe, Vivanda: “For the times they are a-changin’” (Bob Dylan). Barbara Thau, Retail Writer: “I am always looking for that nuance, that moment of truth, and you can't really do that fast” (Paul Thomas Anderson). Colby Sheridan, SAP: “Everybody has a plan until they get punched in the mouth” (Mike Tyson). Join us for Consumer Products Industry Under Attack: Reclaiming Market Share.
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