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15 minutes | Jan 10, 2022
Brand Engagement in 2022
As the COVID vaccine is making its way around the globe — and warmer weather hits North America — people are breaking out in a gleeful rush to “get back to normal.” Okay, so not everybody is vaccinated… maybe the CDC could consider some snappy branding to get people on board? “The Covid Vaccine — Give it a Shot!” Hmmm? Maybe? Okay, maybe not. The post Brand Engagement in 2022 appeared first on Dovetail.
12 minutes | Mar 18, 2021
What Does Post-COVID Branding Look Like?
First, we aren’t in a post-COVID anything… yes, vaccines have been making their way across the country — and around the globe — but the pandemic is still very much in effect at the time of this writing. Fact is, reaching a post-COVID world may take longer than many of us would like to think. And as far as what that world may look like? Well, we may hear things about a “new-normal,” but there’s still a fair amount of conjecture there, with more than a dash of guesswork. The post What Does Post-COVID Branding Look Like? appeared first on Dovetail.
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