Welcome to CHALK talk - wine & design. Wine industry chatter with creatives, innovators and disruptors.In episode 005, host Dan del Gesso talk to the wine industry’s leading digital innovator, Paul Mabray.Based in Napa, Paul has been active as a digital professional for over two decades, heading multiple startups dedicated to helping the wine industry succeed through the use of digital tools. Most recently as the CEO at PIX.wine.Our discussion touches on Paul’s latest endeavour, consumer behaviour, wine marketing strategies and how the industry is adapting to the digital age.We hope you enjoy this episode. If so, please subscribe and if you feel so inclined, tell a friend. If you happen to have any feedback or guest suggestions, feel free to get in touch: podcast@chalkcreative.deIf you would like to connect with Paul:Website: pix.wineFacebook: /pmabrayInstagram: /pmabrayLinkedin: /pmabrayIf you would like to connect with Dan:Website: chalkcreative.deLinkedin: /chalk089Facebook: /chalk089Instagram: @chalk089Dan del Gesso is a freelance multimedia designer and visual storyteller based in Munich. After receiving his sommelier accreditation in 2009, Dan began focusing his creative services in the drinks and lifestyle sectors. In addition to working as a multimedia designer and consultant with a wide range of high profile clients, Dan has founded a wine startup and produced his own wine collections in collaboration with renown winemakers. He has also won the 'Kultur & Kreativpiloten Deutschland' prize, awarded by the German Ministries of Culture and Economics to creatives for projects displaying exceptional 'outside-the-box' thinking and action (of the thousands of candidates which apply for the award annually, only 20 are chosen).