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Today, I met Josh Perry and polished his elevator pitch. Josh’s pitch was very brief so I suggested that we dive deeper into a defined niche, in particular an industry he’s targeting.

The reason why I make people pick a well-defined industry is because a pitch is your starting point, the tip of the iceberg of your whole marketing strategy. People only self-gather in large numbers by industry or interest. They don’t self-gather by mindset or how much money they make.  Pick one industry to target.

Next, I asked Josh what the costliest problem is that he solves for his target group. I asked him some questions to drill down to the exact pain that his customer’s need solved. 

Finally, I suggested Josh finish his pitch by stating how he helps solve his target markets pains and I demonstrated how statistics can show his audience exactly who he works with and the exact problem he solves for them.  

If you thought what Josh went through was a great experience, complete the application to be my next guest.

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