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Today we welcome Sean Sheppard, Managing Partner at U+, a corporate venture builder who works with companies who’re trying to improve the success rate of corporate innovations.   Sean helps organizations use innovation to solve problems through digital transformation. The industries he works with most often include financial services, automotive, energy, retail, insurance and governments. He has grown his business 5 x in the last year!  Using real case studies, Sean shares examples of how he helped the Canadian camera retailer Henry’s build a new revenue stream online, and how he helped one of Canada’s biggest banks launch a digital insights platform.  Watch as we do a deep dive with Sean and learn: How start-up thinking can help larger organizations thrive Find out why 95% of corporate innovations fail How Sean helps large and small businesses achieve resultsExplore the ‘need recognition’ processes  | 3 Value Bombs |  Find new ways to serve the marketplace of today by using insights to build automation and create new reoccurring revenue streams that grow your market share.   Typically, services-based businesses are valued at 1-3 times revenue, whereas a license-based model can be valued at 5-25 times revenue.   The fastest path to product market fitting growth is word of mouth.  | Connect with Sean Sheppard |► Website► Email |Follow Sean Sheppard |► Facebook► LinkedIn► Instagram► Twitter I invite you to be my next guest! Complete the application now. APPLY HERE #B2BSelling #ChalaDincoy #Podcast #PolishMyPitchPodcast #ElevatorPitch

Thank you for joining us for another amazing episode of Polish My Pitch! Today’s lucky guest is Sean Sheppard, Managing Partner at U+. I really enjoyed helping Sean polish his elevator pitch. Sean is already so successful, he can get away with not polishing but, like I always say, “…the most successful people I meet are the ones interested in more feedback.”   I suggested Sean adapt his elevator pitch to a line-liner hook. Refining his pitch to be more focused and niche will help him target a specific industry with more precision. Working with Financial Services as an example, I asked Sean what the most expensive problem is that he solves.   Finally, we added a pain stat to help illustrate the pain point he identified for his target market. For example, “95% of innovations fail in the first 3 years.” I coached Sean to fine-tune his one-liner to include the cost of his target market’s problem.  One further way for Sean to polish his pitch is to add a dollar value or cost for his customers if their problem remains unsolved.         If you thought what Sean went through was a great experience, complete the application to be my next guest. APPLY HERE I welcome all your comments and also don’t forget to subscribe and rate the Polish My Pitch Podcast on any or all of our channels: ► YouTube ► Android► iTunes ► Stitcher ► Spotify ► Google Follow Chala Dincoy on Social Media at: ► Facebook► Twitter► LinkedIn► Instagram #Repositioner #ChalaDincoy #Podcast #PolishMyPitchPodcast Connect with Sean Sheppard► Facebook► LinkedIn► Instagram► Twitter► Website

Join me today as we welcome Angela Proffitt who helps entrepreneurs remove distractions and get clear on how to get shit done. We learn how Angela’s helps her clients to slow down, take a step back and strategize.   Listen, as we learn what inspired Angela to get involved in this industry and how she helps her clients. Hear Angela’s story of studying to become a nurse, including working at a morgue, and later transitioning to a new career in event planning.   I talk about the value of strategically finding the most expensive pain that you can solve, rather than guessing. Angela shared a success story about how she helped one of her clients pivot during covid to switch his 500-person live event to a 3D digital event with 3,000 attendees.   Watch as we do a deep dive about Angela and learn:   The biggest mistake entrepreneurs make.  How she changed careers to focus on planning luxury weddings. How she created a new revenue stream during covid.  | 3 Value Bombs |   Have a good follow-up strategy and process.  Good quality systems are essential for success. The value of finding the most expensive pain that you can solve.  | Connect with Angela Proffitt |► Website► Email |Follow Angela Proffitt |► Facebook► LinkedIn► Instagram► Twitter I invite you to be my next guest! Complete the application now. APPLY HERE #B2BSelling #ChalaDincoy #Podcast #PolishMyPitchPodcast #ElevatorPitch

In today’s episode, I met with Angela Proffitt and polished her elevator pitch. Angela’s pitch was really good, she talked about her customer’s pain, she had a specific target market, and she included a call to action. I suggested that she could tighten her pitch by talking about the actual cost of the ‘pain’, “…if there’s no pain, there’s no sale.”     Angela included four ‘P’s in her pitch; people, processes, productivity and profit. I challenged her to pick one ‘P’ to highlight in her pitch. We worked together to drill-down on which ‘P’ was most potentially the most expensive for her clients not to solve.    One-piece missing from Angela’s pitch was targeting a specific industry or super niche. I explained why it’s so important to position your expertise. I asked her to identify the measure of productivity for her chosen industry.    Finally, we worked on an elevator pitch for her to pivot and scale. I reworked her elevator pitch for her as an example of how choosing a specific industry can create a simple, fine-tuned and laser-focused elevator pitch that works.  If you thought what Angela went through was a great experience, complete the application to be my next guest. APPLY HERE I welcome all your comments and also don’t forget to subscribe and rate the Polish My Pitch Podcast on any or all of our channels: ► YouTube ► Android► iTunes ► Stitcher ► Spotify ► Google Follow Chala Dincoy on Social Media at: ► Facebook► Twitter► LinkedIn► Instagram #Repositioner #ChalaDincoy #Podcast #PolishMyPitchPodcast Connect with Angela Proffitt► Facebook► LinkedIn► Instagram► Twitter► Website

Tierra Bonds helps small business owners and entrepreneurs reach their credit goals allowing them to get approved to purchase their first home. Welcome to the program!  Tierra explained how she got into the industry and why it’s so close to her heart. We talked about some of the reasons why people lose their credit rating and what some of the most common reasons are.    We discussed a few of the pain points that Tierra’s services solve. I gave her some ideas on how to find clarity around this, hint, no guessing! Finally, Tierra shared a client story about a recent divorcee and entrepreneur who wanted to buy a home for her and her three children. Tierra shared how she helped this client and what steps she took to improve her client’s credit score. Listen as we get into the nitty-gritty of credit scores.  Watch as we do a deep dive about Tierra and learn:  Why having a good credit score seriously matters. Some of the negative things that can happen when you have a bad credit score.  How Tierra incorporates a self-help piece into her business.   | 3 Value Bombs |  The best way to improve your personal credit score is by old fashion mail. Send them a physical letter for the best result.  Be strategic when disputing credit issues.  There are professionals to help you but, it is possible to do it yourself.   | Connect with Tierra Bonds |► Website► Email |Follow Tierra Bonds |► Facebook► LinkedIn► Instagram► Twitter I invite you to be my next guest! Complete the application now. APPLY HERE #B2BSelling #ChalaDincoy #Podcast #PolishMyPitchPodcast #ElevatorPitch

Hear me polish Tierra Bonds’s elevator pitch. I loved that Tierra’s pitch was brief, like I always say, “The less time it takes to say what you do, the more money you make.”  I suggested Tierra get more specific about who she helps. I asked her to identify some interest or industry groups to target. For example, students, retirees, new moms, etc. I also explained my process for creating a strategy to identify customer groups and their pains.     I asked Tierra to give me an example of one of the customers she helps. She identified healthcare workers and, later in our conversation entrepreneurs. I worked with her to narrow down the biggest problem is that she solves, and her target market.    Finally, I suggested that she add a statistic to demonstrate the core benefit of her services. If you thought what Tierra went through was a great experience, complete the application to be my next guest. APPLY HERE I welcome all your comments and also don’t forget to subscribe and rate the Polish My Pitch Podcast on any or all of our channels: ► YouTube ► Android► iTunes ► Stitcher ► Spotify ► Google Follow Chala Dincoy on Social Media at: ► Facebook► Twitter► LinkedIn► Instagram #Repositioner #ChalaDincoy #Podcast #PolishMyPitchPodcast Connect with Tierra Bonds► Facebook► LinkedIn► Instagram► Twitter► Website

Join me today as we do a Deep Dive with Josh Perry.  Josh helps people create strategies to optimize the health and performance of coaches and consultants. He also offers 1-on-1 coaching, group coaching and an online membership course. As professional athlete Josh suffered multiple brain tumor diagnoses before he truly understood the importance of health. Josh educated himself and started sharing his story and knowledge to help people along the way. After a third brain tumor diagnoses, Josh decided to retire from his sport and create a business out of his health knowledge. Watch as we do a deep dive about Josh and learn: What the biggest mistake he sees driven successful executives and entrepreneurs make when trying to lose weight and increase their performance.How he helps people identify and overcome weight loss challenges.How he went from a professional athlete to starting his own business. | 3 Value Bombs |  The main problem holding people back is focusing on the outcome instead of their internal emotions.The mental and emotional aspects of behavior are often the root causes of health problems, rather than a lack of motivation or willpower.The first step to changing your mindset is awareness. Once you expose how you think and feel you can consciously make changes and expose your limiting beliefs. | Connect with Josh |► Website► Email |Follow Josh Perry |► Facebook► LinkedIn► Instagram► Twitter I invite you to be my next guest! Complete the application now. APPLY HERE #B2BSelling #ChalaDincoy #Podcast #PolishMyPitchPodcast #ElevatorPitch

Today, I met Josh Perry and polished his elevator pitch. Josh’s pitch was very brief so I suggested that we dive deeper into a defined niche, in particular an industry he’s targeting. The reason why I make people pick a well-defined industry is because a pitch is your starting point, the tip of the iceberg of your whole marketing strategy. People only self-gather in large numbers by industry or interest. They don’t self-gather by mindset or how much money they make.  Pick one industry to target. Next, I asked Josh what the costliest problem is that he solves for his target group. I asked him some questions to drill down to the exact pain that his customer’s need solved.  Finally, I suggested Josh finish his pitch by stating how he helps solve his target markets pains and I demonstrated how statistics can show his audience exactly who he works with and the exact problem he solves for them.   If you thought what Josh went through was a great experience, complete the application to be my next guest. APPLY HERE I welcome all your comments and also don’t forget to subscribe and rate the Polish My Pitch Podcast on any or all of our channels: ► YouTube ► Android► iTunes ► Stitcher ► Spotify ► Google Follow Chala Dincoy on Social Media at: ► Facebook► Twitter► LinkedIn► Instagram #Repositioner #ChalaDincoy #Podcast #PolishMyPitchPodcast Connect with Josh Perry► Facebook► LinkedIn► Instagram► Twitter► Website

In today’s Deep Dive episode, I met with Shannon Procise.  Shannon has produced over 400 events and garnered millions in publicity, known as “The Business Connection Specialist”, she is founder of The Business Acceleration Network.  Many business owners are great at what they do but not so great at marketing what they do. One of Shannon’s signature programs, Media Magic Sales and Marketing Intensive, helps struggling business leaders create the successful business they’ve always wanted and deserve. She does this through one-on-one coaching, VIP days and group workshops. Shannon is the guru of Community Business Development. Her Business Acceleration Network hosts events, fundraisers and masterminds. The Business Acceleration Network connects people, facilitates networking events, coaching individuals, offers speaking events at local organizations, as well as training community leaders and visionaries. She creates hassle-free fundraising events that help build and empower our leaders of tomorrow. Through advanced online platforms like Media Magic, clients are able to maximize their business revenue through Press Kit and Press Release, attracting more media publicity, speaking gigs, higher-paying clients, and of course, more sales. Watch as we do a deep dive about Shannon and learn: How she’s navigating this global pivot. What she’s doing differently.What she suggests for people struggling right now in the business.Her five essentials to grow your business in any economy. | 3 Value Bombs |  Really look at places where you can collaborate and partner. We need each other more than ever now! Connect with communities and individuals who believe in the power of collaboration. Find ways to support others. When you show up and help other people there’s magic that can happen for you.  Five essentials to growing your business: craft your message, collaborate and partner, find mentors and teachers, treat everyone as if they’re significant, and join a mastermind.Don’t spend a ton of time networking if you don’t have the time to follow-up. | Connect with Shannon |► Website► Email |Follow Shannon Procise |► Facebook► LinkedIn► Instagram► Twitter► Website I invite you to be my next guest! Complete the application now. APPLY HERE #B2BSelling #ChalaDincoy #Podcast #PolishMyPitchPodcast #ElevatorPitch

Join me today as we welcome Shannon Procise and polished her elevator pitch. I loved that Shannon’s pitch was very concise.  I suggested that she start her pitch with a customer pain. I asked her to pinpoint one industry that she works with the most. We then drilled into the number one most expensive problem that her services solve. We discussed what happens when her target market isn’t able to have their pain solved, in Shannon’s case, saving her clients time and money. Finally, I demonstrated how adding a metric can help illustrate the true value of her service. For example, 80% of coaches can’t grow their business because they can’t get speaking engagements how I help is to get them media placements.    If you thought what Shannon went through was a great experience, complete the application to be my next guest. APPLY HERE I welcome all your comments and also don’t forget to subscribe and rate the Polish My Pitch Podcast on any or all of our channels: ► YouTube ► Android► iTunes ► Stitcher ► Spotify ► Google Follow Chala Dincoy on Social Media at: ► Facebook► Twitter► LinkedIn► Instagram #Repositioner #ChalaDincoy #Podcast #PolishMyPitchPodcast Connect with Shannon Procise► Facebook► LinkedIn► Instagram► Twitter► Website

Join me today as we welcome Arjun Rai. Arjun provides smart marketing for the underdogs, aka the smallest of small businesses, who are looking for a creative visual dashboard with all the powerful capabilities of an enterprise grade platform for the price of a cup of coffee.  Arjun started working in social media, then blog... continue reading »

In today’s episode, I had the pleasure of polishing the elevator pitch for Arjun Rai. I loved that Arjun opened by talking about solving a pain that his old school competitors don’t. I suggested he focus on the consequences of that pain for his customers.   To get at the heart of the business problem he... continue reading »

In today’s Deep Dive episode, I met with Molly Trotter. Molly helps coaches and consultants increase their influence and conversions online through clarity and custom strategies.   With a background in television as a news anchor, Molly started helping people during the rise of personal branding. Molly now works as part of Dream Factory Co, a... continue reading »

Join me today as we welcome Molly Trotter and polish her pitch. I loved that Molly started her pitch with a focus on her clients rather than on herself.   Molly’s pitch included two areas of expertise, messaging and lead generation. My first recommendation is for her to focus on the area of expertise which solves... continue reading »

Join me today as we welcome David Russell. David has a hiring system to teach managers how to hire the best possible people and avoid the great actors. He also provides leadership consulting and coaching to transform new or “bad” bosses into great leaders. Dave’s Charm School teaches the soft skills and habits to increase... continue reading »

In today’s episode, I met David Russell and polished his elevator pitch. Wow, his pitch was almost perfect. I had a few minor tweaks to offer. When I pressed him for a little more information about his prospect’s field, I found out he specializes in the IT industry. This was the missing piece. I always... continue reading »

Join me today as we welcome Elizabeth Bachman back for a deep dive of her business. She helps high-level women in tech, who have a seat at the table, but still aren’t being heard. And thus they watch the promotions go to younger, flashier people. What she does is help them use presentation skills to... continue reading »

In today’s episode, I got the pleasure to polish the elevator pitch of Elizabeth Bachman. She has taken many things I have already said to heart and had a great start. The first recommendation I can give is, always state a stat of the main pain with the result it’s bringing. The more specific you... continue reading »

Join me today as we welcome Alicia Couri. Alicia does Corporate Consulting focusing on aligning Business strategy with talent strategy, using brain & behavioral science, coupled with analytical data to create synergy in teams, develop leaders and empower individuals to step more confidently into their strengths. Watch as we do a deep dive about Alicia... continue reading »

In today’s episode, I got to polish the elevator pitch of the amazing Alicia Couri. I loved that she was very clear on who she served. She was already beautifully polished in her delivery of her pitch, so we focused on narrowing down the content. A key to an elevator pitch is speaking directly to... continue reading »