Created with Sketch.
Cash In Your Passion
5 minutes | Jun 17, 2015
21 Ways to Repurpose the Webinar Content
Last week I went through some of the benefits of doing webinars to grow your business and clientele and I promised I’ll give you kind of a cheat sheet of what to do with the content afterwards. So here we go… 21 ways to repurpose the webinar content Remember when I talked about scripting a webinar? If you’re anything like me, that script may be very detailed so you can actually skip this part. But if you’re using just quick notes which most people likely do… I have to say, I would probably do it, too, but in fact when I’m presenting in my second language, I like to be thoroughly prepared. That’s why I usually have a script which I’m rehearsing so that it doesn’t sound like reading a script, but I don’t need to feel insecure about suddenly kind of missing a word or something, but that’s me. Anyway, I was saying that if you just use notes, you may want to get a transcript of your webinar done. That’s step one. The thingy is, while Internet provides with a lot of visual content, it’s still organized according to written words. It’s because that’s how the search engines operate. At least for now. That’s why you want to have your content in written form as well so you can use that in many ways. This list will not be in any way complete, but it gets you started. You can take that text and reprint it on your blog(1), newsletter (2), books (3), reports (4), article directories (5) and slideshare (6). Especially if you’re doing a Q&A, you may have a full series of posts or email course (7) right there. You can extract single sentences and use them as tweets (8), status updates (9) and quote posters (10) on social media. And don’t forget to repurpose the opt-in copy, emails and other promo content. Bullet points (11), titles (12) and email subject lines (13) may also easily transpose to social media updates as well as infographics (14). You can extract the audio. You may want to take a piece of it and for instance use it as a sponsor announcement (15) on your or someone else’s (16) podcast. You can recycle the video as teasers (17), to promote your next webinar (18), course lessons (19), lead magnets (20) and bonus items (21) of your own course or give it to a partner. Would you like to add something to this list? Please do so below, or on Twitter or Facebook. Please do so by going to my blog. Simply type in http://gotonhb.com/p20 and there’s a comment box at your use. Or come and say hei on social media, o
5 minutes | Jun 10, 2015
Business Owner: Don’t Miss Out on the 9 Benefits of Broadcasting
Webinars are a way of the world these days. Today I’m going to go through the benefits of them, and next week I’ll explain how to thoroughly repurpose the content. You can download a free webinar checklist on my website neathomebusiness.com. If you just type in http://gotonhb.com/p19 it’s at the sidebar right there. But let’s begin; Why should you at least consider doing webinars? First of all, they are convenient and cost-effective. You don’t need to go anywhere, not to mention your audience doesn’t have to, either. No expensive traveling, no excess time investments from either party. Heck, you don’t even need to get dressed if you don’t want to, although I would suggest you do, as it probably makes you feel more professional. When it comes to cost-efficiency: the only mandatory costs are related to having a computer and Internet connection. You can invest on equipment and software, but you don’t have to. As a small business owner you’re already collecting email addresses, so you’re using an autoresponder service, don’t you. Well, that’s pretty much all you need for communication and Google Hangouts distributes your broadcast worldwide for absolutely free. No restrictions on how may viewers fit in, or how long will your replays be available. And there was another benefit, too: your message can reach masses. Instead of spending your time teaching folks one by one, you can leverage your time while you’re helping more people. Whether it’s educating, entertaining or selling – or preferably little bit of all – sharing great and valuable content showcases your expertise, builds your credibility and authority and helps you to turn even the skeptics and procrastinators into clients and success stories. So webinars can be monetized. They can also be automated and somewhat duplicated, too, at least from most parts. Now don’t get me wrong, it does take preparations each time you’re broadcasting about a new topic, but lots of coaches out there really only prepare one or two webinars a year and just present it to new audiences. If you’re listening carefully, you will notice there’s the very same structure, almost like a script they’re following and there’s nothing wrong with that. In fact that’s what’s helping even those folks who are not the most comfortable as presenters to keep their thing together. When you’re doing webinars, you don’t even have to show your face if you don’t want to. You can
8 minutes | Jun 3, 2015
Video Marketing - How to Get Started
Not everyone is comfortable making videos. If that’s you, here is a 4-step process to change it for good and a free template for structuring your videos and interviews. ”Get Comfortable With Discomfort - Make a Video” Maybe this media is a little odd to talk about videos, but I’ll do it anyway. I’m going to share some tips on how to get started making them if you’re not comfortable with camera at all. So right now we’re not going to discuss screen shares, but the kind of videos that put you in front of the camera. I have to say, often times for me it’s a lot about laziness, too, not to put this same material on video as I would have to do something with my hair, put on some makeup etc. But the truth is, what’s more important is the content, not your outlook… would you agree? Previously I’ve posted on my blog a question “What’s your favorite format, text, audio or video” and why that is, - by the way, as usual, there will be a link to that post on the shownotes, which you will find by typing in gotonhb.com/p18 Anyway: I found out that my readers as consumers like video, which wasn’t much of a surprise – find out WHY on the article I wrote… however not everyone is quite as comfortable making one of their own. Sometimes it is the absolute best form of content, especially if you need to show how to use something or perform something. One of the things almost impossible to explain in written only would be sport technique. I actually started making videos by shooting my warmup and kettlebell exercises. In the oldest ones I first show a technique, then write it out and then show again, but I don’t talk. Later I’ve made dozens of videos just to explain some detail to folks that are struggling with it. I gradually learned to tolerate my own flaws on video as I’ve watched them over and over again. My own biggest challenge has always been that I tend to talk a lot, instead of making it concise and to the point. Having a script helps with that. Here’s how anyone can get started: Step #1: Audit Start by picking a topic you love, something you could talk for hours about. It doesn’t matter if it’s not the topic you teach, because the purpose of this exercise is not to produce fantastic footage for YouTube, but to teach you to be comfortable with the camera. So press “Record”, smile and start talking. Forget about the camera, just explain your thing as if you were talking to your closest friend. She know
6 minutes | May 27, 2015
Episode 17: Breakthrough Ideas & More
Shownotes at http://gotonhb.com/p17 Looking back makes you smart. Looking forward makes you mature. Looking down makes you wise. Looking up makes you strong.
13 minutes | May 20, 2015
What Every Business Needs To Know About Social Media - Special Episode
Show notes and transcription at http://gotonhb.com/ps2 1) It's not debatable anymore that businesses must be on social media. It's a simple fact. 2) Basically when people use the term 'social media' today, they usually mean networks like Facebook and don't realize it's actually a lot more that that. Therefore I want to start with the terminology, and what does the term 'Social Media' actually refer to. 3) If you're a social media rookie, here's what I recommend 4) Next steps
5 minutes | May 13, 2015
Episode 16: Choosing the Clients For Your Business
It’s time to continue from where we left off 2 weeks ago. We were talking about research and asking specific questions. Once you’ve collected the information you need and have determined there in fact is a market for what you had in mind: You know who’s already there, how they do business and an idea of how to position yourself, then you move on to study the people you’re destined to help and their exact problems. You want to know as much as possible about them and the good news is, that social media has made it easier and more affordable than ever to access that information. Back in the day it was through expensive surveys that you were able to do what you can now do on Facebook, Blogs, Forums and Amazon. If you’re not quite sure how to get started, there’s a video training has an answer. Type in http://gotonhb.com/bbt Again, ask specific questions while doing this research, that’s going to help you focus, as social media platforms have the tendency of just sucking you in and get you distracted. You know that red dot on your Facebook profile header that says you have 46 new updates to see… Keep away from that! If you cannot do that, find an assistant who does it for you. Just remember to arm her with very specific instructions. Otherwise you won’t be able to get anything out of the findings. What you’re doing there is really just painting a picture of one person that might represent a group of your ideal clients. Focus on how they talk about symptoms – and by the way if you need clarification to what those are, listen to the episode #3 – that stall them, detach them, make them feel guilty, frustrated, angry, overwhelmed, sad, disappointed, afraid, ashamed, lonely, powerless, tired… Negative feelings, those are the cues you’re looking for. At this point just pick up all of them if they make you say “I could help with that”, whether they’re on the list of solutions you originally had in mind or not. You can use a simple “playoffs system” to choose the ones to proceed with first. I’ll put an example on the shownotes for you, just type in gotonhb.com/p16. Anyway, Store all these comments and conversations with the source so you can later go back to them. Another important thing you want to find here is what solutions have they already tried while solving their problem. They usually also tell you why it didn’t work for them. That information is golden. So a quick recap: Choose your questions, pic
8 minutes | May 6, 2015
Special Episode #1: Turn Striving into Thriving On Social Media With a Simple Mindset Shift
Probably the most common mistake entrepreneurs make is to think about social media as a time suck or unavoidable evil. Yet, it’s actually a modern day TV channel, newspaper and magazine that every business owns (Jay Baer). Negative mindset and attitude has never kept those floating!
7 minutes | Apr 29, 2015
Episode 15: You Will Find What You’re Looking
One of the most important ”hats” you’re wearing as an online business owner is the researcher hat. If that’s your second nature, if it’s something you’ve been doing all the time since high school, it really shouldn’t be a problem. If you’re a writer or a journalist you’re probably very used to doing it. It may be something that you just love because you’re a really curious person, or you don’t like it much but it’s just a part of what you do – kinda like the jogging I mentioned in one of the episodes – unpleasant but necessary – a B task on your list. But if you’re a multi-passionate person, not so tech savvy and you never really had to do research, you know - write well-researched essays – it may feel more like the root canal.
7 minutes | Apr 22, 2015
Episode 14: What’s Your Job Description as an Online Solo Entrepreneur?
As a solo entrepreneur you’re wearing all these hats, and without a smart strategy you’re in fact doomed to fail.
8 minutes | Apr 15, 2015
Episode 13: Why will your business be successful?
First you need to look within: What are your strengths and weaknesses? What do you enjoy doing that’s worth getting paid? Who does resonate best with you and why? But not all questions are quite as easy as those, for instance can you answer this: Why will your business be successful?
10 minutes | Apr 8, 2015
Episode 12: Forget What I Said Before, I’ve Been Wrong All Along
Back when I started scripting my podcast and writing a book I was convinced that the most powerful techniques you need to master would be communication and leverage. I was wrong. There is this one thing even more important, but it’s not the sexiest topic, hip or pop, it’s not entertaining. It doesn’t allow you to advertise rapid results, like “get 10.000 subscribers in 3 days” and for most it’s not a lot of fun, either. Rather it’s like going to the dentist for a root canal, or getting a leg massage, calves and all that.
8 minutes | Apr 1, 2015
Most Folks Online Get This VERY Wrong!
Prior to the competition there has been seasons or phases. You’ve been focusing on different areas such as basic conditioning, gaining more power or polishing some technical details. Online product and program launches are a lot like that, prepping for a competition.
16 minutes | Mar 26, 2015
Episode 10: Time to get busy failing!
I got a question: ”How do you know when you’re ready to launch your business, program, course or product online?” This question is kind of like asking when are you “ready” to compete. I would say that you’re ready when you have the basics in place, an understanding of the direction you’re heading and a vision of what’s possible. “Possible” for your client and possible for you.
10 minutes | Mar 18, 2015
Want to Make Money, Sell Information. Want to Make a Difference And Your Merchandise Must Be Something Else!
This episode discusses the options of making money online and gives you the most lucrative online business strategy.
14 minutes | Mar 11, 2015
Episode 8: The ONE Difference Between Building a Business and Athletic Career Is...
The three elements that build a foundation for optimal fitness are training, nutrition and rest. You find similar pillars in business as well.
12 minutes | Mar 4, 2015
Episode 7: 8 Seconds
”Teams don’t hire players, they hire goal keepers, defense specialists and goal makers. That’s niching. That’s specializing on solving a specific issue the team has.” On this episode we’re deep diving into finding a profitable niche and creating your elevator pitch.
12 minutes | Feb 25, 2015
Episode 6: What is your donation to making this world a better place?
Revealing the No #1 reason why solo entrepreneurs and small business owners are struggling in their business and what happens if you skip the first and most important step
14 minutes | Feb 18, 2015
Episode 5: Easiest Way to Multiply The Odds of Winning
Your style is what separates you from the competition, but what are the elements of it and why does it give you an advantage? How about success: What’s the definition of it and how do you multiply your odds of succeeding? Listen and learn!
14 minutes | Feb 11, 2015
Episode 4: Squat & Deadlift of Business
Discover the single best tool to build power, stamina and flexibility for your business: Sales, brand awareness and relationship building all in one.
16 minutes | Feb 5, 2015
Episode 3: How To Improve Your Results by 40% in Just 2 Weeks
There’s one big thing that all great champions have in common, in fact one of the crucial elements of success.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022