Career Rocket Episode 10: Cindy Lincks Dunkley
Career Rocket is a joint collaboration between Empathetic Machines and DURMC. You can find the transcribed version of this recording there.Today’s guest: Data enthusiast, inspiring leader, and just a good human being, Cindy Dunkley dives into her career journey and shares a lot of great perspectives on what it takes to be successful in various career stages. I have always admired how she engages with people, is present, humble, assertive, and confident. She is respected and loved by so many and I am grateful she took the time to share her wisdom with our audience.Professional background and highlights In 2005, I started my career at Coremetrics, now a part of IBM, in Austin, TX as a data analyst working with Macy’s, JCPenney, Bass Pro, Paper-Source, and more. Those were the early days of tech and big data. Back then we focused more on ‘how to track data’ versus like today, where we have so much more focus on ‘what to do with all the data’.I then moved to New York to work for Ogilvy and Mather, part of WPP, where I was an analyst measuring the effectiveness of our digital marketing and ‘microsites’ for Nestle, SAP, Time Warner, and more. Agency work is tough and it taught me a lot about finesse and elevating work to a new level.In 2011, I worked for Brooks Brothers as Director of Analytics and was then promoted to VP of Direct, managing the P&L for Ecommerce and the Contact Center. It was an honor to work for a piece of American history and to have the experience running a large team for an enterprise brand. In 2015, I was CEO and founder of a venture backed tech startup, helping to bring together buyers and sellers of enterprise software. I now consult full time across venture capital, marketing and ecommerceHow many people have you managed (includes direct reports and their teams) over your career? In total, over 40 people across marketing, development, customer service, merchandising, buying and product.For each career stage, please share the most important characteristics to have in the field of marketing.Entry level: 1-3 years (8:00)Top characteristic:Nailing down Time Management early on in your career. Mid-career: 3-6 years (16:14)Top characteristic: NetworkingMgr/Directors: (21:45)Top characteristic: Being able to manage up and around you. Looking back, please share what you feel have been your biggest drivers to a successful career? (34:00)Be resourceful. Never wait for someone to teach you something. Public Speaking.Looking ahead, where do you think are the upcoming hot spots in careers around your discipline? (40:49)What are the interesting challenges you anticipate will be coming up in your discipline in the coming years? (45:22)The more I research and reflect, the more obvious it is that we have diversity issues among leadership in companies across the US. What are the challenges you have seen or faced to make this a reality in the near future? (48:40)Do you have anything in particular you would like to tell future women leaders? (56:25) You have a seat at the table. Not only do you have a successful professional career, you seem to be genuinely grounded and happy. What does living abundantly mean to you and how have you carried it out? (58:20)-See the full list of Career Rocket guests here-A transcribed version of this podcast and other content on DURMC