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53 minutes | a month ago
David Horsager; The Most Researched Expert on Trust
What is the best way to drive results in all areas of your life? Do you struggle with your employees, clients, marketing or your net promoter score? Maybe you’re struggling with your marriage, or your relationship with your kids? There is a KEY CHALLENGE that you have and it's one simple word… TRUST. The question to ask yourself is “how do you create trust in the most effective way?” Mike has a very special guest today. He's a fellow Minnesotan from a small town, not too far from where Mike grew up. His name is David Horsager and he's the most research expert on trust, organizational trust and leadership in business. He's also the author of many books, with his latest out now, called “Trusted Leader, Eight Pillars That Drive Results.” John C. Maxwell calls it "A pivotal guide for today's leader!" Research has proven that output, morale, retention, innovation, loyalty, and productivity increases when trust increases and that’s what today’s episode is all about. Building trust that drives the results you want so make sure to listen and watch us on YouTube. David believes that lack of trust is the biggest expense of any organization. Organizations think they have a leadership issue. They never do. (The only reason people follow a leader is trust.) They think they have a sales issue. They never do. (The only reason people buy is trust.) The only way to amplify a marketing message is to increase trust in that message. The only way to deal with the diversity issues of our day is to increase trust. The only way to increase innovation and creativity in a team is to increase trust. The root issue is always a trust issue. So how do you build and create the maximum amount of trust with teams internally in the shortest time period that’s genuine and authentic? (when you've got that, you're going to get teamwork and more results which means happier clients and customers on the other side.) The Eight Pillar Framework, from David’s new book, has been validated through research, as the way trust is built globally. * Clarity: People trust the clear and they distrust the ambiguous or the overly complex. Most people, even in marketing, think they're clear when they're not. * Compassion: People trust those that care beyond themselves. It's hard to follow or buy from someone that we don't feel cares beyond themselves. The most trusted person in the world is not Oprah or the Pope. It’s mom. People trust their mom’s because they care beyond themselves. * Character: We trust those who do what's right, not what's easy. Many companies de-incentivize character when they should be doing the opposite. * Competency: You might trust a good friend to take your kids to a ballgame because they have character and compassion, but you wouldn’t trust them to give you a root canal. If you're selling and leading the way you were 20 years ago, people won't trust you. You have to stay fresh and relevant. * Commitment: We trust those that stay committed, even in the face of adversity. Think about anyone who's left a legacy. Mom, Dad, Mandela, Gandhi, Jesus or Joan of Arc, and you'll find someone that's trusted because of their commitment beyond themselves. * Connection: This pillar is the willingness to connect and collaborate. In a lot of big companies or global governments, you’ll find counter forces of connection, siloing, or selfishness and that’s the opposite of what you want. * Contribution: You need to contribute results and outcomes. You could be a compassionate,
39 minutes | a month ago
Presentism; Understanding History
What is “Presentism?” It’s defined as: uncritical adherence to present-day attitudes, especially the tendency to interpret past events in terms of modern values and concepts. Let’s put it in terms that might be easier to understand in 2021. Today there is a general lack of understanding of history and geography. Generation Z has been raised with their phones in their hands so history for them (unless it was forced on them by school) is based on YouTube, Instagram, Facebook and Snapchat. Mike knows this from experience. His son, Zak, is 18. He was the last kid in his class to have a phone. Mike and his wife acquiesced because he couldn’t do his schoolwork without one. His entire generation communicates in ways Mike still doesn’t understand. They learn through accidental browsing. The algorithm drives the content that is in front of them and whatever they see, they believe. At the same time, they don’t trust traditional “anything”. They trust themselves and only certain kinds of media. Today Dan and Mike deep dive into what “presentism” is, why it’s happening and why it’s really important that we don’t forget our own history in order to be successful entrepreneurs. Dan went to school in the 1950’s when they studied history, geography, civics, and religion. Part of your education was to learn things that happened centuries ago, in this country and around the world. In talking to parents who are entrepreneurs - his Strategic Coach clients and their children really don't get history, geography, or the things that provide context for why things are they way they are. Most of their images of history comes through television, movies, and video games. Their understanding of history is that things that happened before today are deficient versions of what they have now and therefore they can stand in judgment of how things were 100, 200, or 500 years ago. On the other hand, when Hollywood does history, they give people who are depicted as living 500 years ago, modern emotions, modern attitudes, and modern thoughts. The past is a foreign country. You wouldn't be comfortable living 100 years ago. And if you did, you would bring back diseases that would wipe everyone out in about 30 days because your immune system is better now. You've been immunized to everything people died of back then. You wouldn't be a welcome guest. There's a pasteurization of culture going on and we don't want people to have feelings that make them uncomfortable. Virtually all of yours, Dan’s and Mike's growth in life has come from encountering things that were uncomfortable, getting used to it and building new insights and capabilities as a result. When Mike thinks about presentism, it has to do with collapsing the trust barrier. In other words, a lot of history is being rewritten by present day outrage filters, or a lack of an ability to deal with discomfort. Look at what universities have become. People are being banned from speaking and silenced on the left and right because it makes someone uncomfortable. Social Media, the best and most efficient delivery mechanisms we have today are selectively censoring, cancelling, and banning people. It’s gotten ridiculous - some of Mike's very non-polarizing and educational videos are being flagged as being inappropriate and they can’t be boosted on YouTube. These are super benign content about health. If growth comes from things that make us uncomfortable and building new insights and capabilities, how do we encourage curiosity, loving the discomfort and making that a habit and a discipline? The best approach that Dan has found is getting people fam...
40 minutes | a month ago
Everything You Need to Know About NFT’s and Cryptocurrency
Has your news feed been bombarded with articles about NFTs over the last few weeks and months? Did you know that one NFT just sold for $69 million dollars at the world famous Christie’s Auction House? Wondering what the hell NFTs are and why everyone seems to be obsessed with them? No worries… we’ve got you covered. Dan and Mike are going to explain exactly what NFTs are and why you should be paying attention to them. They’ll also dive into what blockchain and cryptocurrency are all about because these digital currencies and investments are the wave of the future. Remember when the internet first came out and people thought it wouldn’t last? You’ll learn SO much about what the future looks like so make sure to listen and share it with your friends! An NFT is a Non Fungible Token. A Non Fungible Token is described as “using relatively nascent technology that certifies the authenticity and ownership of a token through a digital ledger of all its past transactions.” In other words a blockchain, forms the backbone of cryptocurrency. This technique is gaining an enormous amount of popularity because it’s so flexible in determining and proving the ownership of an asset. The digital world is exactly the same as the physical world in the respect that certain things are more valuable than others. It's also a medium for great creativity. The entire music industry has shifted over to the digital world. Record stores don’t exist anymore because it’s not a convenient way to sample music but with digital platforms like iTunes and Spotify it’s super easy to sample and download whatever you want instantly. Here’s the thing… The rules that govern property in the physical world don’t apply in the digital world. The creators of physical things have been at risk in the digital world because it's so easy to copy anything. How do you know if things are real or not? NFTs are a digital version of property. The word “Non Fungible” means one of a kind. On the other hand, the most fungible thing in the world is an American $100 bill. If you look at world trade, 85% of all transactions are done in American dollars because it's fungible. $1 gets you something, it doesn't matter where you are. Non fungible is the opposite because there's just one of them. You can have copies of it, but ownership resides with one person. This is how a digital artist sold his NFT at Christie’s for $69 million dollars. Then there’s blockchain. Without it you have no non-fungible tokens and assets because you can't prove who the owner is. The blockchain is absolutely crucial. You had to have it in the digital world or there would be chaos because you’d have no way of proving the authenticity of a “one off.” Some of the practical applications are if you own a digital asset, now there is a mechanism where you can set up a rule in the blockchain for monetizing contracts. For example, every time someone sees a piece of art, the owner could get a fraction of a penny. If someone listens to a song that is owned by someone, they're getting a fraction of a penny. A digital contract in the watching governs the rules and makes this happen automatically. Let's pretend you're a musical artist or any kind of creator of intellectual property. You could go out in the digital marketplace and say, "I'm looking for partners. I'm going to create something you can invest in." In the blockchain, every time someone reads it, you're going to get a fraction of a penny. You basically become a business owner. This is going to turn the entire world of money raising upside down. You could build this mechanism for paying your partner's dividends and it won't go through Wall Street any longer.
68 minutes | 2 months ago
Meet the Guy Who Taught Reese Witherspoon and Bradley Cooper How to Sing
You’ve heard the expression, “find your voice,” but what does that really mean? We all have a “voice” but do you think about using it to get more of what you want out of life? Better relationships, better business deals, more exposure, more income... Roger Love says we need to think about the sounds we make to have great conversations and move people emotionally, showcasing the very best of who we are in every business, or personal conversation and situation. Roger has worked with some of the most famous singers, actors and speakers in the world. People like Reese Witherspoon, Bradley Cooper, Joaquin Phoenix, Jeff Bridges, Colin Farrell, Angelina Jolie and many, many more. Roger says you are NOT the voice you were born with, but more importantly, he has some great strategies and ideas that will help you find your voice and share it more effectively. Today you’ll learn what sounds are working for you and what sounds are not, PLUS… Roger will diagnose Mike and help him become a better speaker, step by step. This is an episode you really need to HEAR or or watch on YouTube. Roger believes life doesn't exist without communication so he’s spent his life helping people figure out what sounds they should be making so that they can have communications that create the relationships, influence, and happiness that lead to them having a better life. For 17 years, he only taught singers. (people like the Beach Boys, Earth, Wind and Fire and Luther Vandross) Then speakers like Tony Robbins and Suzy Orman started coming to him wanting to work on their speaking voices and that led him to where he is today. 50% of his clients want to sing amazingly. 50% of his clients want to be incredible speakers, influencers and presenters. "We live in a world that believes that communication is word-to-word based. If you had the right words, you’d have a great conversation, start a relationship or complete a business deal… if you only had the right words.” But science has proven that the words you say are not effective in the way you should communicate with people. The way the brain processes spoken information is first, for emotion, then for logic. Words by themselves have no emotion. You have to attach sounds to the words. Roger has spent years helping people stop speaking from word to word, and become in control over sounds like the pitch, the pace, the tone, the melodies of their voice, so that others will really understand how they feel when they speak and showcase the best of themselves in every communication. Roger doesn’t work exclusively with celebrities and singers. When he’s training a superstar singer to sing, he’s helping them sell more tickets and t-shirts, but when he’s helping someone find their speaking voice… it changes their life because it actually influences the way that everyone perceives them. People need to know that everyone needs a voice makeover. You’re not “trapped” with the voice you were born with. Most of us hate the way we sound when we hear ourselves on a recording. In fact one of the most popular hashtags in the last 10 years is #ihatemyvoice. We grow up hearing the way our parents and loved ones talk to us and mimic it but it doesn’t have to be permanent. Think of it this way. Actors create characters for the roles they play but they’re not that person in real life, are they? Most of us have a work voice and a home voice and we all know what happens if you bring the work voice home to your family… It’s not very well received Early on, Roger thought his job was just to teach people how to have great voices. Then he realized that was a small goal and he could use voi...
52 minutes | 2 months ago
How to Add an Extra 5-10 Quality Years to Your Life
According to the Alzheimer's Association, more than 5 Million Americans are living with Alzheimer’s and by 2050 that number is projected to rise to nearly 14 Million. It’s the 6th leading cause of death in the United States. 1 in 3 seniors dies with Alzheimer’s or Dementia and it kills more than Breast Cancer and Prostate Cancer combined. Those are some pretty scary numbers and statistically-speaking someone you know or love has been affected by Alzheimer’s or Dementia. Mike Koenigs can say that with confidence because it’s directly affected his family (and many of his mentors.) His dad has late stage 5 Dementia. He's watched him go from a strong, smart, capable guy to a shell. He can’t talk, walk or recognize any of his family. His mom has mid-stage Alzheimer’s. Watching someone you love turn into a vegetable is his most painful life experience. What if there was a cure or prevention for dementia or Alzheimers? This is an extremely emotional episode for Mike but one that he's really looked forward to doing because of the exciting, preventative information he's about to share. If you're interested in extending your life and increasing your productivity, OR if someone you love has been affected by these horrific diseases, keep reading, listen and watch. A wise man once said; "A healthy man has many wishes, a sick man, only one." If you look at Mike's genetic profile, he's going to get either Alzheimer's or Dementia. It runs in his family so he's on a search to stop it. Honestly, he's more afraid of getting old than he is of dying. As a cancer survivor… he knows what dying slowly and painfully feels like and it’s no fun. Mike met our guest, Dr. David Haase 7 years ago. He’s a double board-certified expert in regenerative medicine, (trained and practiced at Vanderbilt and the Mayo Clinic) and he's found a way to turn back your clock. His work is based on cutting-edge research in plasma exchange, and in the last 20 years, he's taught over 10,000 physicians his systems. “The worst corresponding disease to dementia is denial.” - Dr. Hasse We live in an information economy. We ARE our minds and when we have memory loss, we feel a threat to our identity and may believe there’s nothing we can do about it. Naturally, we go into “fight or flight” mode but if there's not an obvious enemy, the natural cognitive response is to deny there’s a problem. We shut it down to stop the stress and make excuses like “I'm just getting older, or I'm having a senior moment.” According to Dr. Haase, after the age of 28, all of us are “Dementing and Alzheimering.” It just depends on the rate you're doing it at and when your brain is going to degenerate faster than your body can maintain the rest of you. Haase believes we are entering a time where it doesn’t need to be this way. He says that most pharma drugs are just well-dosed poisons, but with Regenerative Plasma Exchange, they’re creating an environment where the body does its natural job of healing, with less inhibition. Regenerative Plasma Exchange is a technology, based in science that has shown remarkable success in both Parkinson’s and Alzheimer’s patients. It provides a longer, higher quality of life, improves mental acuity, and increases sex drive. BONUS! It’s a modification of Therapeutic Plasma Exchange which has been used for many years in treating severe autoimmune disease. It’s a standard medical procedure often only done in hospitals and generally costs over $10,000. We now recognize that it’s a way to bathe our stem cells in a healthier cellular habitat and as a result,
53 minutes | 3 months ago
Think About Your Thinking to Achieve Financial Freedom
Are you clueless about financial planning? Do you have a 401k, sitting there, wondering what it’s doing? Do you even know what it’s supposed to be doing for your future? Are you still under the impression that you shouldn’t touch your 401k until it’s time to retire? Do you think you’ll have no money to retire unless your home is paid off? Our guest is on a mission to make the word “retirement” disappear and change the mindset of every working American. Rather than working your entire life trying to save enough money to hopefully live a life you love… instead living a life where you get to do all of the things you desire, starting TODAY! His name is Charlie Epstein. He’s a good friend, a client and a 26 year member of Strategic Coach. He’s going to show you how he’s able to make something as dull as paste (i.e: financial planning) interesting. Charlie’s in a highly commoditized, very challenging market that is governed by all sorts of rules and regulations but he also happens to be the only financial advisor in the world with a one man show, called “Yield of Dreams, Paychecks for Life.” He has the unique ability to get outside of his “box.” He's open, creative, and expansive, all rolled up in a charismatic personality. Like Mike, Charlie has always been fascinated with the entertainment world. Growing up, his mother was an opera singer, and her father was a starving artist. His father and grandfather were both entrepreneurs, so he was always torn between two worlds. It was that convergence of the right and left brains that made him question everything growing up. If he didn't think somebody knew what they were doing, he questioned it, so when he started his first business, he didn't know any better. He thought it was up to him to find creative ways to sell commoditized products. He’s always been enamored with how to create an “experience” for people so they feel special, unique and HEARD. His ministry in life is to ease people's pain and suffering about their money, whether they’re broke or multimillionaires. Charlie always focused on “how do you allow people to have a different experience about their financial life?” He finds it always came down to, “what did you want to be when you grew up? What do you do now? What happened? Are you going to live your dreams? How do you get around the obstacles that stand in your way?” Those obstacles could be compliance issues, (because every industry and government them.) or life issues. Then it became a balancing act and how to get around them. He’s always looked at the entertainment, marketing, and creative worlds and how to combine those with the financial world (in spite of compliance) and look for industry bypasses. One industry bypass he created in 1992 was something he called the 401k Coaching Program, (which came out of working with Dan Sullivan,) and “thinking about his thinking” inside of the financial industry. He thought, if he could teach financial advisors how to be better at what they're doing in the 401k retirement world, that would be valuable. People asked him “why would you teach your competitors how to get better? That means they're going to be better than you and you'll be out of business.” On the contrary. He was able to get major companies like Nationwide and Fidelity to write him checks for millions of dollars. Today he’s coached over 10,000 advisors around the country. By starting that business, he created a shortcut to not only coach advisors, but consumer too. It was an awakening for Charlie when he realized he could live both in the entertainment and financial worlds ...
59 minutes | 4 months ago
How to Generate Passive Income + Cash Flow Quickly with Justin Donald, the Lifestyle Investor
Imagine if you were able to create enough passive income and cash flow from investments so that you never had to work another day in your life? What would you DO with your financial FREEDOM? Travel to exotic places? Buy your dream home? Spend more time with loved ones? Donate lots of $$ to your favorite charities? Mike Koenigs has a confession to make. He's made equity investments well over seven figures in lots of businesses. Done poorly, equity investments are basically zero-interest loans for an indefinite period of time in exchange for ownership. Unfortunately for him, very few of them have had liquidation events and a couple tanked - a total loss. This interview is just as much a story about how Mike's entire investment strategy changed, but how that happened - and who influenced him. Meet Justin Donald, author of the brand new book, “The Lifestyle Investor - The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom. In the book and this week’s episode, Justin shares how to transition from earned income or needing to have a job or business to creating passive income that provides for your lifestyle and builds equity. He’ll also talk about “invisible deals” that aren’t normally available to the public, how to find them and how to use his “strategy stack” to improve deal terms, and reduce risk. Whether you've never invested or are a sophisticated investor, this episode will change the way you think about money and investing. If you are looking for financial freedom to live life on your terms, without a job or a business, this episode is for YOU. PLUS you’ll find out how to get a copy of Justin’s brand new book FREE and when you decide to order the book, all the proceeds are going to charity so no matter what… everyone wins. Mike met Justin a year and a half ago and in minutes, he changed the way Mike thought about investing forever. He has a really unique strategy and investing methodology. He’s a brilliant guy and adheres to strong family values. He is an action-taking MACHINE and we connected deeply. Justin has been investing since he was 18 years old starting with a Roth IRA after hearing a talk that he should start saving for his future. After that, he was hooked and invested every year since (he’s 40 now). In the beginning, it wasn't a lot. He was making money and paying his way through college so he decided to just put his money somewhere and get it to work for him. His first big win came when he started generating enough cash flow income from an investment so his wife could quit her job. She was a teacher at that time, earning $36,000 a year. She had a rigid Monday through Friday schedule with weekends and summers off. Justin often had to work weekends and summer was his busiest season. They wanted to be able to travel together and live life on their terms so he thought, “if I can replace her income with passive income, then she won't have to work if she doesn’t want to.” He found a mobile home park for sale, ran the numbers, and knew that by buying it he’d generate the cash flow to be able to replace her income. He also likes cash flow investments that pay TODAY. He doesn’t want to invest in real estate and hope that appreciation kicks in and he makes money in the future. The cash flow from that very first purchase was able to replace her $36,000 a year income. They bought her freedom and started their family. Shortly after that, he replaced his income and what it cost them to pay their bills and live comfortably. It was a huge sense of relief, knowing that he technically didn’t have to work.
71 minutes | 4 months ago
10 Post Pandemic Opportunities to Grow Your Business in 2021
What are the TOP 10 Opportunities hidden in plain sight or available right now to grow and scale your business now EVEN IF you were affected by the pandemic? That’s what this episode is all about, along with the latest trends, gadgets and investments to focus on to take advantage of the current climate and use it to grow your wealth instead of staying stagnant and waiting to “see what happens next.” This episode is all about the post pandemic opportunity and what you're going to do about it. In other words, is your business prepared for the post pandemic crash and crisis? Mike will also be giving you his “10 post pandemic growth strategies to make 2021 your most profitable year yet,” but something that is REALLY important about this episode is that it is very, very visual. If you listen to this episode, Mike will describe everything that's on screen, but he highly recommends heading over to www.CapabiltyAmplifier.com/2021 where you'll be able to visually see this episode streaming on YouTube. He has lots of props and he's super excited to share them with you. We don’t have to tell you that this has been a CRAZY year for most people. We won’t repeat what you already know. We like to stay on the positive side of things. That being said, there are a TON of businesses that have done exceptionally well during this unprecedented pandemic. Dan and Mike talk a lot about “future focus,” and what you can do right now and that’s really what this episode is all about. The largest wealth transfer in human history is happening right now. Professor Scott Galloway talks about how in 2009, ecommerce represented about 6% of all retail sales in the United States. That increased 1% each year up until last year when the pandemic struck. Inside of eight weeks, we went from 16% to 27%. The world and business shot ahead about five years due to the usage of Zoom. We had no choice. We didn't have travel, the hotel industry or live events. Everything crashed and burned but those who changed have done very well. Those who didn't are struggling to survive. The advancement in mindset, thinking about what has value, shifted dramatically and is a huge part in the preparation for the post pandemic, chaos, crisis and opportunity. Through an entrepreneurs lens, Mike asks, “where are the opportunities inside of this chaos and confusion? How can I add value and serve and provide more value?” That's what Mike thinks being a great entrepreneur (at this point in time) is all about. Here are Mike's “Top 10 Post Pandemic Growth Strategies” These come from a variety of case studies, observations, and thoughts Mike's had this past year. (Watch the Youtube video for links, tools, resources and case studies you can model.) 1. Craft a Pandemic Proof Offer: * Elevate what you already do and move into a big ticket offer targeted at an audience with $$$ * Virtualize, Digitize, Dematerialize * Craft a story that’s tied to your brand that articulates your product experience with social proof * Elevate you and your brand properly with authority and status using content marketing * Use one or more channel to “bring ‘em in.” 2. Narrow, Deep and Expensive: * Build deep, meaningful relationships with potential clients. * Design offers that can exist in any world, any country, any industry * Don’t be afraid to double or triple your prices * Separate yourself as a “category of one” 3. ZOOM it up! * Sell and deliver with Zoom/video * The perception of live vs. virtual is zero * The biggest players increased revenue, sales and satisfaction using Zoom
60 minutes | 5 months ago
REWIND — Rich Litvin – “The Accidental Entrepreneur”
WOW. The end of 2020 is here and I, for one am glad to see it go… but I am looking forward to the year ahead and reflecting on all of the GREAT things that happened this past year. That’s why we’re gifting you with a REWIND episode of our #1 downloaded podcast episode today! Have a listen and enjoy. It’s a great one and I’m super grateful for YOU! When you're the most interesting person in the room, you're in the wrong room! Mike recently had the pleasure of sitting down to interview Rich Litvin, “The Accidental Entrepreneur,” for this podcast. In case you’re not familiar, Rich is a hugely successful author of three bestselling books, he runs a high level mastermind group, and is a highly sought after business coach who only works with five clients per year and gets $100,000 per client! Why is Rich “The Accidental Entrepreneur”? Well ... because his dad was an entrepreneur and did his best to persuade his three sons to do anything BUT become entrepreneurs. But it turns out, many years later, guess what all three sons are! Yup, you guessed it. They’re entrepreneurs! He was a high school teacher for 15 years and eventually a vice principal because that is his passion. But he lost his job in 2005 and began a new career as a coach. He didn't know you were supposed to have a business plan or how to write a business plan, so for the last 14 years his one-line business plan has been, “Meet fun and interesting people.” During our time together, Rich and I delve into some pretty interesting subjects that I know you’ll get a lot out of. Have a look: * The 4% Rule: • The way to get better when you're an extraordinary top performer, and in an arena where you could die, is to only push yourself 4% beyond your current capabilities. * The Three Traps (that leaders get themselves into in their evolution as business owners, people, and SuperBeings): • One – The Isolation Trap: "I'm not lonely, but I feel very alone." • Two – The Imposter Trap: "People admire me, but I feel like a fraud." • Three – The Emptiness Trap: "I have everything I ever wanted, but I feel empty. * Serving people SO powerfully that they never forget your conversation for the rest of their life. * The power of LISTENING and the willingness to sit in the uncomfortable silence. * Serving people vs. pleasing people. * “The dream behind the dream”: The difference between what people SAY they want vs. what they ACTUALLY want. * "When you're the most interesting person in the room, you're in the wrong room." * What are you tolerating? * Who are you being right now in your life that if your child grew up to be that way, you’d feel like, "How did I miss that?" * What's the legacy you would leave today if it were your last day on earth vs. the legacy you’d like to leave?" These are just a few of the incredible highlights from our conversation. Rich has some AMAZING stories to share. You DO NOT want to miss this episode!
53 minutes | 5 months ago
The “Talent Stack” Strategy
Admittedly the last 8 months have been rough on most of the world. Who could have imagined we’d be here, in a real-life pandemic? It’s straight out of a sci-fi movie. We’ve been dealing with restrictions, lockdowns, isolation, and businesses closing, evolving, and changing on a dime. It hasn’t been easy... But believe it or not, right NOW is one of the greatest opportunities in human history to actually amplify your capabilities using a concept Dan Sullivan and Mike Koenigs call “The Talent Stack.” Today on the podcast they'll let you in on exactly what “The Talent Stack” is and how you can use it to your advantage, but want they really want to share with you is how to make someone's dream come true by being able to create “stacks” of value that have higher perceived value than you could ever imagine. There are a few ways of thinking about this concept. First, imagine if you had the ability to stack value in a way to give your client, what feels like to them, more choices when in fact what you're doing is putting them inside a container so they can only choose you. It’s a way of thinking about your talents through the perspective of, how do you take value, put it in a container, then position it so you can charge 10 times more for what you're doing by changing the way your prospective clients think. Here's a little backstory to give you some perspective. Recently Mike worked with a new client who designs supplement ingredients and proprietary, patented ingredients. (in the supplement world, if you get someone to use your ingredient, you get paid royalties) In his case, his products have been in billions of dollars of different products and services. Come to find out, he’s been scheduled to be on the Joe Rogan podcast! (for anyone who isn't familiar with Joe Rogan, he has about 10 million subscribers on YouTube and hundreds of millions of downloads. It's in the top three of all podcasts in the world right now.) It just so happens that Mike's fantasized about being on the Joe Rogan podcast himself and he knew that his client being on Joe's show was going to change his life FOREVER. Mike's studied Joe and his show. He’s a guy who's very specific. He wants great guests but you've really got to earn your way into his world and some of that has to do with having shared experiences, shared relationships, and shared values. So Mike and his client sat down and watched some of Joe’s highest-rated episodes that had to do with personal development, personal growth, food, or nutrition and one thing that happens on Joe's podcast with a great guest is they come in with props and gifts. One big idea Mike came up with for his client’s appearance on Joe’s show was to order him a custom set of knives with a unique quote (that Joe said) on each one because Joe's a hunter and eats what he kills. Hunting is a spiritual experience for Joe and this unique gift shows that he’s done his homework and has a shared value. A deeper, more significant concept is an “artifact.” To explain... Mike's client is in the business of creating different kinds of supplements and nutritional products that you consume. So what they designed was a whole bunch of “stacks” that are good for you and meaningful to Joe. (like a longevity or gamer stack.) When Mike's client walks in with a box of super fascinating stacks, designed specifically for Joe that aren't available anywhere else… how do you think Joe and his audience will react? It naturally shows off Mike's client’s talents and skill set to the world and creates a deep bond and connection with Joe. It's hyper personalized and packaged in a way that’s meaningful. Mike's client truly has a goal to improve the quality of mankind and to develop a relationship with Joe that is not manipulative or yucky.
43 minutes | 6 months ago
Who Not How – The Formula To Achieve Bigger Goals Through Accelerating Teamwork
Do you have a list a mile long of stuff you NEED to get done but you keep procrastinating? Your business and personal growth may DEPEND on you checking off those important things on the list but still… you can’t seem to get them done. We ALL struggle with procrastination... but why? And how do you get past it so you can move forward and grow? Today we talk about Dan's latest book with Dr. Benjamin Hardy, “Who Not How.” The subtitle of the book is, “The formula to achieve bigger goals through accelerating teamwork,” and it's a big idea that will completely change the way you think about getting things done. The idea comes from a comment that Dean Jackson made during a podcast that he and Dan were doing about why people procrastinate. We have goals, we have a vision of who we can be in the future and we’re very excited about that vision but then we stop moving forward. But WHY? The reason is that you ask yourself, how can I accomplish this goal? This question brings up a weird response because if we had the ability to actually accomplish the goal, we would have accomplished it already. By the very nature of having a bigger and better goal, we’re going into territory where we probably don't have all the capabilities we need. So instead of saying, “how can I accomplish this goal,” you be should saying, “who can accomplish this with me or who can accomplish it for me.” You need to untrain youself from the natural way of thinking that you have to do all the steps to get to the goal and start thinking about who around you can help. The WHY of the concept was so interesting that Dan turned it into a book. The making of the book is a perfect example of his concept. Because Dan knows his strength is in the “ideas,” he brought together a team to bring the book together. Contributors, writers, book strategists, and deal negotiators all did their part and a new book was born. It’s something Dan has been doing for the last 30-40 years of his career and the reason he publishes 4 books a year and NEVER suffers from procrastination. To learn more about how to win the battle against procrastination and achieve bigger goals by building and using teams, listen to this episode right now then go grab your copy of Dan’s new book, “Who Not How” here! After you listen to the interview, leave us a message and let us know what you think of this episode OR ask a question you’d like Dan or Mike to answer in an upcoming episode!
50 minutes | 7 months ago
How To Be Unforgettable and Get the Most Profitable Clients
How do you get access to the unreachable? How do you become unforgettable? That’s the focus of this episode of Capability Amplifier. 15 years ago, Mike Koenigs called a good friend who was buying three people $12,000 Rolex watches and thought he was crazy. "Why?" He asked! Keep reading or start listening... You know that amazing, warm, fuzzy feeling you get when you receive or give a gift? Did you know there’s a psychology and science behind gift-giving that could help you build incredibly strong business relationships, grow your business and make a ton of money? Today on the Capability Amplifier podcast, Mike's special guest is John Ruhlin, the author of “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.” John says that gratitude isn't a “woo-woo thing,” it's an ROI driver because “nobody cares about gifts, but we all care about relationships.” John didn't grow up with a silver spoon in his mouth or in country clubs, in fact, it was the complete opposite. He’s a farm boy from Ohio who grew up milking goats and baling hay in a town of 417 people. Then his life completely changed because of a mentor. When John was in college he had a girlfriend who’s dad, Paul, was this rainmaking attorney in a small town. When you're poor, you notice when people are generous and Paul was radically generous with everybody, whether it was the assistant, the janitor, or the CEO. Paul would find deals on noodles and everybody at church the next Sunday would walk away with 200 cases of noodles and John would say to him, “that was $30,000 or $40,000! Are you nuts?” Paul would just smile. It wasn't tactical for him, it was just who he was. He exuded generosity and because of it, he owned oil wells, banks, real estate, and everybody came to him because he was the most liked, trusted, and top of mind person in the community. John was selling Cutco knives at the time and decided to pitch Paul the idea of giving away pocket knives to all of his high-end clients. Paul didn’t like the idea of pocket knives but instead told John he wanted to order a bunch of his $100 paring knives. John was confused. He didn’t understand why Paul wanted to give a bunch of grown men and CEOs of billion-dollar companies a kitchen tool! What Paul told him next changed his life forever. Paul said that after being in business for 35 years, he found that if you take care of the family in the business, everything else takes care of itself. It was at that point John had the epiphany that it wasn't about the silly knives. Paul understood that the knife was a delivery vehicle for an emotion. People loved and trusted Paul because he was always around even when he wasn't there because of gifts like this. So John started mimicking Paul’s ideas and pitching to CEO’s of multi-million dollar companies. But rather than say “hey, I want to pitch you knives,” (because he’d be hung on real quick) he would mail these guys $300 carving sets with a handwritten note that said, “carve out five minutes for me,” and he’d get the meeting every time. Inevitably when he’d walk into the board room for his meeting with guys in their 50’s and 60’s they’d be shocked at how young John was and they’d ask him, “Are you here to sell me knives?” John’s answer was always, “no, I'm here to help you and your thousand sales reps do exactly what I did to you and your top 10,000 relationships.”
47 minutes | 7 months ago
Turning On A Dime – When Your Plane is About to Crash with Ed Rush
Imagine piloting a plane that’s 1000 miles away from land and your engine starts to fail… what do you do? If you’re an entrepreneur, you can relate to this scenario because you're dealing with lots and lots of different “plane crashes” all the time, right?. You need to be agile and change your focus to survive, especially in the climate we’re operating in right now, as a business leader and owner. Our special guest on today’s Capability Amplifier is Ed Rush. He’s a good friend and former F-18 fighter pilot, entrepreneur, business coach and all around brilliant guy and someone we’ve worked with for 10 years. Today we're going to be diving deep into all sorts of interesting stuff, including turning on a dime, creating regular content in shows and events and how the whole business (and life) climate has changed. We're also going to talk a bit about politics and getting attention in this crazy time (but not the kind of politics you're thinking about… politics and media.) We didn’t pull the scenario of piloting a plane, being 1000 miles away from land and having your engine start to fail, out of thin air. It ACTUALLY HAPPENED to Ed. He was flying an F-18 fighter jet to Hickam Air Force Base in Hawaii when his engine literally started “eating itself” alive. Yikes! Unless Ed did exactly what he needed to do, his plane would catch fire, explode, and he’d end up in some of the most shark infested waters in the world and a 2 day flight away from land. So he immediately pulled his engine back, shut it down and started emergency procedures. Then what? How did he deal with the mental part? The first thing he did was take a BIG deep breath. Second, believe it or not, he smiled (because when you smile you’re telling yourself everything is going to be okay,) and third he did the next, most logical thing he needed to do to get himself to his destination... (You’ll have to listen to the whole episode to hear what that was!) The lesson is that sometimes, life deals you problem after problem after problem and the tendency is to throw your hands up and quit, but if you simply breathe, smile and take the next most logical step to get you to your destination, you can get to where you need to go. We're in the middle of 2020. Arguabley, the most volatile and STRANGE business year in the history of business years. Now is a really great time to smile and take the next, most logical step to get you to your destination because there WILL BE be some major winners that emerge from this insanity. Right now we’re seeing some of the greatest opportunities in history, the greatest wealth transfer, and certainly the greatest shift in power. It’s not good or bad or right or wrong but what you make of it. For the last 10 years we have been communicating to a world that fell asleep. We've got two parties that have droned people into submission. People have been watching things that are essentially boring them to death and all of a sudden in March of 2020, the world woke up. Both Ed and Mike have sold more products, training, coaching and events in the last few months than they have in the last two years combined and it's because people have finally broken out of their stupor. When times are certain, people get complacent but when times are UNcertain people invest in speed and reinvention, and this is where we're at right now. So if you're a business owner, smile, because the opportunities presented to you when you can adjust quickly are incredible. Being able to pivot on a dime, change your direction and focus according to what’s happening in the world around you is a HUGE part of being successful. It’s a skill every entrepreneur needs to master. To find out exactly how Ed landed his plane safely and survived that super scary moment PLUS how he took this l...
48 minutes | 8 months ago
Here’s How You Can Stand Out, Get Attention and be Referable in Six Seconds or Less with Scott McKain
Two words and one 3x5 card that pitched and closed one of the most recognizable TV shows from the 1980s in seconds ... what was it?
38 minutes | 8 months ago
30 Years Of Influence And Persuasion Experience In 40 Minutes
Have you ever wondered how to charge $50,000, $250,000, $500,000, or MORE for a professional service or product? Or how to go from getting paid for doing to getting paid for knowing to getting paid for actually BEING? How do you sell something like that? Influence a prospect? What IS the enrollment process? What kind of questions do you have to ask for people to raise their hands and say, “I've been looking for someone just like you, I already know I want to work with you, and how do we start working together right now?” This episode is special because it’s my first solo episode. I'm going to teach you everything I've learned about inﬂuence persuasion and enrolling high-ticket clients over the last 30 years in about 40 minutes. All of this and more, including how to go from a face-to-face business to a virtualized, digitized, and de-materialized business. Plus, I share how to scale it with your sales team. Over the last 30 years, I have personally sold over $60 million worth of products and services online and face to face. That includes scaling businesses and teams. Today, I’m going to share exactly how I did it, starting with how I have been working with Dan Sullivan in Strategic Coach®, doing something Dan calls the Free Zone Frontier. (If you're not familiar with that, deﬁnitely check out what the Free Zone Frontier is in this previous episode.) Dan and I started a project with the idea that he wanted to generate a minimum of 100 leads per week for his sales team that were pre-qualiﬁed hand raisers wanting to enroll in one of his three programs. He also wanted me to be able to teach and make this system viable for other participants in Strategic Coach. All of this came from a moment Dan and I had together that we call the Civitas Moment (We talked about this in another past episode called The Best Pitch You've Ever Heard. If you haven't already, deﬁnitely check it out.) It’s the equivalent of saying, “I love you” in the world of sales and marketing when someone shows up saying, “I already know I want to work with you. How do we start working together? It feels like I've been looking for someone just like you forever!” In the old days of traditional sales, it took many, many follow-ups and a number of connections to close a deal, but I say BullSh#@ to that. I think it's important to get your marketing and messaging nailed and be able to create a replicable and scalable system, and then add automation to do the tedious, repetitive work. In this episode, I’ll guide you through all the most important stuff I’m doing with Dan and a lot of my clients inside the Superpower Accelerator Program. Plus, I'll give you actionable steps to take to grow and move forward. Enjoy!
35 minutes | 9 months ago
How to Find the Biggest Opportunities That Produce the Most Money for the Longest Period of Time
Imagine having clients BEGGING to work with you and saying things like, “I've been looking for someone like you forever! How can I work with you right now?
34 minutes | 9 months ago
What’s The Opposite Of Bureaucracy? The Golden Thread—Collaboration And Partnerships That Produce Massive Value
What’s the “Golden Thread” that unites front stage and backstage, or sales and fulfillment of a successful business?
30 minutes | 10 months ago
The “Tingle Moment” When Inspiration Meets Motivation With Simplifiers And Multipliers
On the show this week, Dan Sullivan and I tackle the topic of how to create a perfect Simplifier-Multiplier moment. Funnily enough, Dan and I are really good examples of a Simplifier (Dan) and a Multiplier (me). But these are not personality types; they’re operating modes.
66 minutes | 10 months ago
Powerful Ways To Answer Top Sales Objections, Part 2: Overcoming Overwhelm, Burnout, And More!
Today, we're going to dissect the most common sales challenges you’ll hear AND give you word-for-word scripts, plus a link where you can download the transcripts and adapt them to your business, no matter what your product or service is.
44 minutes | 10 months ago
Five Powerful Ways To Answer Top Sales Objections
What are the biggest sales objections you and your team are getting consistently that block the big sale? How frustrating is it when you realize you’ve lost a potential client because they ghost you?
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