47 minutes | Jan 11th 2021

Ep 330 - The Startup Behind PBR’s Cannabis Drinks Is Opening the Door to New Possibilities…

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Cannabis and hemp beverages are exploding, and it’s all thanks to new breakthroughs in infusion technology. Here to tell us about it is Harold Han of Vertosa. Learn more at https://vertosa.com  Key Takeaways: [00:45] An inside look at Vertosa, the infusion technology startup behind Pabst’s new THC seltzers [1:15] Harold’s background and how he came to start Vertosa [4:31] How Vertosa creates water-soluble cannabinoids through cutting-edge nano emulsion [9:05] Important factors Vertosa considers when creating infusions including bioavailability, clarity, and taste [11:08] Vertosa’s partnership with Pabst to create low-dose THC seltzers  [19:39] How Vertosa provides guidance to companies interested in entering the infused beverage market [23:11] Can liners and their importance to the quality of cannabis drinks [26:07] Vertosa’s different emulsion formulas and how they work with brands to create various products [34:19] Where Harold sees the infused cannabis product space heading in the next 3-5 years
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