36 minutes | Sep 21st 2020

Ep 319 - Cannabis CEO Says Sleep Aids Are the Next Big Thing

Can you mix together compounds like caffeine and THC to create a thriving new market category? Here to help us answer that question is Peter Barsoom of 1906.

Learn more at https://1906newhighs.com 

Key Takeaways:

[00:48] An inside look at 1906 and its mission to redefine the edibles category with better-tasting, more effective products

[1:28] Peter’s background and how he came to start 1906

[3:19] How cannabis use changed after the Pure Food and Drugs Act of 1906

[4:12] 1906’s unique “drops” and how they’re formulated to meet different needs

[6:29] 1906 versus other wellness experience brands like LucidMood and Dosist

[11:15] Why Midnight Dark Chocolate for Sleep is the number one product at 1906

[13:29] How the products at 1906 provide a quicker onset than competing edibles

[16:48] 1906’s plans to create an extended-release formula of Midnight to help consumers not only fall asleep but stay asleep

[20:55] Where Peter sees the cannabis wellness experience category heading in the next 3-5 years

[24:28] Peter’s plans to expand 1906 beyond Colorado and Oklahoma

[25:57] Where 1906 currently is in the capital-raising process