Ep 318 - How To Advertise Your Cannabis Brand Legally
Advertising cannabis is banned in most of the US, so how can a cannabis company get the word out?
Here to help us find solutions to this problem is Chad Bronstein of Fyllo.
Learn more at https://hellofyllo.com
[00:56] An inside look at Fyllo, the world's first single-solution regulatory technology for cannabis
[2:25] Chad’s background and how he came to start Fyllo
[3:53] How Fyllo’s data ecosystem helps cannabis companies streamline regulatory tasks and target customers legally
[9:51] What different cannabis companies can expect when using Fyllo
[13:07] Success stories Chad has seen so far and how clients are using Fyllo to advance their companies
[15:04] Chad’s advice on how to determine a good marketing budget for your brand
[16:34] How Fyllo provides direct access to cannabis audience data through the Lotame, the world's largest marketplace for second- and third-party data
[19:35] Requirements companies must meet before working with Fyllo, including becoming CCPA compliant
[20:25] Chad’s tips on how to build a dynamite marketing team for up-and-coming cannabis brands
[23:55] Where Chad sees customer acquisition and brand awareness evolving in cannabis over the next 3-5 years