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On episode 019 of the Canadian Real Estate Marketing Podcast, guest and award-winning Realtor Justin Loncaric explains the difference between marketing and connecting. Justin’s a Keller Williams Platinum Award winner and his team is consistently the #2 team in KW Signature Oakville. Real estate in in Justin’s blood. His parents have been in the industry for more than four decades and he himself has been at it for the past 16 years. Justin and his team crushed it in 2020 with a 725% increase in gross commission income, with most of that business happening DURING the lockdowns. He and his teams are on a path to doing a million this year. Justin’s main focus is up sizing families using his Home Run Method. He’s number 7 on Property Spark’s list of the Top 15 Burlington Real Estate Agents on Social Media. He operates ListingLoans.ca and is one of the hosts on The Underground podcast. Justin says he found success as a Realtor when he stopped marketing and started connecting and that’s exactly what we talk about in this episode of the Canadian Real Estate Marketing Podcast. * * * REALTOR JUSTIN LONCARIC'S CONTACT INFO: ➢ WEBSITE: https://www.jlrealtygroup.ca ➢ FACEBOOK: https://www.facebook.com/justinloncaricrealtor ➢ LINKEDIN: https://www.linkedin.com/in/justinloncaric ➢ INSTAGRAM: https://www.instagram.com/justinloncaric ➢ YOUTUBE: https://www.youtube.com/channel/UCDsflRyd7SL5cT5Juznj0bw * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp​​ * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate professionals that want to grow their business and get clients using social media, specifically digital video. * * * SOCIAL MEDIA • https://www.facebook.com/burntboatmedia​ • https://www.instagram.com/burntboatmedia​ • https://www.youtube.com/burntboatmedia

NOTE: This episode replaces an earlier version that may have been confusing to listeners. A special mid-month episode because I just had to discuss the CBC story about the BC Realtor that's suing his seller for commission. This episode of the Canadian Real Estate Marketing Podcast veers dangerously close to rant territory but there IS a marketing lesson buried in there someplace. The short version of the story is that a BC Realtor and his brokerage are suing their seller because the buyer didn't close on the sale. The seller was shocked to discover that BC's standard listing contract he'd signed states that "a real estate agent only needs a legally enforceable contract of sale to pursue commission." You can read the full story on CBC's website... 📰 - Seller beware: Real estate agencies can collect their fee even if a buyer defaults on a sale, B.C. man learns 🔗 - http://bit.ly/BCRealtorSuesSeller * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp​​ * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate professionals that want to grow their business and get clients using social media, specifically digital video. * * * SOCIAL MEDIA • https://www.facebook.com/burntboatmedia​ • https://www.instagram.com/burntboatmedia​ • https://www.youtube.com/burntboatmedia

If you've just started in real estate, you've probably asked how new Realtors can get clients. 2021 has created white hot demand for Canadian real estate and this means many established agents have been too busy to focus on their marketing. This abdication is leaving a void in the market and is a HUGE opportunity for new Realtors to get clients while taking market share away from these entrenched leaders. In episode 17 of the Canadian Real Estate Marketing Podcast, we explain why this is a rare chance to catch these established agents while their focus is elsewhere. We also tell you the "Best" strategy for making videos that will attract viewers in your specific town, city, or community. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp​​ * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate professionals that want to grow their business and get clients using social media, specifically digital video. * * * SOCIAL MEDIA • https://www.facebook.com/burntboatmedia​ • https://www.instagram.com/burntboatmedia​ • https://www.youtube.com/burntboatmedia

This episode's guest on the Canadian Real Estate Marketing Podcast is Duncan Paterson. Duncan has been a favourite Edmonton radio personality for three decades and is also a contesting expert and a semi-professional prize pig. During this podcast, Duncan explains why hosting a contest can be beneficial for Realtors and also walks us through the dos and don'ts of organizing your giveaway.  * * *  📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp​ * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate professionals that want to grow their business using social media, specifically digital video. * * * SOCIAL MEDIA & WEBSITE • https://www.facebook.com/burntboatmedia​ • https://www.instagram.com/burntboatmedia​ • https://www.youtube.com/burntboatmedia • https://homes.bio/canadianrealestatemarketingpodcast

In episode 15 of the Canadian Real Estate Marketing Podcast, photographer Val Labrecque tells us how Realtors can use their listing photos to their maximum potential. Easy, actionable advice that will help you sell more homes and get more listings while branding yourself as your region's go-to Realtor.  * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp  * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate professionals that want to grow their business using social media, specifically digital video. * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media/category/canadian-real-estate-marketing-podcast/

If signing up for social media is free and paid ads are cheap, why would you ever set a real marketing strategy? In episode 014 of the podcast, we talk (rant?) about why Realtors need to formulate a marketing plan and a marketing budget. If you plan on being in the real estate industry for the next 5+ years, this episode will serve as a reality check and details why you must, must, MUST accept that marketing is an investment and NOT an expense.  * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * * Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media/category/canadian-real-estate-marketing-podcast/

Realtors are going to see big changes in the way they market themselves and their listings in the not-too-distant future. In episode 13 of the Canadian Real Estate Marketing Podcast, we start 2021 with a look forward and explain which video format will be the go-to model for real estate agents that want to blow up their brand starting this year. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * * Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media/category/canadian-real-estate-marketing-podcast/

Uncovering your own Unique Selling Proposition can be a daunting task that requires reflection and – sometimes – brutal honesty. In episode 12 of the podcast, we'll show you how doing this work up front will make all the marketing and advertising campaigns that follow easier and more effective. We'll give you some examples of famous USPs and suggestions on how to craft your own Unique Selling Proposition, regardless of your experience or expertise. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media/category/canadian-real-estate-marketing-podcast/

Marketing without a plan is like investing in lottery tickets. It might work out for you from time to time but you'd have greater, more consistent results if you took the time to first think about what you're doing. In episode 11 of the podcast, we explain why it's super-duper important to have a specific goal for your real estate marketing campaigns. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media/category/canadian-real-estate-marketing-podcast/

Is it possible for an introvert to succeed as a Realtor? In this episode, we're going to share strategies to help low key agents market themselves, their listings, and their business while avoiding the spotlight. If you're firmly in the introvert camp, episode 010 will help you keep you under the radar while growing a brand that will be the envy of the extroverted agents in your office. Realtor Aliese Mackenzie's Instagram: https://bit.ly/AlieseMackenzieInstagram * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  Subscribe to our podcast on: • Apple Podcasts - https://bit.ly/CREM_ApplePodcasts • Spotify - https://bit.ly/CREM_Spotify • Google Podcasts - https://bit.ly/CREM_GooglePodcasts • Anchor - https://bit.ly/CREM_AnchorFM • Breaker - https://bit.ly/CREM_Breaker • Pocket Casts - https://bit.ly/CREM_PocketCasts • Radio Public - https://bit.ly/CREM_RadioPublic • Overcast - https://bit.ly/CREM_Overcast • Castro - https://bit.ly/CREM_Castro * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media/category/canadian-real-estate-marketing-podcast/

🤔🤷 You're told to brand yourself as a Realtor but what the hell does that even mean!? In this episode of the Canadian Real Estate Marketing Podcast, we explain the difference between a branding message and a call-to-action message and how you should use each one. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  Subscribe to our podcast on: • Apple Podcasts - https://bit.ly/CREM_ApplePodcasts • Spotify - https://bit.ly/CREM_Spotify • Google Podcasts - https://bit.ly/CREM_GooglePodcasts • Anchor - https://bit.ly/CREM_AnchorFM • Breaker - https://bit.ly/CREM_Breaker • Pocket Casts - https://bit.ly/CREM_PocketCasts • Radio Public - https://bit.ly/CREM_RadioPublic • Overcast - https://bit.ly/CREM_Overcast • Castro - https://bit.ly/CREM_Castro * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media

You don't own your audience on Facebook, Instagram, and YouTube - the platform operators allow you access to THEIR audiences. But what happens if those audiences go away? (See the uncertainly regarding TicTok in the US as of July 2020.) Or what if paid ad prices get so expensive that Canadian Realtors can no longer afford to advertise on these sites? Your contact list and your own brand should act as a life preserver in a worst case scenario. Listen to this week's episode as Val and Paul discuss why real estate agents in Canada need to take ownership of their digital audiences. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  Subscribe to our podcast on: • Apple Podcasts - https://bit.ly/CREM_ApplePodcasts • Spotify - https://bit.ly/CREM_Spotify • Google Podcasts - https://bit.ly/CREM_GooglePodcasts • Anchor - https://bit.ly/CREM_AnchorFM • Breaker - https://bit.ly/CREM_Breaker • Pocket Casts - https://bit.ly/CREM_PocketCasts • Radio Public - https://bit.ly/CREM_RadioPublic • Overcast - https://bit.ly/CREM_Overcast • Castro - https://bit.ly/CREM_Castro * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media

Cutting through the noise. Standing out from the crowd. How unique does your advertising need to be to separate you from your competitors? In this episode of the Canadian Real Estate Marketing Podcast, we talk about when to double down on what you're doing, when to call an audible to differentiate yourself from your competitors, and how to recognize (and avoid) change for change's sake. SPOILER: You don't have to mix things up as frequently as you think. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  Subscribe to our podcast on: • Apple Podcasts - https://bit.ly/CREM_ApplePodcasts • Spotify - https://bit.ly/CREM_Spotify • Google Podcasts - https://bit.ly/CREM_GooglePodcasts • Anchor - https://bit.ly/CREM_AnchorFM • Breaker - https://bit.ly/CREM_Breaker • Pocket Casts - https://bit.ly/CREM_PocketCasts • Radio Public - https://bit.ly/CREM_RadioPublic • Overcast - https://bit.ly/CREM_Overcast • Castro - https://bit.ly/CREM_Castro * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media

In episode 006 of the Canadian Real Estate Marketing Podcast, advertising consultant and creative genius Adam McGale provides candid answers to any question a Realtor could possibly have about marketing their business using their local radio station. Adam tells us what a monthly radio campaign should cost in a major Canadian market and he explains why the best radio ads are the hardest to approve. Adam leaves no stone unturned in this comprehensive interview. * * * Connect with radio advertising consultant Adam McGale with questions about advertising on the radio. PHONE: 780-983-5338 EMAIL: https://bit.ly/AirSupport_ca  * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * * Subscribe to our podcast on: • Apple Podcasts - https://bit.ly/CREM_ApplePodcasts • Spotify - https://bit.ly/CREM_Spotify • Google Podcasts - https://bit.ly/CREM_GooglePodcasts • Anchor - https://bit.ly/CREM_AnchorFM • Breaker - https://bit.ly/CREM_Breaker • Pocket Casts - https://bit.ly/CREM_PocketCasts • Radio Public - https://bit.ly/CREM_RadioPublic • Overcast - https://bit.ly/CREM_Overcast • Castro - https://bit.ly/CREM_Castro * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * * Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media

In this episode, award-winning Realtor and expert marketing Tony Browton explains how he became a real estate agent, why he thinks modern agents MUST market their listings, and how a Realtor can best serve his or her clients.  * * * Sign up for your free 30-minute coaching call with Realtor Tony Browton: https://bit.ly/TonyCoaching * * *  📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * * Subscribe to our podcast on: • Apple Podcasts - https://bit.ly/CREM_ApplePodcasts • Spotify - https://bit.ly/CREM_Spotify • Google Podcasts - https://bit.ly/CREM_GooglePodcasts • Anchor - https://bit.ly/CREM_AnchorFM • Breaker - https://bit.ly/CREM_Breaker • Pocket Casts - https://bit.ly/CREM_PocketCasts • Radio Public - https://bit.ly/CREM_RadioPublic • Overcast - https://bit.ly/CREM_Overcast • Castro - https://bit.ly/CREM_Castro * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * * Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media

In episode 004 of the Canadian Real Estate Marketing Podcast, Paul and Val discuss how Realtors can use real estate videos to win more listing presentations, pre-qualify buyers, and save an enormous amount of time. They also talk about buyers and sellers both loving the timesavings provided by great real estate videos. * * * 📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * * Subscribe to our podcast on:  • Apple Podcasts - https://bit.ly/CREM_ApplePodcasts • Spotify - https://bit.ly/CREM_Spotify • Google Podcasts - https://bit.ly/CREM_GooglePodcasts • Anchor - https://bit.ly/CREM_AnchorFM • Breaker - https://bit.ly/CREM_Breaker • Pocket Casts - https://bit.ly/CREM_PocketCasts • Radio Public - https://bit.ly/CREM_RadioPublic • Overcast - https://bit.ly/CREM_Overcast • Castro - https://bit.ly/CREM_Castro * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * * Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media * * * #RealEstateVideo #RealEstateMarketing #RealEstatePodcast #RealEstateCanada

If you've ever wondered what a Realtor should post to Facebook or Instagram, episode 003 of the Canadian Real Estate Marketing Podcast is for you! Val and Paul give you 25 specific social media post ideas that will fit on any platform. Listen to this episode then get out your cell phone and start posting! * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniques and strategies for Canadian real estate agents that want to grow their business using digital media, specifically digital video. * * *  Subscribe to our podcast on: • Anchor - https://anchor.fm/burntboatmedia • Spotify - https://open.spotify.com/show/6dIpVWFHqoOcNgjmLEP69I • Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9jNTY1MzQvcG9kY2FzdC9yc3M= • Breaker - https://www.breaker.audio/canadian-real-estate-marketing-podcast • Pocket Casts - https://pca.st/9n971ag0 • Radio Public - https://radiopublic.com/canadian-real-estate-marketing-po-WaKqnP * * *  📧 Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  Find us on social media and our website: • https://www.facebook.com/burntboatmedia • https://www.instagram.com/burntboatmedia • https://bit.ly/BurntBoatMediaYouTube • https://burntboat.media * * *  #RealEstateVideo #RealEstateMarketing #RealEstatePodcast #RealEstateCanada

What separates professional real estate photos from listing pictures you take using your cell phone? In the second episode of the Canadian Real Estate Marketing Podcast, real estate photographer Val Labrecque shares five tips (plus two bonus tips!) that will help you take better property photos or guide you in hiring your next professional. Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp Find us on social media and our website: https://www.facebook.com/burntboatmedia https://www.instagram.com/burntboatmedia https://bit.ly/BurntBoatMediaYouTube https://burntboat.media

Is there a perfect length for a real estate video? How long is too long ? In this inaugural edition of the Canadian Real Estate Marketing Podcast, hosts Paul Poulsen and Val Labrecque dissect topics like dwindling attention spans and the things that will make a real estate video feel shorter (or longer) than it actually is. Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp Find us on social media and our website. https://www.facebook.com/burntboatmedia https://www.instagram.com/burntboatmedia https://bit.ly/BurntBoatMediaYouTube https://burntboat.media