30 minutes | Aug 7th 2019

What is Public Relations? | Dr. Maria Scott

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When used correctly, Public relations can make or break an organization. While everyone seems to know the term public relations, not everyone understands what it means. Its evolved into much more than sending the right messages to the right people at the right time, its also about relationships, narrative, strategy, tactics and logistics. So what is Public Relations? How is it different than marketing or advertising and what are the key attributes that will make a public relations expert truly effective? In this episode, we’ll talk with Dr. Maria Scott. Dr. Scott is a professor at Emerson College’s School of Communication she is also a public relations practitioner with decades of experiences working with iconic brands such as NASCAR, ESPN, the National Football League, the National hockey league, the PGA as well as a host of non-profits and small business.
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