29 minutes | Sep 12th 2019

Marketing Automation | Randy Harrison

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How do marketers use technology to send the right message to the right person at the right time in a personalized yet massive scale? Why is it that when we click on some web content, we generally start receiving more related content through different mediums and channels? In this episode of Campus on the Common, we’ll talk with Emerson College Adjunct Professor Randy Harrison about Marketing Automation, what it is, what it does and why it’s important for next-generation marketers.
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