23 minutes | Sep 5th 2019

Consumer Behavior | Dr. Naa Amponsah DoDoo

Play
Like
Play Next
Mark Played
Consumer behavior research examines all aspects of purchasing behavior – from pre-purchase activities through to post-purchase consumption, evaluation and purchase decision activities. In this episode of Campus on the Common, we'll speak with Dr. Naa Amponsah Dodoo, about Consumer Behaviour Research and its implications for marketers and advertisers and product managers.
Play
Like
Play Next
Mark Played