Listen Now

Almost one year into adapting to working from home during a global pandemic, Managing Partner and CEO of SIVO Insights Cindy Blackstock shares what she's learned from firsthand research into consumer data. She also shares life lessons from being a breast cancer and car accident survivor, as well as a Kona-qualifying Ironman triathlete.    What is the Call to Action Podcast?  Empowering people, businesses and brands with action-forward thinking, strategy and tools to accelerate growth in and far beyond the workplace. Hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. The Call to Action Podcast with Giselle Ugarte is presented by Media Bridge Advertising.

To especially honor Black History Month, we invited our friend and partner Nancy Korsah, Founder and CEO of Black Business Enterprises, to share some of the ways in which her organization is supporting the existence of black-owned businesses and how you can too. What is the Call to Action Podcast?  Empowering people, businesses and brands with action-forward thinking, strategy and tools to accelerate growth in and far beyond the workplace. Hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. The Call to Action Podcast with Giselle Ugarte is presented by Media Bridge Advertising.

SEASON FINALE. Today's call to action: LISTEN. Not to me. Today, I'm passing the microphone to my best friend of 15+ years, my big sister, my SOUL sister, Danni Starr. She's an author, advocate, activist, a die-hard lover of Prince and Fred Rogers and a badass mama of two. She's also unapologetically, wholeheartedly and proactively anti-racist. I learn something new from her every single time we speak. Danni loves herself unconditionally today, but it wasn't always that way.. You'll hear her read her essay "#BlackGirlMagic" from her 2017 book, Empathy and Eyebrows. She talks about the challenges against her worth, internal oppression and self-hate from growing up in a world that taught her to dislike herself. She talks about #BlackLivesMatter and white privilege.  Listen closely. What is the Call to Action Podcast?  Empowering people, businesses and brands with action-forward thinking, strategy and tools to accelerate growth in and far beyond the workplace. Hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. The Call to Action Podcast with Giselle Ugarte is presented by Media Bridge Advertising.

I'm sharing the first impression "big picture" you NEED to understand and the FIVE elements every social media profile MUST have in this quick solo podcast. It doesn't matter if you're on Instagram, LinkedIn, Facebook or TikTok, each tip will somehow apply to your online brand (perhaps even the one you show up as in real life).  Empowering people, businesses and brands with action-forward thinking, strategy and tools to accelerate growth in and far beyond the workplace. Hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. The Call to Action Podcast with Giselle Ugarte is presented by Media Bridge Advertising.

Raise your hand if you've made at least one fall-on-your-face mistake in quarantine? (Both hands raised over here.) Don't let the screwup keep you from continuing to show up. Don't wait for your people to reach out to you when you can very well reach out to them too and first.  Today we're talking about how to keep fire-fighting through this on-going struggle. (Spoiler alert: As a leader, you're probably gonna mess up and misstep, probably more than once, if you haven't yet.) As it turns out, some of us, even the best of us, aren't as good at adapting to change as we thought. Also, it's exhausting. Our brilliant guest Charles Eide, a powerhouse of LIVE events and production, opens up about some of the difficult moments when he was freaking out and even *gasp* wrong, but also how he managed to reset the foundation of his leadership and take a firm grasp on his business to find growth and grace during a time when his industry was hit the hardest.  Charles Eide is the CEO of EideCom, an events and media production company known for creating one-of-a-kind experiences for audiences everywhere.  Learn more about the Engagement Hub: https://eidecom.com/you/ Read "Who Moved My Cheese?": https://amzn.to/3bSwWmZ The Call to Action Podcast: Empowering people, businesses and brands with action-forward thinking, strategy and tools to accelerate growth in and far beyond the workplace. Hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. The Call to Action Podcast with Giselle Ugarte is presented by Media Bridge Advertising.  

We'd hoped to be able to host our first-ever THOUGHT LEADERSHIP PANEL at our Minneapolis office... Obviously, we couldn't make that happen, given everything going on in the world. But, in some ways, that worked in our favor, giving us the chance to connect with leaders (who also happen to be MB clients) from all over the country and in a super casual setting. Minnesota's Kris Lindahl of Kris Lindahl Real Estate, Tennessee's Gary Ashton of The Ashton Real Estate Group of REMAX Advantage and Florida's DJ Della Salla of the DJ and Lindsey "Move to 904" Real Estate Team all showed up to share personal stories, practical advice and mindset-moving tips. These guys are not only masters of real estate, but MASTERS OF LEADERSHIP (the way it should be). While many business leaders have disappeared or feel stuck in paralysis, Kris, Gary and DJ are putting themselves out there in their communities, making MAJOR moves for their people and leaning on each other for support. What is the Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth online and off, Call to Action is a podcast hosted by marketing director, motivational speaker and coach Giselle Ugarte. Join the conversation on social media with #CTAPodcast. Presented by Media Bridge Advertising.

Perhaps it's time you start scaling your business from WITHIN. As doers, we're programmed to believe that the solution is rooted in external achievement, when sometimes the best solve is some reprogramming internally. And what more perfect timing than when much of our world is on pause and we're forced to practice some form of isolation. Meredith Neumann has the background of a licensed marriage and family therapist, but now, as the Founder of Scaling Within, she's dedicated to helping entrepreneurs and business leaders identify and overcome some of life and work's biggest barriers, access your mind's toolbox and turn challenges into opportunities for more success. She brings a deep understanding of brain neurology, individual wiring and SUPER practical tools that you'll want to write down and begin practicing right away.  What is the Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. Join the conversation on social media with #CTAPodcast. Presented by Media Bridge Advertising.

Imagine how much more powerful your message could be if you expressed it with video. You know it's true, so what's stopping you from hitting that RECORD button? Let's talk about it...  On this episode of the podcast, we hang out with Ethan Beute, Chief Evangelist of BombBomb, a video email marketing platform that allows users to create and build relationships through video, because - let's be honest - you're better in person. We tackle some of the insecurities that get in the way of putting ourselves on video and talk about how now, more than ever, we're craving human connection and the art of video is a great solve to create those meaningful relationships at scale. Try BombBomb here. What is the Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. Join the conversation on social media with #CTAPodcast. Presented by Media Bridge Advertising.

Have you listened to your body lately? We're so concerned about what's happening outside of our bodies, especially with rising concerns about COVID-19 and social distancing, yet so many of us aren't even giving a second thought about what we're putting INSIDE our bodies -- especially when food can very much be something we do have control over in this new world of uncertainty. On this episode of the Call to Action podcast, I share my own experience with the autoimmune disease that forever shifted my mindset around food from one of beauty and "thinness" to one of energy and healing. I sit down with my friend Chef Jason Wrobel, who went from the Grill Master at Wendy's to a plant-based vegan wellness mogul, and offers tangible ways for how you can begin strengthening your health, both physically and even emotionally and spiritually, by making more mindful decisions.  Chef Jason Wrobel is a coach, speaker, podcaster, and the author of cookbook and lifestyle guide, Eaternity. As the first plant-based chef with a primetime television series, his groundbreaking show “How to Live to 100” taught millions of people how to prepare delicious, organic, healthy meals at home. A dedicated practitioner of yoga, pilates, weight training and meditation for over a decade, he infuses his events, videos and teachings with a relentless drive to grow and the loving spirit that gets you there. What is the Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. Join the conversation on social media with #CTAPodcast. Presented by Media Bridge Advertising.

This one is especially for the small business owners, the entrepreneurs, the solopreneurs and even the side hustlers. We're in the depths of uncharted waters with COVID-19, with no ending in sight. But, more than ever, we have hope and we feel so inspired to serve you. On this episode of the podcast, Giselle shares FIVE awesome tips to identify opportunities for growth and grow even closer to your people during this difficult time. You can now sign up for one-on-one marketing coaching with Giselle.  Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

JOURNAL EXERCISE. When it feels you've lost everything or perhaps even your sense of direction, these are the prompts that help me regain a sense of self, worth and control. Use them when you're down or in your daily practice. (Skip to 14:09 for the writing prompts.) Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising.   

Black History Month has ended, but curiosity should never end. Fairness should never end. Kindness should never end. And seeing the full humanity in every human being should never end. We put our core value of "Lead with Heart" at the front and center of this conversation revolving around how to create a more diverse and inclusive culture wherever we go. From bullying to breakthroughs, identity crises to contagious authenticity, we get personal, emotional and a little uncomfortable -- and that's exactly why we need to have these conversations together. We're so glad to have the expertise of friend, yoga instructor and global inclusion and diversity business leader Ericka Jones. Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

Let's be real: receiving feedback can be really difficult, especially if it's negative or unexpected. We can drive ourselves absolutely crazy trying to please everybody or we can learn how to identify the growth opportunities tangled in the webs of criticism. Today, we're choosing the latter, along with some help from restauranteur Nick Rancone, owner of Twist Davis Group, which includes Corner Table, InBloom and the world-famous Revival Restaurants (and fried chicken). Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

What's getting in the way of taking your first step? Often times, we cancel ourselves out from our dreams because we compare ourselves to those who have more experience; we don't think we're qualified to lead or we're just too afraid to make a mistake on our path.  Rachel Mairose, Founder of Secondhand Hounds, the largest animal rescue in the Midwest, joins us to talk about the resistance she's faced since the very beginning and the obstacles she still struggles with from day to day -- from a lack of resources and the journey of parenting to battling her own mental illnesses and managing the waves of online haters. Maybe it's our "weaknesses" that set us apart and push us forward after all...  Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

"You are the average of the five people you spend the most time with." - Jim Rohn Who you surround yourself with absolutely plays an important factor in who you are and in who you become. On this episode, I share how this quote made me take a really hard look at who I was choosing to spend time with, which ended up changing my life and my career in the biggest way. Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

On this week's episode I shares exactly what it took to share the stage with Gary Vaynerchuk. More importantly, my guests and I talk about how to ask for what you want, no matter how big or crazy what you want might seem. Nick McLaughlin is the Founder of Stationary Astronaut and Where the Minds, as well as the Co-Founder for the social networking experience Link N Drink (with Social Butterfly).  Caleb Van Deman is a Marketing Consultant who helps companies improve their e-commerce campaigns by applying the science of Behavior Change to the online shopping experience. What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

JOURNAL EXERCISE: Before you create your new year's resolutions and add even more tasks to your endless to-do list, here is the annual ritual that completely transformed my perspective in life and empowered me to carry even more personal fuel into the new year. Even (or perhaps especially) if you had a rough here, this exercise will help you create a launching pad to move you forward. Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

There's a relationship in your life that isn't working anymore. Whether this relationship is with a significant other, a friend, a job, a bad habit or even an unhealthy mindset, it's holding you back and you know it's time to make a major change. It's time to break up. This episode explores the space between the breakup and the breakthrough with the help of Fallon Managing Director and Chief Strategy Officer Kara Buckner, who shares how her soul-crushing divorce transformed her "safe and comfortable" life into one filled with world traveling and risk taking. Even Giselle credits some of her big life breakups for her best career breakthroughs. Join the conversation on social media with #CTAPodcast.  What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte.  Presented by Media Bridge Advertising. 

As it turns out, the secret to building an inclusive community starts with being comfortable enough to show up exactly as you are. How do you give yourself permission and a push to do more of that? Co-founder of A Big Idea, plus coach, speaker, connector and marathon runner JC Lippold joins us to talk about the seemingly simple actions of mindfulness and meditation and how taking intentional time to be selfish can actually elevate us to be more selfless in every aspect of our lives. Join the conversation on social media with #CTAPodcast. What is Call to Action? Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. Presented by Media Bridge Advertising.

"Trust your gut." We hear that advice all the time, but are you sure you understand what your gut is trying to tell you? On today's Call to Action podcast, we're joined by Emma Sievers, Founder of BA (badass) Women. BA Women is a community and a company she successfully created after taking twenty seconds of courage and realizing just how wrong she really was about her gut instinct. Join the conversation on social media with #CTAPodcast Empowering you with action-forward thinking and tangible tools to accelerate growth in every aspect of your life, Call to Action is a podcast hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. Presented by Media Bridge Advertising. Learn more about Emma Sievers and BA Women on Instagram @bawomen