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Buzzdwords

38 Episodes

32 minutes | Nov 10, 2022
#36 - Disrupting the Game: From the Bronx to the Top of Nintendo by Reggie Fils-Aime
Best known for his role as President and Chief Operating Officer of Nintendo of America Inc, Reggie is an industry powerhouse with a knack for ruffling feathers due to his, well, disruptive approach to basically everything. Pair this episode with a Guinness. Support the show Find us online at buzzdwords.com and follow us on Instagram!
36 minutes | Oct 27, 2022
#35 - Book Club: Burnout
 For our third installment of the Loosely Professional Fall Book Club, we chat some seriously relatable topics with Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski & Amelia Nagoski. Pair this episode with a glass of your favorite red wine.Support the show Find us online at buzzdwords.com and follow us on Instagram!
31 minutes | Oct 6, 2022
#34 - Book Club: Radical Candor
Challenging directly can be difficult, being radically candid can make it easier. Join us for book #2 of our fall book club as we discuss Radical Candor by Kim Scott. If you're in a management position, or even if you struggle to be honest and direct in your every day life, this book is for you. Kim provides a framework to guide you on being a kick-ass person without being an absolute jerk-face. Pair this drink with  a Black Russian.Support the show Find us online at buzzdwords.com and follow us on Instagram!
28 minutes | Sep 22, 2022
#33 - Book Club: Friction: Passion Brands in the Age of Disruption
We're here with the first book of our fall book club series! Friction: Passion Brands in the Age of Disruption by By Jeff Rosenblum and Jordan Berg is a must read for anyone who wants to make things easier for themselves and their customers. Take notes from some of the best passion brands to date!Pair this episode with a Maker's Mule.Support the show Find us online at buzzdwords.com and follow us on Instagram!
22 minutes | Sep 8, 2022
#32 - We're Back With a Loosely Professional, Marketing Book Club
We're back from summer break and we're EXCITED for our upcoming fall season. We're kicking off a loosely professional, marketing book club!  Get out your library cards, place your Amazon orders, go to that book store because we'll be covering some of our favorites. Read along with us or TL;DR that sh*t and just listen along.Pair this episode with La Marca Prosecco. One of our hosts got ENGAGED over the summer! Champagne toasts all around!Support the show Find us online at buzzdwords.com and follow us on Instagram!
63 minutes | May 12, 2022
#31 - Our Very Own 'White Hot' Abercrombie Stories
 If you haven't seen the new Netflix documentary, White Hot: The Rise & Fall of Abercrombie & Fitch, RUN - do not walk. Sprint back to the horrific, dare I say (I do) douchey, days of the late 90's and early 00's. In this episode we talk about our personal experience with the brand. Did you know McKenna used to be a model?? Pair this episode with a Starbucks Java Chip Frappuccino. Mix some Kahlua in there if you're feeling frisky.Support the show Find us online at buzzdwords.com and follow us on Instagram!
37 minutes | Apr 14, 2022
#30 - "Death To Plastic" & Other Reasons to Love Liquid Death
April is Earth Month so it only seemed right to highlight a brand who's out to kill the use of plastic bottled water. Join as we discuss the negative impacts of the bottled water industry and one brand that is going against the wave of big plastic.  We're ready to sell our soul and die hydrated with Liquid Death. Pair this episode with your favorite Liquid Death product.  Support the show Find us online at buzzdwords.com and follow us on Instagram!
38 minutes | Mar 31, 2022
#29 - Wardle's Wordle
 Wordle has been one of the hottest games to hit the market over the past few months. After a super quick "Wordle for Dummies" explanation for the three people who haven't heard of it, Kelly and McKenna discuss some of the nerdier details of the world's favorite word game. Pair this episode a Brooklyn cocktail.Support the show Find us online at buzzdwords.com and follow us on Instagram!
26 minutes | Mar 17, 2022
#28 - Luck Of The Irish
Happy St. Patrick's Day!  Whether luck of the Irish  means good luck or bad luck, we don't really know. But what we DO know is you do NOT need to post on social today if it makes no sense for your brand.  Also, one of us quit their job and got COVID. So much fun to cover this episode. Listen already, will ya!Pair this episode with a Guinness, Smithwick's or a good Irish Whiskey. Just please nothing with green dye in it. Gross.In all seriousness, those that could use a little luck are families in Ukraine. Visit care.org to find out how you help provide lifesaving food, water, and hygiene kits to the most vulnerable in Ukraine.Support the show Find us online at buzzdwords.com and follow us on Instagram!
32 minutes | Feb 13, 2022
#27 - From Us With Love - Valentine's Day Marketing
Happy Valentine's Day!We're coming at you a few days early with a special episode on what is probably the worst holiday of the year. From it's murky origins to now being a $22 billion global industry, we cover all the Valentine's Day bases. Pair this episode with a Shirley Temple (dirty or clean, whichever way you love it).Buzzsprout - Let's get your podcast launched! Start for FREE Marketing Brew The email newsletter guaranteed to bring you marketing news you'll actually want to read. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Find us online at buzzdwords.com and follow us on Instagram!
49 minutes | Feb 3, 2022
#26 - Going from Zero to 5,000
In case you missed it, we have some of the top headlines and topics over the past few weeks from zero party data to Elon Musk's $5K bribe. Tune in to listen to how to and how to not use cultural awareness and holidays and sporting events in your marketing. And, why did the green M&M need to lose her boots? Honestly.Pair this episode with a glass of Josh Cellars Chardonnay.Buzzsprout - Let's get your podcast launched! Start for FREE Marketing Brew The email newsletter guaranteed to bring you marketing news you'll actually want to read. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Find us online at buzzdwords.com and follow us on Instagram!
40 minutes | Jan 20, 2022
#25 - Getting Started with Email Marketing
Everyone knows your marketing strategy involves a lot of moving pieces that help move and grow your business. One cost effective way to reach your consumers is email. And, no, email isn't dead! If you're brand new to email marketing, learn the 101 of getting started, deciding which platforms to use and basic tips and tricks to help you to email success.Pair this episode with a water. Because YOU know and WE know you haven't had enough water. If you're already hydrated, drop some of that water into a pour of 1792 Small Batch Bourbon from Barton Distillery.Looking to start your own podcast? Find everything you need with Buzzsprout! Click here to get started.Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Find us online at buzzdwords.com and follow us on Instagram!
31 minutes | Jan 6, 2022
#24 - I Don't Know About You, But I'm Not Ready For 2022
We're back from our (non)break to talk what was hot and not in 2021 marketing trends and what we can expect for 2022. And, because we're in Wisconsin, we talked popular cows on TikTok and self-driving tractors. Pair this episode with a Hot Toddy. Enjoy it with or without the whiskey. It's comfy in a cup.Support the show Find us online at buzzdwords.com and follow us on Instagram!
52 minutes | Oct 21, 2021
#23 - ICYMI: TikTok Girl, Lance Bass, Fat Bears & More
On this episode of Buzzdwords, we go over 10 things you may have missed in marketing over the past month.  Instagram says "Listen, only THREE TO FIVE hashtags and WHY are you putting them in the comments??",  Lance Bass says "Bye Bye Bye" to bad jobs with a Digitas ad, TikTok girl and MORE.Pair this drink with whatever makes you happy - alcoholic or non-alcoholic. Maybe drink a glass of water. It's Mental Health Awareness month. Take care of you!Support the show Find us online at buzzdwords.com and follow us on Instagram!
29 minutes | Oct 7, 2021
#22 - Scary Good Marketing
From the origins of The Monster Cereals to their first TV commercial, we talk Count Chocula fun facts and how General Mills has shifted their marketing strategy and changed the landscape of the entire cereal category.   In this deliciously nostalgic episode, Kelly and McKenna cover the serial good marketing of Halloween cereal! Support the show Find us online at buzzdwords.com and follow us on Instagram!
37 minutes | Sep 23, 2021
#21 – Meme The Met: A Lexicon In American Wealth & Celebrity For Social Clout
If you're confused as to why you're seeing Kim Kardashian-West in a head-to-toe black bodysuit, you're in luck. Let's talk the Met Gala and it's reign on social media - and why it's such a big deal on social media. So big, in fact, that Instagram is the sponsor of this year's event. Support the show Find us online at buzzdwords.com and follow us on Instagram!
39 minutes | Aug 26, 2021
#20 - ICYMI: #BamaRush Boosts Brand, McDonald's Gets An Ice Cream Fix, and Taco Bell Taps Lil Nas X
 On this episode of Buzzdwords, we go over 10 things you may have missed in marketing this month (Aug. 2021).  Instagram says "no more" to Swipe Ups, Taylor Swift joins TikTok and Taco Bell taps Lil Nas X as Chief Impact Officer. Listen for the full list and let us know what you think !Support the show Find us online at buzzdwords.com and follow us on Instagram!
55 minutes | Aug 12, 2021
#19 - Succeeding as a Solopreneur with Melissa Ripp
 On this episode of Buzzdwords, we talk with Melissa Ripp.  From non-profits and family-owned businesses to large corporations, she's used her talent and expertise to weave together an integrated and holistic approach to marketing and storytelling. Now she's a full time solopreneur!Melissa chats with us about what it's like to run a successful communications business and how to build healthy client relationships.Pair this episode with a daquiri (shaken, not frozen)Support the show Find us online at buzzdwords.com and follow us on Instagram!
38 minutes | Jul 15, 2021
#18 - Growing Your Business with TikTok with Kelsey Juntwait
Ready for a Part 2? In this episode, we catch up with Kelsey Juntwait on what life has been like since going viral on TikTok back in January 2021. We talked to Kelsey in February 2021 about her experience going viral, spilling that professional tea. (If you haven't listened yet, scroll back and find Episode #9!) In the six months since going viral, she's scaled her business and launched her own social media course online to teach others to do the same. We talk to Kelsey about what she's learned,  what - if anything - should would've done differently handling her social virality and why Tik Tok is the way it is and what we can do to do better on the app.Pair this episode with Teremana Tequila - straight up or in a margarita on the rocks.Support the show Find us online at buzzdwords.com and follow us on Instagram!
33 minutes | Jul 1, 2021
#17 - Women in Marketing: Kristina Prusnek
On this episode of Buzzdwords, we talk with Kristina Prusnek of AirB&B. We dive in to participating in professional organizations – particularly the American Advertising Federation and how it played a role in her career and life – and the non-linear path to your dream job.Pair this episode with a Mezcal Margarita!Support the show Find us online at buzzdwords.com and follow us on Instagram!
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