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Buzz: Book Marketing Made Easy
17 minutes | Apr 10, 2019
Episode 11: Social Media Tips for Authors
Love it or hate it, social media is a powerful marketing tool for authors. In this episode, Dara and Roseanne talk about the great ways (and not-so-great ways) authors are using social media to market their books.
16 minutes | Apr 3, 2019
Episode 10: Growing Your Email List
Cultivating an email list is one of the most overlooked (and effective) marketing tactics for authors. In this episode, Dara and Roseanne talk about building a solid email list and using it to your advantage.
16 minutes | Mar 27, 2019
Episode 9: Bookstore Outreach 101
Partnering with your local bookstores for signings and events is easier than you think. In this episode, Dara and Roseanne talk about the most effective ways to do that, for your launch and beyond!
15 minutes | Mar 20, 2019
Episode 8: Crowdfunding Your Book Dos and Don'ts
To crowdfund or not to crowdfund... is that your question? In this episode, Dara and Roseanne talk about how to use a crowdfunding platform such as Kickstarter to create a successful movement around your book.
16 minutes | Mar 13, 2019
Episode 7: Setting Your Book Marketing Goals
How important is goal-setting when it comes to book marketing? Very important! In this episode, Dara and Roseanne talk about what it means to set an impact goal and create a purpose-driven marketing plan around it.
15 minutes | Mar 6, 2019
Episode 6: Reaching Out to Media
Publicity is often one of the most challenging parts of book marketing, especially for indie authors. In this episode, Dara and Roseanne talk about effective ways to pitch yourself to the media and get your book noticed.
17 minutes | Feb 27, 2019
Episode 5: Book Marketing Must Haves
Google "book marketing" and you'll find thousands of pages of resources. It's overwhelming! In this episode, Dara and Roseanne talk about their must-have book marketing tools for every author's toolkit.
16 minutes | Feb 20, 2019
Episode 4: Pitching Yourself as a Speaker
You probably hear it all the time-- you should be speaker! But how do you pitch yourself to an organization (and integrate book sales into your fee? Dara and Roseanne break it down in this episode.
17 minutes | Feb 4, 2019
Episode 3: Direct Sales Strategies
Many authors think about bookstores and Amazon when putting together their marketing plan. But, as you'll learn in this episode, your direct sales strategy could be even more impactful. Listen as hosts Roseanne Cheng and Dara Beevas discuss the opportunities and advantages that can follow a direct sales strategy.
16 minutes | Feb 4, 2019
Episode 2: Optimizing Your Amazon Presence
No matter how you feel about it, there's no question Amazon has changed the landscape of book publishing. On today's episode, hosts Dara Beevas and Roseanne Cheng provide three valuable tips on how to best navigate this landscape without becoming overwhelmed or wasting your time and energy.
16 minutes | Feb 4, 2019
Episode 1: Creating Your Book Marketing Plan
For the first episode of this series, hosts Roseanne Cheng and Dara Beevas provide three tips on the topic every author is excited about - marketing! Joking aside, it doesn't have to be an overwhelming experience. In fact it can be somewhat enjoyable if you're being proactive about the process.
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