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May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it! Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year.  Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on.  She'll also talk about ways to deal with those stressors including advice from the celebrated researcher, NY Times bestselling author, TedTalk rockstar, and all-around-wise owl, Brene Brown that Julie uses nearly every day.  Resources mentioned in the episode: Mental Health America Association  The Entertainment Community Fund (formerly The Actors Fund) offers licensed clinicians who can provide industry professionals and their families support for issues related to personal stress, anxiety, depression and life transitions. Financial assistance is available.  Website and SEO Resources - Neil Patel The HubSpot Website Grader BreneBrown.com Episode 38: Dive on Next Generation Google Analytics Episode 39: Dive on Goal Setting and Measuring Them To learn about what classes, workshops and webinars are coming up inside The Theatre Marketing Lab, join our mailing list.   --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Are you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is?  With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less! She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind  -- that effectively and generously measure the impact and effectiveness of your marketing plan. (And Sour Patch Kids color preferences are revealed!) If you or someone at your theatre is ready for a tactical goal-setting workshop that also includes a deep dive into META advertising best practices, then head over to theatremarketingacademy.com/goals  and let us know. Just need your name and email. That's it!  This is a hands-on, roll-up-the-sleeves, "GET 'ER DONE" workshop.  With enough interest, we'll be offering the workshop in late June. Show your interest and join the waitlist by clicking here. Additional details coming soon.  ====================== Want to leave a voice message for Julie? Click the Anchor link below and say hello, ask a question, or give a suggestion for an upcoming podcast episode topic.  --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

It's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish?  Well, that's today's episode to a "T".  Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews.   Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing,  learning, and rethinking the categories of media.  We hope they inspire you as much as they inspired us! ******* Joining Theatre Marketing Academy is free!  Visit theatremarketingacademy.com and you'll be in the loop on upcoming masterclasses, workshops, and virtual events.  You'll be automatically registered for our weekly newsletter "Marketing Mayhem Made Less Mayhemmy". Also, if you haven't done so already, follow this podcast. Julie adds bonus episodes and if you're not following, there's a chance you'll miss out.  To learn more about Seth Godin and read his inspiring work, visit his website at sethgodin.com.  Look down! You can click on the Anchor link and send me a voice message.  I love hearing from listeners and readers.  Ask me a question or share some feedback on what topics you'd like Julie to cover or guests you'd love to have her interview.   --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

What is conscious marketing, exactly? You'll find out in today's episode. Julie discusses the intersection of your theatre's core values and marketing plus ways we can “zoom-out” and ensure that we’re leveraging the right platforms to reach a more equitable array of cultural consumers. You'll learn the 5 marketing channels you may not be activating...yet.  Julie also takes a quick dip in the demo pool to discuss new insights about theatre's critically important growth audience -- Gen X'ers. So let's crank up Simple Minds' "Don't You (Forget About Me)" and let's get to it! **** Links and references from today's episode: Fortune Magazine "Millennials and Gen X Show Loyalty when Companies Value Purpose" Digiday "How Brands Are Making Values-Based Decisions" RevLocal "Surprising Statistics That Will Help You Market To GenX" CTV and OTT Explained Local advertising on Hulu. Learn more.  Simple Minds "Don't You (Forget About Me)" on Spotify (Crank it on up!) To learn more about Julie and the  new Theatre Marketing Lab, head over to julienemitz.com Have a question? An idea for an upcoming episode? DM Julie on Instagram.  --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Wait, what? Could it be true? Tinder for the theatre crowd? It's News and Views week! Julie chats about the news you may not have heard about yet and shares ways theatre is innovating in our industry. Let's keep theatre moving forward friends! In The Greenroom Theatre Marketing Podcast with Julie Nemitz **** To register for our free April masterclass in the Theatre Marketing Lab, learn more and sign up here.  To become a member of Theater Marketing Academy (it's free!) head on over to our website here.  To learn more about Julie Nemitz and her consultation and coaching offerings, visit her website here.  Interested in being a guest on the podcast? Have a story to share? DM Julie on the Gram here.  --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Hi listeners! This is a preview of the new Intermission shortie episodes we're launching in Season Three of the podcast. Bonus episodes with fantastic music selections are only available on Spotify! So click here to go to In The Greenroom Theatre Marketing Podcast on Spotify, hit that bell on the app to make it green so you know when new episodes arrive. Winners of the 2022 Grammy Awards have been announced, and Julie's talking about all things The Unofficial Bridgerton Musical and celebrating Barlow and Bear's groundbreaking win for Best Musical Theater recording. Julie will also discuss the upcoming event For You, Paige, the first commissioned Tik Tok musical coming to a phone very near you on April 14. What do YOU think of theatre artists making TikToks and developing new works there?  Is there a theater creator on the platform that you enjoy? I want to hear from you! Leave me a voice message by clicking here. Don't miss April's free Masterclass in the Theatre Marketing Lab! Julie will be presenting a Case Study covering, in depth, the marketing campaign for the play The Lifespan Of A Fact. Don't miss grabbing your seat. Click here to register. To learn more about Julie Nemitz, visit JulieNemitz.com.  To join the Theatre Marketing Academy, visit TheatreMarketingAcademy.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre.  **** To learn more about Lead Generation campaigns, visit this handy primer Facebook has created.  Need to take a step before that and learn more about your Meta Business Suite and Ad Manager?  Visit this link.  Check out Zapier and get your automation groove on! Zapier.com. **** Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact.  Wednesday, April 13 - 7 pm ET Friday, April 15 - 11 am ET Tuesday, 19 - 3 pm ET Register for free at: TheatreMarketingAcademy.com/lab For our first masterclass in the Lab, I’m going to do something I’ve never done before: Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth.  This topical comedy was a blast to market with timely themes about truth and media. I’ll cover strategy! Creative! And this is going to be so helpful to you … we’ll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I’ll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron’s unwelcome visit). This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you’re staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be! You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab Go to it! Sign up today. There are limited spots in each class. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Julie Nemitz returns for Season 3 of the podcast with two compelling questions for theatre-makers:  How is the social contract your audience has with your theatre faring today? And have you re-assessed your go-to-market strategies as we evolve out of the pandemic? She'll discuss those two topics and more here on In The Greenroom: Theatre Marketing Podcast.  To download the Go-To-Market Planning Worksheet that Julie covers in the episode, click here.  And to learn more about Theatre Marketing Academy and become a member (it's free!), head to our website. Connect with us on Instagram too by following us there.  In The Greenroom: Theatre Marketing Podcast is produced by Theatre Marketing Academy.  --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Host Julie Nemitz kicks off Season 3 with a full schedule of podcasts dedicated to leading theatres to grow with marketing innovation, strategies and kickin' content. Special guests will be featured throughout the season as well. Theatre can thrive again in communities just like yours! Coming March 2022. Learn more at our website:  theatremarketingacademy.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

This episode of In The Greenroom LIVE! is going to be Epic!  You will not want to miss the rockstars I have invited to join me:  Jess Ryan and Emily McGill of Broadway Unlocked and All Together Now. These two, remarkable and dynamic women are creating content faster than I can follow online. They're bringing the technology know how, digital content, marketing and PR smarts to our conversation that will, I promise, teach and inspire you!. We dig into a multitude of topics relevant to creative artists and theatre-makers everywhere.   ---- You can learn more about Broadway Unlocked and All Together Now.   Find Jess across all social media and Clubhouse @jessicaryannyla. Check out Emily McGill Entertainment and Find Emily across all social media and Clubhouse @emilyannmcg  --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In this week's episode, part two in my series sharing inspiring stories of Pandemic Pivots by Creatives, I dive in with the multi-passionate and multi-talented Adam Rei Siegel.  From Adam's youth as a theatre-loving kid in the San Francisco bay area to today, his accomplishments are nothing short of incredibly impressive. Join Julie as she interviews Adam specifically about his partnership with the celebrated mentalist, Jason Suran. Adam is co-producing Jason's virtual experience Reconnected for audiences worldwide.  And it's a hit! Learn all about Adam's journey as an artist and the experience of producing virtual experiential theatre for the digital age.  --- You can learn more about Jason Suran - Reconnected by visiting the website here.  To talk with Adam about booking Reconnected, reach out to Adam at booking@jasonsuran.com.  --- You can learn more about Julie and Creatives Going Digital by visiting the website here or following Julie on social media @creativesgoingdigital. On Clubhouse you'll find her @julienemitz and hanging out in the Creatives Going Digital Club!  Join the club today.   --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In this next episode in our Pandemic Pivot series, Julie interviews Jeff Veley of Veley Productions.  Julie & Jeff discuss how he and his company weathered the pandemic and how he uses his expertise in virtual events to support organizations and creative makers all over the world.  Looking to improve or implement virtual events or utilize professional software like QLab to make your digital productions easier to produce?  Don't miss a minute of this informative episode.  == Veley Productions exists to provide professional solutions to those that communicate through live events and multimedia. They believe that a single event in someone’s life can make a lasting impact.  For that reason, we keep dreaming up new ways to reach people and create live experiences that share valuable messages.  To put it simply, we love empowering people both onstage and behind-the-scenes. Find out what type of virtual event is best for you or your organization - visit: VirtualEventGenerator.com --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In part two of our series on the newest social media app Clubhouse, we welcome the incredibly talented Talia Moore, the Executive Producer and Writer of the upcoming TheWizCH production.  This is an abridged LIVE audio-only version of the beloved musical an film we all know and adore.   Talia takes you behind the scenes of the making of TheWizCH and you'll also learn about her journey as a writer and director of theatre. Her story is so inspiring.    Follow The show on Instagram at @thewizchlive and you can follow Talia at @taliamoorent The Wiz CH is live inside of The OG Room Club  March 12 at 4pm and 7pm ET and March 13 at 4pm and 7pm ET.  Don't miss it!  ******** Clubhouse is an iPhone app that allows users to host and join chat rooms to experience panels and conversations—all through audio. There’s a variety of topics to explore, from sports to wellness to business and naturally -- theatre. You can get on the Clubhouse waitlist at JoinClubhouse.com. Apple phone users only at this time.   **** Want to join like-minded theatre makers on Facebook? You should join us In The Greenroom. Julie Nemitz goes live the last Thursday of the month and answers all your theatre marketing and content questions  -- plus a dose of inspiration to keep your theatre moving forward. Join here:  In The Greenroom on Facebook. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Julie is joined by six remarkable, resilient, and respected theatre leaders from across the country.  They represent theatres who, despite the challenges we all faced as theatre artists and theatre makers, persevered in this tumultuous year for theatre. Three innovative and scrappy regional theatre leaders Jeremy Koch from Farmers Alley Theatre, Bert Bernardi from Pantochino Productions and Natasha Parnian from Dark Horse Theatre company were joined by three powerhouses of community theatre leadership, Tony Humrichouser from Kalamazoo Civic Theatre, Jarrod Kopp from Theatre Tulsa and Dorina Toner from Twilight Theater Company.  Julie and these six theatre rockstars talk about the year that was and what's in store for 2021 in their organizations.  They even have words of inspiration and advice for all those out there working to keep their theatre moving forward.  *** When you join the Academy as a subscriber, you get so much in return!  Advance notices of digital marketing masterclasses, special invitations to digital marketing collaboration sessions in 2021, and more.  Sign up today:  PlayhouseTheatreMarketingAcademy.com/Subscribe --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Theatre For Young Audiences, Youth Theatre and Theatre Educators have faced some of the most challenging of times this year. From learning digital content creation to keeping kids who love theatre engaged and entertained throughout the Coronavirus pandemic and shelter in place orders throughout the country, in this episode, Julie speaks with three youth theatre leaders who kept their theatres moving forward and persevered during the pandemic. Julie’s joined by Roderick Justice, Producing Artistic Director of The Children’s Theatre of Cincinnati, Ashley Bowen, Director and Educator Portage Central Performing Arts and Sherry Johnson, owner and executive director of Building Block Arts. *** Learn how to make, market and monetize content online for your theatre!  Subscribe to PlayhouseTheatreMarketing Academy's weekly emails.  --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Nonprofit fundraising and social marketing Rockstar Julia Campbell is back to talk with Julie about the year that was and what’s important for nonprofits to know right now to ensure their digital marketing chops are ready for a rollercoaster that will inevitably be 2021. If there’s one thing that does not stay the same, it’s digital and social marketing! You can learn more about Julia and her amazing work at jcsocialmarketing.com, **  Are you a creative who needs to go digital in 2021 for your theatre organization ... or yourself?   Then become a part of the Academy!  Subscribe at playhousetheatremarketingacademy.com or follow us on instagram at Instagram.com/creativesgoingdigital --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Julie Nemitz welcomes back Tralen Doler, Vice President at Broadway On Demand. Much has happened with digital content and marketing since Julie and Tralen first spoke last April.  Join them as they reconnect and talk about innovation during the pandemic and what's to come in 2021 as we keep theatre moving forward.   --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

If you still have PTSD from that last time you collaborated with a web designer to create your website, then this episode will be the cure to what ails you! Great website design for artists and organizations has never been more streamlined and achievable! Join Julie Nemitz and her special guest Warren Wilansky, the President & Founder of Plank Designs for this enlightening masterclass to learn what great websites look like today and what content is most important (hint: it’s not you or your organization’s life history!) To learn more about the great work Warren and his team do, visit PlankDesign.com *** Interested in knowing more about what's coming up at Creatives Going Digital?  Click here to sign up to know when new content and masterclasses are scheduled.   --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

How are you navigating change?  Increasing relevance in your community? Join Julie Nemitz and her very special guest Diane Mataraza for this important conversation. Diane is a revered arts consultant and thought-leader with a career that spans an impressive list of accomplishments:  from Senior Advisor at the National Endowment for the Arts [NEA] to Executive Director of the National Academy of Recording Arts and Sciences Foundation (the Grammy Awards). A former national grant maker and registered lobbyist, the considerable scale of Diane’s experience has enabled her to quickly relate to and comprehend client realities. Learn how you can keep your theatre moving forward strategically into 2021 with a new-found sense of focus and purpose. -- Become a subscriber!  LEARN to make, market, and monetize content online.   Organizations go to PlayhouseTheatreMarketingAcademy.com.  If you are a creative artist visit:  CreativesGoingDigital.com --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Are you an #arts hero yet? Well, It’s time to become one and ACT TODAY. Be an #ArtsHero is an intersectional grassroots campaign comprised of Arts & Culture workers, Unions, and institutions in the United States pushing the Senate to allocate proportionate relief to the Arts & Culture sector of the American economy. #ArtsHero is 100% volunteer run. On today's mini-episode (OK, a PSA), you'll learn how creative artists like you and the organizations you work for and with, can become involved.  To jump right in, visit BeAnArtsHero.com and get started today.  You can follow them on Instagram too @beanartshero.  --- Creatives Going Digital has officially launched!  Please sign up and join your fellow creative colleagues! Together we'll learn how to define and refine your special creative expertise and what wonderful talents you have to share online.  Learn to make, market and monetize your content online and grow your audience.   Learn more at CreativesGoingDigital.com.  --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message