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Busting the omnichannel - enterprise hacks and chats
58 minutes | Oct 10, 2021
Getting hybrid (and virtual) events right - with hybrid event pioneer Paul Richards
Hybrid events aren't nearly what they could be - and here's someone who can help us change that. Yes! Enterprise hits and misses video show is back, and with a doozey. Paul Richards, huge influence on my thinking on hybrid events, will join us for an interactive session. Richards is the Director of Marketing for HuddleCamHD. He'll share how he pioneered hybrid events, talk about how to put on a good one, and we'll even get into production values as he has one of the best setups you'll see. Note: to see Paul's tour of his studio, you'll want to check out the video version of our talk. Yes, you can get Busting the Omnichannel on iTunes.
65 minutes | Oct 10, 2021
Death to all silos - debating the customer-first enterprise, with Hyoun Park and Josh Greenbaum
Josh Greenbaum issued a scorching blog post, "Death to all silos!" It's a tour de force of enterprise possibilities - and shortcomings. In our usual no-holds-barred interactive manner, we're going to get to the bottom of this post - including practical actions for customers, vendors, and SIs. BONUS: At the 40:00 mark, Hyoun Park makes his hits/misses video show debut with a terrific guest appearance that helps us assess remote work silos, and get to the core of how companies can act on Josh's post. See Josh's blog post at: https://eaconsult.com/2021/09/30/death-to-all-silos-with-aphorisms/. Yes, you can get Busting the Omnichannel on iTunes.
64 minutes | Aug 8, 2021
The do's and dont's of transformation, and the danger of SI value erosion - with John Belden of UpperEdge
The Enterprise hits and misses video show returns with a much-anticipated guest, John Belden of Upper Edge. Belden has outspoken field views on transformation - what works and where companies go wrong. We'll count them down and, as usual, field plenty of audience questions along the way. In a hits/misses exclusive, Belden also reveals new research on what leads to SI value erosion - a key obstacle to successful projects. Yes, you can get Busting the Omnichannel on iTunes. If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks.
54 minutes | Aug 8, 2021
Brent Leary - Talking impact of data privacy, the art of enterprise video, and more
Yep, this is part two of the crossover show between my guest Brent Leary's show and my hits/mises video blowout. Brent will take data privacy, and what the data is showing re: enterprise data privacy. Since it's crossover time we'll also pick up on our hybrid events and video discussion, since Brent is the enterprise video master over on his "A few good minutes" show and more. Yes, you can get Busting the Omnichannel on iTunes.
65 minutes | Aug 8, 2021
Beware of Legacy SaaS - a concept worth the debate
"The dangers of legacy SaaS" is a concept I have under development. Here's where Brian and I may differ - and why I brought up the problem of "legacy SaaS" in the first place. Yep, this is a solo flight from me, presenting my Legacy SaaS methodology - but there are some vocal audience members for back and forth. Come join the chat and say your piece. Yes, you can get Busting the Omnichannel on iTunes.
67 minutes | Jun 6, 2021
Bonnie Tinder on the gap between project success and mediocrity
Yep, Bonnie Tinder of Raven Intel makes her triumphant return - and she brings fresh data on project success (or not), via her HCM cloud project research. Let's hash this out - as usual, bring your best questions and astute observations :) If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks. Yes, you can get Busting the Omnichannel on iTunes.
68 minutes | Jun 6, 2021
CRM buzzword destruction and deconstruction - with Thomas Wieberneit
In this "blogs that matter" edition of hits/misses video, we'll dig into several of CX gadfly Thomas Wieberneit's notable blog posts. Join this free-for-all as we talk about how NOT to manage your customer journeys, why we DON'T want a 360 degree view of the customer, and why "ecosystems" are not what they appear. Sound like fun? Yes, you can get Busting the Omnichannel on iTunes.
64 minutes | Jun 6, 2021
Is legacy SaaS a thing? Debating the SaaS 1.0 to 2.0 model and why it matters to customers
Is legacy SaaS a real thing? Join the debate as returning champ Brian Sommer riffs on Jon's argument with a SaaS 1.0 to SaaS 2.0 slide deck banter. Where are vendors getting stuck? And why does this matter to customers? Bring your sharp questions and BS filters as usual - this is the usual jugular participation Friday show. Note: to see the slides, check the video replay at http://youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes. This series is brought to you commercial-free by Jon Reed of http://www.diginomica.com.
75 minutes | Apr 25, 2021
Getting customer data right, and other CX blogs/rants/beefs, with Nicole France and Liz Miller
This Friday, Constellation's Nicole France and Liz Miller will crash my Enterprise hits/misses video show together. Join this audience participation free-for-all, which will kick off with discussion of Nicole's lightning rod blog post, It’s Time to Set the Record Straight on Customer Data Terminology. Can we get customer data right? Will cookieless life confound marketing teams, or compel organizations to (finally) adopt white hat tactcis to earn trust? Will this dynamic duo take over the show? Will I get a word in? We're about to find out... Yes, you can get Busting the Omnichannel on iTunes. This series is brought to you commercial-free by Jon Reed of http://www.diginomica.com. If you like the idea of unfiltered, non-commercial enterprise content, consider giving this a nice rating so Jon can beat the commercialized crud in the search algorithms. Thanks.
61 minutes | Apr 25, 2021
Getting off of Legacy Mountain - obstacles to enterprise tranformation, with Maureen Blandford
Join us for this action-packed free-for-all with the always-frank, buzzword-allergic Maureen Blandford. She'll be counting down her top reasons you will (or won't) transform - and how to bridge that gap. We'll talk about the deep need for change in sales/marketing, and, she may even share a special announcement or two. Yes, you can get Busting the Omnichannel on iTunes.
52 minutes | Apr 25, 2021
The problem of extreme heterogeneity in the enterprise - with Josh Greenbaum
Join for an all-in chat with Josh Greenbaum on his longstanding case for "extreme heterogeneity." And that gap between what vendors dream about (account control) versus what customers really need. And how so-called "customer success" initiatives trip on this, or not. Josh also kicks off the "blogs that matter" theme debut for the show... Yes, you can get Busting the Omnichannel on iTunes.
11 minutes | Apr 25, 2021
Breaking news - Quadrants and Waves are challenged by upstart vendor evaluator
In this April Fools edition - Brian Sommer and I used to criticize vendor ranking and evaluation firms. No longer - there's gold in them thar hills, and we're getting our piece. There's a role for you here too. Join us as we unveil a unique proprietary system to unlock the keys to successful enterprise software projects, powered by an algorithm that has intimidated even the most experienced data scientists we've shown it to. Note: you can check the slides from this one, including the trapezoid pic, on the youtube.com/jonathanwreed video replay. Yes, you can get Busting the Omnichannel on iTunes.
65 minutes | Mar 28, 2021
Avoiding the SaaS lock-in blues - discussing cloud project results with Adam Mansfield of UpperEdge
This should be a good one, as Adam Mansfield counts down his top tips for cloud vendor negotiation, as we peel back the hype on SaaS software. Time to dig into how to achieve project success with cloud vendors - and the obstacles in the way. Mansfield will field your questions- we'll also poke deserved fun at what drives cloud buyers crazy. Yes, you can get Busting the Omnichannel on iTunes.
74 minutes | Mar 28, 2021
The great cloud ERP benefits debate - what did we miss?
Jon Reed of http://www.diginomica.com hashes out what he overlooked in the last episode with Brian Sommer deconstructing cloud ERP benefits. Time to hash out what we missed last week. Jon also shares how this stacks up with different models of enterprise transformation. SAP/HR expert joins Jon later in the program to reflect on lessons from a major aerospace and defense ERP project.
88 minutes | Mar 28, 2021
Deconstructing cloud ERP benefits, project meltdowns and more
Returning champ Brian Sommer rejoins the Enterprise hits and misses video show to talk cloud ERP project issues, benefits, and share project horror stories. Bring your questions and snarkitude. Note: if you want to see the slides as we talk through them, check the video replay at http://www.youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes.
69 minutes | Feb 28, 2021
Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey
Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.
76 minutes | Feb 28, 2021
Retail outlook - the highs and lows of retail in 2021, with Jake Knowles of BJSS
Retail analyst and consultant Jake Knowles of BJSS drops in for an interactive, audience-driven Q/A chat on the retail outlook for 2021. We'll take on retail debates like AI in retail, facial recognition and "employee experience" versus the Amazon approach to retail workers. Jake will share what he's learning from BJSS customers, what we've taken from the virtual NRF Big Show, and the challenges for retail transformation projects in 2021. Note - this podcast series is a labor of love, to do something different with in-depth, honest/interactive enterprise convos. If you like what I'm doing here, providing a rating and comment on a major podcast channel is a huge help to keep my momentum. Yes, you can get Busting the Omnichannel on iTunes.
63 minutes | Feb 28, 2021
Supply chain upheavals and modernization - what have we really learned? With Lora Cecere
Supply chains have been severely tested - but what have we learned? What does a modern supply chain look like? Is a predictive supply chain viable? No one has pushed into these issues more than SCM expert and outstanding enterprise blogger Lora Cecere. This open discussion with Lora and Jon Reed of http://www.diginomica.com promises to be a classic. Yes, you can get Busting the Omnichannel on iTunes. (note: you can enjoy this as audio only, but as is the case with all of these show replays, you can check the video replay also at youtube.com/jonathanwreed)
82 minutes | Feb 7, 2021
The great B2B hyper-personalization and content strategy debate - and B2B selling fails
In this audio-only edition of Jon's Enterprise hits and misses video show, Jon Reed of http://www.diginomica.com starts out on a solo flight rant/overview of his methods on B2B content strategy and critique of hyper-personalization. He hits on why this matters for individuals and enterprises. A key issue: marketing and sales need to change, and it's a culture problem more than a tech problem. 30 minutes in, returning champ Brian Sommer crashes the show to dig into the hilarious low points of B2B selling. The guys even run through Brian's worst-of-B2B-sales slide deck (note: you can enjoy this as audio only as Jon reads the slides, but if you want to see them, you can check the video replay at youtube.com/jonathanwreed). Yes, you can get Busting the Omnichannel on iTunes.
74 minutes | Feb 7, 2021
Factory of the future showdown - realistic or BS? With Brian Sommer
In this audio-only version of Jon's Enterprise hits and misses radio show, Jon Reed is joined by champ Brian Sommer and unbridled audience chat - featuring diginomica colleague Den Howlett in dinner prep mode - as we try to get to the bottom of the factory of the future use case. We countdown the factory buzzword hype, talk supply chain disruptions, and discuss next steps manufacturers should be taking. Yes, you can get Busting the Omnichannel on iTunes.
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