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Business Addicts - The Podcast for people who are addicted to business
62 minutes | a year ago
Self-hypnosis – Mark Stephens
In this episode Mark Stephen talks about self-hypnosis, sharing insights into how it can be used as a tool for reducing stress, weight loss and other issues in your life. Mark Stephens Mark Stephens first started using meditation to help control his severe asthma attacks at the age of 8. He then went on to study meditation under Chinese teachers, Japanese masters and Tibetan monks. He is a Ju-Jutsu Black Belt, bestselling author and leading hypnotherapist. In 1990, he was given a possible six months to live with a rapidly growing second-stage lymphoma. 27 years later, thanks to a combination of eastern healing methods, complementary treatments and the best of western medicine, he now has a clean bill of health and inspires other people to transform their lives through hypnosis and motivation programs. How self-hypnosis can be used to reduce stress, aide in weight loss and sort out other issues in your lifeClick To Tweet Self-Hypnosis In this episode we explore What self-hypnosis is The difference between hypnosis and self-hypnosis How self-hypnosis works How self-hypnosis is different to the hypnosis you have probably seen on stage How elf-hypnosis differs from meditation Some of the challenges hypnosis can assist people to overcome How self-hypnosis can assist with weight loss Advice to assist you in prioritising your health Tips for being able to identify the triggers for your bad habits Simple strategies you can implement that will assist you in being able to change your behaviours when exposed to those things that usually trigger your bad habits Three simple sentences you can tell yourself that will help you break you bad habits, regardless of what they might be Listen Here The post Self-hypnosis – Mark Stephens appeared first on Business Addicts.
60 minutes | 2 years ago
The Future – Steve Sammartino
In this episode Steve Sammartino talks about “the future”, sharing his predicted changes for our world based on the interconnection of human behaviour, technology and economics, studying the patterns and trends to determine where they are going to go in the near and distant future. Steve Sammartino Steve Sammartino is renowned as one of Australia’s leading futurists. He has had multiple technology startups and launched one of the first “Sharing Economy” startups – Rentoid, that he had a successful exit from. He is a global thought leader and authority on disruption and the author of two books, “The Great Fragmentation – Why the future of business is so small” and “The Lessons That School Forgot – How to hack your way through technology”. He has also invested in some crazy projects over time, including building a full size drivable car that runs on air and was made using 500,000 pieces of Lego and also sending a Lego rocket into space orbit. Steve provides expert commentary on emerging technology on Australian TV and news. He has a sharp focus on its impact on business and society. He’s the guy who always knows what’s happening, what’s next and how it will change our world. He know’s how to express big and sometime complex ideas in language everyone can understand. You can follow Steve Sammartino on LinkedIn, Twitter, Instagram and Facebook. Australia’s leading Futurists @sammartino shares his insights into what the future will be like in terms of how we work, live, travel, learn and protect our privacyClick To Tweet The Future In this episode we explore What is a futurist is. Predicted changes for our world in terms of human behaviour, technology and economics and how they all interconnect. What determines whether or not a technology will be adopted. The future of work and how the way we work will change in the not too distant future. How labour and location can now be seperate and what that means for the future of work. How being an employee is a short-term phenomenon and why jobs may become a thing of the past and what we will be doing instead when it comes to employment. Why the education system is broken and what changes need to be made so that our children are prepared for their futures, which will be significantly different from what lay ahead of us when we left school. Whether or not being a digital nomad is sustainable long term. How place and belonging has been so important to humans throughout history and whether or not that is likely to change. Why we need a Government intervention through regulations around the use of technology in a similar way to how the Government has regulated other areas of our lives such as workplace safety in order to create civil society for commerce and for capitalism. Why we need to bring back the teaching of “civics” as a subject in schools. How our private details are now a commodity and what we need to be doing now to better protect our data. How blockchain technologies can help protect our privacy. Why MyGov is not a secure system. Why GDPR is a bad idea and how it should’ve been applied instead. The key elements that need to be considered prior to being able to successfully disrupt an industry. How disruptors and now disrupting the disruptors and why the initial disruptors are not always the ones to dominate an industry longterm. Changes coming to where we work and why the concept of an office is an outdated concept that needs to be reconsidered. How technology is impacting where we live and what we surround ourselves with when at home. Whether or not it will be possible to have a home that is high tech and connected, but at the same time is “off the grid”. The shift away from a heavy reliance on scarce energy resources and towards renewable energy how that impact will impact the different areas of our lives. Whether or not we will we be flying around in drones anytime soon as our primary form of transportation. Resources discussed in the show The Great Fragmentation – Why the future of business is so small The Lessons That School Forgot – How to hack your way through technology Spirituality in Business – Dr Isaam Cultural Convergence – Steve Sammartino, Financial Review Steve Sammartino at Click Engage Convert! Listen Here The post The Future – Steve Sammartino appeared first on Business Addicts.
57 minutes | 2 years ago
Social Video – Daniel Glickman
In this episode Daniel Glickman from Wave.Video talks about social video, sharing insights into how to get the best results from the video you are creating for sharing on social media. Daniel Glickman Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As CMO of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. With over two decades of experience in marketing, sales, and brand promotion, Glickman is known as a leader who is committed, charismatic, and “profoundly creative.” He enhances communication across teams and drives customer-centric processes to create new sales channels, disrupt markets, and help build highly profitable companies by leading the marketing department to “own the P/L”. You can follow Daniel Glickman on Facebook, LinkedIn or Twitter. You can follow Wave.Video on Facebook, Twitter, Instagram and YouTube. How to get the best results from the video you create for sharing on social media, with Daniel Glickman (@cmoconfessor) from @wave_videoClick To Tweet Social Video In this episode we explore How working less can help you achieve more Why you should focus on doing one important thing a day The advantages small businesses can have by using creativity to disrupt industries and gain a competitive against bigger companies Why social media algorithms are favouring video content these days The hot trends in the video creation space right now Why you shouldn’t be concerned with tactical growth hacking ideas such as which formats (landscape, portrait or square) give you the biggest amplification The profound shift that is occurring, where brands are being driven by their audience, letting go of brand guidelines and embracing pop culture in the videos they are creating for social media Are there any specific elements that seem to be consistent across videos that performs well on social media that we should consider when creating our video content? How low cost video creation costs are allowing businesses to experiment more with video to see what resonates with audiences Audience attention and the importance of the first few seconds of the videos you create for sharing on social media How you can use on screen text highlights to increase viewing times and ensure your audience are still able to gain value from your video even if they don’t turn the volume on for your video and why captions aren’t the solution How long your social media videos should be and how that varies based on your objective, the platforms you plan to use the video on, as well as the video placement within each platform (e.g. Facebook newsfeed, Facebook stories versus Facebook Watch) Why focusing on the creativity side of your video content is so important The 24hr Wave Around The World Facebook Live event that Wave.Video recently undertook, why they did it and how effective it was for the business The importance of repurposing your video content, particularly given the Using video to develop win/win relationships with influencers How creating video in a different context to attract attention and gain interest in your videos Resources discussed in the show Wave.Video Jim’s Pool Care Wave.Video example Amber’s Tutelage “Personalised one-on-one English & Maths Tuition – Darwin” Wave.Video example 24hr Facebook Live Wave Around The World Event sessions Podcasting for business growth (Loren’s session) How to make your blog stand out with great images How to take your videos to pro level – even if you’re a non-designer How to achieve improved ROI using content marketing Game plan for social media lead generation – 8 ways to grow leads online How brick and mortar businesses can incorporate video in their social media strategy 10 stunning social media myths busted How to get more engagement in your Facebook Groups What and why of video metrics How to create a winning marketing strategy in 3 easy steps Relaxed and confident live video How to level up your impact & authority with confident Live Video Tips on marketing to parents How to grow your brand via relationships Running effective Video Ads on Facebook and Instagram Podcasts, live video and other video – Oh my! Content distribution: 3 steps that will make your results improve Change the world with a single hashtag Creating an Alexa Flash briefing for your business (Instructions + Examples) CMOConfessions.com Listen Here The post Social Video – Daniel Glickman appeared first on Business Addicts.
57 minutes | 2 years ago
LinkedIn Lead Generation – Matt Clark
In this episode Matt Clark talks about how to generate high value leads using LinkedIn, sharing insights into how to connect with, communicate with and convert your ideal customers using LinkedIn. Matt Clark Matthew Clark helps Business Owners Get 2-5 High Value Leads Per Day From LinkedIn Without Paying For Ads. You can connect with Matt Clark on LinkedIn. How to connect with, communicate with and convert your ideal customers using LinkedIn.Click To Tweet LinkedIn Lead Generation In this episode we explore What a pick up line is on LinkedIn, why everyone should have one and where you should be using it. Why you shouldn’t be using you LinkedIn profiles as a CV and what you should be doing instead. Why it’s so important to fully understand who your ideal clients are. The best way to find and connect with your ideal clients on LinkedIn in a way that is more likely to result in your connection requests being accepted. The benefits of a LinkedIn premium plan. How to use LinkedIn to go from being a relative nobody to unlocking your influence, building credibility and becoming an authority. Top tips for getting more quality recommendations. Strategies for being able to message people and follow up with leads on LinkedIn without being perceived as a spammer. How to go from being connected to people to closing deals. How to incorporate automation practices within your LinkedIn strategy. Resources discussed in the show The Virtual Edge Suzi Dafnis – Her Business Connection Statement LinkedIn Social Selling Index The LinkedIn Mini-Makeover LinkedIn Rainmaker System Listen Here The post LinkedIn Lead Generation – Matt Clark appeared first on Business Addicts.
51 minutes | 2 years ago
Business Branding – Peter Engelhardt
In this episode Peter Engelhardt talks about business branding, sharing insights into how you can transform your business into a brand. Peter Engelhardt Peter Engelhardt is a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises. He is the founder and CEO of Creative Brew, a strategic design agency that helps entrepreneurs and business creators who want to transform their businesses into industry leading brands. Peter and his team have also developed the world’s only interactive eTool, Plan2Brand. Designed to make it easier for business owners to understand brand strategy it guides users through the process of crafting a meaningful strategic roadmap. Peter is also the Author of ‘Differentiate to Dominate,’ and blogs regularly on brand, design and strategic thinking. You can follow Peter on Facebook, LinkedIn and Twitter. 7 steps to transform your business into a brand with @EngelhardtPeterClick To Tweet Business Branding In this episode we explore What brand strategy is and why is it so important. The 7 steps to transform your business into a brand. Why having a purpose or doing what you do is so important in business and how a purpose can help you outperform your competition. The importance of creating client personas, a.k.a. ideal customer avatars. Advice for anyone who is getting stuck identifying their ideal customers. What a positioning statement is and why it is so powerful for businesses to develop one. What brand pillars are. How your promise helps shape your brand. What’s involved in creating a vision statement for your business. How adopting human characteristics (or traits/brand archetypes) can positively shape how people feel about your brand and further set you apart. What Brand Archetypes are how you can use them to help you stand apart from your competitors. Resources discussed in the show Start with why: How great leaders inspire action – Simon Sinek The 7 steps to transform your business into a brand Brand Archetypes Business For Good – Paul Dunn Differentiate to Dominate Listen Here The post Business Branding – Peter Engelhardt appeared first on Business Addicts.
56 minutes | 2 years ago
Business For Good – Paul Dunn
In this episode Paul Dunn talks about business for good, sharing insights into how you can embed giving habits into your business that generate social impact and connections, which are in turn good for business. Paul Dunn Paul Dunn is a 4-time TEDx speaker and a hugely respected and admired business leader. He is a Senior Fellow in one of the World’s Leading Think Tanks and consults to and mentors leading-edge businesses around the world. He is Chairman of the B1G1: Business for Good, the Global Giving Initiative that’s already enabled businesses to create over 170 Million giving impacts globally and he frequently travels around the world inspiring businesses with B1G1 and his amazing business insights. You can follow B1G1 on Facebook, LinkedIn and Twitter. How to embed giving habits into your business that generate social impact & connections that are good for business – Paul Dunn @B1G1Click To Tweet Business For Good In this episode we explore The benefits of integrating social impact within your business The missing link making it more easy to give back and create greater impact by our business The concept of providing a ticket for good as a win/win/win way of getting people to events Why businesses of the future will need to incorporate some element of “doing good” into their business if they wish to be a successful business of tomorrow Why it’s not Governments that mostly impact the world, it’s actually businesses Why business owners should not only create a legacy, but also live a legacy Why the model of giving a percentage of your profits is not a good approach to making a social impact Examples of really simple low cost things businesses can do to make a positive social impact Why it is important to have a purpose for your business that is deeply embedded within the organisation, the brand and the experience that is delivered How purpose and profits are inextricably linked and how being a purpose driven company can make you a magnet for talent and help grow a movement around your business and positively impact the world How implementing social good within your business can transform your business by shifting the spirit of the organisation and making connections at a whole new level Examples of businesses who’s trajectory took off after embedding social good programs that were central to the way that they did business Examples of how you can embed elements of “doing good” within the day-to-day operations of your business Paul’s answer to the question “If you knew your grandchild would carry out your advice, what would you advise them to do to create a better, business, a better life, and a better world?” Why big businesses need to switch performance rewards to long term results How businesses are starting to list their giving goals alongside their profitability goals Wouldn’t it be great if every time your business did something, something else happened that provided a positive social impact Why the B1G1 program provides the perfect solution for a business who has wanted to make more of a social impact, but found it really hard to do so The three central themes of B1G1 that are really important – Impact, habit and connection Why when you give it should never be about the money you gave, it should be able the impact you made Why giving should be something that you habitually do How giving helps your provide connection with yourself, your team, your customers, your prospects, your community and your world How the B1G1 program works and how it can benefit businesses who align with the program in addition to the benefits to the recipients of the high impact projects the program coordinates Resources discussed in the show Leaders with Lacqua – Unilever’s Paul Polman Rio Group – Elevate A Nation B1G1 Impactiv8’s Giving Impacts Use this code (BM12418) when you sign up to B1G1 and you will receive something back for joining (if this doesn’t work, send a Facebook Message to Impactiv8 asking for a B1G1 invite, along with your email and we will send you an invite as soon as we can). Listen Here The post Business For Good – Paul Dunn appeared first on Business Addicts.
53 minutes | 2 years ago
Franchising – Jim Penman
In this episode Jim Penman talks about how he went from starting a mowing business with a $24 investment, to building the Jim’s Group, with more than 3,800 Franchisees and a turnover of approximately $500 million. Jim Penman Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment. He originally aimed only at taking on subcontractors, but his business grew and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world. Jim’s Cleaning was launched in 1994, followed by more than 50 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 3,800 Franchisees and a turnover of approximately $500 million. Jim says the key to success in franchising is an overriding concern for the welfare of franchisees, and constant improvement in customer service. He is still actively involved in the running of the business, is directly accessible to all his Franchisees and to any client with a serious complaint. He is funding a research program into the epigenetics of social behaviour, a continuation of his PhD work, which he believes could help in the treatment of mental illness and addictive disorders. His books ‘Biohistory’, ‘Biohistory: decline of the West’, and ‘Every Customer a Fan’ are available on Amazon and from Jims.net. You can follow the Jim’s Franchise Group on Facebook, LinkedIn, Twitter or Instagram. How Jim Penman went from starting a mowing business to building the Jim’s Group, with 3,800+ Franchisees and a turnover of $500 million+.Click To Tweet Franchising In this episode we explore Whether or not Jim Penman started his lawn mower business with the intention to build Australia’s biggest franchising empire. The difference between a Franchise, Franchisee and a Franchisor. How the Jim’s Group evolved over the years. The types of businesses that best suit the Jim’s franchise model. The traits required to be a successful franchise owner. Speculation on why more people don’t consider owning a franchise. How to go about approaching the Jim’s Group if you have an industry that you wanted to setup a franchising model for and wanted to do it under the Jim’s umbrella. The costs involved in setting up a Franchise under the Jim’s brand, how that varies between divisions and what you get when you sign up. The importance of procedures. The importance of supporting staff and being available for your team. The pros and cons of taking a potential franchise opportunity to Jim’s rather than going out on our own to setup an independent franchise model. How the Jim’s Group has been a training ground for many successful businesses within Australia. Jim’s opinions on the franchising industry and where there needs to be reforms. Life outside the Jim’s Group for Jim Penman. How Jim Penman’s is investing in research. Resources discussed in the show Jim’s Group Listen Here The post Franchising – Jim Penman appeared first on Business Addicts.
46 minutes | 2 years ago
Drop Shipping – Anton Kraly
In this episode Anton Kraly talks about Drop Shipping, sharing insights into how you can create profitable eCommerce businesses by leveraging high-ticket drop shipping. Anton Kraly Anton Kraly has been a serial entrepreneur for more than a decade, finding success building and selling multiple seven-figure businesses. In 2013, he started Drop Ship Lifestyle to teach people how to create profitable eCommerce businesses by leveraging high-ticket drop shipping. Voted “Best eCommerce Course” by Shopify in 2018, Drop Ship Lifestyle is now the top online eCommerce coaching program and has helped more than 8,000 students in 25 countries to find freedom through entrepreneurship. You can follow Anton on Facebook, LinkedIn, Twitter or Instagram. How to create profitable eCommerce businesses by leveraging high-ticket drop shipping @dropshiplifestyleClick To Tweet Drop Shipping In this episode we explore What drop shipping is Using drop shipping as a stand alone business model Incorporating drop shipping as an add on to an existing service based business How orders get fulfilled when drop shipping The best ecommerce platform for a drop shipping store How to find the best suppliers How to sell high priced items for greater profitability Tips for building a reputable drop shipping brand Tips for getting your products found online and positioning your ecommerce store as the store of choice to purchase from in a crowded marketplace How much work needs to go into building a profitable drop shipping business so that it can someday become “semi-automated” Resources discussed in the show Drop Ship Lifestyle Shopify Listen Here The post Drop Shipping – Anton Kraly appeared first on Business Addicts.
41 minutes | 2 years ago
Remote Staff – Nathan Hirsch
Remote Staff – Nathan Hirsch In this episode Nathan Hirsch talks about Remote Staff, sharing insights into how you can use remote staff to scale your business. Nathan Hirsch Nathan Hirsch is a serial entrepreneur, expert in remote hiring and eCommerce guru. Selling online since 2010, Nate has sold well over $25 million worth of product through his eCommerce business. He is now the co-founder and CEO of FreeeUp.com (yes you see 3 Es there – it’s an eCommerce thing), the hands-on hiring marketplace connecting hundreds of online business owners with reliable, pre-vetted remote workers. FreeeUp is redefining how businesses are able to hire remote freelancers online. After building a team of over 30 remote workers, Nathan found he needed a system to make remote-worker hiring better and scalable. He founded FreeeUp. com, specializing in assisting eCommerce and digital marketing businesses remove the hassle of having to recruit and interview before making a reliable hire. Less time recruiting & interviewing means more time making money. Nathan understands the frustration: he and his business partner faced the same struggles with hiring online and wanted to redefine the way it was done. You can find Nathan on leading podcasts, such as Entrepreneur on Fire, Eventual Millionaire, and many more, speaking about online hiring tactics. He currently lives in Orlando, Florida. You can follow Nathan Hirsch on Facebook, LinkedIn, Twitter, Instagram or Pinterest. How you can use remote staff to scale your business with @FreeeUpClick To Tweet Remote Staff In this episode we explore How you can use remote staff to scale your business How the right remote staff are sourced to suit the customers’ needs How to ensure that freelancers and remote staff are of high quality How it’s possible to establish a great company culture when using remote workers What the ideal mix between the number of remote workers and people who are physically present is in terms of numbers or particular job roles Steps you can put in place to reduce turnover among remote teams and freelancers Resources discussed in the show FreeeUp Virtual Freedom – Chris Ducker Listen HereThe post Remote Staff – Nathan Hirsch appeared first on Business Addicts.
53 minutes | 2 years ago
Facebook Messenger Marketing – Dan Pinne
In this episode Dan Pinne talks about how to best use Facebook Messenger Marketing to improve your digital marketing efforts. Dan Pinne Dan Pinne is the Founder of Organik Digital, created to show businesses how to engage and convert their customers through Facebook. Dan specialises in Facebook Ads for eCommerce businesses and has worked with businesses of all sizes and knows what challenges they face and how to provide solutions that speak to those pain points. Dan has been achieving some great success lately for his clients using Messenger Marketing. You can follow Dan Pinne on Facebook, LinkedIn, Twitter and Instagram. Dan Pinne @OrganikDigital discusses how to use Facebook Messenger Marketing to increase your reach and ROIClick To Tweet Facebook Messenger Marketing In this episode we explore What is Facebook Messenger Marketing and why you should be including it as part of your overall digital marketing strategy How chat bots can be used effectively and the best platforms for creating them What is to come in the area of chat bots and how will this technology be grow in the future How you can ensure your chat bot is seen and engaged with by your followers How you can receive payments through Facebook Messenger Resources discussed in the show Organik Digital Organik Digital specific resources for Business Addicts Listeners Click Engage Convert Click Engage Convert Conference Wrap-up ManyChat Listen HereThe post Facebook Messenger Marketing – Dan Pinne appeared first on Business Addicts.
36 minutes | 2 years ago
Business Addicts Coworking – Loren Bartley
In this episode Loren Bartley talks about the next evolution for Business Addicts as a brand, sharing the plans for the new coworking space she is developing that will be called “Business Addicts Coworking”. Introducing Business Addicts Coworking – A new coworking space in Hoppers Crossing.Click To Tweet Business Addicts Coworking In this episode we explore Why Loren decided to setup a coworking space. What gave Loren the confidence to be able to create another businessWhy Loren decided to use an existing brand rather than creating a new brand for the coworking space.How Business Addicts needed to be modified as a brand to be able to accommodate the new business direction.Business Addicts rebranding.Some of the things involved in setting up a new business in the early days.How this change in direction with impact Business Addicts The podcast.Some of the things you need to consider when setting up a bricks and mortar business. How Loren went about designing the space. How Loren will be documenting the process of building the business.Plans for the Business Addicts Coworking launch party.Long term vision for Business Addicts Coworking. Resources discussed in the show Building A Business – Business Addicts Style Impactiv8Click Engage ConvertGold Class SwimmingBusiness Addicts Coworking Expression of Interest FormCaliba Design & BrandingBookIt BookkeepingJim’s Interior DesignAustralian Leisure Facilities AssociationPoint Cook Action GroupBusiness Addicts YouTube Listen Here The post Business Addicts Coworking – Loren Bartley appeared first on Business Addicts.
42 minutes | 2 years ago
Rocking Retail – Sarah Cross
In this episode Sarah Cross talks about rocking retail, sharing how you can achieve success in the retail industry. Sarah Cross Sarah Cross is an award-winning successful businesswoman. At 24 years old she successfully built and sold her own million-dollar gift hamper business and was formally recognised twice in the Australian Telstra Business Women’s Awards. With the rapid expansion of her rags to riches gift business, she built systems and procedures to enable its sales and marketing success and mastered the art of outsourcing to fulfil the demands of a highly-seasonal operation. She’s considered as one of Australia’s Product Industry Experts and helps coach creative women in the Giftware, Wholesale and Homeware industry accelerate their sales and build their own financially-successful million dollar businesses. You can follow Sarah Cross on Facebook and Instagram. Rocking retail – How to achieve success in the retail industryClick To Tweet Rocking Retail In this episode we explore How to stand out in a crowded marketplace.Alternatives to discounting and always having to compete on price.The main characteristics that sets retail businesses that are thriving apart from those that are struggling.Advice for retailers with seasonal fluctuations to be able to manage cash flow during the low season.The importance of developing systems and processes in the retail industry.What you need to do to ensure you don’t end up being a slave to the business.Advice for outsourcing in the retail industry. The benefits of targeting the corporate market.The importance of partnerships in growing your retail business.How being recognised in the Australian Telstra Business Women’s Awards can help your business grow. Resources discussed in the show Australian Business Women’s AwardsProduct Business Sales Explosion Session with Sarah Cross Listen Here The post Rocking Retail – Sarah Cross appeared first on Business Addicts.
61 minutes | 2 years ago
Working Solo – Robert Gerrish
In this episode Robert Gerrish talks about working solo, sharing insights into how soloists can achieve success in business and life by creating a business that integrates with the life they wish to live. Robert Gerrish Robert Gerrish supports individuals starting, growing, fine-tuning or exiting their business. He founded the Flying Solo online community, co-wrote the bestseller of the same name, and in mid-2018 launched his latest book, ‘The 1-Minute Commute’. He’s a podcaster, speaker and works one-on-one with a small group of independent professionals. You can follow Robert Gerrish on LinkedIn. How soloists can achieve success in business and life by creating a business that integrates with the life they wish to live.Click To Tweet Working Solo In this episode we explore The three drivers to motivation The traits of a successful soloentrepreneurs The importance of structures and boundaries for soloists The importance of focusing on those things that are most important The benefits of taking regular breaks, as well as exercise during your working week Tips for soloists to be able to charge what they are worth What personal branding is and what it is important as a soloist to develop a personal brand Why many soloists regularly experience over overwhelm and tips for taking the pressure off when this occurs The prevalence of mental health issues amongst soloists and some of the signs that a soloists needs to take a step back from their business and get some support Advice for soloists to stay connected in what can otherwise be a lonely road to business success The wonderful supportive soloist community that has been developed in Australia Why soloists shouldn’t always go it alone and how to identify when it is the right time to get support The difference between outsourcing and abrogating responsibility and why a soloist should never abrogate responsibilities Advice to prevent soloentrepreneurs from becoming a slave to the job they have created How and why Robert sold Flying Solo Tips for soloists who are looking to build their business to eventually sell Resources discussed in the show The 1 Minute Commute Drive – Daniel Pink Nick Cage – Wild at Hear (snakeskin jacket scene) Productive Flourishing – Charlie Gilkey Time Management Matrix by Stephen Covey Recipe for SEO Success – Kate Toon Flying Solo Selling Your Business – Denise Hall Mellow Brick Road Podcast Listen Here The post Working Solo – Robert Gerrish appeared first on Business Addicts.
54 minutes | 2 years ago
Loving Profit – Melanie Miller
In this episode Melanie Miller talks about Loving Profit, sharing insights into how to create a business that is Profitable + Liveable + Loveable. Melanie Miller Melanie Miller is a lover of the unsexy side of business. After breaking up with the corporate world of soul-sucking employers she became a business coach over 8 years ago focusing on dishing up the hard unsexy truths of business to women. After losing her mum to cancer, she realised how short life is, and decided to go all out on creating a lifestyle business driven by her passion to help women create profitable, liveable and lovable businesses both off and online. Today she has a thriving online business called The Profit Lovers, has developed a crazy fun community of over 8000 female entrepreneurs and is living nicely in what she calls her business “sweet spot”. You can follow Melanie Miller on Facebook, Instagram or Pinterest. How to create a business that is Profitable + Liveable + LoveableClick To Tweet Loving Profit In this episode we explore How to create a business that is Profitable + Liveable + Loveable The importance of covering off on the “unsexy” fundamental basics of business in order to be able to propel your business forward Tips for how you can structure your businesses in a way that ensures that you have a consistent income coming in and are getting paid first Tools for keeping track of the key metrics in your business that will drive profit The key metrics you should be tracking on a daily basis How frequently you should be managing your banking for better control of your finances The importance of setting up seperate business accounts for banking and Paypal The issue of lumpy cash flow cycles and what you can do to break the poor cash flow cycle The importance of analysing your profit and loss statement and forward planning your cashflow at least once a month against your expectations for the month Why most people who think they have a cash flow problem actually have a marketing problem rather than a cash flow problem Why regular reoccurring income is so important for fuelling your business The issues that come with premium pricing as a strategy for increased profits The importance of finding a cash flow system that works best for your and your circumstances If you aren’t achieving your financial goals for your business, what you need to do to determine why this is the case Resources discussed in the show The Profit Lovers Plan and Track Denise Duffield Thomas Lucky Bitch App The Barefoot Investor The Barefoot Investor For Families Profit First – Mike Michalowicz Xero Click Engage Convert Listen Here The post Loving Profit – Melanie Miller appeared first on Business Addicts.
51 minutes | 3 years ago
Social Media Testing – Scott Ayres
In this episode Scott Ayres talks about social media testing, sharing insights into the results of the 40+ tests AgoraPulse has run to busts the myths, rumours and stories of the social media marketing ecosystem, with science. Scott Ayres Scott has created over 2000 blog posts on social media topics, is the co-author of “Facebook All-in-One for Dummies”, has made Social Media Examiner’s “Top 10 Social Media Blogs” three times, and is the current lead blogger and podcaster for Social Media Lab, powered by AgoraPulse. You can follow AgoraPulse on Facebook, Twitter, LinkedIn or Instagram and listen to more social media testing from Scott on the Social Media Lab Podcast, as well as follow him on LinkedIn. Busting the myths, rumours & stories of the social media marketing ecosystem, with science @AgoraPulseClick To Tweet Social Media Testing In this episode we explore Whether or not your posts are penalised if you use third party apps Which types of posts perform best on LinkedIn How to test your theories and hypothesis to determine what works best and what doesn’t work well on social media The effectiveness of Instagram carousels Whether or not you should put all your hashtags in the post or the comments on Instagram The big things you should be doing to get the best possible impact for your efforts on Facebook, Instagram and LinkedIn these days The different ways hashtags are used on Facebook, Instagram and LinkedIn Whether or not you should take the results of other people’s testing as gospel or if you should do additional testing yourself to determine what works for your business How do you suggest businesses go about doing their own testing? The major benefits of using a tool like AgoraPulse to help with social media management How to monitor competitor How creating a myth buster type podcast has helped AgoraPulse as a business Resources discussed in the show AgoraPulse Buffer Hootsuite Re-Test: Does Facebook Punish 3rd Party Scheduling Apps? Photos with Links or Formatted Link Posts on Facebook? Do Instagram Carousels Raise Engagement? LinkedIn Post Types: Which one Performs Best? Should Instagram Hashtags be in the Post or Comments? Using LinkedIn Hashtags in Posts – Does it Matter? 30 Hashtags on Instagram Posts: Yes or No? Let’s See if Facebook Hashtags Get More Reach! How to Manage Multiple Ad Account Comments In One Place MeetEdgar Listen Here The post Social Media Testing – Scott Ayres appeared first on Business Addicts.
59 minutes | 3 years ago
Click Engage Convert 2018 Wrap-Up – Loren Bartley
In this episode Loren Bartley and Fiona Redding discuss Click Engage Convert 2018, sharing details of how the event unfolded, the key takeaways from the event and the future plans based on the huge success of the event. You can follow Click Engage Convert on Facebook, Instagram, LinkedIn and Twitter. Discover the key takeaways from @ClickEngageConvert 2018Click To Tweet Click Engage Convert 2018 Wrap-Up In this episode we explore Why Loren decided to create a digital marketing and social media conference in Australia and what she hoped to achieve from it What goes into creating a world class conference The role of event partners and sponsors in supporting the event The importance of developing long term relationships so that you have a community to call upon to help contribute to the success of your event A rundown of each of the presentations and key takeaways from Click Engage Convert 2018 The financial considerations of running a major conference Plans for Click Engage Convert 2019 Some of the people discussed in the show Click Engage Convert Sam Rovis Liz Wallace Teresa Soutter Ebony Pompei Sasha Peakall Caz Michalak Melinda Samson Liz Thompson Jinal Mehta Hunter Boyle Kate Toon Adam Tuttle Dan Pinne Ben Amos Loren Bartley Jordana Borensztajn Click Engage Convert 2018 Sponsors Listen Here The post Click Engage Convert 2018 Wrap-Up – Loren Bartley appeared first on Business Addicts.
41 minutes | 3 years ago
Outsourcing Your Podcast – Lyndal Harris
In this episode Lyndal Harris talks about outsourcing your podcast, providing an alternative model that will allow you to create a podcast for your business, even if you think you don’t have the time or technical expertise to commit to creating your own podcast. Lyndal Harris Lyndal Harris is the Podcast VA who works her magic to make your podcasting journey easier. She’s been a business owner and Virtual Assistant (VA) for over 7 years. Lyndal has combined her experience supporting clients virtually and her love of podcasts to create the first Australian VA business to niche into podcast support services. The founder of Podcast VA, she now manages a team that makes your podcasting easier. They work with a number of Australia’s top podcasters with international audiences of hundreds of thousands of people. They reduce the stress and overwhelm that comes with project managing all of the different elements of your podcast by offering various services to help you launch and maintain your amazing podcast. You can follow Lyndal Harris on Facebook, LinkedIn, or Instagram. How to create a podcast, even if you don’t have the time or technical expertise.Click To Tweet Outsourcing Your Podcast In this episode we explore What kind of people should start a podcast. Whether or not podcasting is still what it used to be in terms of the ability to use the platform to stand out above the crowd. The time commitment would be required per episode if you were to utilise podcast outsourcing to its fullest extent? How far progressed you need to be in developing the concept of you podcast prior to outsourcing the production. The elements of the podcast that can be outsourced are how to decide which aspects you should outsource. The components of a podcast that you shouldn’t outsource. The importance of show notes and the different types of show notes you can create. The elements of tech you still need to get your head around if you are going to outsource you podcast. Where to start when you decided that you want to outsource your podcast. The different ways to edit a podcast and how long it takes to edit. The importance of developing systems, processes, templates, checklists and automations for taking away the stress of keeping on top of everything that needs to be done for every episode. The importance of promoting your episodes and re-sharing the episodes from your archives. Resources discussed in the show Should I Start A Podcast – Ronsley Vaz Podcast Guest Pitching – Katie Wyatt Creating Quality Audio – Karly Nimmo Webinars That Convert – Omar Zenhom Inbound Marketing – James Gilbert Skype eCamm Recorder Garage Band Asana Teamwork Meet Edgar AgoraPulse SocialBee PodcastVA.com Australian Podcasters Collaborative Facebook Group Listen Here The post Outsourcing Your Podcast – Lyndal Harris appeared first on Business Addicts.
20 minutes | 3 years ago
Introducing Click Engage Convert…
In this episode Loren Bartley announces the launch of Click Engage Convert – Australia’s premier digital marketing and social media conference. You can follow Click Engage Convert on Facebook, LinkedIn, Twitter or Instagram. Learn about #ClickEngageConvert, Australia’s premier digital marketing & social media conference.Click To Tweet Click Engage Convert In this episode we explore Why Loren chose to start Click Engage Convert The significance of the name Click Engage Convert When and where the event will be The networking opportunities that will be available at the event Who should attend Click Engage Convert A sneak peak inside the speaker lineup for the event The first sponsors of the event and how you can get on board as a speaker Loren’s vision for Click Engage Convert How you can get tickets to click engage convert Resources discussed in the show Click Engage Convert Speaker lineup for Click Engage Convert Click Engage Convert Schedule Click Engage Convert Sponsorship Listen Here The post Introducing Click Engage Convert… appeared first on Business Addicts.
54 minutes | 3 years ago
Taking The Perfect Selfie – Jason Malouin
In this episode Jason Malouin from Portrait Store talks about taking the perfect selfie. Jason shares his 5 step process to the ultimate selfie headshot so that you can easily and regularly create great pictures of yourself to assist with your online personal branding and connect with your audience, without the expense (or hassle) of having a professional photographer following you around all the time. Jason believes that all professionals should be able to take control of their own image. Jason explains how, with the amazing tools we all carry in our pockets, you can creating high quality selfies that are good enough to use professionally as you develop an ever-evolving personal brand and share your story with the world. Jason Malouin Jason Malouin is a world-renowned, award winning portrait specialist. Jason’s work regularly appears on the pages of Forbes, Entrepreneur, Financial Review and GQ. Anyone who has been photographed by Jason understands that the images are secondary. His clients know the real value of his process is the chance to profoundly redefine themselves. It’s an opportunity to hold up a mirror and – if you’re open – give yourself a chance to see yourself differently. You can follow Jason Malouin and Portrait Store on Facebook, LinkedIn, Instagram or Twitter. How to take the perfect #selfie & take control of how you are portrayed online @jason_malouinClick To Tweet Taking The Perfect Selfie In this episode we explore 5 Steps to the Ultimate Selfie Headshot Top tips for using the inbuilt camera on your phone How to get the best lighting for your selfies, without the need for any special equipment What makes for a good selfie background Top tips for posing for a selfie Apps that will help you optimise your photos before you share them When you should ditch the selfie and move towards a more professional headshot as part of your branding What to wear when getting photos taken What you should be looking for in a professional photographer How to best prepare for a professional photo shoot The importance of capturing the true essence of the person in photographs Resources discussed in the show Selfie Video Series The ‘Turtle’ Video Guide to Hire a Photographer Mick Russell – Creating Viral Videos Touch Retouch App Face Tune App Snap Seed App Beth Jennings Portrait Store Listen Here The post Taking The Perfect Selfie – Jason Malouin appeared first on Business Addicts.
39 minutes | 3 years ago
Communicating with Yourself – Fiona Redding
In this episode Fiona Redding talks about the importance of being honest in your communications with yourself, and how you are really feeling (not the face that you are putting on to the world). Fiona Redding You can find Fiona at TheHappinessHunter.com. You can follow Fiona on Facebook, LinkedIn, Instagram, Twitter, Google+, Youtube and Pinterest. How getting clear on your vision & values for your life will help you get through the tough times @TheHappiHunterClick To Tweet Communicating with Yourself In this episode we explore The importance of creating content that demonstrates your expertise. Mastering your life. An example of how your false self and belief systems can create fear in your life that sabotages your progress in life. The importance of being honest with yourself and what you are feeling emotionally. Why the thing is never the thing. The importance of open and honest communication with the people in your life. How developing self awareness leads to growth. Learning how to challenge and overcome non-serving aspects of your belief systems. Always seeking the lesson within any experience and the importance of making sure you learn from these experiences. Practicing proper self-forgiveness and self-compassion. How pretending you are ok won’t help you – it makes things worse. How people and the world around you are your mirrors and highlight back to you your own crap. How getting clear on your mission in life – purpose, vision values – can help you get through tough times. How empowering it can be to allow yourself to express your true emotions. How facing up to what you have done can lift the weight and allow the negative energy surrounding you to shift. How to get yourself back on track when you do something you regret (we are all human). The need for contrast in life. The benefits of pushing yourself outside your comfort zone. How you can do far more damage to yourself with the stories in your head than anyone else (or even chickens) can do. The importance of meditation and mindfulness. The importance of goal setting and then breaking them down into an action plan that will allow you to achieve your goals. The role of mentors and accountability and their value in assisting you to be successful in life. The power in journalling to get your thoughts and emotions out of your head. Calming the thoughts in your mind and therefore your emotions to allow yourself to be present to your current circumstances. Resources discussed in the show Spirituality in Business – Dr Issam Kadamani Alternative Healing – Dr Issam Kadamani Imposter Syndrome – Warwick Merry, Jacki Mitchell, Loren Bartley & Fiona Redding on Radio 98.7 RPPFM Letting Go – Loren Bartley & Fiona Redding The Happiness Hunter’s Guide To Meditation Listen Here The post Communicating with Yourself – Fiona Redding appeared first on Business Addicts.
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