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Business of PR
32 minutes | 3 days ago
012 - Lessons from the Trenches: Nine Takeaways for Nine Years in Business
In this episode, host Nicole Jordan re-caps some hard fought lessons from nine years of running her own business. Tapping advice she’s given others, and to herself, she walks through key takeaways that include: Knowing what you want; Valuing your time; Building network and community; Not operating from a place of fear, and other tips that have been useful to Nicole and others she has counseled over the years.
58 minutes | a month ago
011 - Covering Your Assets: Demystifying Business Insurance
73 minutes | a month ago
010 - PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles
65 minutes | 2 months ago
009 - Rise of Independent PR: Why Going Freelance is Big Business
This Rise of Independent PR episode takes a look at the reasons behind the boom in freelance PR (and other associated trade specialities), what it means, what to know if jumping in, and the implications moving forward given the rise in remote work acceptance from businesses. Hear from host, Nicole Jordan, and guest, Andrea Holland, founder of DialedPR.com and RemotePRJobs.com as they share insights of personal experience and learned advice.
45 minutes | 2 months ago
008 - The Pivot to Virtual: Events in the Time of Covid & the Shift to Hybrid
In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyone's plans and the pivot to virtual, after a bumpy start, has revealed promising upsides and a market poised for tremendous growth. In this episode we learn from Taylor Belshause, managing director at CredPR, a communications agency dedicated to the events space, for an inside look at what happened, how companies adjusted, and what it means for MarComm strategies-at-large moving forward.
62 minutes | 3 months ago
007 - Tales in Higher-Ed: Two Journalism and Communication Professors Talk Opportunities & Challenges
45 minutes | 5 months ago
006 - PR Freelancing & AB5: What to Know
The AB5 law that went into effect January 2020 has caused a lot of confusion and concern for California-based freelancers across the board. But, what is this law and does it apply equally to all 1099’s or are there exemptions depending what industry you’re in and how your business is structured? What does this mean for PR consultants and the clients or agencies they work with? These are only a few of the questions being asked, and to get answers we’re joined by Charles Swain, ESQ with Swain Law Firm, a practice that specializes in labor and employment disputes. Mr. Swain, walks us through the history of the law, the implications for 1099’s, and the way PR freelancers, especially if subcontracting, can pass the ABC “sniff test”.
43 minutes | 5 months ago
005 - Building a PR Agency to Sell
Are you someone who is looking to build a practice to sell and want to better understand what it takes to get your PR agency or consultancy acquired? In this episode we sit down with Julie Crabill to hear her personal journey from agency worker to owner and how she got to an exit.
80 minutes | 5 months ago
004 - Podcasting as a Comms Channel + Audio Strategy Wake Up Call for Brands
Podcasting is about to be the new shiny Communications toy, but is it for every company or executive? What does this boom say about the rise of voice and impending need for designing corporate audio strategies? Nick Ruffini, founder of Revoice Media, takes us to school on all this and more.
51 minutes | 6 months ago
003 - Rookie Mistakes When Going Independent with Kristin Martell, mTell Group and Tameka Kee, In.flux Labs
Are you an independent or thinking of becoming one? This roundtable of seasoned industry vets gets down to brass tacks about the worst rookie mistakes and how to avoid them.
65 minutes | 6 months ago
002 - Help Wanted: Agency Subcontracting as an Independent with Gabriel del Rio, GDRPR and Teresa Buyikian
Traditional PR agencies are fast emerging as a major hiring force of independent PR talent. Hear from two pros with tales from the field and things to watch out for.
55 minutes | 6 months ago
001 - Exploring the Green Rush: The Do’s and Dont’s of Canna PR with Heidi Haller Groshelle, Ingrid Marketing
Canna PR pioneer, Heidi Haller Groshelle, talks with Nicole about the fast-growing Canna industry and the opportunities and challenges it’s created for PR and Marketing professionals looking to cash in on The Green Rush
4 minutes | 6 months ago
000 - Introducing Business of PR
The Business of PR Podcast explores the ways PR and Communications operates as a core business function and a powerful tool to drive business growth, increase influence, and create positive change in society.
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