53 minutes | Jun 18, 2021

Online reviews, better websites, good social media and the power of PR with Harvey Morton

How can you get people to leave positive reviews on online review sites? How do you deal with controversial comments on social media? And what are the biggest factors behind "checkout abandonment" on small business websites?Harvey Morton is a website, digital and social media expert. He works with small businesses through to larger brands such as Santander and some Universities. And he solves their website, digital and social media issues, all with a focus on gaining customers.He's also a former winner of the National Young Freelancer of the Year Award. Timely that I interviewed him on National Freelancers' Day.Since Harvey was last on Business Live he's appeared on national and regional radio, in numerous newspapers and other media, and has launched his own well-reviewed podcast. These have all had tangible benefits to his business. Harvey kindly describes how some PR tips I gave him have unlocked a huge range of media opportunities, which I was thrilled to hear.Also in the show: a funding opportunity, an interactive game in Sheffield, and some recommendations. Timings:0-3:17 Introduction and updates3:17-49:16 Interview with Harvey Morton. National Freelancers Day, how his business has evolved, why social media engagement is important, fixing issues which prevent customers from buying, preventing overwhelm (more tips from Harvey here), addressing controversial topics on social media, using online review sites, starting his own Social Sanctuary podcast, getting interviews and coverage in the media, and shocking findings from his own research. Find Harvey online here and on twitter.49:16 Tech Nation's Net Zero programme – grant or investment funding to help businesses to scale and meet zero emissions targets50:10 The UK Social Enterprise Awards (deadline 2 July)50:28 The Beat the Street Game in Sheffield51:09 I've been reading: this article in Pioneers Post magazine about Amsterdam-based social enterprise Plastic Whale's successful Online Company Cleanups – great idea51:27 I've been listening to: Heidi Fisher's interview with Chris Roberts of the North Wales Dragons, a social enterprise and community football team which raises money  for charities all over the UK and beyond (I edit and produce Heidi's podcast)52:05 I've been watching Netflix's On Becoming a God in Central Florida, a compelling drama about a horrifying multi-level marketing pyramid scheme52:21 And I've been drinking delicious Dark Woods Coffee and Toast Ale (beer which makes the world better)
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