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Successful use of digital marketing leads to ridiculously successful product launches... but it's more than just advertising on Facebook/Google. The key is understanding how to focus your objectives on knowledge, learning about your audience.Joshua Strawczynski, MD of JMarketing talks through how digital marketing allows you to know your customer better than themselves. Don't shoehorn people into a product you like, but rather tweak your product and or marketing to suit your audience.

Contrary to popular believe, digital marketing is NOT the channel you publicise on. If you are a startup who is using Google/Facebook/LinkedIn to make sales, you are probably missing a step. How well do you really know your customer??In this podcast we look at the secret that only a few digital 'experts' every discuss, how to use advertising to understand your audience better than your best friend.

Join Josh in his conversation with Daniel Oysten, to know about his story as a business owner and some new insights about S.A.A.S .

In this episode, Josh interviews Julian Cole, a strategist advertising extraordinary who from a humble Australian boy to the highest echelons of agency life in New York and how he left it all to start his own business, working online and all the lessons that he's learned along the way. 

In this episode, we will speak to Rob Broadhead from 2020 Fire Protection; a Sydney based organization that has risen to be very successful in its field. This will be an interesting case study of how you can transform a business that has low entry barriers to be highly competitive.

Interested in how the US military/government procures solutions from commercial companies?  Today's guest is one of my favorite people on the planet. David Rothzeid has worked both sides of the military technology acquisition fronts, and provides an incredible deep-dive into the process of selling to the government/military.

In this episode, we'll be diving into the world of business coaching through the eyes of Mike Irving, and we'll talk about what makes people exploit their abilities to reach success.

How you can stand out in your industry by making more sales and competing against your competitors without the need to immediately jump to discounting and getting into a price war.

The B2B keyword strategy, keyword research, SEO research, and how to get the right people to your website. 

Learn how to spend more time on the best quality leads who are your ideal clients and make more money while spending less time doing it. 

Three simple keyword research tools that you can use for SEO

Learn how to turn more of the visitors to your site in actual paying customers. Improve your conversion rate with five easy steps.

Learn how to focus your marketing spend in the areas that will yield the biggest results for your business. Josh and Dan tell us about the importance of thinking about your customers' needs and how to invest accordingly.

Most business owners miss out on more sales than they even realize, because the normal sales funnel model doesn't show how buyers actually behave. In this episode, Dan and Josh tell us about the how to use better models of the buyer decision process to maximize your sales numbers.Read the Article: https://www.thinkwithgoogle.com/intl/en-gb/navigating-purchase-behavior-and-decision-making/ Download the Full Report: https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf

Studies have shown that 90% of blog content never gets read by a single person. How do you produce content that your audience will actually find and read? In this episode, Dan and Josh address: How to structure content according to best practices Technical requirements for good SEO How to publicize your content in the media

How do you use the various social media platforms to acquire clients and generate more leads? Today, our friend Arthur Tutt has joined us to share his experience with gaining clients through LinkedIn.

The habit of letting your business be heard and known through the media and publications is one of the best ways to help boost your business. Here, we'll tell you why it is considered a productive habit, and most of all, how to effectively utilize those channels in building and promoting your business.