53 minutes | Apr 13, 2019

#529 Lessons from the World's Most Successful Disruptors

In segment 1, we talk about disruption. Disruption is dangerous because most often it comes from outside the industry (think Uber and Netflix). We show you how you can become the next disruptor and make sure that your competition doesn’t beat you there (including the competition you never saw coming)! About the guest: Mike Maddock is the founder of an internationally recognized innovation consultancy, Maddock Douglas, which has been engaged by more than 25 percent of the Fortune 100. He has written three books about innovation, which have been rated No. 1 on Amazon. His latest book is called “Plan D: Lessons from the World's Most Successful Disruptors”. In segment 2, the topic is franchising. A lot of unsuspecting future franchise owners think that everything they need to be successful is in the owner’s manual of the franchise. Nothing could be farther from the truth. We talk about what you need to know about running a franchise before you decide to buy one. About the guest: Christy Wilson Delk is a business professor at Rollins College in Winter Park, Florida, as well as a contributing franchise industry writer. She is the author of the book “Adventures in Franchise Ownership”. In segment 3, we talk to an entrepreneur about his experience with creating and selling a very niche product. How do you get it produced and, more importantly, how do you get people to buy it, especially if it’s in a new category or niche product? About the guest: Jordan Barnett is the founder of Kapow Meggings, an online only retailer of men’s leggings. In segment 4, we introduce you to an in-venue marketing platform that combines the TV in any brick and mortar business location with your smartphone and social media to drive engagement with the company. About the guest: Adam Hirsen is the CEO and co-founder of UPshow, the consumer engagement platform that’s changing the way businesses think about in-venue marketing. Launched in 2015, UPshow’s plug-and-play technology transforms a venue’s TVs into engaging and promotional experiences. UPshow has gone from helping local small businesses to large national brands such as Hooters, Buffalo Wild Wings, Crunch Fitness, and ATI Physical Therapy. Sponsored by Nextiva, Corporate Direct and LinkedIn
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