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Business Infrastructure - Curing Back Office Blues
52 minutes | 5 days ago
125: Let's Design a Book Promotion Process with Jeffrey Pollard & Francine Smith
“The answers to life are written in a book called YOU.” This quote comes from poet, Jeffrey Pollard. He’s self-published a series of poetry books and, naturally, wants to increase distribution. With over 2,700 self-published books launched daily, how can he get his to stand out? In this live consultation, he’s joined by his wife Francine Smith. Together, we discuss a book promotion process to increase visibility using digital marketing tools. Watch the video at https://businessinfrastructure.tv/ Ep. 125.
69 minutes | 12 days ago
124: Let's Improve Our Home Office Setup with Logitech Featuring Art O Gnimh
As business leaders, we’re tethered to our laptops. After all, we can take them to in-person meetings, work on them while on an airplane, and use them at our home offices. But are we sacrificing comfort for mobility? Logitech designs best-in-class products that ensure both. In this episode, Art O Gnimh, a VP at Logitech, shares how to select the right mouse and keyboard and set them up in our home offices to maximize productivity and minimize pain. Watch the video at https://businessinfrastructure.tv/ Ep. 124.
55 minutes | a month ago
122: Let's Brainstorm Remotely with Thinksmart Whiteboard featuring Joseph Powell
Necessity is the mother of invention. It’s what led to the creation of Thinksmart Whiteboard. When Joseph Powell realized there wasn’t a software on the market to emulate a collaborative whiteboard session remotely, he developed one himself. Now, Thinksmart Whiteboard powers remote whiteboarding sessions across America in real-time. In this episode, Joseph gives a demo of the app to show its versatile use in brainstorming, ideation, tutoring, and more! Watch the video at https://businessinfrastructure.tv/.
58 minutes | a month ago
121: Let's Improve a D-I-Y Product Kitting Process with Sebastian & Melanie Flores
At 14-years-old, Sebastian Flores is CEO of OctoGifts. What started as a unique handmade gift for his sweet-toothed friend, has now blossomed into a viable small business. Melanie Flores, his mom, lends her engineering and educator skills for operational support. But growing demand requires a more streamlined workflow. In this live consultation, you’ll learn the steps this mother-and-son team can use to improve their D-I-Y products’ kitting process. Watch the video at https://businessinfrastructure.tv/.
48 minutes | a month ago
120: Let's Visualize Data with Piktochart featuring Ai Ching Goh
Following her last corporate job Ai Ching Goh vowed, “No more Monday blues!” She knows the tedium of digesting reports filled with mounds of numerical data. There had to be a more impactful way to represent this data. This led to her co-founding Piktochart, a web-based visual storytelling app now used by over 8M people. In this episode, Ching gives a demo of Piktochart to show its use in visualizing data as infographics, presentations, and more! Watch the video at https://businessinfrastructure.tv/
61 minutes | 2 months ago
119: Let's Improve a Lead-to-Customer Conversion Process
All businesses compete for mindshare. Getting it is exciting! But what happens beyond getting attention? How do you go from clicks and views to money in the bank? The answer can stump even the most seasoned digital marketers. Among them is Ericka Bates, a consultant to freelance graphic designers. In this episode, Alicia gives her a process to test in LinkedIn. The goal is to increase the conversion of people from “interested” to “registered and paid.” Watch the video at https://businessinfrastructure.tv/
46 minutes | 2 months ago
118: Let's Streamline Video Editing with rVidi - Featuring Janice Jensen
When Twitter burst onto the scene in 2006, Janice Jensen studied its use of 140 characters. She figured video would be the next big thing. And her sister agreed. Their foresight led to the creation of rVidi – a phone app that records videos in short, 30-sec soundbites. In this episode, Janice gives a demo of rVidi and shares its multiple uses as an efficient recording, editing, and communications tool. See the video and show notes https://businessinfrastructure.tv/
63 minutes | 2 months ago
117: Let's Design a Commercialization Process with Clarence Levy & Derek Gauthier
Go big or go home - a fitting mantra for Clarence Levy and Derek Gauthier. As the Co-Founders of MorTec Innovation, these engineers turned entrepreneurs have big plans for their emerging company. It began with their debut product, Protect My Cell. After favorable testing results, they now want a repeatable process to scale their success. In this Season 10 kickoff, Alicia gives them a foundation to start building their commercialization process. Watch the video at https://businessinfrastructure.tv/.
17 minutes | 2 months ago
116: Developing a Framework to Scale Your Idea
When Alicia Butler Pierre started Equilibria, she provided a hodgepodge of various services. A friend challenged her to figure out how to streamline and package her services. This gave birth to the Kasennu framework for business infrastructure. Since then, thousands of entrepreneurs use the framework to structure and scale their businesses. In this Season 9 Finale, Alicia tells the story (and process) of how she created it. Visit https://businessinfrastructure.tv/, Ep. 116 for show notes.
54 minutes | 2 months ago
115: Scaling from Zero to 100,000 Active Customers with Tom Kulzer
What started as a side job selling wireless modems eventually led to Tom Kulzer creating the world’s first email automation tool, AWeber. As demand grew, he assembled a team and they built a business infrastructure to support the fast growth. 20 years later, over 1 million small businesses have used AWeber. 100,000 of them are active customers. In this episode, Tom provides the processes that laid the foundation for this scaling success story. Visit https://businessinfrastructure.tv/, Ep. 115 for show notes.
46 minutes | 3 months ago
114: Validating Software Product Ideas with Ronan Walsh
Digital technology is great for streamlining various back-office operations. With it being in abundance, validating ideas to offer software as a service (SaaS) is critical. Yet, Ronan Walsh warns, “Many SaaS companies set about creating an MVP [Minimum Viable Product] before ever speaking to a customer.” As the founder of a leading digital marketing company, he’s seen many people make this mistake. In this episode, he verbally maps out a process for researching, validating, and testing software product ideas before developing an MVP.
62 minutes | 3 months ago
113: Educating Students During a Pandemic with Rachna Nath
COVID-19 leveled the playing field of veteran and neophyte teachers alike. The sudden pivot to remote instruction forced technology adoption at a record pace. But the steep learning curve hasn’t slowed Rachna Nath down. As a STEM and entrepreneurship educator, she’s used to thinking innovatively. In this episode, she describes her unique process for expanding her network beyond the traditional high school ecosystem to offer students a first-class experience backed by collegiate resources. Visit https://businessinfrastructure.tv/, Ep. 113 for show notes.
57 minutes | 3 months ago
112: Planning & Conducting Remote Events with Kimberly Fennell
When Kimberly Fennell graduated from college, she had trouble finding a full-time job. A chance reading of Entrepreneur magazine sparked the idea to start a business support company. 17 years later, her company continues to offer remote administrative services that support back-office operations. Her foresight has paid off, especially during the pandemic, as demand for converting offline activities to online grows. In this episode, she details the entire behind-the-scenes process for conducting remote events.
58 minutes | 3 months ago
111: Leading Data-Driven Improvements with Christine Yeager
Being amicable doesn’t mean you can’t get the job done. And Christine Yeager is living proof. She’s quickly moved up the ranks at one of the world’s most recognized brands and leads large-scale data projects across their supply chain. In this episode, she compares and contrasts two of those projects and reveals how developing technical acumen is only part of her success equation. The other part involves her HAP process. Visit https://businessinfrastructure.tv/, Ep. 111 for links to resources.
29 minutes | 4 months ago
110: Outsourcing Content Creation with Nigel Washington
Content is the currency of choice in the Digital Age. You must have a system for consistently producing and distributing it. And not just any content, but content that attracts leads and converts them into customers. The challenge is finding the time to do so. Nigel Washington has the antidote. His company, ContentMates.com, has a streamlined process for delivering quality content in just 2-3 days! Find out how they do it. Visit https://businessinfrastructure.tv/, Ep. 110 for detailed show notes.
51 minutes | 4 months ago
109: Boosting Customer Experience in Contact Centres with Marianne Rutz
Providing excellent customer support is just as important as the goods and services you offer. Effective communication is vital to creating a positive customer experience. Despite your team’s technical acumen, language nuances can erode that experience. This is further complicated when you have an international customer base. That’s where Marianne Rutz comes to the rescue. As Europe’s leading multi-lingual contact centre expert, she has a proven process to improve front-line and back-office operations leading to more profits and happier customers. Gain step-by-step insights into her formula. Visit https://businessinfrastructure.tv/ for Ep. 109 show notes.
46 minutes | 4 months ago
108: Improving I.T. Project Delivery with Joseph Garfield
Joseph Garfield knows what it means to work his way up from the bottom. His entrée into technology started as an I.T. help desk operator. Over time, he advanced from being a “doer” to a strategist when he created his 3D Project Process. This framework not only consistently delivers I.T. projects on time and within budget, it’s even more streamlined than Agile and Scrum! Discover what makes it unique and how you can apply it to your projects. Visit https://businessinfrastructure.tv/ for Ep. 108 show notes.
44 minutes | 4 months ago
107: Leveling Up Health Data Security with Susan Blais
“Know your workflows!” Sage advice from Susan Blais as she described her experience in choosing the best technologies to optimize her sales and client engagement processes. As a Long-Term Care Professional (LTCP) she knew her decisions must be rooted in data security and HIPPA compliance. Now, she has a strong foundation in place to handle surges in demand for LTCP insurance. Learn how Susan reached this point and expand your knowledge about LTCP along the way. Visit https://businessinfrastructure.tv/ for show notes.
40 minutes | 4 months ago
106: Re-engineering In-Person Operations with John Stoj
After years of climbing the Wall Street corporate ladder, financial advisor John Stoj became disillusioned with false promises of outperforming the market. He eventually started a sushi delivery company only to return to his first love – financial planning. But this time, things are different. Not only did he go rogue with his pricing model, but he also digitized his services without compromising security or personal touch. Learn the process for how he did it in this episode. Visit https://businessinfrastructure.tv/ for show notes.
45 minutes | 5 months ago
105: Streamlining Podcast Production with Berthine Crèvecoeur West
Eagerly anticipating the release of another podcast episode, one day Berthine Crèvecoeur West found herself forgetting some critical steps. So this award-winning podcaster and global diversity and inclusion expert took a page out of her own book. She decided to not only document her process for producing her podcast, but she streamlined it too – and magical things started to happen! Get the full scoop in this episode about taking lemons and making lemonade in your business. Visit https://businessinfrastructure.tv/ for show notes.
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