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Every business has an opportunity to reach out and build a relationship with its current and potential customers with a series of emails. Jeff Evans, co-host of Business Growth Insiders, shares how to take the next step in our series about the importance of growing an email list. Imagine, you’ve planned out your email campaigns, shared the right content with your reader, created a powerful subject line to encourage them to open,  and formatted it for easy reading. Now, what do you do with the emails? Don’t put them into your business email platform. No! You want to schedule them in an email automation system that will send them at a designated time and provide data about who has opened the emails and clicked on any links included in the email. This information will tell you even more about your readers. There are many email automation systems (Active Campaign, ConvertKit, Get Response, Mailchimp) to name a few. Jeff demonstrates how to use one of our favorites for those starting an email list. It’s MailerLite and is free for up to 2000 email addresses. Even after you grow your list it’s an easy-to-use solution.Key TopicsLearn how to set up and schedule your emailsGet a peek behind the scenes at how to create attractive email formats to align with your brandUnderstand what triggers are and why they are important to assure your email gets sentThree emails are used to illustrate some of the email formatting tips What your dashboard can tell you about your readers Podcast Listeners!!! If you would like to see a visual demonstration of Jeff’s Masterclass check out our YouTube channel: https://www.youtube.com/watch?v=v8i52M9FBr0Need help with your emails?Done-for-You Email Writing or Done-with-You Email Coaching: Contact Lisa McGuire (lisa@lisamcguire.com)Setting Up Your Emails In An Automation System: Contact Jeff Vincent (jeff@jvincentcreative.com)  Learn More About JeffJeff Evans has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. He also enjoys playing as much tennis as possible and spending most of his time with his family.Don’t Miss Out on These Resources Looking for an easy-to-use email automation system? The podcast highlights MailerLite https://www.mailerlite.com/Looking for new ways to think about how to grow your business? “15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/freeDon’t forget to subscribe and share if you found value in this episode. Thank you for your support!Connect with Jeff: See contact info below.Connect with Us: Business Growth InsidersWebsite: http://businessgrowthinsiders.com/ YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6gFacebook Page: https://www.facebook.com/businessgrowthinsidersJeff Evans, J. Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Facebook: 

Unlimited potential and limitless possibilities exist for each of us. The biggest hurdle in the way is the story we tell ourselves. Nothing has any meaning except for the meaning that we give it. In this episode, Aaron Morrison, mindset and breakthrough coach, shares tips on how we can run towards growth in our minds, our business, and our lives.Key Topics How you can deal with the 3 problems holding us back How you can overcome the pain from past, present, and the futureThe choice we make each day that determines how we see othersThe meaning behind the positive and negative emotions we feelWhy mistakes are not always a bad thing. How challenges can be a gift.The attitude you want to adopt to move into a powerful state What anxiety is trying to tell us and a tip to put into action to minimize itDon’t Miss Out on These Resources ABOUT AARON MORRISONAaron works with entrepreneurs on performance, profitability, and profit. Schedule a complimentary 30-minute strategy session at mindsetmd.comConnect with Aaron: https://www.linkedin.com/in/aaron-morrison-masternlp/  The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruizhttps://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319/ref=sr_1_1?crid=25Y28IAZM3HTQ&dchild=1&keywords=four+agreements+book&qid=1613666960&sprefix=four+agreements%2Caps%2C185&sr=8-1Maximum Achievement by Brian Tracyhttps://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?dchild=1&keywords=maximum+achievement&qid=1613794385&sr=8-1Unlimited Power by Anthony Robbinshttps://www.amazon.com/Unlimited-Paperback-National-Bestseller-Achievemnt/dp/B007W8DSPM/ref=sr_1_2?crid=1VMHZW6L79CV9&dchild=1&keywords=unlimited+power+by+tony+robbins&qid=1613794403&sprefix=unlimited+power+b%2Caps%2C517&sr=8-2Think and Grow Rich  by Napoleon Hillhttps://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/ref=sr_1_1?dchild=1&keywords=think+and+grow+rich&qid=1613667194&sr=8-1Lisa McGuireMany business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners, providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach.  She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family. Jeff Evans Jeff has worked with over 100 businesses across dozens of industries and generated millio

Email marketing is one of the most powerful ways to engage a prospect. Emails help you provide value while in the process of building a relationship with your potential customer. Writing those emails isn’t always easy. What do you say and how can you increase the likelihood that the email you’ve just written will be read?  In this episode, Lisa McGuire, Business Growth Insider’s cohost, shares five actionable tips any business can use to write effective emails. Key Topics Planning your email sequences will save time in the long run. You’ll know what emails to write and have the attention of your prospects when it comes time to move into a product launch or sales campaign.Once you create your email content, don’t stop there. Use that same content for your social media posts, blog posts, podcast episode, and video content.Emails are a great way to establish your credibility and position your authority.Be generous with content. Take a hard look at your company newsletter - the title, the content, and your call to action. You want to serve your reader with the information they need.  Don’t Miss Out on These Resources Need help with your email sequence? Lisa offers business growth advising for individuals, small groups, and a 60-minute “Pick My Brain” session. She also offers done-with-you and done-for-you email writing services.Looking for new ways to think about how to grow your business? “15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/freeDon’t forget to subscribe and share if you found value in this episode. Thank you for your support!Learn About Lisa and JeffLisa McGuireMany business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners, providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach.  She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family.Jeff Evans Jeff has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He calls it the "Atlanta Business Blueprint".He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. Connect with Us: Business Growth InsidersWebsite: http://businessgrowthinsiders.com/ YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6gFacebook Page: https://www.facebook.com/businessgrowthinsidersJeff Evans, J. Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Facebook: https://www.facebook.com/jvincentcreativeWebsite: https://jvincentcreative.com/Lisa McGuire, Business Growth Advisor LinkedIn: https://www.linkedin.com/in/lisa-mcguire/Facebook: https://www.facebook.com/Lisa-McGuir

Email marketing is not dead. It is one of the most effective methods to reach current and potential customers. It is often said if you don’t have an email list, you don’t have a business. Capturing the email addresses of qualified prospects is a very effective way to grow a business. Join Lisa McGuire and Jeff Evans in this joint episode, when they share what to do with those precious email addresses that every business needs.Key Topics It’s possible to capture the emails of qualified leads if your lead generator aligns with the problem your products or services solve.Email addresses you collect should be connecting to an email automation system. (More about email automation systems in an upcoming episode). Immediately deliver the download to be followed by a 5-series sales campaign if you currently have something to sell. If your prospect is not ready to buy, you can continue building the relationship with a weekly email nurture campaign..Don’t Miss Out on These Resources How to Write Copy That Sells by Ray Edwardshttps://www.amazon.com/Write-Copy-Sells-Step-Step/dp/161448502X/ref=sr_1_1?crid=2X2LXTO3VGCE2&dchild=1&keywords=how+to+write+copy+that+sells&qid=1612481593&sprefix=how+to+write+copy+%2Caps%2C174&sr=8-1Looking for new ways to think about how to grow your business? “15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/freeNeed help with your email sequence? Lisa offers business growth advising for individuals, small groups, and a 60-minute “Pick My Brain” session. She also offers done-for-you email writing services.Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!Learn About Lisa and JeffLisa McGuireMany business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach.  She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family. Jeff Evans Jeff has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He calls it the "Atlanta Business Blueprint".He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. Connect with Us: Business Growth InsidersWebsite: http://businessgrowthinsiders.com/ YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6gFacebook Page: https://www.facebook.com/businessgrowthinsidersJeff Evans, J. Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Facebook: https://www.facebook.com/jvincentcreativeWebsite: https://jvincentcreative.com/Lisa McGuire, Business Growth Advisor LinkedIn: https://www.linkedin.com/in/lisa-mcguire/

Listeners are in for a treat this episode as Jeff Evans, co-host of Business Growth Insiders, gives a masterclass in how to generate leads with Facebook ads. Facebook ads are one of the most cost-effective advertising platforms available today. While paid search helps prospective customers find your business, paid social helps your business find prospective customers. Key TopicsLearn how to create a Facebook ad and then generate leads with that adDetermine the difference between reach, traffic, and lead-generating adsIdentify the minimum amount of daily spend for your Facebook adLearn how to instruct Facebook to serve up your ad to your ideal customerAvoid some of the most common errors businesses make when trying to run a Facebook ad campaign.Podcast Listeners!!! If you would like to see a visual demonstration of Jeff’s Masterclass check out our YouTube channel: https://www.youtube.com/watch?v=v8i52M9FBr0Learn More About JeffJeff Evans has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing. He also enjoys playing as much tennis as possible and spending most of his time with his family.Don’t Miss Out on These Resources Need to find emojis for your Facebook ads? Check out https://emojipedia.org Do you have an Atlanta area based business? Claim your no-obligation free 30-minute strategy session with Jeff Evans and get your $1000 custom marketing strategy for free. Receive a fully customized breakdown of the Atlanta Business Blueprint for your business.https://jvincentcreative.com/strategy-session/Looking for new ways to think about how to grow your business? “15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/freeDon’t forget to subscribe and share if you found value in this episode. Thank you for your support!Connect with Jeff: See contact info below.Connect with Us: Business Growth InsidersWebsite: http://businessgrowthinsiders.com/ YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6gFacebook Page: https://www.facebook.com/businessgrowthinsidersJeff Evans, J. Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Facebook: https://www.facebook.com/jvincentcreativeWebsite: https://jvincentcreative.com/Lisa McGuire, Business Growth Advisor LinkedIn: https://www.linkedin.com/in/lisa-mcguire/Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-AdvisorInstagram: @iamlisamcguireClubhouse @iamlisamcguireWebsite: https://lisamcguire.com/

So many companies strive to increase performance by looking for solutions outside their organization. What they don’t realize is the answer may be found by examining the effectiveness of internal communication. Skot Waldron, a brand and communication strategist, helps companies communicate more effectively with their customers and employees to create more alignment, consistency, and loyalty.    Key TopicsThe potential of others can be unlocked by knowing how they are wired Increasing self-awareness helps leaders serve others better How to gain influence when selling by understanding your audienceHow to avoid employee and client churnGrowth can be measure through 21st-century data-driven people developmentWe often trust our customer experience to the lowest-paid employeeLearn More About Skot For the past 19 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, The Home Depot, and The Coca-Cola Company has included national and international communication programs.His focus is on helping people and businesses learn how to communicate more effectively. Skot believes all great things begin on the inside. This means the influence you have, your alignment as an organization, and your ability to execute effectively.Don’t Miss Out on These Resources Identify your leadership voiceAs a GIANT consultant, Skot is offering a free communication assessment at https://www.giant.tv/5voices/30days. Not only can you identify your leadership voice, but you can also receive a free 60-minute coaching session for you and your team to understand the communication dynamics inside your organization. Looking for new ways to think about how to grow your business? “15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/freeDon’t forget to subscribe and share if you found value in this episode. Thank you for your support!Connect with Skot: skot@skotwaldron.com630.267.7098www.linkedin.com/in/skotwaldronConnect with Us: Business Growth InsidersWebsite: http://businessgrowthinsiders.com/ YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6gFacebook Page: https://www.facebook.com/businessgrowthinsidersJeff Evans, J. Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Facebook: https://www.facebook.com/jvincentcreativeWebsite: https://jvincentcreative.com/Lisa McGuire, Business Growth Advisor LinkedIn: https://www.linkedin.com/in/lisa-mcguire/Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-AdvisorInstagram: @iamlisamcguireClubhouse @iamlisamcguireWebsite: lisamcguire.com 

Many businesses develop their product offerings and that’s where it ends. This solo episode features Lisa McGuire, co-host of the Business Growth Insiders podcast, as she shares how product ladders can help you reach more customers for the long-term while building your authority. Key TopicsBe mindful of market shifts to identify new customer problems with limited solutions available.Evaluate if your business offerings are still relevant to the marketplace. Client acquisition methods may need to shift from your traditional lead generation sources.Product ladders offer more options for customers to start doing business with you and create offerings to serve them long-term.Product ladders provide multiple revenue streams. The product ladder development process can uncover ways to monetize what you already have.Don’t Miss Out on these Resources Want to discuss how to build your product ladder?Schedule a Call with Lisa via her website: lisamcguire.com or email lisa@lisamcguire.com  Looking for new ways to think about how to grow your business? “15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/freeDon’t forget to subscribe and share if you found value in this episode. Thank you for your support!Connect with Us: Business Growth InsidersWebsite: http://businessgrowthinsiders.com/ YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6gFacebook Page: https://www.facebook.com/businessgrowthinsidersJeff Evans, J. Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Facebook: https://www.facebook.com/jvincentcreativeWebsite: https://jvincentcreative.com/Lisa McGuire, Business Growth Advisor LinkedIn: https://www.linkedin.com/in/lisa-mcguire/Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-AdvisorInstagram: @iamlisamcguireClubhouse @iamlisamcguireWebsite: lisamcguire.com

Many of us were excited about a new decade until the unthinkable arrival of a global pandemic. In this episode, Jeff and Lisa give you their takeaways from 2020 that shifted how we do business. They talk about things to focus on in 2021 to grow your business as well as outline their new format for the Business Growth Insiders podcast moving forward. Key TopicsFlexibility is the key to business survival. Pivoting to new offerings or a different delivery platform can position a business to grow.  Uncertainty is not always a bad thing. It opens opportunities that may not have been available before.Online and remote work is likely not going away. Leverage your skills to start a side gig or new business venture.Focus on your expertise. HIre hire for skills outside your sweet spot.We’ve discovered streamlined ways to serve our customers. There’s a benefit to personalizing your communications. There will always be a need for continued lead generation via a variety of platforms.Don’t Miss Out on these Resources 15 Things You Can Do to Grow Your Business can be downloaded at http://businessgrowthinsiders.com/free/Don’t forget to subscribe and share if you found value in this episode. Thank you for your support!Connect with Us: Business Growth InsidersWebsite: http://businessgrowthinsiders.com/ YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6gFacebook Page: https://www.facebook.com/businessgrowthinsidersJeff Evans, J. Vincent CreativeLinkedIn: https://www.linkedin.com/in/jeffevans78/Facebook: https://www.facebook.com/jvincentcreativeWebsite: https://jvincentcreative.com/Lisa McGuire, Business Growth Advisor LinkedIn: https://www.linkedin.com/in/lisa-mcguire/Facebook: https://www.facebook.com/Lisa-McGuire-Business-Growth-AdvisorInstagram: @iamlisamcguireClubhouse @iamlisamcguireWebsite: lisamcguire.com 

Entrepreneurs are known for having big dreams, but they don’t happen without action. Paul J. Daly lives his life with intention - to start, to create content, and to be consistent about the pursuit of connections. This has resulted in a life packed with amazing stories as he built Congruent, his full-service creative marketing agency. He shares his ideas about starting - “You can’t succeed until you fail. You can’t fail unless you start.” and his strategy for booking high profile podcast guests – “Be willing to ask and offer a value proposition for your guest. “Yes, Paul lives his life and leads his company with the mission of “Business is more meaningful when people connect on a human level.” Share a few minutes with Paul J. Daly. You’ll be inspired to leverage the power of connection and create content that is authentic to who you are while serving your audience.Paul J. Daly is also a Business Consultant, Keynote Speaker, and Host of the Clarity Compressed Podcast. A Philly native, Paul calls Syracuse, NY home with his wife, four children, three dogs, two cats, and whatever other pet his kids can talk him into.Resources Mentioned:Special Offer to Listeners of the Business Growth Insiders Podcast: 25% off https://www.pauljdaly.com/merch CODE: INSIDERSWant to learn more about Paul’s work?Check out the agency website: https://www.congruentstory.com/Personal website: https://www.pauljdaly.com/Clarity Compress Podcast:https://www.youtube.com/playlist?list=PLE1atfvTIP6ddr6NRlnN2kCUbR-lVkvqHConnect with Paul:Instagram: @paulthedalyTwitter: @paulthedalyLinkedin: https://www.linkedin.com/in/pauljdaly/

“Open the doors and they will come" is not an effective marketing strategy. You've actually got to show up for people to know you exist. Most people make a good attempt but fall short when they try to close a lead. Erika Bryant helps business owners understand marketing principles and activate marketing in their business by applying a framework called the Piece of Cake Marketing Funnel for Success. While the five steps sound easy, (know what you want, know what you offer, show up, give, and ask) you must be intentional in your execution. Lots of great info for all of us in this episode.Resources referenced in the episode:One-Page Marketing Plan by Allen Dib Marketing Rebellion by Mark SchaferOversubscribed by Daniel PriestleyOne Hour Content Plan by Meera Kothand Never Lose a Customer Again by Joey ColemanJoin the waitlist for Erika’s New Podcast  https://bit.ly/pocmipodcastWant to learn more about Piece of Cake Marketing? Check out the website: http://pieceofcakemarketing.com/Join Erika’s Facebook Group: https://www.facebook.com/groups/pieceofcakemarketingsociety/Connect with Erika: https://www.linkedin.com/in/erikascheibe/

Our current economy has created the motivation for many people to start their own business. One of the challenges they find is being an expert in your industry doesn’t mean you know how to run a business. If you take the time to research key information you can save yourself lots of resources. Stephanie Sokenis shares her love for helping small business owners as an Accredited Small Business Advisor and shares ideas about money well spent and pitfalls to avoid.Want to learn more about Small Biz Ally?Check out their website: https://www.smallbizally.com/Phone: 678-822-3959Connect with Stephanie: https://www.linkedin.com/in/stephaniesokenis/

SummaryBefore the COVID pandemic, ETA Creative Event Producers put on an average of 100 shows (sales kick-offs, recognition events, product launches) a year for 45 unique brands. Within a matter of days, live events came to a grinding halt. The focus turned to what could be done virtually. Jeff Robertson, managing director, shares how his company pivoted to bring a next-level experience to Zoom-fatigued audiences. Highlights. Consider the need for developing content, aligning with a platform (your virtual venue), and how to engage the user to give them a benefit from showing up. You also need to send the right message to serve your sponsors, visitors, and customers.ETA saw an opportunity to turn their headquarters into a studio to host their virtual event for anyone within driving distance of Atlanta. They also have “fly-packs” to come to you.Virtual events require additional planning to minimize risks with pre-recorded content. It’s a different approach than live events as it requires forecasting what you will need to say ahead of time.Zoom fatigue forces us to think differently about how we generate engaging content people want to hear. Inject fun, gamification features, giveaways, and surprise guests to attract attendees.ETA’s secret sauce is engineering environments to help customers tell their stories. They work to evoke an emotional experience from an attendee’s eyes. When it comes to virtual events, Jeff’s advice includes choosing a platform to suit your needs, fit your price point, and give you a level of engagement with your audiences. Want to learn more about ETA Creative Event Producers? Check out their website: https://etahq.com/Phone 404-654-0200Learn more about how ETA Creative Event Producers has pivoted to meet customer needs for virtual events. https://etahq.wistia.com/medias/s25bjek9r4

SummaryMany small business owners understand they should choose a niche market but are hesitant to do so. Matt Hoffman, president of Frontline Technology, LLC specializes in non-profits.  When most managed service providers are going after the big companies, non-profits face many of the same security and maintenance issues. Hear what choosing a niche and going after it has done for Matt’s business.Highlights. Matt knew he liked technology and was also called into ministry. He explains how he developed a career being able to blend the two interests.At one time churches were not targeted for security breaches related to technology. Today private information surrounding financial donation records or counseling notes could be at risk if systems are not protected. Well-meaning volunteers may be versed in technology for their home but aren’t educated how to provide security for a larger organization. When something goes wrong there may be a challenge with their accessibility.Identifying a niche does not preclude you from doing business with others. Identifying a niche will help your ideal client find you. Who is watching your wireless network when you aren’t there? Have you protected yourself from others pulling up outside your building to use the WIFI...and possibly compromising your system?Avoid using public WIFI as it opens up your system to vulnerabilities. Instead, invest in a VPN. Most small businesses think they can’t afford an IT company. Affordable packages are available starting as low as $20/month.Want to learn more about Frontline Technology, LLC?Check out their website: https://frontlinemsp.com/Phone (((866) 944-4044Connect with Matt: https://www.linkedin.com/in/mghoffman/

In a time when the topic of what to do about school this fall is top of mind, there could not be a timelier guest to the Business Growth Insiders podcast. Hunter Cluthe, founder and Head of School at William & Reed Academy shares a new model of education serving middle school and high school students in the north Atlanta area. As a former business owner, veteran teacher, and administrator, Hunter recognized education was not a one-size-fits-all service. He identified an opportunity and set out to create a private school to allow students to focus on strong academics and still have time for balance in their lives. The school easily pivoted to distance learning when COVID19 forced schools to no longer meet in person. School parents were able to witness the quality instruction and focused learning their students experienced daily. They had the confidence their children would not fall behind and were not frustrated trying to become home school teachers. You may learn more about William & Reed Academy at williamandreed.com or register for one of their upcoming Information Sessions. About Your HostsJeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined withmessaging through story. Jeff’s Contact Info: jeff@jvincentcreative.comTo learn more about Jeff: https://www.linkedin.com/in/jeffevans78/Lisa’s Contact Info: lisa@openwindmarketing.comTo learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/

Join Lisa and Jeff as they review marketing in today’s unusual work situation and economy created by the COVID19 pandemic. None of us were trained for a pandemic. It wasn’t built into our Vision2020 marketing plan.Episode HighlightsThe companies who are doing well today took a step back when everything started. They pivoted their message; their product offering and came up with a new way to operate moving forward.People want to get back to what was normal but recognize that we aren’t there yet. This is what’s behind terms like the “new normal.” You have to be sensitive to what people are going through. You have to understand the concerns and the best way to reach people from where they are now. We have to recognize there are a variety of opinions and our messaging needs to meet people where they are now.Companies need to focus their communication during a pandemic need to understand what their client’s value. Those who do B2B sales need to focus on the ease of doing business with you, the stability of your product, reducing the anxiety they feel about your business interaction and social responsibility. Those who focus on B2C should focus on reducing risk, reducing anxiety and the need for affiliation. The problems our customers had 12 weeks ago have likely changed. What are you doing to solve them?What should businesses be doing now for marketing strategy?  Seize opportunities. Go about networking in a different way.Saw the need for people to move their marketing online. Story Marketing Success is an online small group coaching program helps business owners create their compelling and clear message to then integrate into a marketing sales funnel to build online relationships until they turn into a committed buyer. The next session is open for registration. It has a built-in peer group of business owners who offer a networking opportunity and focus group.Show NotesBain & Company B2B Elements Of Value During the Pandemichttps://www.bain.com/insights/for-b2b-companies-six-elements-of-value-matter-most-during-the-coronavirus-pandemic-snapchart/Bain & Company B2C Elements During the Pandemichttps://www.bain.com/insights/three-elements-of-value-for-consumers-take-precedence-snap-chart/LinkedIn Research Study Work Confidence Indexhttps://www.linkedin.com/posts/linkedin-news_workforceconfidenceindex-activity-6671589861360746496-jPWTStorymarketingsuccess.com for information for the online small group coaching program teaching how to create a marketing message and sales funnel Lisa referenced. https://storymarketingsuccess.com/About Your HostsJeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story. Jeff’s Contact Info: jeff@jvincentcreative.com To learn more about Jeff: https://www.linkedin.com/in/jeffevans78/Lisa’s Contact Info: lisa@openwindmarketing.comTo learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/

Jeff is the digital marketing expert of the Business Growth Insiders team. In this episode he focuses on leveraging the power of the Google Maps 3-pack strategy. Join Jeff and Lisa as they discuss an evergreen strategy using the Google Map Pack. Episode HighlightsWhen people go to search, the majority of people are skipping past the paid ads and are often reaching a business via the 3-pack listing68% of the click-throughs are found on a local service listingYour business is classified as category. It’s important to connect the content in your website to the categories. This means you will have more credibility when you have a service page.Research from Google: 76% of people who conduct a local search will contact a business within 24 hours28% of those searches result in a purchaseStudy by SearchEnginewatch.com68% of searcher prefer the local 3 pack27% prefer the organic resultsOnly 10% trust the paid search adsA “maps-first” approach is an evergreen strategy. It will continue to work when you discontinue paid ads.Once visitors come to your website, you need an ad strategy to bring them back.Visitors are looking for directions and reviews on Google My Business. They will only go to your website if they need more information.Reviews are important to have. People are making choices to work with you based on reviews. It factors into your ranking.Software is available to ask people to give you reviews. If the review is 3-star rating, there is a software to bypass the posting and have the information come directly to you to address first. Birdeye.com the software to improve business reputation and customer experienceJeff’s Webinar Referenced in the show is currently rescheduled for June 23. Register here: About Your HostsJeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story. Jeff’s Contact Info: jeff@jvincentcreative.com To learn more about Jeff: https://www.linkedin.com/in/jeffevans78/Lisa’s Contact Info: lisa@openwindmarketing.comTo learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/

Catherine Brown is the founder of ExtraBold Sales, a sales training firm. She loves selling and wants to lead a revolution to reform the way people think about what selling is. Her favorite thing is to help others learn to sell with no sleaze or cheese. Catherine is also a StoryBrand Certified Guide, which means she’s always thinking about how marketing language and sales tools fit together. Catherine started her consulting sales experience by selling B2B consulting services for hi-tech companies for several years before founding a boutique telemarketing firm, where she served over 200 companies over a 15 year period. Her firm was an alternative to call centers, where she and her staff called on C-level executives on behalf of their clients to qualify or disqualify them as potential sales leads.  She founded ExtraBold sales after recognizing a problem that needed to be solved. Teams that had received traditional sales training were not seeing the results in closing more business. She restructured sales training to include two parts: sales tools that we use that help us with the process but also personal transformation, the psychology of selling and personal development. You may contact Catherine at: https://www.extraboldsales.comEPISODE HIGHLIGHTS2:50 How can businesses start ramping up their cash flow quickly when business starts to open up?  The biggest problem with companies right now when it comes to sales.4:30 What are the common stereotypes about selling?6:05 How do you start a sales conversation during these times?7:45 What is Catherine noticing about how businesses are navigating now and what they are anticipating for the future?10:10 When you can’t sell face to face, Catherine offers advice to business owners. 12:20 Catherine outlines phases in a sales process and the vulnerability many salespeople experience when engaging face-to-face. 13:50 Hear common mistakes many people make when it comes to sales.19:38 How you can move from a tactical discussion to a strategy conversation in sales.25:12 The services Catherine offers to her clients and types of industries that need sales training more than others. 28:15 How we can navigate the age-old battle between marketing and sales within our companies.32:52 Where business owners need to put their focus to generate income right now?40:30 What recommendations does Catherine make for books to read on sales training. RESOURCESExtraBold Sales Word Cloud3 Phrases That Are Killing Your LeadsBOOK RECOMMENDATION: The Inner Game Of Selling by Ron Willinghamhttps://www.amazon.com/Inner-Game-Selling-Mastering-Determine/dp/0743286286/ref=sr_1_1?crid=1VZ7ENDKYOBK&keywords=the+inner+game+of+selling&qid=1588031803&sprefix=the+inner+game+of+selling%2Caps%2C173&sr=8-1About Your HostsJeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story. Jeff’s Contact Info: jeff@jvincentcreative.com To learn more about Jeff: https://www.linkedin.com/in/j

Suzanne Carpenter is an approachable, sincere, fun-loving, and passionate leader who loves to see personal improvement and transformation in those she teaches. Through her successful 10-year nutrition career Suzanne saw a gap in the industry and a trend in society. Americans are more confused and overwhelmed than ever when it comes to actually losing weight and keeping it off. She created a virtual nutrition education company called CarpenterOne80 whose mission is to provide affordable and simple programs that can clear up food confusion so that people can win at losing weight. Suzanne is a Certified Nutritional Consultant and the CEO and Founder of CarpenterOne80 as well as the creator of SOS (Suz On Your Shoulder) , Babysit My Plate, and The Food Peace University, three different virtual bite-sized nutrition courses. They were designed to teach you what you need to know to create sustainable results.CERTIFIED Episode Highlights4:00 What was the question that prompted Suzanne to change her life and how she looked at food?6:55 How can we manage our eating and what part does comfort food have in our food choices?8:40 Suzanne shares the struggle of how to manage the distraction of the food supply easily accessible in your home and why we are attracted to eat. 12:10 How to recognize the difference between emotional and physical hunger.16:18 Suzanne chimes in on how to select a style of diet that will work for you. 20:21 What happened during the industrial revolution that impacts our eating today.21:44 The premise behind fiber helping you to lose weight, feeling better, and not experience hunger.24:00 The services Suzanne offers to her clients to help them learn to eat better.28:15 The types of things Suzanne did to grow her business31:27 The advice shared about why we should continue to show up in our businesses34:56 The best thing to do to make a difference in your health.You can find Suzanne here:https://Carpenterone80.comFacebook and Instagram: @carpenterone80info@carpenterone80.comAbout Your HostsJeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story. Jeff’s Contact Info: jeff@jvincentcreative.com To learn more about Jeff: https://www.linkedin.com/in/jeffevans78/J. Vincent CreativeLisa’s Contact Info: lisa@openwindmarketing.comTo learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/Open Window Marketing

Jeff Evans, co-host of Business Growth Insiders takes his turn to share who he is and what he does. His strategic approach to helping clients is evident by the different philosophy he uses to run his digital agency. He strongly believes that a business owner should be in control of the marketing decisions that directly impact their business. They need to know not only what they need for marketing, but why they need it. When he’s not recording a podcast, Jeff is the president of J. Vincent Creative, where he is committed to making sure his clients have the right people showing up to do business with them. He is also a strong believer that a business owner deserves to have experts on their team so they can concentrate on doing the work they love. His expertise was built in several different digital marketing agencies and then taking on a different perspective in the role of Chief Marketing Officer of a small business. Like many entrepreneurs, his desire to have flexibility and proximity to family drew his heart to launch his own agency. Jeff loves working to help a crowded marketplace of medical spas stand out in a noisy world.J. Vincent Creative offers web design and development, SEO, and Facebook and Instagram advertising. He is equipped to “take your business and grow.”Episode Highlights2:35 Jeff mentions that he’s hanging out with his family and small business owners. Note: This episode was recorded before social distancing and shelter-in-place requirements!3:11 Jeff shares a distinct differentiator for his digital marketing agency. 5:16 Information about a private Facebook group available to Business Growth Insiders listeners.6:24 Hear about Jeff’s journey and skills that were developed to take him to where his business is today.7:50 What is Jeff’s perspective about marketing plumbing? 8:40 What was the driver behind Jeff’s agency start and how did failure lead him to where he is today?11:30 We learn the mistake Jeff made when buying books in a particular genre.13:20 Jeff shares how a decision to develop his own agency gave him the freedom he needed but, like many, took a side road for awhile15:12 Lisa identifies the tipping point that motivated Jeff and the work he put in to get there16:26 The key driving value behind how Jeff operates his business16: 48 Jeff outlines the services he offers his clients and his desire to help business owners20:10 Jeff breaks down the mystery of Facebook for marketing your business and the perils associated without using a strategy specially tailored for your need25:40 Hear about the marketing richness of using Google My Business and the impact on your company’s visibility28:55 Jeff wraps up the show with some personal thoughts about how he shows up every dayAbout Your HostsJeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story. Jeff’s Contact Info: jeff@jvincentcreative.com To learn more about Jeff: https://www.linkedin.com/in/jeffevans78/Lisa’s Contact Info: lisa@openwindmarketing.comTo learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/

As an instructor at Georgia State University, Kelli Clay created a college class in which she taught students to “Stress Less, Achieve More.” Her students attained better grades, better relationships, more focus and energy. They even became happier and realized they liked to learn! Their life-transforming success stories inspired her to take her teachings to the professional world.She now helps professionals and students deal with stress through a program called “Train Your Brain to Stress Less and Thrive." It is more efficient and less time consuming than traditional stress management.Kelli’s is a certified coach and certified exercise physiologist. She also holds a bachelor’s degree in mechanical engineering from Georgia Tech and a master’s degree in exercise science from Georgia State University. Kelli can be contacted to speak at your organization or for an individual discovery session at KelliClay.com.Kelli@KelliClay.com404-786-3859Episode Highlights2:42 Find out what unusual thing Kelli’s college students often did when they finished her course. 5:26 Which fields of study did Kelli research to generate her program content? 6:28 Discover what we know about business owners recognizing their stress levels.8:02 Why do millennials have it right when it comes to recognizing stress?9:23 What is the best way to help a corporate leader understand how to manage the stress they feel is necessary. 10:28 The difference between a threat response and a challenge response to stress and why you shouldn’t be afraid of it. 12:06 Hear about a five step process to help you successfully respond to stress15:43 Why Kelli does not teach meditation and the challenge with most people  trying to meditate 17:40 The importance of using triggers related to stress19:25 Learn what benefits are available for corporate clients when working with Kelli?21: 57 Does our desire to feel in control have an impact on whether or not we experience stress?23:34 Learn about the various ways in which Kelli works with her clients24:20 What has motivated Kelli to offer a program to students in college and high school? 26:20 Kelli explains the goals of a discovery call before choosing a workshop or program. 28:45 What is happening in your brain while implementing these easy tips and tricks to help you manage stress31:43 Hear about the five areas in which stress can help us.35:43 What actions can you take when you observe a co-worker, friend or family member getting stressed about a situation?37:43 How does Kelli personally handle stress as a small business owner40:57 What advice does Kelli give when we are going through a struggle? Resources Referenced in the ShowPsychologist, Shawn Achor’s Ted Talk: The Happy Secret to Better Work https://www.youtube.com/watch?v=fLJsdqxnZbKelly McGonigal, The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It.https://amazon.com/Upside-Stress-Why-Good-You/dp/1101982934/ref=sr_1_3?crid=3SPAVM1A8MSTF&keywords=kelly+mcgonigal+books&qid=1583122260&sprefix=kelly+mc%2Caps%2C154&sr=8-3Kelly McGonigal’s Ted Talk: How to Make Stress Your Friendhttps://www.youtube.com/watch?v=RcGyVTAoXEU