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25 minutes | Jun 17, 2021
Blockchain beats with 3LAU
EDM DJ 3LAU joins us today to discuss the intersection of blockchain technology and the music industry, breaking down the positive impact for both artists and fans. 3LAU first began to explore blockchain's potential role in the industry in 2018, when he launched the first ever blockchain-powered music festival, called Our Music Festival (OMF). Beginning in 2020, 3LAU began to experiment with selling his work as NFTs. In March of this year, he hosted an NFT auction of unreleased music and experiences, netting over $11 million from the sale. Drawing on these experiences, 3LAU tells us how blockchain technology allows artists to protect their work and has the potential to more directly involve fans in music festival curation, artists' creative processes, and more.
13 minutes | Jun 15, 2021
Bonus: Secrets of Networking and Business Connections from The Founder's Journal
On this episode of The Founder's Journal, Alex breaks down 7 rules for building authentic connections in the business world of 2021. Click here for more info and more episodes of Founder's Journal
38 minutes | Jun 14, 2021
Shopify's retail renaissance
Harley Finkelstein, President of Shopify, joins us to discuss how the e-commerce platform behind many of your favorite stores has democratized entrepreneurship and sparked a digital shift in retail. Harley breaks down Shopify’s role in the e-commerce boom, diving into how consumers’ values inform their purchases, why retail isn't dead, and the importance of curation and personalization for a brand. We had to talk a bit about Rihanna moving Fenty Beauty to Shopify, too.
45 minutes | Jun 10, 2021
It's the meme-stock market now
Legendary financial advisor Downtown Josh Brown joins us to discuss the radical change in investing behavior between boomers and millennials/Gen Z, and how that change has shaped today’s stock market. Gone are the days of bonds, Warren Buffet’s advice, and saving for retirement. Drawing on insights from his recent Fortune 500 article, “Your father’s stock market isn’t coming back,” Josh walks us through the new investing landscape. He dives into the cultural momentum of memes, high risk tolerance, crypto, and more.Looking for an appetizer for Business Casual? Check out Alex Lieberman's other business pod, Founder's Journal.
37 minutes | Jun 7, 2021
Building a sustainable food business (from scratch)
Jonathan Neman, the Co-Founder and CEO of sweetgreen, joins us today to discuss how the brand’s mission — to inspire healthier communities by connecting people to real food — drives each step of its growth. We dive into sweetgreen's decision not to franchise, their strict sourcing criteria, and how they build intimacy with customers at scale. Looking for an appetizer for Business Casual? Check out Alex's other business pod, Founder's Journal.
31 minutes | Jun 3, 2021
Local news had a bad week
….and it’s having an even worse decade. Today we’re breaking down how that impacts you.Last week, Alden Global Capital, a hedge fund infamous for buying local newspapers and slashing their budgets, closed its $633 million purchase of Tribune Publishing, promptly ousting the Chicago Tribune CEO. Elahe Izadi, a reporter for The Washington Post, joins us today to discuss the specs of the deal, why the local news business model is broken, and the consequences we will face if we let local news die.
33 minutes | May 31, 2021
Are pods still hot?
The podcast world has seen tons of big money moves in the past month. From Apple and Spotify releasing in-app paid subscriptions, to Facebook building its own podcast player, to media giants buying the rights to big name shows. Today, we’re doing a temperature check on the podcasting industry with Nick Quah, the writer of Hot Pod newsletter. Nick is telling us his takes on how new podcast platforms compare to Patreon, the influx of celebrities in the space, and the companies who are controlling the majority of the industry’s capital.
30 minutes | May 27, 2021
Oprah rebranded, you can too
We’ve seen some pretty epic rebrands over the past few years, from Pabst Blue Ribbon moving from bottom shelf to top shelf, to Dunkin’ dropping the “donuts” in its name. Today, we dig into the strategies, considerations, and challenges of rebranding with Arianna Davis, the Senior Director of Editorial & Strategy of Oprah’s recently relaunched lifestyle brand, Oprah Daily. Oprah’s brand began as O, the Oprah Magazine, and with the help of Arianna, launched a digital extension in 2018 called OprahMag.com, which became the fastest growing website launch in Hearst history. This year, Arianna led the relaunch of the entire brand, now called Oprah Daily. All the while, she also penned What Would Frida Do? A Guide to Living Boldly. So, Step 1 of relaunching? Be bold.
32 minutes | May 24, 2021
How to go as viral as the Lil Nas X Satan Shoes
MSCHF, the company behind the infamous Lil Nas X Satan Shoes (you know, the ones that incited a lawsuit from Nike) knows a thing or two about going viral. MSCHF is an art collective that only releases its products in drops, which occur bimonthly on their website. Almost every single drop that they've released, from Birkenstock shoes made out of cut up Birkin bags to a laptop loaded with malware programs, has gone viral instantly.Going viral might be the cheapest, most effective marketing tool...but the problem is, it usually happens by accident—and sometimes not for good reason. But MSCHF has figured out how to go viral on purpose, and for the company, all publicity is good publicity. Today, Daniel Greenberg, founding team member and CRO of MSCHF, joins us to tell us a bit about the behind the scenes of consistently going viral. He's telling us about the importance of evoking a reaction, why there's a story behind each drop, and how MSCHF uses its drops to subtly tear down its competitors.
37 minutes | May 20, 2021
Black Wall Street, 100 years ago
The term Black Wall Street refers to a flourishing community of Black-owned small businesses in the Greenwood District of Tulsa, Oklahoma in the early 20th century. The area was destroyed in the Tulsa Race Massacre of 1921, and along with it, all of the Black wealth in the area.Today, author Hannibal Johnson joins us to unpack the history of Tulsa's Black Wall Street. He helps paint a picture of the entrepreneurial spirit of Black Wall Street at its peak, despite the crushing prevalence of Jim Crow Laws throughout the country at the time. Johnson also walks us through the devastating impact of the Tulsa Race Massacre on the area. He emphasizes the massacre, which is often left out of history books, as one of many disruptions of Black businesses and wealth throughout history that have contributed to the Black-white wealth gap in America. If you want to read more about the history of Black Wall Street, check out these articles by:HistoryThe Wall Street JournalCNNPBS
36 minutes | May 17, 2021
Black founders need more Black investors
In 2020, only about 3% of VC funding across the US went to Black founders. Our guest today, Jarrid Tingle, is determined to change that stat. Jarrid is the Founder and Managing Partner of Harlem Capital Partners, a VC firm dedicated to closing the funding gap for female and minority founders. The firm’s goal is to invest in 1,000 diverse founders over the next 20 years, and they’re well on their way.Jarrid believes the funding disparity for Black founders stems from the lack of diversity of VC investors and partners. Today, we dive into how his VC firm is tackling the issue from the inside out, the role that brand storytelling plays in furthering its mission, and what young people in business today can do to help close the gap.
31 minutes | May 13, 2021
Football and finance with Cope
Atlanta Falcons linebacker Brandon Copeland takes personal finance as seriously as he takes his NFL career. Off the football field, beyond his own money management, Copeland serves as a financial advisor and teaches a financial literacy course at The University of Pennsylvania.Cope joins us today to tell us about his strict saving habits, the importance of making financial literacy your own responsibility, and the role that discipline plays in both football and finance.
28 minutes | May 10, 2021
Baseball and business with A-Rod
The transition from the athlete world to the business world is not historically an easy one. Today, MLB legend Alex Rodriguez joins us to break down how he so successfully transferred his skills from the ball field to the boardroom to build his company, A-Rod Corp. He’s telling us about the importance of accountability, building long term relationships with mentors, and surrounding yourself with the right team.
31 minutes | May 6, 2021
No one remembers a brand without a story
Brand storytelling is one of the most powerful marketing tools, serving as a bridge between a business and its consumers. A well-crafted narrative can make even the most unsexy companies look sexy. On this episode, we’re taking to Kerstin Emhoff, the CEO of award-winning production companies PRETTYBIRD and Ventureland. You may recognize their viral commercials for Uber and Facebook, among others. Today, she’s telling us about the impact of strong storytelling, how to craft an authentic brand narrative, and what makes commercials go viral. She’ll also be telling us about her efforts to support underrepresented talent in the entertainment industry.
32 minutes | May 3, 2021
How do you commoditize FOMO?
Drop culture, streetwear, and livestream video shopping—three things we may not be cool enough to break down for you ourselves. That’s why Aaron Levant, the CEO of NTWRK, is joining us today. He’ll be telling us about the effectiveness of drops as a marketing tool, why he thinks the current retail industry is dying, and how he’s changing the online shopping game by incorporating livestream video into the experience.PS. Didn’t you hear? Vowels aren’t cool anymore.
35 minutes | Apr 29, 2021
Art investing for the 99.99%
Purchasing artwork by the likes of Picasso, Warhol, or Monet has traditionally been reserved for the same people adding truffles to all of their meals. But that’s beginning to change with the launch of MasterWorks, an investing platform that allows you to buy shares of famous artwork.We know what you’re thinking: how does one own a piece of a Picasso? Today, Scott Lynn, CEO of MasterWorks, joins us to break it down for us. He’ll be telling us about the history of art as an asset class, how art differs from other alternative investments, and the similarities and differences between physical art and NFTs.
42 minutes | Apr 26, 2021
Wealth management, explained
For most people, wealth management sounds like something that’s only for the uber rich—like private planes and 'add truffles.' Today, Kristin Lemkau, CEO of Wealth Management at JP Morgan Chase, joins the show to dispel that myth. She’s breaking down the ins and outs of wealth management, why it’s right for everyone, and the industry changes she’s seen throughout her 22 years at the company. She’s also sharing her thoughts on retail investing apps and their gamification of the space.
27 minutes | Apr 22, 2021
There’s no winner takes all in the creator economy
The barrier for entry to being a creator has never been lower, so the amount of people looking to be full time creators has never been higher. Every successful creator’s path to “making it” is different, but the creator economy makes room for all of them. Here to tell us about all the moving parts behind being a full time creator is YouTuber Marques Brownlee, also known as MKBHD. Marques tells us about how he distinguished himself on his platform, his experience building his audience, and how he delegates to scale his business.
32 minutes | Apr 19, 2021
"Creators are eating the world"
Orange is the new black and the passion economy is the new gig economy. But what really is the passion economy? How is it so different from the gig economy? Can you benefit from it even if you’re not an influencer? How will it change what people think of as “work” in the future?Here to answer all of those questions for us today is Li Jin, the founder of Atelier Ventures, a VC firm that invests in platforms that enhance the passion economy.
33 minutes | Apr 15, 2021
Authors are taking matters into their own hands
As big name publishing houses continue to consolidate, their influence on which books become bestsellers only grows stronger. The ‘chosen’ books are consistently written by authors in privileged positions, leaving underrepresented authors, including women, people of color, and noncelebrities, off the bookshelves (and Kindles). Some authors have had enough, and they're finding new avenues through which to get themselves published.Join us today as publisher and writing coach Brooke Warner walks us through the exclusivity of publication and explains how hybrid publishing companies can support underrepresented authors.
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