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Today we have a very special guest, Kaity Griffin! Kaity comes to us from Melbourne where she is a mum and Google Ads whiz. Kaity teaches businesses and marketers how to profitably use Google Ads and has a knack of breaking down totally confusing concepts (hello, Google Ads!) and letting you in on the trade secrets she uses with her 7 figure clients. 

Something a little different for you this week! This eposode is likely landing in your ears towards the end of 2022, so we thought we'd share some behind the scenes intel and information about what's happened in both of our businesses this year. Grab a cup o 'cheer and cozy up as we chat about the leaps and hurdles, highs and lows of 2022.     

Today we have our first ever special guest on Business Badassery and it is the WONDERFUL Anna Rogan. If you have not heard of her she is a self confessed copywriting Jill of All Trades. Brand voice and messaging strategy, sales pages and launch copy, emails, websites and UX - she does it all. Anna helps business sound just like themselves (only better) in their copy so they can get out into the world and create a ruckus.

This week on Business Badassery we have a question around positioning and managing multiple offers to different audiences. Our listener wants to know "How do you keep your content and messaging on point when you have many strings to your bow? How can I still do all the things without confusing people?" If you are an entrepreneuer wondering how to tailor your content in a way that connets with different audiences, this pod's for you.   

We've got a meaty question this week on Business Badassery. Our listener asks "I'm at a point in my business where I'm booking out months in advance. Yay! But also, what now? I have quickly created a waitlist to deal with inquiries but am a bit lost as to where to go from here. Ideally, I'd love to open my books once a quarter and fill my schedule with great clients. But I'm not sure how to get to that point. How do I stay top of mind with people? Do I open it to everyone on my list or prioritize who gets first dibs? Would love to hear your ideas and experience with waitlists." 

It's no secret that visibility is a big piece of growing a business, and this week's question is all about that. This listener wants to know more about how to land speaking gigs and be interviewed on podcasts. They have been looking for a podcast to pitch but most of the ones their audience listens to will only interview in-house marketers and have a no freelance / consultant policy. Take a listen as Amy and Kirsty give their advice on how to up visibility and land more gigs. 

Welcome to this week's short and pithy episode of Business Badassery! Today our listener wants to know 'How do you decide that raising your rates might NOT be the answer?' 

This week's questions in Business Badassery: 'Are there more creative ways to scale than just bringing someone on? I hate the idea of managing someone and feel like the amount I'd need to pay someone decent might put me out of business. But I would like to grow my business, earn more dollars and keep growing. How do you scale witgout hiring or subcontracting? Raising your rates is one, but are there others?'  

Having a great mentor in the business world can sometimes make all the difference when it comes to resolving issues, developing strategies and streamlining the ol' learning curve. But if the role of mentor or mentee is new to you, how do you navigate creating a trusting relationship with appropriate boundaries?     

We've got a juicy Q & A this week on Business Badassery! This listener wants to know how to approach freelancing during an economic downturn. Is it best to expand offerings, adjust pricing or try a new niche? What are the most productive prospecting routes to explore within a limited amount of time? Tune in as Amy and Kirsty chat about how to handle a downturn without getting scattered and overwhelmed.     

This week's episode of Business Badassery peeks into Kirsty and Amy's different approaches to launching an offer. They chat audience building, nurturing, the mechanics behind a lauch and how they get it in front of the right people. 

You might remember a few episodes ago when Kirsty shared about her first ever Instagram reel experience. Well, our listeners noticed that she hasn't posted a reel since and want to know "Kirsty! Why no more reels!?" Check out this episode of Business Badassery for her answer. 

Ever set a financial goal you wanted to make in say a month or maybe a year and then you look at that big number and say 'great, that's what I want to make now how the hell do I make a roadmap to get there?' That's what we address in this week's episode. 

This week we have a listener who is about to launch their own podcast. They have some tactical questions about their online presence and current social accounts. We share some thoughts along with certain decisions we’ve made about this pod.

Today's episode is all about Instagram reels. An eagle-eyed listener noticed Kirsty is creating reels after talking recently about the fact that she doesn't need to do that for Instagram to support her business goals. What changed? Kirsty shares why she's made that decision, what's driving it and whether it might be a relevant move for you to make too.

Getting into a funk happens to all of us from time to time. Problem is when you don't know how to crawl out of it. Clearly these past couple years have served up a lot of funk. Here's a few thoughts about what you can do when you find yourself in that space.  .  

Today we share some thoughts about the future of this podcast. We were chatting after a recording and it occurred to us it might actually be of interest to you, our listeners. If not, hang tight -- we will get back to your questions next week!              

Are you at a point in your business where you’re feeling a little bit overwhelmed with how much is on your plate? Or at capacity with the amount of work and projects you can take on? If so, you might want to think about outsourcing some bits and pieces or partnering with someone on your core skills so you can serve more people at any one time. If this sounds relevant for you, Amy and I share some tips for making this possible.

Unless you've been hiding under a very large rock for the last few months you know that most global economies are in pretty dire straights at the moment. Inflation is on the rise, recessions are official in some places around the world and predicted in others. The question Amy and I tackle on this episode of Business Badassery is about whether you can use relationships with your clients to recession-proof your business. 

Is there such a thing as too many offers? Should you have tons, or do you need to cull down? What's the best way to know - and be strategic?