Coach Kriengsak: Cross Cultural Communication in Thailand
Thailand has been an important agricultural economy for a long time. Additionally, for certain products, they’ve been a key manufacturing partner for big names in textiles and technology. Thailand’s profile is set to rise even further as their capabilities increase; infrastructure improves; and China becomes more expensive.
As the world increasingly turns in Thailand’s direction, there is no person more capable of helping you succeed there than Kriengsak Niratpattanasai, a.k.a ‘The Coach.' He is the author of Bridging the Gap: Managing the Cross-Cultural Workplace in Thailand. He has consulted for international companies such as: Citibank, DBS Bank, DHL Worldwide, Ericsson Communication, Amway, BASF, Big C, Colgate-Palmolive, Eli Lilly, Siam Michelin, Sun Microsystems and Thaioil.
In this episode, we really get to the central issues that cause so much miscommunication and misunderstanding between business people of the East and West. The Coach starts with concepts and supports each of them with concrete examples.
Specifically, we tackle:
Using the Thai values of kreng jai, mai pen rai and hai kiat to build productive and strong relationships in Thailand
Thai communication styles
Thai vs. Western-style email etiquette
Interpreting Thai behavior
How the Thai interpret the behavior of foreigners
Table manners
Thai hospitality
To wrap it all up, The Coach leaves the listener with his one big piece of advice that will unlock the door to productive relationships and smooth over any bumps in the road. I’ll give you a hint: it will take a lot of patience.
So, press play and learn a few things that will make you money!