31 minutes | Sep 16, 2022

Tayo Bamiduro, CEO and Co-founder of MAX - Surviving and thriving, after the Lagos State ride hailing ban

In 2014, he co-founded Metro Africa Xpress, or MAX, alongside Chinedu Azodoh, to offer mobility services  to disrupt Africa’s largely informal $100B transportation industry. Tayo credits the growth of e-commerce in Africa in the 2010s for the birth of MAX: “If these e-commerce companies are growing very quickly on the continent, they're going to need very robust last mile fulfillment infrastructure in place, and that's where the MAX idea was born.”

A MIT Fellow, Bamiduro has been awarded the Alibaba eFounders Fellowship, the World Economic Forum’s Inclusive Growth Award.

In this episode, Tayo shares how MAX is helping young Africans to build dignified lives for themselves and their families, why the MAX co-founders embrace being renegades, and how the company pivoted from ride-hailing to financial services and EV manufacturing after Lagos State banned motorcycles taxis.

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