51 minutes | May 19th 2016

Andy Sernovitz, CEO of GasPedal

Andy Sernovitz is absolutely a “what you see and hear is what you get” type of person - no hidden agendas and no BS. He’s passionate about the concept of ‘word of mouth’ marketing - in fact, he wrote the book on it. Word of Mouth Marketing: How Smart Companies Get People Talking is a New York Times Bestseller.  Andy is the CEO of GasPedal, a company dedicated to building communities. When you visit gaspedal.com, you’ll notice that the entire site is oriented around the employment brand of the company, a topic we dive into quote a bit during this interview. We also talk about Gaspedal’s imaginary recruiter, Preston Firestone, and how Preston has helped Andy and his team avoid some massive hiring mistakes.  For those of you who care deeply about your company’s employment brand, and the importance of hiring the right people, this is one interview you’ll want to listen to more than once. Enjoy this stimulating conversation with Andy Sernovitz! For more episodes from the Built On Purpose Podcast, please visit http://yscouts.com/podcast/