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Building Your Empire with SophieZo
11 minutes | 7 days ago
Ep31: The 10 Social Media Apps You NEED to Know
In this episode we’re going beyond Facebook, Instagram, and Twitter!In Part 1 of this 2-episode series, we’ll be looking at 5 up and coming social media apps that should be on EVERY marketing expert’s radar!You’ve heard of most of them, but you might not have considered their amazing potential for building brand awareness and customer loyalty.Today’s episode breaks down the benefits of:TikTokSnapchatClubhouseWhatsAppReddit/QuoraYou’ll discover some of the top features of each app and get tips on how to get started and connect with your audience!Listen to Part 1 now, and don’t forget to subscribe!
10 minutes | 14 days ago
Ep30: Finding the Right Face for Your Business
Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year.So, what does that mean for your business?In this episode, Sophie is looking at all the ways pairing with an influencer can give your brand a boost. She’s also breaking down the steps to finding the perfect face for your brand.You’ll learn:How to identify potential influencersHow to make sure they’re a good fit for your brandHow to create an authentic partnership that captivates your audienceListen now to discover how partnering with an influencer can help you build your brand.
11 minutes | 21 days ago
Ep29: Microcontent that Makes a Major Impact!
Microcontent is an important part of your overall content strategy that often gets overlooked!Microcontent is loosely defined as short content that delivers stand-alone information that can be consumed in under 30 seconds- basically any short piece of information that your audience can process in under 30 seconds.You create plenty of headlines, videos, summaries, intros, infographics, images – but are you REALLY putting a lot of thought into them??In today’s episode, Sophie shares strategies for making the most out of your microcontent! You’ll learn more about using short bursts of content as relationship building tools and paths to bigger brand awareness.If you haven’t given a lot of thought to your microcontent, that’s about to change!
13 minutes | a month ago
Ep28: You’ve Got Personality!
In this episode, we’re talking about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design.Sophie shares tips on:Establishing your brand identityDefining your look and voiceIncorporating your brand identity into your marketing strategyNext, we take a deep dive into the ever-evolving trend of personality-driven marketing. This fascinating field combines behavioral science, consumer behavior, and personality types to create personalized messaging for every individual. This puts basic targeted marketing to shame and has the ability to send your conversion rates soaring! Tune in now to learn more!
13 minutes | a month ago
Ep27: Which Platforms Are Right For You?
With so many social media platforms to choose from, how do you decide on the best fit for your business?In this week’s episode, we’re taking a look at the merits of each of the big 4:FacebookInstagramTwitterLinkedIn You’ll learn more about the audience make-up of each platform, the features and functions they offer, and how each one can help you accomplish your unique goals.If you’ve got questions about which platforms you should be using for your social media marketing strategy, tune in now because SophieZo has the answers!
12 minutes | a month ago
Ep26: Lights, Camera, Video Strategy!
Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies.On this episode of Building Your Empire with SophieZo, we’re looking at some of the top reasons to add video to your marketing strategy:The average consumer watches nearly 2 hours of video content each day- that’s over 8 billion videos a day on Facebook alone!Posts that contain video have a much higher rate of engagement than posts withoutVideo marketing boosts your conversion rateVideo allows you to form a deeper, more meaningful connection with your audienceAdding more video content can improve your SEO rankingWe’ll also discuss how to increase your views and get the most mileage out of your video content on each of the top platforms.Tune in now to get all the tips and tricks for creating top-notch video content, and don’t forget to subscribe!
13 minutes | 2 months ago
Ep25 - Reuse, Recycle, Repurpose
In this week’s episode of Building Your Empire with SophieZo, we’re looking at new ways to reuse your existing content. Not only will it save you time and money, it gives you the chance to try new avenues with content that’s already proven to be a top performer.In this episode, you’ll learn the difference between content recycling and repurposing, and you’ll get plenty of ideas for giving your top content a second chance to shine!Tune in now to discover all the ways you can use your existing content to reach new audiences, enter new markets, and pursue new opportunities, then visit SophieZo on Facebook, Twitter, LinkedIn, and Instagram to share your best repurposing tips and tricks.
12 minutes | 2 months ago
Ep24: Improving Your Web Traffic
Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors!On this week’s episode of Building Your Empire with SophieZo, Sophie is giving ideas for sprucing up your website, then sharing the strategies that increase your web traffic.You’ll learn more about:Enhancing your keyword strategyOptimizing your site for SEORepurposing and updating contentIncreasing your visibilityListen now to get ideas on improving your website, creating top-notch content, and bringing in more visitors than ever before!Be sure to visit us at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
13 minutes | 2 months ago
Ep23: Last-Minute Tips to Get Your Business Ready to Take On 2021!
We’re counting down the last moments of 2020 and SophieZo is helping you get ready to hit the ground running in 2021!We’re doing last-minute prep so you can start the year with:A dream teamA stress-busting delegation planA guide to start strong from Day 1You’ve made your resolutions and set your goals, and now it’s time to make things happen!Tune in now to learn more about getting the support you need to meet your goals, delegating the tasks that waste your valuable time, and getting your team ready to take on 2021!Be sure to visit us at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram to share your 2021 goals for your business!
15 minutes | 2 months ago
Ep22: Resolutions that Work!
We’ve almost made it through the craziness of 2020, and we’re eagerly looking forward to 2021!In this week’s episode, we’re talking about making resolutions for your business that you can actually keep! You might have given up on resolutions in the past, but with SophieZo’s fail-proof goal-setting plan, you’ll be ready to stick with your resolutions all year long.Listen now to learn more about:· Setting specific goals· Creating a realistic timeline· Letting go of instant gratification· Holding yourself accountableOnce you’ve gotten the top tips for keeping your resolutions, visit us at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram to share your 2021 goals for your business!
15 minutes | 2 months ago
Ep21: Trends to Watch in 2021
2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year!So far, these are the key players were watching:Retention MarketingLive VideoNostalgiaSocial causesCore Web VitalsIn this week’s episode, we’re breaking down the top contenders for 2021’s top trends and discussing ways that you can incorporate them into your marketing strategy.Tune in now, then share your plans for staying on trend all year at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
16 minutes | 3 months ago
Ep20: 10 Tired Marketing Trends
We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it!This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time to refine your approach, update your technology and give your customers the valuable content they deserve!Tune in now to learn more about tired trends that need to stay behind when we ring in the new year! Visit us at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
15 minutes | 3 months ago
Ep19: Making Your Marketing Merry
The holidays are here- is your marketing strategy ready??This week, we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue.Holiday marketing is like the over-the-top cousin of regular marketing. Everything is just a little more extra. Bringing the holiday flair gives you countless opportunities to connect with your customers. Create those warm, fuzzy feelings by:Creating holiday-themed contentAdding more behind-the-scenes fun via video, selfies, or fun tutorialsSharing traditions that you love and giving your customers an opportunity to do the same.The holidays are also the perfect time to show your gratitude to your customers, so we’re looking at several easy-but heartfelt ways that you can say thank you.Finally, we’re talking SALES! From giveaways to freebies, to bundles, we’re looking at ways to bring in the holiday bucks and make the celebration last all the way into the new year!Tune in now and share your favorite holiday marketing tips and tricks at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
14 minutes | 3 months ago
Ep 18: The Power of Positive Marketing
Marketing is all about creating a positive connection with your customers. This week on Building Your Empire with SophieZo, we’re talking about marketing strategies that help you encourage and inspire your audience.When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make them feel good. There are 3 areas you should focus on:Boosting their confidenceOffering inspirationGiving them a sense of hopeYou boost your customers’ confidence by reminding them how great they are at what they do. Sure, you can help them be even better, but they’re already amazing!Inspiration can come in many forms, from sharing your favorite quotes, to spotlighting your clients’ incredible success stories. Find the things that drive your ambition and make you want to be your best and share it with your audience.Offering a sense of hope is one of the most effective ways to bond with your audience. You want to show them that you understand the problems they face, and you have a solution! If your brand can solve their problems and make their lives easier and better, you’ll have the customer loyalty you’re seeking.Listen now, then share your thoughts on positive marketing tactics at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
13 minutes | 3 months ago
Ep17: Join the Club!
We’re discussing one of the fastest-growing trends in social media marketing- private groups!Groups have been a popular fixture on Facebook for quite a while, and enterprising business owners are taking note!The ability to expand your brand organically on Facebook has declined significantly, and many brands have taken a hit when it comes to online engagement. Groups offer a chance to connect with customers and potential customers and boost your visibility in your follower’s newsfeeds.Private groups offer exclusive content and special perks available only to members. That kind of VIP treatment that makes customers feel special and appreciated! You’ll improve your online engagement, increase your customer loyalty, and strengthen your social media community- all while keeping your brand on your customer’s newsfeeds and on their mind!Listen now to learn more about making private groups work for your business, and let me know what you think at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
16 minutes | 4 months ago
Ep16: Creating Your Greatest Show
We are concluding our mindset series with a discussion of one of the greatest success stories in history- PT Barnum.They made a movie about his incredible life a few years ago, and I AM OBSESSED!!! The Greatest Showman is an inspiring story of pursuing a dream, overcoming great obstacles, losing it all, and building it back better than before.I love everything about this movie- it’s filled with amazing talent, gorgeous sets, mind-blowing dance moves and songs I listen to on repeat. But what really keeps me hooked is the message. It reinforces my belief that we are capable of ANYTHING, but our choices and our mindset determines whether or not we’ll actually achieve it.I also relate to this story on a really personal level. I know all about making choices that don’t reflect your vision for your life. I’ve experienced losing it all, and I know that it sometimes takes a catastrophic wake-up call to shift your mindset so that you can create something bigger and better that stays true to your vision.Check it out, then visit me at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
14 minutes | 4 months ago
Ep15: SophieZo’s Business Book Club
It’s book club week and I’m sharing my favorite business books! These inspirational classics show you how to change your thinking and empower yourself to change your life. Each one presents unique, time-tested ideas that teach you to use your innate power to create the life and success that you want.We’re taking a look at 4 top-shelf choices that have truly impacted my life and the way I run my business.Think and Grow Rich by Napoleon Hill has been inspiring entrepreneurs for nearly a century, and it’s known as “The Grandaddy of all motivational literature”!The Science of Getting Rich by Wallace D. Wattles focuses on attracting the prosperity you deserve, making the contribution to the world that only YOU can make, and enjoying the abundance you’ll receive in return.Your Greatest Power by J. Martin Kohe is a short, but incredibly powerful read that explains your greatest power- the power to choose.As a Man Thinketh by James Allen takes a close look at the connection between our thoughts and our happiness.There are hundreds of incredible business books out there, but if you only have time for a few, these are the ones I’d choose every time!Most have been around for nearly a century, but their advice is as useful today as it was the day it was written.Listen to learn more about how I use the time-tested philosophies presented in these books in my life and business!Join us every week for top business tips, strategies for reclaiming your time and living your best life, and don’t forget to subscribe! Check us out at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
15 minutes | 4 months ago
Ep14: Put Yourself on the Path to Success
This week, we’re taking on part 2 of our series on the mindset of success! On today’s show, we’re talking about the habits of highly successful people and the power of positive thinking.Developing a mindset of success takes practice. There are actions you can take in your day to day life to help pave your path to the top.Set short-term and long-term goals for your business and your lifeCreate a roadmap to reach each goalSet a schedule for each day that prioritizes your most important taskCelebrate your accomplishments- even smile milestones deserve recognitionOnce you’ve incorporated the habits of success, it’s time to work on the mental aspect! Positive thinking is powerful. It can help you power through challenges and keep going until you reach the amazing goals you’ve set for yourself.Don’t dwell on mistakes- learn from them and move onBe flexible when plans change, or things don’t go as expectedBe your own cheerleader- believe in yourself, your ideas and your worthPractice positive thinking by practicing gratitude, and acknowledging your accomplishmentsBanish negativity and don’t bully yourself with negative self-talkTune in to learn more about developing the mindset that helps you reach the top!Remember to subscribe so you don’t miss a minute of the top business building tips and strategies for living your best life! You can also check us out at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!
17 minutes | 4 months ago
Ep13: Building a Strong Support Network
This week, we’re beginning a series about the mindset of success. Today’s show takes a closer look at the 3 types of people you need in your support network- and the naysayers that need to be booted from your inner circle!Every successful business owner needs plenty of support, and that comes in a lot of different forms. I’m breaking it down into the 3 basic layers:The people that inspire youThis group consists of the people that have already achieved the kind of success that you want for yourself. They are top business owners, leaders and visionaries that inspire you with their achievements.The people that understand youThis group is filled with people that are in the same place you are- namely business owners that are working hard to grow and expand their brand. You understand each other’s frustrations and struggles, share ideas and advice, and celebrate each other’s accomplishments.The people that love youThis group is by far the most personal and the most important. This group holds the friends, family, and loved ones that are by your side no matter what. They believe in you and support your goals and ambitions, and they’ve got your back through anything!Once you’ve created your 3-part support network, it’s time to clear out the sources of negativity in your life! After all, if a person doesn’t support your vision for your life, do they really deserve a place in it?Tune in to learn more about building a support network to help you achieve the success you deserve, and don’t forget to subscribe!After listening, please visit me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. I’d love to talk about how I can help you achieve your dreams for your business!
14 minutes | 5 months ago
Ep12: Building Your Online Community
This week we’re focusing on one of your business’s most important assets- your online community.A virtual community comprised of peers, colleagues, and potential customers is essential to a growing business. A thriving online community offers support, advice, and an ever-widening pool of potential leads.Today we’re discussing ways to:Make new connections to expand your online communityStrengthen your relationships by offering advice, help, and valuable resourcesNurture and maintain your community to promote lasting relationships and loyaltyWe’re discovering how to establish online connections through social media and industry-based Facebook groups.We’ll discuss relationship-building tips that keep your community active and engaged and examine the type of valuable content that keeps your audience coming back for more.Then we’ll look at the ways you can support your communities through encouragement, advice, and shared strategies and solutions.Join me for today’s episode and don’t forget to subscribe! We have helpful tips and ideas for building and maintaining a thriving business.If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. I’d love to talk to you about growing your business and creating the life you want!
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