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Welcome to Episode 169 of Building My Legacy.In this podcast we talk with Matthew Anderson, the CEO of Leadership Coaching for Results, a company he started after leaving a position as executive director of a non-profit mental health organization. He explores with us his “results equation” that enables managers to become leaders … and why, in today’s work-from-anywhere world, leadership is more important than ever. Matthew points to the logo for his company — a fingerprint — and explains how it emphasizes that “a leader leaves their fingerprints all over the organization and all over the people that they touch and serve.” That’s important for leaders to recognize because they’re leaving their fingerprints — and building their legacy — every day. So if you want to know:– Why demonstrating empathy is the first step to creating trust — a necessary component in the results equation– The importance of allowing yourself to be vulnerable in your dialogue with an employee– How to use your negative experiences as learning lessons for others– The critical difference between motivation and manipulation– Why you need to take the time to behave as a leader About Matthew AndersonAfter working in a variety of industries, including education consulting, Matthew Anderson became executive director of a non-profit mental health organization. When the government funding he was able to secure was delayed as a result of the COVID pandemic, he made the difficult decision to lay himself off. When he thought about what he wanted to do next, he decided to combine his knowledge, skills, education, experience and passion and start Leadership Coaching for Results. The goal of his new company: to help strong managers and professionals become the leaders they need and want to be. Matthew has been named the #1 Corporate Trainer in the World by Dale Carnegie & Associates, has consulted with and conducted in-house corporate training for a Fortune 400 Company and has written numerous nationally published articles. More information about Matthew and his company is available at leadershipcoachingforresults.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-169-matthew-anderson-on-managing-for-results-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 168 of Building My Legacy.In this podcast we talk with Aurora Winter who is a TV producer, media coach, bestselling author and successful entrepreneur. Aurora combines a background in film and television with her knowledge of neuroscience to help people tell memorable stories that build brands, books and businesses. She believes that many individuals have great ideas but sometimes need help communicating their ideas to the rest of the world. Aurora steps in with books, courses and one-on-one coaching that can help them write a book, become an in-demand speaker, raise money for a start-up or even negotiate for a raise. According to Aurora, “There’s never been a better time to become an author” or a thought leader, which can help you make a difference and build your legacy. So if you want to know:– Why this is a great time to turn your words into wealth– How the “tipping point” for your business can lead to your own published book– How independently published books are revolutionizing the publishing business — and making money– The two things “the top 4%” do to communicate more effectively– Why, if you don’t tell your story, you’re leaving money on the table About Aurora WinterAurora Winter left a successful career in Canada as a TV executive to become a full-time author, trainer and entrepreneur. Using storytelling for business, she has helped clients publish best-selling books, give Tedx talks, appear on television, raise venture capital and win awards. Now living in the Silicon Valley, Aurora is able to get “inside the heads” of would-be authors, including “eggheads” who have benefitted from her help and gone on to raise millions of dollars and launch start-ups. A sought-after speaker, Aurora has been featured on ABC, CBS and Oprah Radio and in Success and Elle magazines. Her books include Thought Leader Launch: 7 Ways to Make 7 Figures with Your Million-Dollar Message and Turn Words into Wealth: Blueprint for Your Business, Brand, and Book. She can be reached at aurorawinter.com, and she offers free resources at her website, thoughtleaderlaunch.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-168-aurora-winter-on-building-your-legacy-by-telling-your-story-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 167 of Building My Legacy.In this podcast we talk with men’s leadership coach Karl Lashkari about his three-year journey to recover from a chronic illness and how it taught him the importance of aligning his mind, emotions, nervous system and physical body. Karl transformed his health and his life by discovering his true self. Today he helps men with their personal development to become stronger leaders so they can help create the world they want. Much of his work is done through the Men’s Work network he and his business partner created in Tulum, Mexico. They’re building a band of powerful, emotionally intelligent men who can be successful in business by leading in a different way — a way that inspires their employees to maximize their potential. So if you want to know:– Why the old school fear-driven leadership needs to be replaced with inspirational leadership– How recognizing that leadership is a very human trait will allow others to relax and trust into your leadership– Why businesses need to prioritize their employees’ mental and physical health to reduce turnover, increase motivation and creativity, and stimulate business growth– The four steps to becoming a calm, charismatic leader About Karl LashkariAfter leaving the world of hedge funds and asset management, Karl Lashkari fulfilled his lifelong dream of becoming a management consultant. Although he was very successful, the constant travel, stress and 70-hour plus work weeks took a toll on his health. When the medical system couldn’t help his chronic fatigue syndrome, he looked for alternatives. Meditation, breath work, “heart coherence” and emotional expression through Men’s Work were instrumental in his recovery. Today Karl facilitates men’s workshops, using what he learned about the need to align his mind, emotions and physical body to help men become purposeful and impact-driven leaders. You can learn more about his workshops and his new leadership intensive, The Leadership Brotherhood, at karllashkari.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-167-karl-lashkari-on-a-different-way-to-lead-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 166 of Building My Legacy.In this podcast we talk with Dan Duckworth, the founder of The Crucible Life, an online leadership community of changemakers. His current mission is to find, liberate, unite and inspire changemakers across every industry, regardless of their job function or authority level. Dan explains that a changemaker is someone who feels deep inside that they have a mission or purpose to lead change for the people they love and the communities they care about. These people, Dan tells us, believe “I’m supposed to do more.”The Crucible Life provides a home for people who have the heart of a changemaker. Dan’s message is valuable for the many people we hear from who would like to do more. And it’s vital for those of you who are building your legacy.So if you want to know:– Why leadership is much more than transferring knowledge or skills– About the link between character and culture transformation– The three conditions that have to be met for somebody to tackle something that’s hard to do– How to discover your “trophy goal”– Why leadership is only the means to an end About Dan DuckworthDan Duckworth is a changemaker, teacher and community-builder. He started out, in his words, “as a peon” and ended up leading executive level transformational initiatives that helped leaders implement significant strategic changes for their organizations. Dan founded The Crucible Life, an online leadership community of changemakers, to facilitate his mission to make deep change accessible to the masses — not just executives. He is an expert in transformational leadership, helping leaders in every industry and at every level of authority answer the call of the changemaker and achieve the trophy goals they care about most. You can learn more about The Crucible Life at the organization’s website, cruciblelife.com and connect with Dan at danduckworth.net About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-166-dan-duckworth-on-becoming-a-changemaker-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 165 of Building My Legacy.In this podcast we talk with Robert Syfert, who has built three successful start-ups from the ground up and sold and managed hundreds of investment properties. When Robert started investing in real estate, he was surprised that it took up so much of his time, taking away from the time he preferred to spend with his family. Using his own experience, he developed tools and online processes to help make real estate investing more efficient. He outlines for us how these tools are designed to solve the biggest problems that salespeople in many industries face. Even if you’re not a real estate investor, you’ll find our discussion useful in terms of practical advice for your marketing and sales efforts.So if you want to know:– Why follow-up is so important, the four options available and how to automate your follow-up process– How list stacking can help you find your ideal prospect– The truth behind the belief that “all leads suck”– Why it’s all about relationships — in business and in life– The basics for building a marketing budget that will deliver a meaningful ROIAbout Robert SyfertRobert Syfert is the co-founder and chief visionary at RealEstateInvestor.com and the founder of InvestorPO, a proprietary list manager process, and USA Portfolio Real Estate. An innovator in the real estate investment industry, he creates software, tools and services that enable real estate investors to do things better and faster. Robert is passionate about being part of the solution and finding answers to the problems that hold real estate investors back from growing and scaling their businesses. He believes that every real estate investor can achieve success and financial security — without compromising their free time. They just need the right tools to get there. A highly sought-out speaker in both real estate investing and software solutions, Robert gives back to the industry through his mentorship program and business coaching services. He can be reached at his company website, realestateinvestor.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-165-robert-syfert-on-more-efficient-real-estate-investing-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 164 of Building My Legacy.In this podcast we talk with author, podcaster and health coach Sid Garza-Hillman who has a fascinating “Small Steps Approach” to long-term habit change. Sid has used this approach successfully with people in all areas, including leadership, productivity and health and wellness. In addition to exploring Sid’s “small steps” philosophy, we hear about his latest book, which he describes as “a philosophy of happiness book.” Six Truths: Live by these Truths and be Happy. Don’t and You Won’t is a straightforward discussion of what it takes to be happy — on the job, at home and in your community. Sid explains how living by these truths can help managers be more effective leaders, help employees have a better mindset as they re-enter the workplace, and even help you eat a better diet without depriving yourself. So if you want to know:– Why people need to be equipped to build the right habits– The important point you won’t read about in most management books– How to “steal moments” to manage stress and think more clearly– How to prevent social media from leading to social isolation– About getting out from under the “should cloud” About Sid Garza-HillmanSid Garza-Hillman became a nutritionist after making a dietary change that eliminated the asthma that had bothered him for 22 years. Today, as an author, podcaster and health coach, he helps people take control of their lives through his unique “Small Steps” philosophy. His approach is the exact opposite of quick fixes, diets and exercise DVDs, focusing on long-term sustainable change and increased self-esteem and confidence. The host of the What Sid Thinks podcast, Sid is the author of Approaching the Natural: A Health Manifesto; Raising Healthy Parents: Small Steps, Less Stress and a Thriving Family; and Six Truths: Live by these Truths and Be Happy. Don’t and You Won’t. He is also the Standford Inn & Resort’s Wellness Program Director, Race Director of the Mendocino Coast 50K trail ultramarathon and the founder of smallsteppers.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-164-sid-garza-hillmans-six-truths-toward-happiness-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 163 of Building My Legacy.In this podcast we talk with Luke Hyde, the founder of Drive Digital Advertising, an agency that specializes in helping small businesses use online advertising. He also developed the Small Business Digital Road Map, an all-in-one video program that introduces small businesses to social media and helps them get started with online marketing.Luke understands the challenges small businesses face when they think about online marketing. They may not realize how important it is to be online, and, if they do, there’s never enough time or money to get started and maintain an effective online presence. Luke believes the most important thing for small businesses is to “just get started.” He outlines steps for small businesses to take that will help them use online marketing most effectively. So if you want to know:– The two most important things every small business should do to establish a strong online presence– Why you need to create a “customer avatar”– The importance of creating content that’s relevant and interesting to potential customers– How to be consistent with social media posts — and why it’s so important– Key differences between email and text marketing efforts About Luke HydeLuke Hyde, the founder of Drive Digital Advertising, helps small businesses grow exponentially by teaching them top online marketing strategies — without requiring them to spend a lot of money or time. Most of these businesses have little or no experience with online marketing, and they may have only recently realized the importance of being online. Luke also created Small Business Digital Road Map, an all-in-one, concise video program designed for businesses that don’t have the budget to hire a marketing team. With videos of five to 15 minutes in length, this program helps small business owners learn exactly what they need to know to get online. Program participants also get access to an exclusive Facebook community where they can ask questions and exchange ideas with other small business owners. More information about this program is available at https://lukehyde.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-163-luke-hyde-on-effective-online-marketing-for-small-businesses-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 162 of Building My Legacy.In this podcast we talk with marketer Tim Keen, co-founder of Loop Club, a digital marketing agency that has grown 10X in the last two quarters. Loop Club works with successful e-commerce brands that have found traction online but don’t have the internal resources to scale a growth marketing operation. Tim’s agency identifies clients’ key metrics and builds processes around driving optimization and growth in those metrics. Tim talks with us about the approach his agency takes with its clients and the trends he sees in e-commerce in the next five years. He also discusses the agency-client relationship and how his agency looks for “purpose-driven brands.” Our visit with Tim provides valuable insight for any e-commerce business that wants to grow. So if you want to know:– About the key metrics you should be paying attention to– The advantages of using the Shopify platform– The importance of integrating your content and fulfillment systems– Why you need to build a community and what it will take– The need to return to fundamentals, such as your value proposition About Tim KeenTim Keen started his career as a drummer in a touring rock band. He believes this high-stress environment in which his band had to “give value before we get paid” was an ideal background for digital marketing, which he began working in just three years ago. He co-founded the digital marketing agency Loop Club and, in the last year, 90 percent of their clients have increased their revenue by at least 100 percent. Loop Club works with high-growth e-commerce brands whose values the agency can get behind. The agency is also deeply committed to diversity and inclusion within their own organization. You can contact Tim and learn more about his agency through LinkedIn. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-162-tim-keen-on-growing-your-e-commerce-business-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 161 of Building My Legacy.In this podcast David Friedman — award-winning CEO, entrepreneur and author — talks with us about the importance of building cultures. David believes that, as a leader, if you don’t take control of your corporate culture, it will be created for you by the strongest personalities within your organization. In our discussion, he provides tips on how you can be intentional about culture and introduces us to the process his CultureWiseTM system uses to simplify the experience for you and employees at all levels of your company.David explains how to implement the culture you want by defining it clearly and introducing “rituals” to implement the needed behavior changes in a structured, systematic way. He’s convinced that most employees want to do great work, but they may not understand fully what that entails and may not have the internal discipline needed to lead to success.So if you want to know:– How culture has an enormous influence over how employees do what they do– Why the CEO has to be the chief culture officer, too– What prevents leaders from being intentional about workplace culture– Why it’s easier to coach someone about their behaviors than their values– Why rituals are so important in the rollout and maintenance of your desired work culture– Practical ways to measure the implementation of a cultural change About David FriedmanDavid Friedman is a CEO, entrepreneur, author and renowned public speaker. As CEO of an employee benefits consulting company, he grew the business from a few people to more than 100 employees because of the culture the company had built. After he sold that company, he wrote his first book, Fundamentally Different, based on the insights he learned by intentionally building the right culture at his former company. He followed that up with his second book, Culture by Design, a “how-to” manual for building a high-performance culture. His current company, High Performing Culture, has helped hundreds of companies throughout North America implement his culture operating system, CultureWise. More information about David and his company is available at his website, CultureWise.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-161-david-friedman-on-building-your-workplace-culture-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 160 of Building My Legacy.In this podcast Darin Dawson, co-founder and CEO of BombBomb, introduces us to his company’s software that makes it easy for users to create and send out simple videos to current customers, prospects, employees or just about anyone you want to build a relationship with. As a salesperson, Darin learned the value of one-on-one meetings but wanted to, in his words, “scale myself.” The result was BombBomb, a human-centered communication platform that allows users to leverage their best asset — themselves — to create value for prospects and customers. The software is also being used successfully by CEOs and managers to stay in touch with their teams, a necessity with so many employees still working remotely. BombBomb also supports Darin’s business partner in his work in Africa to “re-humanize the planet” by recognizing that every person deserves to be seen, heard and understood. Darin’s message and the work of BombBomb will be of interest to anyone looking for a new way to differentiate yourself from the competition, an example of how a business can make a real impact and a lesson on how you can do something purposeful with your life. So if you want to know:How video emails can show your prospects what it’s like to work with your companyWhen, in your customer lifecycle, videos can be most effectiveThe importance of identifying your ideal customerThe key to hiring the right people for your businessWhat “rehumanizing your business” can mean for your customers and you About Darin DawsonThe co-founder and president of BombBomb, Darin Dawson describes his organization as an “impact company that sells software.” The software enables users to deliver simple, effective, personal video messages. But the company’s mission is much broader than that as Darin and his business partners work to “re-humanize the planet.” That includes supporting the work of one partner in Africa as well as offering a free BombBomb account to nonprofit organizations who work to eliminate poverty, homelessness and other dehumanizing aspects of life. You can learn more at bombbomb.com where you’ll also find information about the company’s book, Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-160-darin-dawson-on-using-videos-to-build-relationships-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 159 of Building My Legacy.In this podcast we talk with lead generation expert, coach and real estate entrepreneur Chris Arnold. Our discussion touches on all of those areas of expertise as we explore how Chris successfully uses radio to generate motivated real estate seller leads … and The Multipliers Mastermind, which Chris created to help the nation’s top real estate investors overcome the isolation of entrepreneurship. Chris has the kind of lifestyle many of us as dream of, as he manages his various businesses from his dream home in Tulum, Mexico.He explains why he believes radio is the best lead generation medium if you want to reach real estate sellers. “I call it the marketing channel that everyone knows about but nobody’s using.” Our discussion also includes his real passion: The Multipliers Mastermind/Brotherhood, which he believes offers the clarity entrepreneurs can’t get on their own. Chris believes that, for most of us, middle age is the time in which we’ve done the “success thing” and want to fulfill our unique contribution to society. His message will resonate with anyone who wants to make a significant contribution as they build their legacy.So if you want to know:– Why radio is the ideal marketing channel to reach the demographic that’s most likely to be selling real estate– The biggest problem entrepreneurs face– How men crave brotherhood but just don’t know what it looks like– Why, as an entrepreneur, you need other people around you with similar core values who have your backAbout Chris ArnoldChris Arnold is the co-founder of COSA Investments, one of the largest wholesale real estate companies in the Dallas-Fort Worth area. He is also the founder of Arnold Elite Realty, a cutting-edge boutique brokerage with a team of seasoned agents. His passion for coaching and mentoring entrepreneurs led to the creation of The Multipliers Mastermind, a program/brotherhood for the top real estate investors in the nation. Most recently Chris launched his REI Radio coaching program to teach real estate investors the marketing stream that everyone knows but nobody is doing. He can be reached at www.wholesalinginc.com/reiradio and www.multipliersbrotherhood.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-159-chris-arnold-on-lead-generation-and-the-isolation-of-entrepreneurship-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 158 of Building My Legacy.In this podcast we talk with real estate broker Natasha Carroll whose boutique real estate firm offers personalized service for buyers and sellers in the greater Houston area. Natasha developed her unique philosophy about real estate as a result of a bad experience she had early on when she started investing in real estate. She quickly learned that she needed to learn real estate for herself so that she wouldn’t be at the mercy of an agent or a lender. Today she takes a highly personalized approach — whether she’s helping a buyer find the right home, helping sellers get the right price for their home or working with investors. Because Natasha believes “it’s about the relationship,” she gets to know each of her client’s needs so that she is better able to help them recognize what they want and, more importantly, get what they really need.So if you want to know:– What questions to ask before you hire a real estate agent– Why your agent shouldn’t start by asking your price range– How real estate trends have changed as a result of the COVID-19 pandemic– The biggest mistakes buyers, sellers and investors can make– The importance of working with a real estate agent who keeps you informed every step of the way About Natasha CarrollThe owner of Natasha Carroll Realty, Natasha Carroll started in real estate as an investor. After a bad start — in which she lost money on her first investment property — she got her real estate license, determined to help other buyers, sellers and investors make the right decisions. Natasha believes in the importance of getting to know her clients, their families and their needs. She enjoys meeting different people and understanding their journey — how they came to be who they are and where they’re headed in life — because she believes your home should be an extension of your journey. Natasha is a Seller Representative Specialist (SRS) and a Certified International Property Specialist (CIPS). You can reach her at her website, https://www.natashacarrollrealty.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-158-natasha-carrolls-advice-on-buying-selling-and-investing-in-real-estate-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 157 of Building My Legacy.In this podcast we talk with Christina Lenkowski, a publicity strategist who specializes in helping her clients become guests on podcasts. Christina explains what an important role “earned media” — like being a podcast guest — can play in your overall marketing approach. It’s an important part of the “marketing pie,” as Christina describes it. The other two parts — paid media (ads) and owned media (your own podcasts, social media channels, e-newsletters) — are important, but guest spots on someone else’s podcast can position you as an industry expert and create the trust you need to sell your products or services.Christina talks about how to pitch yourself as a podcast guest and how to use your guest appearance most effectively. “The beauty of podcasts is you get to share your personality, and that’s what people really gravitate towards,” Christina tells us. She also has practical advice for those who get nervous about the thought of a podcast appearance, acknowledging that your own mindset can be your biggest obstacle to overcome. So if you want to know:Why it all comes down to the pitchHow to construct your pitch — even how long it should beHow to determine what podcasts your ideal customers are listening toThe importance of putting “service over self-promotion” during your guest appearanceTips on your “call to action” About Christina LenkowskiChristina Lenkowski is a forward-thinking publicity strategist and educator for entrepreneurs, speakers and authors who want to expand their credibility and become the “go-to-expert” in their industries through guest appearances on other people’s podcasts. During her 13 years of PR agency and consulting work, Christina has helped clients earn spots in print publications like Martha Stewart Living, Sunset and Reader’s Digest and online coverage in MSN.com, TravelChannel.com and others. She has been a guest on many podcasts and has helped her clients get booked on many top-rated shows. More information about Christina is available at her website, publicityxchristina.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-157-christina-lenkowski-with-tips-on-becoming-a-podcast-guest-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 156 of Building My Legacy.In this podcast we talk with Jonathan Raymond, CEO of Refound, which offers leadership training and consulting to businesses looking to grow, build a high-performing culture and reach ambitious objectives — by blending personal and professional growth. Jonathan explores with us the need to have transparent, honest conversations if you want your managers to become better leaders who think about the future of your business … and your employees to become better people as they work to help you build a more profitable, more sustainable business. As employees become “increasingly unwilling to tolerate a disconnect between the company that they work for and what they want to see out in the world,” Jonathan believes we’ll see employees demand that the company’s values align with their own. To that end, he talks with us about tools he uses to have difficult conversations with managers and employees.So if you want to know:– Why you can’t just say that you’re a “people first business”– How meeting people “where they are” leads to a collaborative, productive conversation– About the danger of managers who are “too much in the weeds day to day”– The importance of admitting what you’re bad at– How to start and manage a difficult conversation About Jonathan RaymondJonathan Raymond is an author and the CEO of Refound, a leadership training company that helps organizations unlock high-performance through transparent conversations about growth and accountability. Jonathan spent 20 years building careers in business development and personal growth before realizing that he could combine his “professional self and personal self” by starting his own company. Now he uses those skills to advise CEOs on how to make work a better place and create a culture that drives results — one conversation at a time. He is the author of Good Authority, How to Become the Leader Your Team is Waiting For. Our podcast listeners can learn more about Jonathan’s company, his book and his “Accountability Dial” at refound.com/buildingmylegacy About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-156-jonathan-raymond-on-the-human-way-to-reach-your-business-objectives-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 155 of Building My Legacy.In this podcast we talk with Oscar and Kiya Frazier, a husband and wife team who have found a way to work together successfully in their own business. They share with us how they became a “couple-preneur,” how they lost nearly everything and how they were able to rebuild a thriving business with two very different facets. Their nDemand Consulting business, which specializes in global crisis management and business efficiency, has a division called KO Thought Leaders. This division helps couples in business develop structure and strategies that nurture the balance between business and home.Even if you’re not part of a “couple-preneur,” you’ll find our discussion with Oscar and Kiya helpful if you’re ready to do something different in your career … leaving the corporate world and looking at the next chapter of your life … or thinking about the legacy you want to leave.So if you want to know:How an introspective analysis can help you overcome the things that have held you back and help you more forward successfullyWhy “defining lanes” is so important for couple entrepreneursThe importance of setting micro goals and looking at the “90-day runway”How there’s no such thing as “perfect timing”How to keep a work-life balance when you’re an entrepreneur — or a couple working together About Oscar and Kiya FrazierOscar and Kiya Frazier were still in corporate life — Oscar in project management, Kiya in marketing — when they started nDemand Consulting. But when, within a few months of their wedding they both lost their jobs, they decided to do the “entrepreneurial thing” full time and, as Oscar puts it, “have not looked back.” Today nDemand Consulting brings ideas into reality, shapes brands to be instantly recognizable and takes concepts from ideation to launch. A division of their company — KO Thought Leaders — advises couple-preneurs on topics such as building a stress-management plan, trust and respect boundaries, optimizing your combined efforts, avoiding communication breakdowns and the art of unplugging. To contact the Fraziers, text the word “business” to 678-672-1444 for links to more information, including their book, Confessions: The Truth About Perfect Timing. You can also learn more at their website, www.ndemandconsulting.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-155-oscar-and-kiya-frazier-on-how-couple-preneurs-can-be-successful-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 154 of Building My Legacy.In this podcast we talk with Charley Mann, the president and lead coach of Great Legal Marketing, which helps law firm owners build high-income, self-managed practices. Our discussion is valuable for any business owners who want to know why their business can’t grow. Charley’s “health check” offers a unique way to look at revenue per employee and how this figure can tell you if you have the right number of employees to deliver a profit now and to allow for growth.Charley also introduces us to his “mastermind groups” in which attorneys come together to share their collective wisdom and provide a level of accountability that group participants may not have on their own. These groups emphasize Charley’s belief that business growth can’t just be about marketing, operations, finance or hiring. “It’s all of that stuff put together that makes the real impact.”So if you want to know:– How to use a quick “health check” on your business– The natural barriers to growth for legal practices and other entrepreneurial businesses– The key to moving from a “family business” to a corporation– Why you need to “trust the process” if you want to grow– The difference between a coach and a consultant and what you should look for in each About Charley MannCharley Mann got into legal marketing in a roundabout way. A theater major in college, he started to work for Ben Glass, the founder of Great Legal Marketing, and developed the necessary skills to help law firms market themselves successfully. Today, as the president and lead coach of Great Legal Marketing, he shows law firm owners how to move a six-figure firm to seven figures and turn a seven-figure firm into a self-sustaining financial asset that can provide the ultimate financial and personal freedom. Charley has a select group of private clients, runs “mastermind groups” and develops leading courses and training for ambitious and entrepreneurial law firm owners. More information about Charley and his marketing firm is available at the company website, www.greatlegalmarketing.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-154-charley-mann-on-a-business-health-check-and-other-tools-for-growth-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 153 of Building My Legacy.In this podcast, we talk with Rilus Dana, a probate and estate attorney who founded Maat Legal Practice Management. Named for the Egyptian goddess of law and order, Maat Legal helps attorneys empower their clients with modern digital asset planning. Rilus believes that many law firms are not leveraging technology to ensure their practice fits the way people live today. He introduces us to “digital asset acts,” which have been passed in many states and which are designed to recognize the importance of addressing access to information stored electronically as part of estate planning.Rilus takes a methodical approach to digital asset planning so that his clients’ heirs are able to access critical information they’ll need or want without encountering problems along the way. It’s a fascinating discussion about a topic many estate planners may not be familiar with and an important part of planning as you build your legacy. So if you want to know:– The importance of updating estate planning for today’s digital age– How to figure out what digital assets you really have– Why just leaving a password may not work after you’re gone– How to evaluate the “legacy” options some social media platforms offer– Best tips for overall estate planning About Rilus DanaA probate and estate attorney, Rilus Dana is a digital asset planning expert. He founded Maat Legal Practice Management to update the estate planning process and address the fact that information is now being sent and stored online. Attorneys who are members of Maat Legal have access to the Digital Asset Trust and modern estate planning process that will help them adapt their legal practices to a more modern business model. Rilus is also a coach for attorneys who are looking for ways to streamline the business side of their practice. More information about Rilus and Maat Legal are available on their websites, www.DanaLegalHelp.com and www.MaatLegal.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-153-rilus-dana-on-adding-digital-assets-to-your-estate-planning-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 152 of Building My Legacy.In a recent podcast Daniel Stafford and Robby Switzer talked about their company, Shopanova, a modern growth buying agency for eCommerce shops and the advantages of “live selling” as part of online marketing. As informative as that discussion was, their backstory was so fascinating that we invited Daniel and Robby to talk with us again and share more about their entrepreneurial journey. Just six years ago they were making a good living in the commercial fishing business, but events — including the loss of a boat that put Daniel $50,000 in debt — made them realize this wasn’t the life they wanted. Their experience, which includes a great deal of uncertainty and a number of challenging setbacks, illustrates what you can do if you have determination and perseverance.As so many individuals and businesses have struggled during the last year, you, too, may be wondering where to go next. Daniel and Robby realized that, to have the lives they wanted, they needed a mindset shift. Their inspirational story provides important lessons for all of us. So if you want to know:– How following the career model set for you isn’t always the best idea– Why making money actually starts with your mindset– How setting limits on the length of your workday can help you work more efficiently– The importance of thriving professionally and personally — for you and your employees– Why learning from experience is the slowest way to learn — and how a mentor can help you avoid this About Daniel Stafford and Robby SwitzerDaniel Stafford and Robby Switzer, the founders of Shopanova, are both from a small town in Alaska where they worked in commercial fishing. When Daniel survived his boat capsizing, he realized there had to be a safer way to make money. He teamed up with Robby — who would eventually become his brother-in-law — and decided to try something completely different: a video production company. In determining what additional value they could bring to their customers, Daniel and Robby figured out how to use a marketing asset and run a paid ad strategy. Today, as a service provider for eCommerce brands, Shopanova has been able to grow its clients’ revenues from five figures all the way to seven figures and beyond. More information is available at www.shopanova.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-152-daniel-stafford-and-robby-switzer-on-the-right-mindset-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 151 of Building My Legacy. In this podcast we talk with Daniel Stafford and Robby Switzer, the founders of Shopanova, a modern growth buying agency for eCommerce shops. Their journey is fascinating as we learn how they moved from commercial fishing in Alaska to starting a video production company, which evolved into an eCommerce growth agency.Daniel and Robby prove that dreams can come true if you break outside of your current limitations and change your beliefs. They learned that the people they looked up to — the people who are doing great things — are just people. They have their own stories and are learning their own lessons. Daniel and Robby realized that, by building the skills they needed, they, too, could succeed. And, in their words, they became “the most unlikely success story.” Their agency has generated more than a hundred million dollars for their clients, taking one client from $10,000 in monthly revenue to a million dollars. Daniel and Robby’s story about trying to make a difference in people’s lives will be of interest to anyone building or growing a business or building their legacy.So if you want to know:– How “live selling” on Facebook Live can be effective for online and brick and mortar businesses– Why it all comes down to providing value in a way that’s relevant to people right now– The importance of connecting with people through authenticity– How to determine what you should spend on eCommerce marketing– The two most important metrics for online marketing About Daniel Stafford and Robby SwitzerDaniel Stafford and Robby Switzer, the founders of Shopanova, are both from a small town in Alaska where they worked in commercial fishing. When Daniel survived his boat capsizing, he realized there had to be a safer way to make money. He teamed up with Robby — who would eventually become his brother-in-law — and decided to try something completely different: a video production company. In determining what additional value they could bring to their customers, Daniel and Robby figured out how to use a marketing asset and run a paid ad strategy. Today, as a service provider for eCommerce brands, Shopanova has been able to grow its clients’ revenues from five figures all the way to seven figures and beyond. More information is available at www.shopanova.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-151-daniel-stafford-and-robby-switzer-on-building-your-business-through-live-selling-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 150 of Building My Legacy.In this podcast we talk with Kyle Duford, the executive creative and agency director for The Brand Leader, an agency that has created outstanding experiences for global companies, offering branding, design and digital development. We talk with Kyle about what is important to build and maintain a brand as well as the core tenants of The Brand Leader that have made them so successful. Kyle also shares his thoughts on legacy — how he wants to be remembered as someone who was a catalyst for growth, helping to build people through authenticity. Our discussion will be helpful for anyone thinking about their organization’s brand positioning or about building their legacy. So if you want to know:– How a brand can be shifted into a new direction through sales, content, and design– The importance of finding out who you want to be– How character, competency and chemistry help one agency determine which clients they can work with effectively– One definition of authenticity and the important role it can play as your build your business, your employees and your legacy About Kyle DufordKyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, his career also includes work in the fashion, outdoor and sports industries. He has worked with a number of global brands, including Nike, Dr. Martens, KEEN Footware, Lululemon, PowerBar, Chrome Industries and Nuun. Kyle’s unique blend of design, branding and best digital practices lends itself to creating and leading some of the foremost brands. He is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion and branding post-pandemic. More information about Kyle is available on LinkedIn, Instagram and Facebook and on his company’s website, www.thebrandleader.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-150-kyle-duford-on-building-brands-and-building-people-building-my-legacy-with-lois-sonstegard-phd