48 minutes | Nov 17, 2019

B&T's Fast 30: M&C Saatchi's Jaimes Leggett on that Tourism AU ad, industry viciousness, the holding company "death spiral", CMO churn and more

Welcome back to the latest episode of B&T’s Fast 30 podcast (which today is more like Fast 47 - but for a very good reason!) In this special episode, M&C Saatchi CEO Jaimes Leggett joins us to discuss the news before we grill him on all things adland. We chat about that Tourism Australia ad, industry viciousness, The Monkeys leading Accenture Interactive and what it means for the industry, and loads more. We also chat to him about the holding company "death spiral", the M&C Saatchi agency model, personalised content vs max reach, the CMO churn, why M&C Saatchi won't buy businesses, how the culture of trust has improved churn rate, productivity and margins & are awards as important as they used to be? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.
Play
Like
Play Next
Mark
Played
Share